Top 21 Shopify marketing tools to boost your Shopify sales
Instant Team
Top 21 Shopify marketing tools to boost your Shopify sales
Imagine this: You've set up your Shopify store, and it looks fantastic, but sales aren’t taking off. You tweak a few things, but progress is slow. You're not alone. Many Shopify store owners face this challenge. This is where Shopify conversion rate optimization becomes crucial. It’s about turning more visitors into customers; the right marketing tools can make a big difference. This blog will explore using these tools to boost sales and grow your store.
One tool that stands out is Instant's Shopify landing page builder. It's designed to help you create high-converting pages effortlessly, making it easier to market your products and improve your store’s performance.
Table of Contents
What is Shopify marketing?
Shopify marketing uses strategies and tools to promote your store and drive sales. It's a mix of traditional eCommerce marketing tactics and specific methods tailored for Shopify's features and apps designed to boost performance.
Native Shopify apps: Your secret weapon
Shopify lets you access over 8,000 apps and integrations. You can enhance your marketing with email tools, social media integrations, or customer loyalty programs. These apps work seamlessly with your store, so compatibility isn’t an issue.
Built-in tools to simplify your life
Shopify has great built-in marketing tools, like:
Shopify Email
Analytics
Logo maker
These tools are perfect for store owners who don’t want to use too many third-party apps. They’re instrumental if you just start and want to keep things manageable.
Design limitations: What you need to know
Unlike platforms that let you customize every detail, Shopify themes have some design limitations. This can impact your flexibility with your marketing strategies, especially if you need a highly customized layout to match your brand or marketing style.
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How Shopify marketing tools can boost your online business
Integrated marketing solutions
Shopify provides a suite of integrated marketing tools that work seamlessly together. This means you can manage various aspects of your marketing strategy from one platform, saving time and ensuring consistency in your messaging. For example, you can use Shopify Email to send targeted campaigns while leveraging Shopify Inbox for real-time customer interactions.
Automation features
One of the standout features of Shopify marketing tools is automation. You can set up automated workflows for tasks such as:
Welcome emails: Automatically send a discount offer to new subscribers who join your mailing list.
Cart recovery: Send trigger emails to remind customers about items left in their shopping carts and encourage them to complete their purchases.
Customer segmentation: Automatically segment customers based on their behavior or purchase history, allowing for more personalized marketing efforts.
These automations help maintain engagement without requiring constant manual effort.
Personalization capabilities
Shopify’s marketing tools allow you to personalize communications based on customer data. By analyzing customer behavior and preferences, you can tailor your marketing messages to resonate more with your audience. For example, you might send targeted promotions to high-value customers or those interested in specific products.
4. Data-driven insights
With Shopify’s analytics and reporting features, you can gain valuable insights into your marketing performance. This includes tracking metrics like:
Conversion rates
Email open rates
Customer acquisition costs
Understanding these data points helps you decide where to allocate your marketing budget and which strategies are most effective.
5. Diverse marketing channels
Shopify supports various marketing channels, allowing you to reach customers wherever they are:
Social media: Easily share products on platforms like Facebook, Instagram, and TikTok.
Email marketing: Use Shopify Email to create and send campaigns directly from your store.
Influencer collaborations: Leverage Shopify Collabs to connect with influencers who can promote your products to their audiences.
SMS marketing: Engage your customers with SMS
This multi-channel approach increases your visibility and helps attract a broader audience. For example, one of the fastest-growing digital marketing strategies is SMS, also known as text messages. According to a 2020 Learn Hub article by Lauren Pope, 48.7 million people opted into SMS communications from various companies by the end of the year. In 2020, MarketingProfs estimated that text messages generate six times more customer engagement than emails.
6. User-friendly experience
Shopify’s marketing tools are designed with user-friendliness in mind, making them accessible even to those without extensive technical skills. The platform offers templates for emails and campaigns, simplifying the process of creating professional-looking marketing materials.
Enhancing Shopify store performance with customizable landing pages
Instant is a user-friendly Shopify landing page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish:
High-converting landing pages
Product detail pages
Sections
Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.
