Design, test and grow your Shopify store with simple pricing.

Choose the plan that works best for you.

Plans and pricing

Save 20%

Starter

Ideal starter plan

$31/mo

Start for free
  • Remove Instant branding
  • Unlimited landing pages
  • 10 theme sections
  • 3 product templates
  • 1,000 Instant AI credits
  • Home, Headers & Footers
  • 24/7 live chat support
  • Advanced page analytics

Free 7 day trial period available

Pro

Most popular

For growing businesses

$79/mo

Start for free
  • Everything in Starter
  • Unlimited landing pages
  • 20 theme sections
  • 5 product templates
  • 4,000 Instant AI credits
  • 10k A/B test sessions
  • 24/7 live chat support
  • Heatmaps & scrollmaps
  • Cart drawers

Business

For growth-stage companies

$199/mo

Start for free
  • Everything in Pro
  • Unlimited landing pages
  • 50 theme sections
  • 10 product templates
  • 10,000 Instant AI credits
  • 100k A/B test sessions
  • 24/7 live chat support

Enterprise / Agency

For large teams and agencies

Custom

Get in touch
  • Everything in Business
  • Unlimited landing pages
  • Unlimited theme sections
  • Unlimited templates
  • Flexible Instant AI credits
  • Flexible A/B test sessions
  • Dedicated Slack channel
  • 1-on-1 onboarding
Learn more

Free

No risk, free forever

$0/mo

Start for Free
  • Publish 1 page
  • Publish 1 section
  • Publish 1 blog post
  • Unlimited previews
  • 500+ templates
  • Figma plugin
  • Community access
  • Support via email

300+ reviews

5.0

01Enterprise onboarding

We move your store to Instant

Available for Business and Enterprise plans:

  • Custom store build
  • Built with best practices
  • 24/7 priority support
  • Created by Instant experts
  • Private Slack channel
  • Avg. one week turnaround
Schedule a call

Limited availability

Why Casper chose to Instant

ā€œOur goal was to streamline our workflow by implementing new designs without overburdening developersā€

02Instant vs. other apps

A better, faster all-in-one solution

Ditch all the poorly built apps that slow down your store and eat your margin. Use Instant to double conversion and lower your costs.

Monthly cost of running each capability as a separate app, compared with Instant
FeatureOther apps
Image sliders & carousels$29.99Included with Instant
Cart drawers$54.99Included with Instant
Product color swatch & variants$19.99Included with Instant
Mega menu & navigation$19.99Included with Instant
Reusable sections & blocks$9.99Included with Instant
Countdown timers$29.99Included with Instant
Announcement bars & pop-ups$14.99Included with Instant
SEO / GEO optimizer$13.99Included with Instant
Instant cost vs. other apps:$193.92 / mo$39 / mo

Compare plans

$79/mo
Plan features for Pro
FeaturesFreeStarterProBusinessEnterprise
Layouts
Published pagesUnlimited
Published blog postsUnlimited
Theme sections20
Product templates5
Instant AI credits4,000
NavigationsUnlimited
Reusable componentsUnlimited
Cart drawersIncluded
Design
500+ page templatesIncluded
Unlimited previewsIncluded
Figma pluginIncluded
Custom liquid codeIncluded
Optimization
Advanced page analyticsIncluded
A/B test sessions10k
Heatmaps & scrollmapsIncluded
Cart analyticsIncluded
Publishing
Publish to draft themesIncluded
Remove Instant brandingIncluded
Support
Community accessIncluded
Email supportIncluded
24/7 live chatIncluded
1-on-1 onboardingNot included
Dedicated Slack channelNot included

