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Shopify

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Oct 7, 2024

How to get an efficient Shopify store design for your eCommerce website

a shop setup for high conversion - Shopify Store Design
a shop setup for high conversion - Shopify Store Design
a shop setup for high conversion - Shopify Store Design

Instant Team

How to get an efficient Shopify store design for your eCommerce website

No matter how much traffic your Shopify store gets, you'll struggle to make sales if it’s not designed for conversions. Picture this: You’ve created an attractive offer to entice your visitors. But when they click to learn more, they’re met with a dull, lifeless page that lacks clear direction. There are no visuals, no product descriptions, no customer reviews, nothing to get them engaged and interested in your product. Do you think they’ll stick around to figure it out? Of course not. They’ll bounce, and you’ve lost a potential customer that could have helped improve your Shopify conversion rate. Store design is critical for Shopify conversion rate optimization, and this blog will explain why. You’ll learn what makes a good Shopify store design and how to create an attractive landing page with Instant’s Shopify landing page builder.

Table of contents

What is the Shopify design system?

a shopify landing page - Shopify Store Design

The Shopify Polaris design system is a set of comprehensive guidelines and principles designers can use while building apps and channels for Shopify. It offers a range of resources and building elements like patterns and is available to all Shopify partners. Instead of creating existing elements and mimicking design patterns, Shopify designers can now focus on what matters: providing solutions that blend in with Shopify seamlessly. This gives a better user experience and keeps everything uniform and consistent.

What are the benefits of using the Shopify design system?

Shallow learning curve

The Polaris Shopify design system comprises the complete set of building blocks requisite to create apps that will feel familiar to merchants. 

  • It does not require a learning curve

  • Partners can download a style guide

  • Library of components and patterns

  • UI kit to use

Saves time 

Even though working within a fixed design framework initially feels constrained, it can save time and effort.

Clear direction

Shopify Polaris provides simple and detailed design guidelines for color use and content writing. Clear directions and guidelines help your team consistently design and apply the standard. When an update is made, you want to apply a component to all previous designs.

Open-source project

Polaris is one of Shopify's open-source projects. This certainly gives designers the confidence that it will also work with other eCommerce platforms when applied to a product. Therefore, the designs are not limited to Shopify.

Frequent updates and maintenance

These ensure that you are included and have the latest and greatest. 

Maintain your brand identity

The Shopify design system does not allow you to control all the design elements. However, you can boost your brand identity by adding a logo to the navigation bar and designing your illustrations.

The Shopify design system fastens and improves the quality of front-end development.

Can you customize your Shopify store?

person discussing ideas - Shopify Store Design

One of the most significant advantages of using Shopify to power your online store is the ability to fully customize your store’s design. A completely customizable store allows you to create an online store unique to your brand and business. With Shopify, you can select a theme from the Shopify theme store or upload a third-party theme to your store. 

Customizing your Shopify theme with the theme editor

You can edit your theme to customize your online store's content, layout, typography, and colors. 

  • Each theme provides sections and settings that allow you to change the look and feel of your store without editing any code. 

  • The theme editor displays a tree view of all the content for the template that you're currently viewing in the sidebar. 

  • Expand a section node using the expand icon ▸ to view its blocks, or collapse it using the collapse icon ▾ to hide the blocks. You can click any section or block to view its settings. 

  • Access the theme editor from your Shopify admin, go to Online Store > Themes. Next to the theme that you want to edit, click Customize. Click Sections. 

Instant: Your no-code solution for high-converting landing pages

Instant is a user-friendly Shopify landing page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish:

  • High-converting landing pages

  • Product detail pages

  • Sections, all while maintaining complete control over their store's design

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. 

Try Instant's Shopify landing page builder today!

Why your Shopify store design matters

man working on design - shopify theme design

Blink-and-you’ll-miss-it: First impressions count

It takes visitors just 55 milliseconds to form an impression of your Shopify store. They evaluate whether they want to stick around or bounce in the blink of an eye. Most (94%) of this gut reaction is based on design.  

It’s not just eye candy. It’s your storefront’s handshake, elevator pitch, and first impression. A visually appealing store is likelier to earn a second look from potential customers.

Quality rules: Why design isn’t everything

While design is critical, it won’t save you if your products or services fall short. No amount of sleek aesthetics can mask quality issues. The same goes for your content; images and descriptions must be accurate and engaging. 

Customers want to know what they’re buying, and they need to trust that you’ll deliver. Your site’s design should support, not overshadow, the quality of your offerings. It’s about balance.

