eCommerce

Sep 4, 2024

20 Best Shopify product page design ideas for a creative store

Instant Team

20 Best Shopify product page design ideas for a creative store

You’ve done all the hard work driving traffic to your Shopify store. But when visitors land on your site, are they met with an inviting, organized, and engaging product page? Or does it look like a cluttered garage sale? This is significant within Shopify conversion rate optimization because product pages are crucial for turning visitors into buyers. Product pages alone can account for as much as 70% of a Shopify store's conversions. In this article, we'll explore the ins and outs of product pages for Shopify stores and provide actionable tips for optimizing them to boost your sales. In particular, we'll focus on creating an instant product landing page for Shopify without any code.

Instant’s Shopify landing page builder makes this process easy. You can create a custom product page that suits your needs without getting bogged down in technical details.

What is a Shopify product page?

person focused on work - Shopify Product Page

The Shopify product page focuses on a single product for sale in an online store. Potential customers land on this page when they click on a product within a collection or category. This dedicated page showcases the product, helping customers learn more about it to make a purchase decision.

Why are product pages important?

Product pages are vital for eCommerce stores. They not only help convert visitors into customers but also help with SEO. The more optimized product pages are, the more likely they are to rank in search engine results. This helps attract organic traffic to your store as users search for specific products.

Key things to include in a Shopify product page

woman evaluating designs - Shopify Product Page

1. Say cheese: Stellar product images are non-negotiable

Ecommerce shopping has a major caveat, customers cannot touch and experience the products before they buy them. This significant downside leaves many shoppers anxious and often leads to cart abandonment. High-quality product images help alleviate these concerns by allowing customers to assess products visually.

Product pages should feature images from:

Multiple angles
Zoom functionality
Pictures of variants

If applicable, you should also include images of the product in use or in real-life settings to give customers a better idea of the item’s size and functionality.

2. Write product descriptions that instill confidence

Product visuals are essential to driving sales, but they need a partner to succeed. This partner is the product description. Precisely written product descriptions help instill customer confidence, answering any lingering questions shoppers may have about the products.

Studies show that one of the biggest reasons for product returns in eCommerce is that the items bought don’t match the product description. How can brands overcome this? By providing complete details related to the product, brands can reduce product returns and improve their overall reputation. It is important that brands give out as much information as possible about the products. This includes:

Shipping information
Payment options
Delivery details
Additional product details.

3. Social proof builds trust and credibility

Social proof builds brand trust and credibility. Unlike retail, where word-of-mouth marketing directly plays a substantial role in building a loyal customer base and boosting buying decisions, eCommerce businesses can rely on authentic customer feedback and reviews to achieve the same. By incorporating social proof and user-generated content in product pages, eCom businesses can easily boost purchase inspiration for customers who need an extra nudge.

4. Simplify the navigation journey

Another strategy that eCommerce brands use to optimize their Shopify product pages to get more sales: simplifying the navigation journey from the PDPs to checkout pages. This means offering customers a quicker and more convenient way to purchase.

Various brands offer Buy Now buttons that take the customer to checkout. Some brands use other CTA buttons that create urgency and fasten the purchase journey.

5. Provide clear shipping and return information

Cart abandonment is a crucial issue that eCommerce brands face today. Rigid and inflexible return policies and long delivery times are one of the major reasons behind it.

By clearly laying out this information on the product pages, brands can eliminate customers’ guesswork, considerably reduce the cart abandonment rate, and improve conversions.

Instant: Your no-code solution for high-converting landing pages

Instant is a user-friendly Shopify landing page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish:

High-converting landing pages
Product detail pages
Sections, all while maintaining complete control over their store's design

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.

Try Instant's Shopify landing page builder today!

How to create a Shopify product page in 8 simple steps

woman creating new page - Shopify Product Page

1. Get started: Create a new product listing on Shopify

To create a Shopify product page, you'll start by creating a new product listing. To do this, log in to your Shopify account and navigate to the Products section. Then click on the Add product button.

2. Nail the basics: title, description, and images

You'll want to enter a product title, description, and images. Make sure to include high-quality images that showcase the product from multiple angles.

3. Set your price and any variables

Set the price and any applicable discounts or promotions.

4. Organize your product for easy navigation

Choose the product type and collection. This will help organize your products and make them easier to find for customers. Add relevant tags or keywords to help customers find your product in search results.

5. Set your shipping options

Set the shipping and fulfillment options for the product.

6. Customize the layout and design

Shopify allows you to customize the product page layout and design using one of their pre-built templates or create a custom design using third-party integration such as Gem Pages.

7. Preview before you publish

Preview the product page to make sure it looks and functions as intended.

8. Publish your Shopify product page

Save the product page so it is now on your Shopify store!