Try Instant's Shopify landing page builder today!
The benefits of using Shopify marketing tools
Boost your store’s visibility
Getting your Shopify store noticed is crucial. A well-optimized store means showing up in more search results, drawing in organic traffic, and upping your chances of making sales. It’s like being front and center in a crowded market.
Build brand loyalty
Social media posts, blog articles, and personalized emails aren't just marketing tactics. They're tools to build a strong brand identity that your audience will recognize and trust. Engaging content keeps your brand at the forefront of your customers' minds.
Gain insight from your data
Understanding your customers is key. Shopify marketing tools give you insight into behaviors and preferences, allowing you to tailor your offerings and create effective strategies. It’s all about using data to drive decisions.
Save time with efficiency
Managing marketing campaigns can be a time-sink. Shopify’s integrated tools simplify the process, allowing you to focus on what matters. With everything working seamlessly, you can spend more time on strategy and less on execution.
Stay budget-friendly
Marketing doesn’t have to break the bank. Shopify's flexible approach allows you to pay only for what you need, making it a cost-effective solution. Whether you’re a small startup or an established brand, there's something for everyone.
Top 21 Shopify marketing tools to boost your Shopify sales
1. Instant: Create high-converting pages fast
Instant is a user-friendly Shopify landing page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish:
High-converting landing pages
Product detail pages
Sections
Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.
Try Instant's Shopify landing page builder today!
2. Klaviyo: Power up your email and SMS campaigns
Klaviyo is the right tool for leveling up your marketing efforts. It’s an email and SMS marketing tool that helps eCommerce businesses deliver personalized experiences. It includes pre-built email flows with defined triggers and timelines for the most popular campaigns, such as:
Abandoned cart reminders
Post-purchase thank-you messages
Product reviews
Welcome series for new subscribers
With Klaviyo, you can test up to 25 variations of the same email to see which one will give you the best results. It doesn’t allow A/B testing in drip campaigns or multivariate testing, though. Klaviyo seamlessly integrates with Shopify and collects and stores your customer data from the Shopify store within the platform. This data is critical for segmentation, personalizing content, and implementing trigger emails. You can also get:
Real-time revenue data per automation
Campaign
Segment
Channel
Learn how your campaigns perform
3. Buffer: Manage social media like a pro
Buffer is a social media management tool that allows you to schedule posts on all major platforms. You can auto-publish your posts, carousels, and reels directly to Instagram and include a first comment when you schedule posts. For TikTok, you can plan and set reminders for your Stories and videos and receive a mobile notification when it's time to share.
Buffer also makes it easy for your team to:
Create drafts
Get feedback
Review posts
With detailed analytics, you can compare paid vs. organic results of sponsored posts, track key engagement metrics for each social account, and build fully customized reports. You can view your unanswered comments, see important queries from the audience, and reply accordingly from the app. Buffer also integrates with Shopify and provides metrics to understand your store better. You can see which social media channel is driving the highest number of customers and resulting in more sales.
4. Automizely: Streamline your marketing efforts
Automizely is a comprehensive marketing platform for eCommerce businesses. As a Shopify app, it's built to help your store:
Perform better
Increase ROI
Drive brand loyalty
Let's have a look at some of the features Automizely provides:
Automated flows: Send emails based on customer behavior and increase sales
Popups: Launch scenario-based popups like spin the wheel and collect leads
SMS: Send personalized text messages to welcome new subscribers, inform them of a sale, or recover abandoned cart
Built-in CRM: With AI-predictive demographics, you can launch personalized campaigns for different segments
Web-push notifications: Send personalized promotional messages with discounts and offers
Automizely also offers features specific to the Shopify store, like:
Countdown timer
Sales stickers
Trust badges
Free shipping
Announcement bars
Coupon management
With AI-powered product recommendations, you can improve discoverability and increase sales by showing popular products as recommendations.
