How to add a pop up on Shopify in 4 efficient ways
Instant Team
How to add a pop up on Shopify in 4 efficient ways
Picture this: Your online store is getting traffic, but sales are lagging. You need a way to grab your visitors' attention and drive conversions fast. That's where pop-ups shine. They can be your secret weapon for boosting engagement and sales. This guide on how to add a pop up on Shopify will show you how to leverage these dynamic tools to achieve your goals.
To simplify the process, we'll explore how Instant's Shopify product page builder can streamline the creation of effective pop-ups.
Table of Contents
Why adding pop-ups can benefit your Shopify store
Pop-ups on Shopify stores aren't just a gimmick; they’re a game-changer. They grab attention right when visitors are on your page, nudging them toward actions that matter, like signing up for a newsletter or snagging a discount. Think of them as your store’s friendly greeter. And they’re not just about immediate sales.
Pop-ups help build your email list, giving you a direct line to your customers for future campaigns. With a solid average conversion rate of 11.09%, these overlays are smart for boosting those all-important numbers.
Supercharge your Shopify store: The benefits of pop-ups
Shopify pop-ups can transform a casual browser into an engaged customer. They’re perfect for highlighting special offers, introducing new products, or sharing key info like shipping details.
Adding these dynamic elements to your site can create a more personalized shopping experience. This improves customer satisfaction, increases average order values, and drives repeat business. And in the competitive world of e-commerce, that’s a big deal.
How to add a pop-up on Shopify in 4 efficient ways
There are several ways to add a Shopify email popup to your store, each with its advantages. Three of the popular options include:
Third-party pop-up apps
This is the most user-friendly option. The Shopify App Store offers various popup apps. These apps provide a drag-and-drop interface for easy popup creation and offer numerous features like exit-intent popups, countdown timers, and advanced targeting options.
Built-in Shopify features
Shopify offers basic built-in features for adding popups to your store. You can create announcement bars to display simple messages across your store. While it’s not as feature-rich as third-party apps, built-in Shopify popups are suitable for basic lead generation and promotion needs.
Adding manual code
You can add a Shopify popup email signup form using manual code editing for advanced customization. This approach requires some coding knowledge but allows you to tailor the popup experience exactly to your preference.
1. How to add a Pop Up using Shopify’s built-in form builder
Shopify offers a built-in form builder that you can use to create simple popups. However, this option is not as feature-rich as using a Shopify app.
Navigate to Online Store > Themes > Edit code.
Insert Popup Code within the <body> tag of your index.liquid file:
Customize the Popup, add HTML elements (like headings, paragraphs, and forms) and style it using CSS.
Create a JavaScript file to control the popup’s visibility and behavior.
Pros:
Free: No additional costs involved.
Complete control: You have full control over the popup’s design and functionality.
Cons:
Requires technical knowledge: You’ll need some understanding of HTML, CSS, and JavaScript.
Limited features: The built-in form builder may have fewer customization options than dedicated apps.
2. How to Add A Pop-up on Shopify By Coding
You can also use coding to add a pop-up to your Shopify store.
Step 1: Add a new snippet
In the Shopify admin, navigate to Sales Channels > Online Store > Themes.
Click on the three dots icon for more options.
From the dropdown menu, choose the Edit code option.
Click on the ‘Add a new snippet’ button on the left sidebar.
Step 2:
Insert a name and paste code to create a popup snippet.
Hit Save.
This method requires technical knowledge. You may get help from a Shopify Expert, Partner, or freelance developer.
Method 3: Using Third-party Pop-up Apps
This method is the simplest and highly recommended for most Shopify merchants because it doesn't require manual coding on your part.
Step 1: Select a Shopify pop-up App
Head to the Shopify App Store and choose a pop-up app that meets your business needs.
Find out which pop-up apps we recommend later in this article.
Step 2: Install the Pop-up App
Install the Pop-up App.
Review the Privacy and Permission details, then click Install app to proceed.
Step 3: Set up the pop-up
Decide the pop-up's appearance, set its display rules, and fill in the content.
Preview your changes and publish.
Method 4 (Bonus): How to Add a Pop-up on Shopify Store Using Instant Shopify Page Builder
While Instant may not be a dedicated pop-up app, it is the top-rated Shopify page builder that allows you to add and personalize effortlessly pop-ups on your Shopify pages and is proven instrumental in empowering your eCommerce campaign.
Follow these simple steps to add a pop-up on your Shopify page:
Step 1: Install Instant from the Shopify App Store
Step 2: Access the Dashboard and click "Create new page" to open the Editor.
Step 3: In the Editor, locate/search for the "Popup" element and drag it onto your page.
Step 4: Customize the pop-up
Instant intuitive Editor makes it a breeze to configure your pop-up's settings and style it to your liking.
Searching for an alternative?
Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:
Landing pages
Blog posts
Product pages
Sections
Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.
Try Instant's Shopify product page builder today!
How to create an effective pop up for Shopify in 5 steps
Clarity is key When aiming to boost sales and conversions with Shopify pop-ups. Identify the specific goal you want to achieve. You may want to nudge visitors toward purchasing or enhance your brand image. Pinpointing your goal guides your choice of pop-up and shapes your marketing strategy.
Choose the Right Type
Once your goal is clear, select the pop-up type that aligns with it. A simple product suggestion pop-up will do the trick if you aim to recommend products. Avoid irrelevant pop-ups that don't match your objective.