Brand identity: Making a lasting impression

Design is a powerful tool for building and reinforcing your brand identity. Consistent visual elements, like:

  • Logos

  • Color schemes

  • Typography

Help customers recognize and remember your brand. Think of Amazon. Its omnipresent logo, from the website to social media, creates a cohesive and memorable brand experience. The result? Customers are more likely to return and make repeat purchases.

User experience: Keep it simple

A confusing, cluttered layout can send potential customers running for the hills. A clean, user-friendly design makes it easy for visitors to navigate your site, find what they want, and complete their purchase. 

Streamlined processes contribute to a positive user experience, increasing the likelihood of conversions. It’s about making the shopping experience as smooth and enjoyable as possible.

Trust and credibility: Looks matter

A well-designed website instills trust and credibility in potential customers. A professional and organized design conveys reliability, making users more comfortable purchasing. 

A great design can help you connect with customers more deeply over time. Whether through color schemes, imagery, or overall aesthetics, a visually appealing design can evoke emotions and resonate with customers.

Product Showcase: Let your products shine

Your design should highlight your products, not overshadow them. High-quality images, interactive features and clear descriptions help customers understand what they buy. 

For example, a clothing store might include a zoom-in feature that lets customers see every detail, from fabric texture to color nuances. This interactive experience guides the user’s attention to the most essential elements, encouraging confident purchasing decisions.

Mobile responsiveness: Don’t ignore mobile users

More and more people are shopping on their phones, so your site needs to be mobile-friendly. A responsive design adapts to different screen sizes, ensuring a seamless experience for users on any device. Text, images, and menus should be rearranged and resized to fit smaller screens, maintaining a cohesive and user-friendly layout.

SEO: Good design Helps you get found

A well-designed site is easier for search engines to understand and navigate. These factors, like mobile responsiveness and fast loading times, improve SEO performance. Search engines favor websites with a positive user experience, leading to higher rankings and increased visibility. It’s a win-win.

Adaptability: Stay ahead of the curve

eCommerce is a fast-paced industry, and your design needs to keep up. Regular updates and improvements keep your site fresh and competitive. This allows for iterative improvements, quick adjustments, and the integration of user feedback, ensuring the design aligns with evolving business needs.

Related Reading

How To get an efficient Shopify store design for your eCommerce website

an online ecommerce store - Shopify Store Design

Use Instant for an outclass landing page

Instant is a user-friendly Shopify landing page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish:

  • High-converting landing pages

  • Product detail pages

  • Sections, all while maintaining complete control over their store's design

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. 

Try Instant's Shopify landing page builder today!

Plan your store design

Designing any experience can be a never-ending circle of ideas and tasks. Without structure, creating your online store can feel stuck in the most complicated maze with no exit signs. That’s why it’s essential to design your MVP first. If you’re unfamiliar with the term, MVP stands for minimal viable product. 

To break that down further, it is the least amount of work needed to launch your store, collect feedback, and then iterate to improve your online store based on that feedback. Don’t feel discouraged about launching your first store with the bare minimum. For example, if you look at a store like Nike.com, Nike had a bare-bones store and slowly made improvements based on customer feedback, resulting in an industry-leading brand and shopping experience. 

Now that you’re familiar with the concept of an MVP site, let’s go over six principles of modern eCommerce design you'll need to plan for: 

  • Customer trust 

  • Visual appeal 

  • Color scheme 

  • Typography 

  • Mobile optimization 

  • Product collections 

Those principles will guide your design as you develop your store's design. The last part of planning your store will be choosing the right Shopify plan for your business's needs. Shopify offers several plans to help your business grow at each stage: 

  • Basic: offers everything you need to create a store, ship orders, and process payments. 

  • Shopify: for businesses that require professional reporting and more staff accounts. 

  • Advanced: for veteran stores that require custom reporting and lower transaction fees. 

  • Shopify Plus: for enterprise stores that do high-volume sales. 

Choose the perfect theme

Now, we will choose the “bones” of our online store by selecting a Shopify theme. Luckily, with Shopify, you can find many unique themes (both free and paid) on the Shopify themes store. If you haven’t already, you’ll want to sign up for a free trial with Shopify. There’s no credit card required. This will let you follow this tutorial and give you two weeks to build your online store. Before choosing a theme, ask yourself the following few questions: 

  • What's your web design budget? 

  • How many products do you plan on selling? 