5. Instafeed: Build social proof with your instagram content
Instafeed is a Shopify app that lets you integrate your Instagram feed directly into your store. Most small businesses start from Instagram, and it's highly likely that your brand has already posted a lot of high-quality content on the platform. It makes sense to use this content on your store to build social proof, convert your store visitors into customers and increase your Instagram followers. You can customize the look of your feed to match your store's aesthetic. You can show:
Photos
Videos
Reels
It is in a grid or slider layout with custom rows and columns for mobile use. Instafeed also makes sure your store always has fresh new content directly from your Instagram. By tagging multiple products on your post, you can create shoppable Instagram feeds and let your customers easily purchase products. With a manual or auto-optimized layout, you are in total control of how your feed looks and what content is displayed.
6. Carro: Expand your reach with cross-store selling and influencer Collaboration
Carro is a cross-store selling and influencer collaboration platform. You can join Carro as an online retailer, product supplier, or both. If you're a creator, you can transform your fanbase into a business by selling products from top Shopify brands on Carro.
With Carro's virtual inventory, you can sell products from top Shopify brands but don't have to purchase inventory or be responsible for fulfilling your fans' orders; all you have to do is pick the products and create content. Carro allows you to sell more products, expand your catalog, and increase your average order value. Engage with other direct-to-consumer brands and partner together to sell more. You can add products in one click and retail them like any other product in your catalog.
Expand Your Sales with Carro's Supplier Network
If you're a supplier, Carro opens various sales channels for you and makes your product available for sale on thousands of brands and creator stores. You can choose which products to make available to your network, approve or deny retailers, and set your margin.
Carros helps you expose your brand to new customers and increase sales. Suppliers can join the network and be listed on partner stores for free, and a 5% transaction fee is charged on each sale through partnerships.
7. Adroll: Maximize your Ad campaigns
Adroll lets eCommerce brands run display ads, social media ads, and email all from one place. The three main aims of Adroll campaigns include:
Brand awareness: Put your brand in front of high-intent audiences on top of web and social platforms through contextual and lookalike demographic and interest targeting.
Retarget customers: Identify and reach visitors wherever they go online, on whatever device.
Abandoned cart recovery: Use display ads and personalized emails to remind shoppers what they love about the product and convince them to buy from you again.
You can automate experiences that lead to fewer abandoned carts based on real-time user behavior, like visitors leaving your site or remaining inactive for a month. When shoppers click on a cart abandonment email or ad, AdRoll automatically rebuilds their order even if they filled their cart on a different device.
Optimize your Ad campaigns with AdRoll's reporting & Shopify integration
With in-depth reporting, you can see the frequency, spending, and benchmarks of each campaign. You can also see the percentage change, positive or negative, for each metric and see tangible insights on where to shift your budget. AdRoll makes it easy to see all the campaigns across multiple channels, analyze performance, gather insights, and improve results.
You can connect your Shopify store to AdRoll, and it will automatically import your product feed to generate dynamic ads. The platform also analyzes your store data and shopper behavior to personalize campaign setup and auto-optimize performance.
8. Vimeo: Easily create high-quality videos
Vimeo is an easy video maker that lets you quickly make, edit, and share videos. You can choose from thousands of professionally designed, ready-to-go templates or start from scratch with:
Animated graphics
Filters
Layouts
You can create a high-quality video of your products in a few minutes. Vimeo also lets you add your logo to the videos. You can bring your vision to life with editing tools like cropping, trimming, snap-to-grid, and text animation and highlight. The Shopify app also lets you turn your product listings and photos into videos. You can create videos in three sizes:
Landscape
Square
Portrait
After you have edited your video, you can publish it across all your social channels, download it, and embed it anywhere on your website or Shopify store. With Vimeo analytics, you can see how your videos perform across your website, social channels, and anywhere embedded online.
9. Yotpo: Elevate your customer experience
Yotpo is a platform that provides customers with a personalized experience through:
Email and SMS
Reviews
Rewards
You can easily craft, personalize, and A/B test email and SMS campaigns to notify subscribers about:
Product releases
Sales
Exclusive offers and more
With accelerated mobile checkout, you can guide customers from product discovery to purchase faster by allowing them to simply click to buy via SMS.
