eCommerce Glossary

A/B testing is a method of comparing two versions of a website.

When a customer adds items to their shopping cart but doesn't complete the checkout process.

Abandoned cart recovery can save your sales! Discover how to bring back hesitant customers and boost your profits.

Above the fold: the portion of the page that is visible to users without having to scroll down.

An About Us page is an essential element of any Shopify store.

Improve UX and conversions by optimizing the "Added to Cart" journey for a seamless eCommerce shopping experience.

“Added to Cart” is more than a click. Discover its meaning in eCommerce and how it impacts your conversion tracking.

With Shopify Analytics you can gain greater insights into your business.

ARPV shows you how much revenue each site visitor brings. Learn how it’s calculated and how to grow it effectively.

Adding a blog to your Shopify store can help you to improve your SEO and connect with your audience.

What does BFCM meaning? Understand its sales impact and explore tactics for a successful Black Friday Cyber Monday mark...

What is BMSM meaning in marketing? Understand how Buy More Save More deals work and why they boost sales and customer lo...

BOGO in eCommerce is short for Buy One, Get One. Learn why this strategy is effective and how to use it for your online...

The Shopify Buy Button is a feature that allows you to embed a customizable button on any website or blog.

The AJAX technology allows the cart to update automatically.

What is cashback at checkout? Learn how this rewards system works, its different types, and the benefits for both consum...

Checkout conversion rate explained. See how to calculate it and use fundamental strategies to boost online store revenue...

Customer Lifetime Value (CLTV) meaning is essential for success. Discover how to measure and optimize it for long-term p...

Shopify Collections help you organize your products into groups based on categories, such as product type, brand, or sea...

All Shopify themes include the option for a contact form which allows visitors to input information so that you can comm...

Content commerce is the process of publishing, promoting, and distributing content in order to drive eCommerce sales —es...

Define the meaning of CPC (Cost Per Click). Grasp its meaning in online advertising, its impact on clicks, and how it di...

Click-to-open rate (CTOR) is essential for email success. Learn how to measure it and optimize emails for better results...

Curious about CVR KPI? Learn what conversion rate is, how it’s used in marketing, and how it boosts your performance str...

D2C explained why direct-to-consumer brands are winning by cutting out middlemen and controlling their business.

What is dropshipping definition, and is it the right business for you? Explore its benefits, risks, and success tips in...

Downsell can save lost sales! Discover what a downsell is, how it works, and why it’s an essential strategy for any busi...

Dynamic pricing, meaning in eCommerce, allows flexible, data-driven price adjustments. Learn how to implement it for max...

Get the full definition of an eCommerce merchant and explore the tools, platforms, and skills they use to sell online.

Fulfillment refers to the process of getting orders to customers, and it can make or break your business.

Find out fulfillment centers meaning and how they help businesses improve inventory management, reduce storage costs, an...

GWP, meaning “Gift With Purchase,” is a proven marketing strategy. Learn how it helps businesses boost sales and improv...

What does GMV meaning in eCommerce. Find out what it means, why it matters, and how it impacts your business.

Your Shopify homepage showcases your brand, products, and services.

One of the most important aspects of creating a successful Shopify store is ensuring that your images are the right size...

In the context of Shopify, a landing page is typically a standalone page that is created for a specific product or offer...

Understanding LTV calculation can help you increase profitability. Learn what Customer Lifetime Value is and how to calc...

Shopify Marketplace is an essential platform that offers a wide range of third-party integrations or apps to help store...

Shopify offers several options for store navigation, including header and footer menus, drop-down menus, and hamburger m...

One-time purchase definition and benefits: Learn why this model offers clarity, ease, and complete product access upfron...

OPM meaning in business growth without debt. Learn how leveraging other people’s money powers online expansion.

A payment processor is a third-party service that handles the actual processing of credit and debit card payments in you...

A payment gateway is a service that connects your online store to the payment processor, allowing you to accept payments...

Understand the PDP website's meaning, how it works, and why it's critical in online product presentation.

Shopify offers a range of pricing plans to suit the needs of different businesses, including: Basic Shopify Plan, Advanc...

Product descriptions refer to copy that details all the relevant information and befits of a product.

Product margin affects your eCommerce store’s revenue. Learn how to optimize it, increase profitability, and set the rig...

A product page is the page on your Shopify store that displays information about a specific product. Product pages typic...

What is post purchase offer meaning. Learn how to use them to encourage additional purchases and increase customer lifet...

What does RPV meaning? Discover how Revenue Per Visitor helps businesses analyze website performance and increase online...

With Shopify, it’s possible to sell on both social media channels (like Facebook & Instagram, TikTok, or YouTube) and on...

Shopify is a cloud-based eCommerce solution that provides a comprehensive set of tools and features to help businesses s...

Get a full breakdown of shopping cart abandonment definition and its cause, along with proven solutions to recover lost...

Stock-keeping units are key to retail success. Find out SKU def and how they work and why every product should have one.

Your Shopify Store design refers to all the visual and performance elements that bring your store to life including the...

Shopify themes are templates with different features and customization options to meet your business requirements and st...

3PL Meaning: Learn about 3PL providers, logistics services, order fulfillment, and inventory management. Discover the be...

Know UGC creator meaning and why it makes marketing more relatable. Learn how businesses benefit from user-generated con...

Upselling in eCommerce can significantly increase your revenue. Find out what it is and how to apply it to your online s...