  • What industry are you in? 

Add your products

Now that you have your theme, it’s time to add products to your store. Go to Products > Add product to your new Shopify store to create your first listing. There are several decisions to make on this page.

  • Write your product title: Your product title identifies the product. Customers will see it when browsing your store. Keep titles short, between 20 and 70 characters. 

  • Add a description: Describe and sell your product. Highlight incentives, address common questions and objections, and help customers envision themselves using your product.

  • Upload product photos: Include high-quality photos that show your products in their best light. Action shots can help shoppers imagine using your product. 

  • Set your price: Add the price customers will pay to purchase the product. 

Several variables influence how you price your products, such as:

  • Shipping costs

  • Raw materials

  • Product’s perceived value

Set up your plug-ins and preferences

Another way to make your Shopify store successful is by adding Shopify apps. These plug-in programs provide additional functionality to your store, which helps you create better shopping experiences and earn more sales. The Shopify App Store offers more than 8,000 apps for you. You can find apps to help you:

  • Look for products to sell

  • Bring in customers

  • Deliver products

  • Master SEO

  • Customize your store

  • Scale your business

Your options are endless. Installing a Shopify app is incredibly easy. Most apps also offer free trials, so you don’t have to worry about spending money upfront. 

Add your own personal touches

Once you’ve chosen a theme, you can start customizing the look and feel of your store's pages. You’ll notice theme settings below your homepage options in the customizer tool. When you select that option, you’ll notice you can update your color scheme based on your chosen color palette and your heading and body typography based on your chosen font choices. 

Note: Every theme will have configurable options, but color and typography will typically be the same.

Choosing the right theme for your Shopify store

woman working - shopify theme

Selecting the right theme for your Shopify store is crucial in creating an engaging, user-friendly shopping experience. Shopify’s Theme Store offers hundreds of options, many of which come with multiple style variations, allowing you to customize the look and feel of your store. Here's how you can nail it.

Size matters: Product catalog considerations

Your product catalog's size determines your theme's functionality needs. If you have a lot to showcase, look for themes with infinite scrolling and grid layouts. These features make browsing easy and keep customers engaged. If your catalog is smaller, lean toward minimalist or boutique-style themes highlighting each product.

Industry-specific needs: Tailor your theme to your market

Different industries have unique requirements, and you’ll want a theme that caters to those needs. Look for features like size selectors and dynamic image galleries for fashion and apparel stores. 

If you’re in the art or photography industry, prioritize themes with large image slots for showcasing visuals. Shopify’s filters can help you find industry-tailored themes that align with your product presentation goals.

Budget-friendly options: Free vs. paid themes

Budget plays a role, too. Free themes are great for startups, while paid themes, usually $100 to $180, offer robust customization and advanced features. They’re ideal for established brands wanting a polished look. Consider what you’re willing to spend and what functionality you need before deciding. 

Aesthetics and customization: Align with your brand

Your theme should align with your brand’s identity. Consider the aesthetics and layout. Does the design resonate with your brand? Is the layout intuitive? These factors impact how users interact with your store. Choose a theme that feels right from the start to save time on customizations later.

Selecting the right theme for your Shopify store involves considering your catalog size, industry needs, budget, and brand aesthetics. Considering these factors, you can create a seamless shopping experience that resonates with your customers.

Shopify store design elements to create a high-converting site

Whitespace: Give your store some breathing room

Whitespace isn't just a design trend; it's a necessity. It creates a clean, uncluttered look, enhancing visual flow and shopper engagement. Think of it as giving your design elements room to breathe. 

On product pages, balance detailed information with whitespace to spotlight related items and customer reviews. This enriches the shopping experience while keeping the focus on what matters: your products.

Branding that sticks: Make your store unforgettable

Your branding is your store’s personality. It includes your logo, colors, and the overall vibe you give off. Strong branding is crucial because it makes you instantly recognizable. When done well, it hooks shoppers emotionally, building a loyal following. Think about how your favorite brands make you feel. That’s the power of solid branding.

Product photography: Show, don’t tell

A picture is worth a thousand words, especially in eCommerce. High-resolution images that display products from multiple angles give customers a clearer understanding of what they're buying. Engaging product images strengthens the bond between your products and potential buyers, which is vital for improving the online shopping experience.

User-friendly navigation: Guide shoppers seamlessly

Your website's navigation is like a compass for shoppers. If it needs to be clarified or cluttered, they'll get lost and likely leave. A clean, easy-to-understand navigation system lets customers quickly find the categories they want, discover new products, and access vital information. Investing in well-optimized navigation ensures a smooth journey, leading to more sales.