Enhance customer loyalty and engagement with Yotpo's review & referral programs
Yotpo enables you to collect customer reviews through SMS, emails, review prompts, photo and video requests, and custom questions to gather unique insights. Customers can earn and redeem points with 20+ out-of-the-box campaigns, ultimately driving repeat purchases, increasing LTV, and boosting engagement. You can also deploy a tiered program based on points, spending, or referrals.
With Yotpo, you can incorporate your referral program throughout the customer journey. You can also monitor and evaluate its performance through the ROI dashboard and advanced analytics.
10. Tidio: Enhance customer service with live chat and automation
Tidio provides outstanding customer service and focuses on increasing sales, building brand loyalty, and ensuring customer satisfaction. Through live chat, you can respond to your customers before they decide to buy elsewhere and decrease the response time to under three minutes. With live chat, engage them in conversations, answer questions, and increase sales.
Tidio allows you to automate up to 47% of repetitive answers about:
Shipping
Order Status
Product availability
By previewing carts and checking order history, you can recommend products directly in the chat through the platform. You can also send discounts and respond to purchase-related questions faster. With a sales chatbot, you can set up personalized messages offering discounts to new and returning visitors, recommend products, and stop customers from abandoning carts by giving them a better offer.
11. Postscript: Grow your SMS list and increase sales
Postscript is a dedicated SMS marketing app that builds your SMS list, increases sales, and increases customer retention. You can build your SMS list by capturing phone numbers and emails through desktop and mobile popups customized to your brand. You can also create a landing page with an SMS opt-in form that you can share anywhere.
With Postscript, you can combine 35+ segmentation filters to define your target audience perfectly so you send the right message to the right people every time. Reach shoppers using their Shopify data with the following:
Welcome messages
Cart abandonment
Browse abandonment automation
You can also send discount codes, new product launch updates, and sales offers. You can retain customers through timely updates, check-ins, reminders that their previously bought products are running low, and educational content. Tell customers about loyalty reward programs, how to join them, and how many points they currently have, and remind them to use the rewards.
12. OrderGroove: Streamline subscription and membership programs
Ordergroove's Shopify subscription app is a game-changer for businesses looking to offer subscription and membership programs. By transforming the shopping experience, companies can:
Boost revenue
Retention
Customer loyalty
Setting up and managing subscription programs
With Ordergroove's user-friendly interface, selling on Shopify is a breeze. Businesses can personalize their offerings based on customer preferences, and seamless integration with Shopify ensures smooth operations and high customer satisfaction.
Ordergroove's powerful analytics suite
It helps businesses optimize their subscription programs by providing real-time data and insights. Companies can track key performance indicators such as:
Churn rates
Customer lifetime value
Average revenue per user
Security and compliance are top priorities for Ordergroove. Adhering to industry-leading security standards like PCI DSS and GDPR, businesses can trust that transactions and customer data are well-protected. Ordergroove is an excellent choice for businesses aiming to launch or grow their subscription and membership programs with its:
User-friendly interface
Personalization capabilities
Seamless integrations
Advanced analytics
Enable companies to create engaging, revenue-generating experiences for their customers.
13. Uniqode: Easily create and monitor QR codes
Uniqode's core feature is it's QR Code Generator, which can create different types of QR Codes for varied campaigns and track and monitor them right from the dashboard effortlessly. The solution offers bulk QR code generation, where you can create 2000+ QR codes in minutes. It also offers a real-time scannability score to ensure you only deploy a working QR code, elevating your overall customer experience.
You can customize the QR code based on your branding guidelines, add your logo, and custom domain and white label for maximum brand assurance. Uniqode also offers integration with 5000+ CRMs, sales, and HR tools. You can implement them on your Shopify store and redirect users to your:
Social media accounts
Promotional offers
Landing pages
Discount codes, etc.
It is also SOC-2 Type II and GDPR compliant, so users don't have to worry about phishing links or data privacy threats.