How do I display products on my Shopify page

person adding products - Shopify Product Page

Add product sections to your homepage

Shopify lets you add products, collections, and product types to your homepage sections. This can help ease navigation for your visitors and increase their chances of finding what they are looking for. To add products to your homepage sections, follow the steps below:

In your Shopify admin, go to Online Store > Themes.
Click Customize beside the theme to which you want to add the products.
On the left sidebar, click the Add section.
Click and select the section you wish to add.
Click Featured product to feature one product.
If you have products in collections, you can click Featured Collection to feature a selection of products in a collection.
Select the collection or product on the right sidebar.
Click Save.

Add products to your homepage menu

In addition to adding them to sections, you can add products or collections to the main menu on your homepage. This can be done with the following steps:

In your Shopify admin, go to Online Store > Navigation.
Click the menu you would like to add it to (e.g. Main menu).
Click Add menu item.
Enter a name.
Click the Link box and select Collections or Products.
Click the appropriate collection or product you would like to add.
Click Add.
Click the Save menu.

20 Best Shopify product page design ideas for a creative store

woman showing product page - Shopify Product Page

1. Minimalist design: Less is more

With minimalist Shopify product page design, the adage less is more rings true. A simple layout with clean lines and plenty of white space helps reduce distractions and focus the buyer's attention on the product.

Adding just a few high-quality images is also in line with this approach. Instead of overwhelming customers with too much information, a minimalist design allows for a straightforward presentation that improves user experience and can boost conversions.

2. Bold and bright: Make a statement

Bright colors and large, bold typography make a statement on Shopify product pages. This design approach attracts attention and creates an energetic feel that is ideal for trendy, youth-oriented products. Consider a bright and bold product page design to help your store stand out if selling products for a younger demographic.

3. Storytelling layout: Create a narrative

Products have stories. Telling the story of a product on its Shopify product page can create a narrative that engages buyers and encourages them to make a purchase.

Storytelling layouts guide users through a product's story, highlighting the benefits of the item and including customer testimonials. This approach often uses a scrolling experience with full-width images and text blocks to present the information visually appealingly.

4. Interactive elements: Encourage engagement

A Shopify product page with interactive elements will engage visitors and keep their attention on your products. Interactive features can include:

Image sliders
360-degree product views
Video backgrounds

These elements help create an immersive experience that encourages customers to explore the product further and imagine how it can fit into their lives.

5. Parallax scrolling: Add depth to your design

Parallax scrolling creates a dynamic visual experience as users scroll through a page. This effect occurs when the background moves faster than the foreground. Using parallax effects on Shopify product pages can create an engaging, visually appealing customer experience.

6. Split-screen design: Showcase visuals and details

Split-screen designs divide the product page into two sections. This approach allows store owners to showcase product images on one side of the screen and detailed descriptions or features on the other. This design is particularly effective for products with strong visual appeal, such as clothing or home decor.

7. Dark mode: Modern and sophisticated

Dark mode is a modern design trend that uses a dark background with contrasting text and images. This design is particularly effective for luxury or tech products, giving the product page a sophisticated feel. The dark mode also helps create visual interest, making product images appear more attractive.

8. Large hero image: Capture attention

A large hero image is a great way to capture attention when customers first land on a product page. It features a high-quality image that dominates the initial view of the page and immediately showcases the product's key attributes. This Shopify design idea helps attract customers and encourages them to explore the rest of the product page.

9. Animated Elements: Add visual interest

Incorporating subtle animations on Shopify product pages can help create a sense of sophistication. These eye-catching elements can include hover effects on:

Buttons
Image transitions
Loading sequences

While animations can improve user experience and keep customers engaged, too many can be distracting. Make sure to use them in moderation to enhance your product page design.

10. Modular design: Organize content into sections

A modular design breaks up content into sections to improve the organization of a Shopify product page. This approach makes it easy for users to scan different product features and specifications to find exactly what they need. Using a grid or card layout can help achieve this organized look.

11. Embedded video: Show products in action

Videos can increase the engagement of your Shopify product pages and enhance the user experience. These short clips can demonstrate the product in use and help users better understand the item’s value. Studies show that including product videos can increase conversions by as much as 80 percent.

12. Social proof: Build trust and credibility

Trust is essential for convincing customers to purchase — especially if they’ve never bought from your store. One effective way to build trust on Shopify product pages is by including social proof. This can come in user-generated content like Instagram photos, customer reviews, and ratings.

13. Customization options: Show product variants in real time

If your products come in different options, such as colors or sizes, allow customers to see real-time changes when they select these variations. Dynamic images or previews can help illustrate the differences and enhance user experience on your Shopify product pages.