Our customers say it best

NC
Nick Carvajal@watchnicolas
Verified account
Instant has allowed me to be creative and fast, something the market has always valued and will continue to value.
Christopher Edwards
United Kingdom
Instant allows us to go from ideas to deliverables in mere minutes.
BSOnline
Benny Stapel
Netherlands • Nov 22, 2024
The ease of working within Instant proved to be surprisingly helpful on more than one occasion. It gave us complete freedom to build the website we wanted.
  • Rocket:2
  • Folded hands:5
DvOnline
Daan van Rees
@blndr.agency
Before Instant, we used to custom code and work with freelancers to build complex things in Shopify. But now, 90% of that is no longer needed. We just build it all in Instant.
  • Rocket:5
  • Folded hands:3
Ramona Gherghel
Romania
Instant made it really easy for me to create a store design that feels unique compared to the standard templates. The platform is intuitive, fast to work with, and allowed me to bring my ideas to life quickly.
BR
Ben RosenbergAmsterdam, NL • April 5, 2025
Verified account
Instant has streamlined our website management by eliminating the need for coding expertise or external developers. This has expedited our ability to implement updates and enhancements, fostering an environment of rapid innovation.
Morgan
USA
I’m not a developer, but since I was already quite familiar with Figma and other design tools, so Instant Page Builder was fairly intuitive. We were able to successfully launch a fully customized page without any dev input, and the ability to make changes on the fly keeps us nimble and flexible.
KDOnline
Kasper Dolk
@kasper_dolk
With Instant, we’ve cut down the time to build and launch landing pages by up to 10x. Now, we can go from design approval to a live page within a few hours.
Hunter Huebsch
New York, USA
Out-of-the-box Shopify themes simply can't capture the essence of a brand that's been breaking boundaries since 1971. With Instant, we can honor our heritage of democratic design, while building a digital storefront worthy of the designers we collaborate with.
EB
Elizabeth Brummer@elizabethbrummer
Verified account
As a designer who has been hesitant to commit to Shopify builds, I can confidently say I feel very equipped and enabled to build a beautiful, functional, and powerful Shopify site for nearly any client now, thanks to the power of Instant.
AG
Ainsley Goffa@itsnotjustsalt
Verified account
As anyone who’s worked with Shopify knows, it’s not always easy to build a site exactly the way you want, but Instant made that possible for our project.
Jacob Collins
USA
Instant is an absolute joy to work with; very intuitive, great integration with Shopify, and the features they add on a regular basis are constantly improving what we can do with our site.
GSOnline
Grant Spychka
Canada • May 15, 2024
Instant makes it easier for me in particular because I can execute on an idea right away, instead of waiting on someone else to help out or build something from scratch. In the simplest terms, it improves our workflow more than almost any other tool we use.
THOnline
Thom Heerens
Netherlands • Jun 13, 2025
Using Instant, I built custom sections tailored to their product storytelling, customer experience, and visual branding. The result is a clean, conversion-focused ecommerce site that reflects the heritage and quality of the brand.
CB
Carlos BarreraUSA • May 30, 2025
Verified account
Instant gives me the flexibility to do quick A/B tests and iterate easily to improve conversion rates. Using Instant, we quickly built a mobile-optimized layout with clear CTAs.
Yarri Rosweide
Netherlands
Feels like we finally found our favorite page builder.
JEOnline
Jared Ebersole
New York, USA • February 7, 2025
There's a lot of page builders out there. And without a doubt, I have literally tried them all. I've tried Shogun, and I've tried all the old legacy page builders. There's literally nothing better than Instant.
  • Rocket:5
  • Folded hands:3
TP
Teodor Petrovic@teodorecom
Verified account
What I especially like about Instant is how it lets you test ideas while maintaining high performance. Got a new idea for your product page? You can get the A/B test live within days.
Ryan Hiebendahl
@Casper
Our goal was to streamline our workflow by implementing new designs and interactions without overburdening developers. With Instant as a no-code solution, the design team took full ownership of matching the implementation to approved designs. It also let us iterate quickly without involving dev sprints, freeing up developers to focus on more complex projects.
MH
Matt HayesUSA • Sep 2, 2025
Verified account
We needed a fast, easy, and on-brand way for our non-technical Marketing team to build landing pages and sections. Having the pre-built library of mobile-optimized templates has been a Godsend for our team.
Novka
Austria
The biggest benefit of using Instant for our Shopify store is the speed and flexibility it gives us to build and launch pages in a faster way. As a UX/UI designer, I can either transfer designs directly from Figma into Instant or even create pages directly in Instant when needed. This allows us to move much faster without always waiting for frontend development, while still keeping the design quality, responsive and brand consistency.
WMOnline
Wolfgang Maurer
Austria • Sep 10, 2025
We used Instant because we wanted to have a Shopify-first tool that neatly integrates with Shopify. We used Unbounce before and saw this as our Nr. 1 pain point.
Hubert
@modue_com
Instant allowed us to launch a polished, custom-branded e-commerce experience without diving into Shopify's technical limitations. It saved us development hours and preserved our sanity during a critical phase.
PM
Paddy McLarnonUnited Kingdom • October 3, 2025
Verified account
Instant allowed us to spin up our landing pages at a faster rate, allowing for easier editing on the fly when it came to adjusting for ads.
LCOnline
Louis Cooke
@hydrouk.co
The main goal for us was to build a much more customizable site. Themes alone didn’t allow the level of customization we wanted. Instant was key for our CVR and has helped ever since. The biggest impact has been CVR and ease of customization. Keeping the majority of design work in-house has allowed our team to make changes quickly and improve overall CVR.
  • Rocket:2
  • Folded hands:7
Robin Bodlaender
Netherlands
Instant gave us full creative freedom and an incredible level of customizability.
VM
Valgher MorenoUSA • Oct 23, 2024
Verified account
Instant has been a strong partner since day one. With limited resources, we had to find the best tech stack solutions that not only fit our budget but also provided flexibility, speed, and full control over development without the need for a developer.
Mike de Vries
Netherlands
Instant is so intuitive that we could design and develop at the same time.
JV
Jake VitaUnited Kingdom • May 13, 2025
Verified account
We’ve tripled the velocity of statistically significant tests and delivered a 14% uplift in conversion rate quarter-over-quarter. Proof that Instant eliminates the latencies that were capping our growth.
  • Rocket:5
  • Folded hands:3
Gerson Portillas
Uruguay
What Instant gave me was zero friction. I didn't have to worry about development or code, everything I needed was right there. That allowed me to focus 100% on the creative direction.
  • Rocket:5
  • Folded hands:3
TAOnline
Thomas Agarate
Portugal • Oct 22, 2025
In a sea of look-alike stores, Instant gave us the freedom to build a memorable brand that truly stands out. This unique identity builds trust and is a direct contributor to our success.
  • Rocket:7
  • Folded hands:2

Frequent Questions

Instant is free to start: the Free plan lets you publish 1 page, 1 section and 1 blog post, forever. The paid plans (Starter, Pro and Business, priced above) include unlimited published pages and a 7-day free trial; Enterprise has custom pricing. Pay yearly and save 20%.

Try Instant free today

Get started with Instant

Start for free

7-day money back guarantee.

Already have an account? Log in