14. Unbounce: Optimize your landing pages
Unbounce is a robust machine-learning tool that helps shop owners optimize their landing pages and increase conversions. Over the years their platform has evolved to accommodate landing page trends and includes a wide range of conversion tools such as:
Easy to use drag-and-drop landing page editor
Customizable templates
AI-powered lead nurturing and marketing campaign tools
Multiple integration options
Simple and intuitive UI
In addition to its landing page editor, the platform also offers advanced smart features that allow users to perform A/B tests and gather valuable insights about their visitor traffic. It is a little on the pricey side but if analytics and CRO are high on your priority list, then it’s definitely worth giving it a try.
15. Candy Rack: Boost revenue with upselling and cross-selling
Upselling is a key part of increasing your revenue and average order value (AOV). Many stores have complicated upselling methods that make it difficult for customers to add additional items. Candy Rack is a Shopify app that makes upselling and cross-selling easy with a click of a button, with features like:
Automated AI-powered upselling
Customers can add upsell items with one click
Upselling offers are visually appealing and not pushy
Mobile-optimized
Candy Rack can also be integrated with other apps, making it one of the best upselling and cross-selling apps on the market.
16. Frequently bought together: Maximize purchases with cross-selling
Code Black Belt’s Frequently Bought Together Shopify app mimics Amazon’s Frequently Bought Together cross-selling feature. This cross-selling feature is so powerful that it alone accounts for around 35% of Amazon’s yearly revenue.
Highlights of this app are:
Easy to install and integrate
Customizable with visual designs
Includes statistics and analytics
Compatible with mobile phones and tablets
Upselling and cross-selling are two excellent ways to maximize purchases on your site and drive revenue, and a ‘Frequently Bought Together’ feature could be exactly what your store needs.
17. LoyaltyLion: Streamline loyalty programs
If you're looking for an easy way to streamline your loyalty program, LoyaltyLion is one of the best platforms around, with robust features that include:
Easily integrated with Shopify
Real-time analytics
Rewards and point-based programs for reviews, referrals, and purchases
Personalized loyalty features for top customers
Easy-to-use interface and setup
LoyaltyLion is used by thousands of eCommerce stores and boasts a $15 return to sellers for every $1 spent on its platform.
18. Free shipping bar: Boost sales by promoting free shipping
A great marketing tactic to help specifically with boosting sales is promoting free shipping. Simply put, people hate paying for shipping. It is consistently one of the top reasons that shoppers abandon their carts. A recent study from SaleCycle lists it as the second most common reason, only behind customers who were just looking and not planning to buy.
While it isn’t feasible for most ecommerce brands to always offer free shipping, most can offer it if a user spends a certain amount of money.
The Shopify tool has a free shipping bar
It is an easy way to increase a user’s average order value by keeping them updated on how close they are to earning free shipping. It’s such an easy, but effective way to increase sales! What's amazing about this tool is that it updates according to the specific user. It’s easy to put a banner at the top of your website that advertises free shipping if you spend $100, but that isn’t as effective. Instead, using this tool allows you to install a custom bar that updates as a user adds items to their cart.
19. Spin-a-sale: Engage users with gamification
Who doesn’t love winning a prize? We all do, and for ecommerce brands, you can capitalize on that desire by incorporating a spinning wheel offer into your website. All a user has to do is enter their name and email, and they get to spin to win! Spin-a-Sale is a Shopify tool that makes it easy to bring this type of gamification to your ecommerce site.
Boost your email list and sales with Spin-a-sale's customizable discount wheel
If your main marketing focus is email marketing, Spin-a-Sale is a great option that will help you boost your email list. By giving away discount codes, you will also increase your sales, and it’s a win-win!
You have full control over your discount wheel, meaning you can decide what type of discounts you want to offer, as well as how often you want each discount to display (for example, you can set up to have a 5% discount show up more often than a 50% discount). You also of course have full control over the design of your pop-up and wheel so that it can easily match the style and colors of your existing website. Spin-a-Sale is also fully optimized for mobile so that you can target your audience there as well.
20. Privy: Engage users with exit offers
One of the best marketing tactics for engaging your audience is to use exit offers. You’ve likely seen them in action before, popping up on the screen as you navigate your mouse to close your browser. It’s a great way to grab your audience’s attention before they leave your website (which always brings with it the chance they never return). Instead of losing them, present them with an offer to encourage them to stick around!