14. Sticky add-to-cart button: Make it easy to buy

The Add to Cart button is one of the most important elements on a Shopify product page. You want to make it easy for customers to find this button and complete their purchase. A sticky add-to-cart button that remains visible as users scroll through the page ensures it’s always accessible when they’re ready to buy.

15. Accordion menus for details: Keep pages clean

While detailed product descriptions are essential for user experience and SEO, they can also make product pages long and cumbersome. Accordion menus allow you to organize this information and present it in a way that keeps product pages clean. Users can simply click to expand the sections When they want to learn more about specific details.

16. Cross-sell and up-sell sections: Encourage additional purchases

Highlighting related products, accessories, or bundles on the product page can encourage additional purchases. Organizing this information with a cross-sell or up-sell section helps improve product page organization and boost your store’s average order value.

17. Trust badges and icons: Reassure customers

Nobody wants to buy a product from an unreliable source. To help alleviate customers' fears about purchasing from your store, display trust badges, security icons, and certification logos near the add-to-cart button. These icons can help reassure customers about the safety and authenticity of their purchase.

18. Floating navigation bar: Improve product page navigation

As users scroll, a sticky navigation bar at the top of the screen can help improve product page navigation. This makes it easy for users to jump to different product page sections, improving their overall experience and keeping them engaged.

19. Localized content: Personalize the shopping experience

If you sell to customers in different countries, consider using Shopify localization apps to automatically adjust language, currency, and region-specific content on your product pages. This helps provide a personalized shopping experience for international customers and can improve conversions.

20. Full-Screen product zoom: Allow for detailed views

Allowing users to click on product images to view them in a full-screen mode can help enhance their experience on your Shopify product pages. This feature enables customers to get a detailed look at the product’s texture, materials, and craftsmanship, helping them make more informed purchasing decisions.

How to optimize Shopify product page in 13 simple steps

man focused on work - Shopify Product Page

1. Use Instant for landing page

High-converting landing pages
Product detail pages
Sections

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.

Try Instant's Shopify landing page builder today!

2. Choose descriptive product URLs

Want more clicks on your product pages? Then, you must use descriptive URLs complete with keywords as part of your product page SEO. By researching and implementing the right keywords in your URLs, customers can have an easier time finding your content, and it gives search engines context for enhanced search rankings and better visibility.

When optimizing your product pages, use keywords in your title tags, header tags, and meta descriptions. Here’s an example product listing URL from Tiffany & Co.

3. Use breadcrumbs for easy navigation

Breadcrumb navigation is a user-friendly way of showing your site visitors' path to get to their current page. It makes it easier for them to retrace their steps to previous pages without using the browser’s back button.

Here’s an example from Walmart: Not only does breadcrumb navigation improve the user experience, but it also enhances the structure of your SEO category pages, clearly defining your website hierarchy.

This makes it easier for search engines to crawl and index your site, boosting visibility and rankings. Win, win!

4. Include clear calls to action

Your customers are at the finish line and eager to complete their transactions. Ensure your Add to Cart and Proceed to Checkout buttons are clear, consistent, and obvious.

One practice here is using a contrasting color so your call-to-action stands out and spurs shoppers on to the next steps. As for your product page's SEO, strategically placed call-to-action buttons can help generate leads and drive sales by guiding users to take desired actions.

5. Think speed

Product pages need to be snappy and responsive. Laggy pages can kill confidence and breed impatience, both conversion killers. That means ditching the overly-designed pages for ones that load fast and respond even quicker. Why? According to Ahrefs, visitors will leave if your page takes longer than three or four seconds to load.

Page speed is also an essential component of Core Web Vitals, a set of metrics Google uses to evaluate website UX. To boost page speed and enhance the SEO for your product pages, keep your site:

Lightweight
Free from unnecessary apps
Minify files
Limit image sizes

Keeping your descriptions brief, using a minimalist design, and using economical CSS styles for background and border elements also help with page speed. Consider using a content distribution network and upgrading your web host as well.

6. Use awesome product photos and videos

We all know a picture tells a thousand words, but they also aid the SEO for your eCom product pages. How? Visually appealing images increase engagement, encouraging visitors to spend more time on your page, which in turn signals to search engines that your content is valuable and relevant.

Remember to include alt text for your images, too. Not only does it make your site more accessible, but it also provides additional opportunities for SEO optimization by adding keywords. As Google is the largest search engine, use the image formats it supports like:

JPEG
PNG
GIF
BMP
SVG
WebP

Optimizing visual content for SEO and user experience

Use descriptive file names for your images.
Minimize video and image sizes.
Use branded videos.
Create visually compelling video content that stands up without sound, as many mobile users watch with the sound off.

