GWP (Gift with purchase)

In the eCommerce world, who doesn't love freebies? That's where GWP, or Gift with Purchase, marketing comes in. This tactic isn't just about giving stuff away—it's a calculated strategy to increase sales and customer loyalty. Whether you're running an online store or you're an eCommerce pro wanting to up your marketing game, understanding GWP is crucial. In this article, we'll break down the meaning of GWP marketing and show you how to use it effectively. If you're ready to learn more, keep reading!

With tools like Instant's Shopify product page builder, you can seamlessly implement GWP strategies to create compelling offers that drive conversions.

Table of Content

• GWP meaning in marketing (gift With Purchase)

• Benefits of gift with purchase marketing in eCommerce

• Implementing gift with purchase marketing

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

GWP meaning in marketing (gift With Purchase)

Gift with Purchase (GWP) promotions are a savvy tactic brands use to sweeten customer deals. You get a freebie when you buy a specific product or reach a spending threshold. This simple strategy packs a punch, adding value to the shopping experience and influencing buying decisions.

How GWP influences buying decisions

When faced with multiple options, the brand offering a gift often stands out. Imagine you're deciding between two similar products. 

One comes with a free accessory, while the other doesn't. Which one are you likely to choose? This is the power of GWP marketing. An enticing carrot can tip the scales in one brand's favor.

The evolution of GWP marketing

GWP started as a way to offload surplus stock in the mid-20th century. It's a strategic tool to boost sales, increase brand awareness, and foster customer loyalty. 

Brands use it to introduce new products without much risk, drive impulse buys, and gather insights based on customers' preferences. Whether a beauty brand offering a free mini mascara with a foundation purchase or a tech company including an accessory with a new gadget, GWP promotions create excitement and enhance brand perception.

Benefits of gift with purchase marketing in eCommerce

A gift-with-purchase (GWP) promotion isn’t just a marketing gimmick. It’s a strategic move that elevates the shopping experience and boosts sales. Imagine the joy of finding an unexpected bonus in your shopping bag. 

Studies show that 90% of shoppers are more inclined to complete a purchase and stick with a brand when they receive added value like a gift. It’s a simple yet powerful way to turn one-time buyers into loyal customers.

Boosting new stores with GWPs

For new eCommerce ventures, getting noticed can be challenging. Offering a gift can make your store stand out. It gives first-time buyers an extra nudge to choose your brand over others. It’s not just about the gift itself. It’s about making a memorable impression.

Driving sales for established stores

For established stores, GWPs can drive up the average order value. By setting a minimum purchase amount for the freebie, customers are encouraged to add more items to their cart. It’s a win-win situation: They get a gift, and you boost your sales.

Seasonal magic of GWPs

A GWP promotion can work wonders during peak shopping seasons like Black Friday or the holidays. Shoppers are already in a buying mood. 

The added incentive of a gift can push them to spend more and speed up their decision-making. It’s about making their shopping experience more rewarding.

Implementing gift with purchase marketing

Choosing the right gift is where your strategy begins. The free item should feel like it adds real value, and no one wants a throwaway trinket. Find something that complements your main product and fits with your brand. 

Whether a valuable tool or a fun collectible, ensure it’s relevant to your audience. Limited editions or exclusive items can create a sense of exclusivity, making customers more eager to snag the offer.

Spread the word: The art of promotion

Your Gift with Purchase won’t work if no one knows about it. Use all your channels—social media, emails, and website banners to get the message out. Build anticipation by teasing the offer before it launches, and highlight the limited nature of the promotion to create urgency. Encourage your audience to share the news with their networks to expand your reach.

Terms and conditions: Avoiding customer confusion

Make the terms and conditions of your GWP offer clear and straightforward. Specify purchase requirements, time limits, and stock availability to prevent misunderstandings. 

Transparency is crucial here; it builds trust and helps manage customer expectations. No one wants to hear “sorry, we’re out” when they thought they had a sure thing.

Use scarcity to your advantage: Creating a sense of urgency

Creating a sense of urgency can drive demand and spur impulse buys. Whether it’s a limited-time offer or a restricted quantity of gifts, scarcity can be a powerful motivator. It triggers the fear of missing out and adds excitement to the campaign. 

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

With Instant, you can wave goodbye to the headaches of coding and welcome a new way to build Shopify product pages. Imagine an intuitive drag-and-drop interface that lets you create high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections can be created without touching a single line of code

This tool gives you complete control over your store's design, allowing for customization that aligns with your brand's unique identity. 

Try Instant's Shopify product page builder today and see the difference it can make for your eCommerce journey.