Privy is one of the best exit offer tools for Shopify users. It makes it easy to set up a totally custom exit offer for your business. Whether you want to grow your email list or reduce your cart abandonment, you can do so with Privy. We also love that their pop-ups work on mobile, which couldn’t be more important as more users shop from their mobile devices.
Maximize your offers with Privy’s advanced targeting and delivery features
One thing to keep in mind with this type of marketing is that you really want to get your targeting and delivery right. You don’t want to overwhelm your audience or annoy them with your offers, so take advantage of Privy’s targeting and delivery features that allow you to determine when to show your offer.
Show an offer to users who have a certain shopping cart value or based on how long they spend on the page (to name a few conditions). Privy gives you full control and great reporting so you can see if your offer is working or not.
21. Instafeed: Leverage your instagram content
Make the most of your Instagram feed by integrating it into your website. Instafeed makes it easy to display your feed on your website to increase:
Social proof
Boost sales
Increase your social media following
Best of all, you can customize the look of your feed to match your website's design.
Instagram has become the fastest growing social media platform, as well as one of the best ways for ecommerce brands to engage with their audience. You are likely already on Instagram, so it makes sense to use this tool to help amplify your social media marketing efforts. You can also use your feed to tag your products to turn your feed into one that is shoppable, an option that will really help increase your sales. Research shows that 70% of shoppers head to Instagram for product discovery. Expand your feed’s potential by adding it to your website!
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How to choose the right Shopify marketing tools for your business
Prioritize your business needs
First things first, know what you're aiming for. Are you trying to ramp up your store's traffic, skyrocket those sales numbers, or keep your customers coming back for more? For example, if customer engagement is on your list, consider tools like Recart for SMS marketing or Tidio for live chat.
What about your resources?
Some tools require a hands-on approach, while others let you set it and forget it. If you're strapped for time, consider automation tools like Shopify Email that can help you focus on strategy rather than day-to-day operations.
Think about your audience
Different folks respond to different types of marketing. If your crowd is social media-savvy, integrating Instagram with a tool like Instafeed might boost engagement right from your Shopify store. A tool is only as good as it fits your specific needs, so take the time to evaluate your business goals and resources.
Test the waters
Once you've got a handle on what you need, it's time to experiment. Most Shopify marketing tools come with free trials. Take advantage of these to see how well a tool integrates with your store and how user-friendly it is. Does it deliver on its promises? Are there features that add unexpected value? This is also the perfect time to test out the customer support. A strong support team can make all the difference in how smoothly your marketing runs in the long term.
Don't rush. Business is always changing, and so are your tools. Stay flexible and informed to make sure your choices continue to align with your business's needs. By taking your time to analyze and test, you'll set your Shopify store up for success.
The future of eCommerce with Shopify marketing tools
The future of eCommerce is set to be more dynamic, with technology playing a pivotal role in how businesses grow and thrive. Shopify marketing tools are at the forefront of this transformation, making it easier for online stores to flourish in an increasingly competitive market.
Streamline your store with Shopify's integrated marketing tools
Shopify’s marketing tools are essential for streamlining operations, driving sales, and enhancing customer engagement. Automation and CRM tools like Klaviyo and Omnisend help personalize customer experiences and email marketing campaigns, ensuring that customers receive timely, relevant messages that increase conversions.
These tools simplify the complexities of running an online store by offering integrations that work seamlessly within the Shopify platform. Shopify’s suite of tools allows businesses to operate smarter and more efficiently whether it’s:
Automating email campaigns
Building high-converting pages
Managing inventory
Creating personalized offers
Stay ahead with Shopify's marketing tools
As eCommerce continues to evolve, businesses that harness the power of Shopify marketing tools will be best positioned to stay ahead of the curve. From improving customer retention to driving more traffic and sales, these tools are shaping the future of e-commerce.
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Shopify Web
Shopify Customization
Custom Shopify Themes
Free Ecommerce Templates
Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify landing page builder
Instant is a user-friendly Shopify landing page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish:
High-converting landing pages
Product detail pages
Sections
Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.
Try Instant's Shopify landing page builder today!
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