7. Create a concise copy with conviction

You won’t get too far without strong product descriptions and using SEO optimization for your product pages, so let’s ensure that content is top-notch and work hard to help your potential customers. The table stakes for excellent product page copy are things like:

Pricing
Shipping options
Delivery times
Availability
Sizes and sizing charts
Color options
Features and Benefits

Ensure you’ve got the basics in place. Keep the copy concise and highlight the high points. This helps visitors find, read, and digest information quickly.

8. Include trust signals

Think about the last time you bought something online. Did you look at customer reviews, testimonials, trust badges, user-generated content, or secure payment icons? Did these trust signals influence your purchase decision? I’m guessing it did.

Trust signals are essential for boosting credibility and driving conversions on product pages. When consumers see positive feedback or recognizable security, they are reassured that your site is safe and reliable.

9. Provide things you might also like

Offering personalized product recommendations or suggesting related products your customers may not otherwise have found is a great way to personalize the shopping experience and drive sales. But adding a section you may also like can be a game-changer for your product page SEO.

Let’s break down why this section is so valuable:

Using product recommendations as part of your internal linking strategy enhances the overall site structure. This makes it easier for search engines to crawl your pages, improving your visibility in the SERPs.
The more engaged people are with your site, the longer they stay.
Suggested products can improve engagement metrics like lower bounce rates and increased time on the page.
These are favorable signals to search engines about your website’s authority and value.
Related product sections enable you to add more keyword-rich content to improve click-through rates and add opportunities for rich snippets in the SERPs.

10. Don’t forget structured data

Want an easy way to improve visibility, boost rankings, and increase SEO for your eCom product pages? Help search engines understand your page contents with structured data. Structured data is a standardized format that classifies some or all of a page’s content. You’re probably familiar with certain structured data types, like rich snippets, but you can also use them to improve your SEO for eCommerce product pages.

These include:

FAQs: data about frequently asked questions
Breadcrumbs: a set of hierarchical site structure links
ItemList: a list of items like your products
Store: a list of store information like shipping details and opening times
Review: reviews of an item

Adding structured data can improve how your website appears in the search results by providing context to the search engines.

This results in a rich result on Google:

Providing additional information about the product, such as price and availability, alongside reviews enhances conversions. Using structured data means Google can better match user intent and give searchers more relevant content.

11. Show off user-generated content (UGC)

Reviews, video content, customer-submitted FAQs, and image galleries make ideal user-generated content. Fresh and relevant content increases engagement and trust while helping users decide the next step. For example, one of the things you’ll see while browsing products on Sephora is smiling, happy customers.

Sephora invites users to upload images or videos or tag them on social media to appear in the gallery. The result? More traction on social, fresh, free content for Sephora, and some recognition for its satisfied buyers. Visitors can:

Scroll down to the Pinterest-style images in the customer review gallery
Click on any photo
Read the full review
Check out the reviewer’s profile link for more posts

12. Add FAQs

Have you ever had your customer service agent ready to welcome your visitors? You can include on-page FAQ sections. This is a powerful tool for boosting conversions right where they matter most: on your product pages. Addressing specific product-related questions directly beneath your descriptions can help customers make informed decisions quickly and easily.

For example, you could address:

Shipping details
Delivery times
Size guides

You can also include a separate FAQ page as a more comprehensive resource for broader inquiries. FAQ pages also allow you to highlight your product’s features in a way that is easy for customers to understand. That’s not all. An on-page FAQ section boosts your SEO for product pages because it’s a fantastic method for building internal linking, thus enhancing your product page SEO. It improves the UX by providing quick answers to searchers’ questions. It gives you space for more keywords.

13. Test your pages before rolling them out

You’ve worked hard on your product pages, agonizing over the copy, images, and layout, and you’re feeling good to go. Before you roll your site out to the world, testing your product pages to ensure they align with the best SEO practices for eCom product pages is imperative.

Below are some tips for testing your pages:

Use an online tool like Google PageSpeed Insights to test your pages’ speed.
Slow-loading pages can frustrate visitors and drive them away from your site.
Test any forms or other interactive elements on your pages to check they work as expected. You don’t want to lose leads or sales because of a faulty form.
Before you hit the publish button, give each page a quick once-over.
Check for typos, broken links, and missing images.
A/B tests key areas like CTAs, colors, and text to see the best fit for your users.
Use a responsive design and look at the page in different browsers to see how it renders.

If you’re using any scripts or other code on your page, test them thoroughly to ensure they work as they should. When you test before launching, every part of your site benefits, from your product page SEO to the UX.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify landing page builder

High-converting landing pages
Product detail pages
Sections, all while maintaining complete control over their store's design

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.

Try Instant's Shopify landing page builder today!

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