Detailed product descriptions: Your silent sales team

Think of your product descriptions as your silent sales team. They do more than just list features; they paint a picture of how this product will improve the shopper's life. Focus on benefits, tap into emotions, and tell a story that makes the item irresistible. Skilled content creators can help you write descriptions that inform shoppers and nudge them closer to clicking "buy."

AI tools like ChatGPT, Copilot, and Gemini can also generate compelling, detailed content tailored to target audiences. These tools can identify features and benefits that resonate with potential customers, ensuring informative descriptions are optimized for engagement and conversion.

Shopify store design tips to create a beautiful site

Your Shopify theme is more than just a pretty face. It's the heart of your online store's design and functionality. When picking one, think about how you want your products to shin, like: 

  • Do you need a grid layout or something more storytelling?

  • What about navigation?

Your theme should effortlessly guide your customers. It should also be mobile-friendly because most shoppers browse on their phones. Remember to consider your budget. Shopify offers free and premium themes, so there's something for everyone. Make sure it fits your brand and goals.

Use apps to build your site

Shopify's app store is like a toolbox for your online store. Think of it like plugins for WordPress. These apps enhance your site's functionality and user experience. Need help managing inventory or optimizing sales? 

There's an app for that. You can also find apps for store design and customer support. The right apps can make your store run smoothly and efficiently. They can add those extra features that set your store apart from the competition.

Make sure your site loads quickly

People prefer to wait for a slow website to load. It's frustrating, and customers will leave. A slow site can also cost you sales. To keep your Shopify store running fast, stick to Shopify themes. They’re optimized for speed. 

Compress your images to reduce load times. Too many apps and widgets can slow you down, so only use what's necessary. Test your site's speed with tools like Google PageSpeed Insights and make necessary improvements.

Use visuals to showcase your products

When customers can't physically touch your products, visuals are crucial. High-quality images and videos give them a close-to-real-life view. Use photos to showcase products from multiple angles. 

Videos can bring your products to life, improving engagement. Ensure your visuals are professional and highlight the best features of your products. This will help customers make informed decisions and boost their confidence in your brand.

Add elements to connect with leads

Your Shopify design should encourage customers to connect with your brand. Social media buttons make it easy for visitors to follow you on platforms like Instagram and Facebook.

An email sign-up bar can capture leads and build relationships with potential customers. Make sure your call to action (CTA) button stands out. This will support ongoing marketing efforts and keep customers engaged with your brand.

Don’t overdo it

One common mistake in Shopify store design is overloading it with too much content or design elements. Overcrowded pages can overwhelm users and lead to confusion. Use plenty of whitespace to keep things clean and organized. 

This helps focus attention on key elements like text and images. A simple, streamlined design makes navigation easier and improves the user experience. A/B testing ensures that every element on your site contributes positively to the user journey without cluttering it.

12 Best tools to get a fast and responsive Shopify store

woman sitting alone in meeting - Shopify Store Design

1. Instant: A landing page builder that does it all 

Instant is a seamless Shopify landing page builder, allowing eCommerce teams to create advanced pages without coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish:

  • High-converting landing pages

  • Product detail pages and sections

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.

2. Printful: Custom products made easy 

Printful is a print-on-demand service that allows Shopify users to design custom products like clothing, mugs, pet products, and more. The app handles order fulfillment and shipping, saving you time and resources so you can focus on growing your business. 

3. Shopify Email: Easy email marketing for Shopify stores 

Shopify Email is a great marketing app for building an email list and managing your campaigns. The app lets you send branded emails to subscribers from your Shopify admin dashboard in just a few clicks. Shopify Email has a variety of pre-made templates that pull your:

  • Logo

  • Product images

  • Descriptions

  • More from your store

You can also customize the text and buttons in minutes. 

  • Simply import your contact lists into Shopify. 

  • Create and send your campaigns.

  • Track results like opens, clicks, add to carts, and purchases to further optimize your customer acquisition and retention campaigns. 

You get 10,000 emails for free each month then pay only $1 for every 1,000 emails you send after that. 

4. Klaviyo: targeted email and SMS campaigns

Klaviyo is a robust marketing platform that integrates seamlessly with Shopify, allowing merchants to leverage customer data for highly personalized email and SMS campaigns. Klaviyo enables businesses to automate communications, such as abandoned cart reminders, and send tailored messages based on customer behavior and preferences. This targeted approach not only enhances customer engagement but also drives conversions and boosts sales.

