Abandoned cart email

Almost 70% of all online shopping carts are abandoned before a purchase is made according to a recent Baymard Institute report. But before you write off these abandoned carts as lost causes, read on to learn how to recover these sales opportunities with Shopify’s abandoned cart emails. 

In this article, we’ll dive into: 

• What is an Abandoned Cart in Shopify? 

• How to Turn Abandoned Carts into Sales

• Abandoned Cart Email Checklist

• 3 Abandoned Cart Email Templates

What is an Abandoned Cart in Shopify?

When a customer adds items to their shopping cart but doesn't complete the checkout process, it's called an abandoned cart. 

This can happen for a variety of reasons. Maybe the customer was interrupted and didn't have time to finish the purchase, or perhaps they got distracted and forgot about it. Whatever the reason, it's a frustrating situation for both the customer and the seller.

How to turn abandoned carts into sales

Fortunately, Shopify offers an abandoned cart recovery feature that sends an email to the customer reminding them to complete their purchase. This is a powerful tool for recovering potentially lost sales and improving your conversion rate.

One of the benefits of the Abandoned Cart Email is that it allows you to reach out to customers who have already shown an interest in your products. These customers have already taken the time to browse your website, select items they like, and add them to their cart. By sending them a reminder email, you're giving them a gentle nudge to complete the purchase.

What to Include in an Abandoned Cart Email 

The Abandoned Cart Email is a simple yet effective way to remind customers about their unfinished purchase. 

Shopify Abandoned Cart Email Checklist

Here’s a checklist to ensure you have all of the most important elements in your Abandoned Cart Emails: 

1. A clear and attention-grabbing subject line that encourages the recipient to open the email

2. An image of the abandoned item(s) to remind the recipient of what they left behind

3. A personalized greeting to make the email feel more human and less like an automated message

4. A reminder of the benefits of the product and why the recipient wanted it in the first place

5. A clear and concise call-to-action to encourage the recipient to complete their purchase

6. An incentive such as a discount code or free shipping offer to sweeten the deal

7. Additional product recommendations based on the recipient's browsing or purchase history

8. Contact information or links to customer support in case the recipient has any questions or concerns

9. A sense of urgency to create a fear of missing out (FOMO) and encourage the recipient to act quickly

10. A brief follow-up email if the recipient still doesn't complete their purchase, thanking them for their interest and offering any additional assistance or support they may need.

To help visualize how these elements can be mixed together, check out these Abandoned Cart Email examples.

Top 3 Abandoned Cart Email Templates

If you’re ready to try recovering sales opportunities from abandoned carts in your Shopify store, you’ll need to create text for your abandoned cart emails. Remember to incorporate some of the elements from the Abandoned Cart Email checklist. 

Here are three customizable Abandoned Cart Email templates that can be used to get you started: 

1. Engaging Abandoned Cart Email Template 

Subject: Don't Forget Your Items! Complete Your Purchase Now

Hi [Customer Name],

We noticed that you left some amazing items in your shopping cart, and we wanted to remind you that they're still waiting for you!

We understand that life can get busy, and sometimes things slip through the cracks. But we don't want you to miss out on the opportunity to own these amazing products that we've handpicked just for you.

Here's a quick reminder of what's waiting for you:

• Product 1: [Product Name and Image]

• Product 2: [Product Name and Image]

• Product 3: [Product Name and Image]

As a special incentive to complete your purchase, we're offering you a 10% discount on your entire order when you use the code ABANDON10 at checkout. This offer is valid for the next 24 hours only, so act fast!

If you have any questions or concerns about your order, please don't hesitate to reach out to us. We're always here to help.

Thank you for considering [Brand Name], and we hope to see you soon!

Best regards,

[Brand Name]

2.  Humorous Abandoned Cart Email Template 

Subject: Did You Forget About Us?

Hey there!

It's us, your favorite online store. We noticed that you left something behind in your cart, and we just wanted to check in and make sure everything is okay.

Did you get distracted by a cute puppy or a funny meme? Or did you just forget about us? It happens, we won't take it personally.

But here's the thing, we really miss that item you left behind. It's feeling pretty lonely on our virtual shelves without you. So if you're still interested, we're giving you a friendly nudge to come back and complete your purchase.

And because we're feeling extra friendly today, we're offering you a special discount code for 10% off your entire order. Just use the code "DONTLEAVEME" at checkout.

We hope to see you soon!

Best,

[Your Store Name]

3. Casual and Short Abandoned Cart Email Template

Subject: Did you forget something?

Hi [Customer Name]!

We noticed you left something in your cart and we don't want you to miss out. Our products are hot like pizza, but they won't be around forever.

Hurry back to complete your purchase before someone else snags it. Your cart is patiently waiting for you.

Thanks for being a part of our community!

Best,

[Your brand name]

In Conclusion

In sum, the Abandoned Cart Email is a powerful tool for recovering potentially lost sales and improving your conversion rate. By reaching out to customers who have already shown an interest in your products, you can give them a gentle nudge to complete the purchase and ensure that your checkout process is as smooth and user-friendly as possible.