Set the Optimal Timing and Targeting
Timing is everything. Display your pop-ups when visitors are most engaged, like when they add items to their cart. This strategic timing makes your pop-ups feel helpful, not intrusive.
Create an Appealing Design
Design matters. Your pop-up's visuals should match the message so visitors get the gist at a glance. Keep it straightforward and eye-catching; a cluttered design can muddle your message.
Add a Clear and Catchy Message
Craft a brief, clear message that grabs attention fast. In the fast-paced world of online shopping, clarity is essential. Be direct, highlight the offer, and include a strong call to action.
5 Best practices for using pop-ups on Shopify
1. Keep It Simple: Limit the Number of Pop-Ups You Use
Too many pop-ups can make your site look like a minefield, and no one wants to navigate that. Less is more. Pick one pop-up that aligns with your goal and let it do its job.
2. Be Cool: Don’t Annoy Your Visitors With Pop-Ups
Timing is everything. A strategically timed pop-up can entice visitors, but too many can make them close the tab. Make sure your pop-ups are relevant and easy to close.
3. Get Personal: Use Personalized Pop-Ups
Shoppers love a personal touch. Use names, return greetings, or personalized suggestions to make your pop-ups feel like they’re speaking directly to your visitors.
4. Short and Sweet: Keep Your Pop-Ups Concise
Your pop-up should get to the point quickly. Make sure visitors understand the offer in a few seconds. Use visuals to make your message clear.
5. Test and Learn: Use A/B Testing to Optimize Pop-Ups
A/B testing isn’t a chore; it’s a smart move. Try different pop-ups and see which one performs better. Sometimes, a small tweak can make all the difference.
7 Best Shopify pop up apps to try
1. Instant: The Shopify product page builder you need
Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:
Landing pages
Blog posts
Product pages
Sections
Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify product page builder today!
2. Rivo popups: Perfect for beginners
Rivo Popups is your go-to if you're just starting with Shopify popup apps and want a hassle-free experience. It’s designed to be beginner-friendly, with an intuitive editor that lets you create campaigns effortlessly. This app's standout feature is the Shopify email capture popup, which is essential for growing your email list. It also offers both automatic and manual discount codes to entice subscribers.
Key features:
Exit-intent email popup
Auto-generated discount codes
Sticky coupon bar for easy access
Basic timing and display rules
3. Poptin popups: Versatility and automation
Poptin is a robust tool for those who need more than just basic popups. With features for both simple and advanced campaigns, it’s suitable for small to medium Shopify stores. One of its unique offerings is the chat widget, which allows for real-time customer support. Poptin also provides solid campaign automation capabilities, ensuring your popups perform optimally.
Key features:
Drag-and-drop builder
Mobile and SEO-friendly popups
Campaign analytics and A/B testing
Basic targeting like exit-intent
4. Privy: A comprehensive marketing suite
Privy is more than just a popup app. It’s a full-fledged marketing suite that allows you to collect both emails and SMS subscribers. While popups are just one component, Privy excels in providing a variety of popup types, from exit-intent to spin-to-win. Its targeting features ensure you reach the right customers with the right offers.
Key features:
Multiple popup types
Exit-intent technology
Email and SMS collection
Basic analytics and reporting
5. Optimonk: Advanced popup builder
Optimonk is an advanced option for those who need a sophisticated popup builder. Known for its extensive template gallery, it offers everything from welcome emails to post-purchase surveys. Optimonk also excels in targeting, allowing you to segment visitors by cart value, location, and more.
Key features:
300+ premade templates
Auto-generated coupon codes
Advanced visitor targeting
Shopping quiz popup
6. Seguno popups: Simple yet effective
Seguno is ideal for smaller Shopify stores that need a straightforward popup solution. It’s designed to help you make announcements, capture emails, and direct traffic to specific pages. Segundo offers a good mix of core features and ease of use, making it a solid choice for businesses with basic needs.
Key features:
Editor inside Shopify dashboard
Templates for common goals
Display rules for personalization
Campaign reporting
7. Sales notification Popup: Build social proof
Sales Notification Popup is the way to go if you want to boost sales with real-time notifications. Unlike traditional popups, these notifications appear discreetly in the lower corner of the screen. They inform visitors of recent purchases, abandoned carts, and more, helping to build social proof.
Key features:
Notifications of new orders and abandoned carts
Real-time sales alerts
Customizable positions and delays
UTM tracking for conversions
Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder
Adding a pop-up to your Shopify store doesn’t have to be a process that makes you want to pull your hair out. You can get the job done using Shopify apps, making it easy. Apps like Privy, Justuno, and OptiMonk give you a bunch of pre-built templates that you can customize to suit your brand.
You can add images, text, buttons, and more without writing a single line of code. You’ll also get access to many design options to make your pop-up as simple or as complex as you want. Most apps allow you to control when and where your pop-ups appear, so you can ensure they’re not annoying to your customers.
Setting up pop-ups for maximum impact
Designing a pop-up that gets results is all about understanding your audience. You want to create something that resonates with them and makes them want to take action. Use colors and images that appeal to your target demographic, and write clear and concise copy. You also want to ensure your pop-up is visually appealing and doesn’t distract from the rest of the page.
Test different versions of your pop-up to see which ones perform best. You can use A/B testing to compare two or more versions of your pop-up and see which one gets the most clicks, conversions, or other desired outcomes.
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