5. Matrixify: Effortless store management 

Matrixify lets you bulk import, export, and update your Shopify store data using Excel and CSV files. If you’re migrating to Shopify from another platform, this app lets you quickly move all your products, customers, and orders to Shopify, streamlining the migration process. 

6. Peek: Improve your store based on real user data 

Peek! Better replay & survey provides live recordings of shoppers’ sessions to see how people interact with your Shopify store. With this information, you can see and fix where shoppers get stuck and evaluate new ideas to improve conversions and lower abandoned carts in your store. 

7. Spocket: A dropshipping marketplace 

Spocket is a dropshipping marketplace offering thousands of products from global suppliers. Simplify your dropshipping business with:

  • One-click purchase options

  • Order fulfillment

  • Real-time order tracking

  • Flat-rate shipping

Cross-sell new products to increase average order value. 

8. Event Ticketing: Sell event tickets on Shopify 

This app lets you easily design, sell, and scan event tickets. With Event Ticketing, you can:

  • Add your custom branding to tickets

  • Sell them directly through your online store

  • Scan them using your phone

Event ticketing also integrates with Apple Wallet, making it easy for customers to save their tickets on their mobile devices. 

9. ESC: Size charts to the rescue 

An easy-to-read size chart is a must-have for any fashion brand. Size guides empower customers to make purchase decisions confidently, helping to recover sales that may have otherwise been lost. They also help reduce the number of returns and refunds since sizing issues are less likely to occur when customers know exactly which size fits their needs. ESC’s size chart app helps merchants create size guides to match the look and feel of their store and easily paste them into any page on their website. 

10. Warnify: Communicate important information to customers 

Warnify makes communicating with your customers easily through fully customizable pre-checkout pop-ups. 

  • Announce low inventory

  • Shipping delays

  • Upcoming store closure

Target certain countries, states, and provinces to choose which customers can view the pop-up. 

11. Smile: Loyalty programs that boost sales 

Smile is a loyalty program app that rewards customers for various actions. Turn shoppers into loyal customers by rewarding them for:

  • Purchases

  • Referrals

  • Account registrations

  • Social shares

  • Followers

Over ten engagement methods are available in the free plan. 

12. CrowdFunder: Manage crowdfunding campaigns on Shopify 

Crowdfunder is your one-stop shop for hosting and managing a crowdfunding campaign directly through your Shopify store. This app can manage:

  • Pre-orders

  • Product launches

  • Limited edition releases

Crowdfunder is also an excellent solution for nonprofits, making raising funds for causes and charities easy. 

Related Reading

7 amazing Shopify store design ideas for your next website

business owners looking at options - Shopify Store Design

1. Minimalist design: Allbirds

Allbirds is known for its minimalist approach. Its website uses a clean design, focusing on product images and simple typography. 

Features: 

  • Large

  • High-quality images

  • Straightforward navigation

  • Clean, white background

2. Bold and colorful: Gymshark

Gymshark’s website uses bold colors, dynamic images, and large typography to create an energetic and engaging experience.

Features: 

  • Bright color schemes

  • Interactive elements like hover effects

  • Focusing on user-generated content, such as customer photos and reviews.

3. Luxury & high-end: Beardbrand

Beardbrand’s design exudes luxury with a dark, sophisticated color palette and elegant typography.

Features: 

  • High-quality product photography

  • Storytelling through video content

  • Emphasis on brand values and lifestyle

4. Eco-friendly & sustainable: Package Free Shop

Package Free Shop emphasizes sustainability with a design that reflects eco-friendly values using earthy tones and a clean, simple layout.

Features: 

  • Educational content about sustainability

  • Product categorization based on eco-friendliness

  • Clear calls to action

5. Modern & edgy: MVMT

MVMT uses a modern, sleek design with a monochrome color scheme and bold, large images that give the site a contemporary and edgy feel.

Features: 

  • Clean lines

  • Minimalistic navigation

  • Focus on lifestyle imagery that complements the product.

6. Artistic & creative: Frank Body

Frank Body’s website is playful and creative, with an artistic design, hand-drawn elements, and vibrant colors.

Features: 

  • Interactive content

  • Creative product descriptions

  • Quirky and engaging tone that aligns with the brand’s personality

7. Health & wellness: Ora Organic

Ora Organic focuses on health and wellness, using a soft color palette and natural imagery to create a calming and trustworthy environment.

Features: 

  • Educational content

  • Testimonials

  • Clear product benefits

  • Smooth and intuitive shopping experience

Instant: Your no-code solution for high-converting landing pages

Instant is a user-friendly Shopify landing page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish:

  • High-converting landing pages

  • Product detail pages

  • Sections, all while maintaining complete control over their store's design

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. 

Try Instant's Shopify landing page builder today!

How much does it cost for a Shopify designer?

Hiring a Shopify designer can cost anywhere from $10,000 to $500,000. The final price will depend on the project's complexity and requirements. The cost of hiring a Shopify designer can vary widely depending on factors like:

  • Their level of expertise

  • The complexity of the project

  • Your geographic location

Hourly rates:

  • Beginner: $15 to $25 per hour.

  • Intermediate: $33 to $50 per hour.

  • Expert: $95 to $150 per hour.

Project costs:

  • Minor tweaks: $200 to $800.

  • Theme customization: $1,000 to $5,000.

  • Complete custom store build: $5,000 to $20,000+.

The overall cost can also vary based on whether you're hiring a freelancer or an agency, with freelancers generally being less expensive. Additionally, designers from regions with a lower cost of living, like Asia or Eastern Europe, may offer lower rates than those from North America or Western Europe.

10 Best free Shopify themes for a stunning store design

woman typing - shopify themes

Sure thing! Here’s a breakdown of the ten best free eCommerce templates for Shopify, tailored to different needs and styles:

1. Instant Shopify landing page templates  

Ready to take your Shopify store to the next level? Instant is a user-friendly Shopify product page builder that helps you create fully customizable pages without coding. 

With its drag-and-drop interface, Instant's Shopify product page builder allows you to design high-converting pages while maintaining complete control over your store's design. Try Instant's product page builder today!

2. Dawn  

Dawn provides a minimalist, modern design ideal for small to medium-sized businesses. Its user-friendly interface works well across devices, and customizable sections let you tailor the theme to your brand's needs. It fits the fashion, beauty, and home decor sectors.

3. Taste  

Taste is perfect for visually-driven stores like food, fashion, and art stores. With a large hero area and grid-style layout, it emphasizes visual storytelling. The theme is designed to engage customers effectively and is ideal for small to medium-sized businesses.

4. Boundless  

Boundless focuses on photography with its minimalist design and clean lines. It's optimized for large images, making it an excellent fit for clothing, fashion, and apparel brands.

5. Refresh  

Refresh offers a visually appealing and user-friendly experience, particularly for health and beauty stores. Its responsive design and customizable dynamic sections make it a strong choice for businesses with small to medium catalogs.

6. Spotlight  

Spotlight is a modern theme that highlights products through impactful visual storytelling. It's best suited for fashion, art, and home decor brands with features like high-quality images, a dynamic homepage slider, and advanced product filtering.

7. Origin  

Origin caters to brands prioritizing immersive storytelling with a narrative-driven layout for engaging customers. It’s perfect for artisanal, heritage, or mission-driven brands looking to connect with their audience.

8. Minimal  

Minimal offers a clean and straightforward design, ideal for stores wanting a distraction-free look. Responsive design, product image zoom, and customizable content sections make it easy to navigate, especially for artists, photographers, and fashion brands.

9. Brooklyn  

Brooklyn features a stylish grid-based layout, perfect for modern apparel stores. Its dynamic product grid, slide-out cart, and social media integration make it ideal for clothing brands seeking a contemporary look.

10. Crave  

Crave boasts a bold and fun design, perfect for vibrant food brands targeting a younger audience. Its mobile-friendly layout and playful animations make it stand out and feature a recipe blog and extensive social media links.

Instant's product page builder

Ready to take your Shopify store to the next level? Instant is a user-friendly Shopify product page builder that helps you create fully customizable pages without coding. 

With its drag-and-drop interface, Instant's Shopify product page builder allows you to design high-converting pages while maintaining complete control over your store's design. Try Instant's product page builder today!

Related Reading

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify landing page builder

Instant is a landing page builder for Shopify that can help optimize your store's design for conversions. With Instant, you can create high-converting pages without any coding knowledge. The user-friendly platform features an intuitive drag-and-drop interface that lets you quickly design and publish customizable:

  • Landing pages

  • Product detail pages

  • Sections

Instant integrates with Figma and other eCommerce tools to help you enhance your online store's performance and increase conversions.

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