42 Shopify product page examples for design inspiration

Imagine this: You’re browsing an online store, find a product you like, click for more details... and then leave because the page is frustrating. This is a common issue in eCommerce, and it's why Shopify conversion rate optimization is crucial. Optimizing your product pages is one of the most powerful ways to improve your Shopify store’s conversion rate. Whether you’re redesigning what you have or starting from scratch, this article features examples of effective Shopify product page designs that will inspire and guide you.

But how do you design high-converting Shopify product pages? You could try Instant's Shopify landing page builder. It’s an easy-to-use, intuitive tool that allows you to create customized landing pages in minutes.

Table of Contents

• What is a product page?

• Why are product pages so important?

• Key things to include in your Shopify product page

• 41 Shopify product page examples for design inspiration

• How to create a custom product page in Shopify using apps

• How to customize product pages in Shopify

• 13 Best practices for creating Shopify product pages

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify landing page builder

What is a product page?

A product page is like the soul of your Shopify store, where your products get their moment in the spotlight. It’s where the magic happens, where potential customers learn about what you're offering and where they decide if they will buy. Whether you're selling shoes, software, or subscriptions, this is where you make your pitch.

More than just pretty pictures: Crafting the right mix

A successful product page is a work of art and science. You need to create a compelling case for your product. By:

• Blend of images

• Descriptions

• Features

• Pricing details 

High-quality images aren’t just eye candy; they help customers get a true sense of the product. A clear, concise description is your chance to connect to explain how the product solves a problem or fulfills a need.

Building trust: The key to conversion

Trust is the currency of the internet, and a well-crafted product page earns it. Customer reviews and testimonials can make all the difference, providing social proof that your product is worth buying. 

Videos that show the product in action can also be incredibly persuasive. The goal is to make the customer feel confident so that when they click add to cart, they do so with certainty.

Getting to that add to cart moment

Everything on a product page should work together to guide the customer to that crucial moment when they add the product to their cart. This is where tpage's design and functionalityage play a big role. You want a seamless experience that makes it easy for the customer to move from interest to purchase.

Why are product pages so important?

They are where purchase decisions are made

The product page is the final step in the customer journey before deciding to purchase. It's your best chance to convince them to click Add to Cart. Well-designed product pages that balance elements can maximize sales and minimize bounce rates:

• Images

• Text

• User experience 

They build trust and brand integrity

Putting effort into creating informative product pages that help customers make an informed buying decision shows respect for the customer and confidence in your products. Accurate data and an easy purchasing process leads to positive customer experiences that can drive repeat business.

They can generate new customers

Over 56% of US consumers prefer to shop online. If your product pages provide the information customers need, you're more likely to earn their business over competitors.

They minimize returns and customer complaints

Comprehensive product pages reduce purchasing errors by ensuring all key details are easy to find. This requires 100% accurate information, pricing, and images. Poor product pages are a major reason for returns.

They are your online storefront

Product pages provide a structured layout to showcase products and engage customers. They serve as your virtual shop window, making a first impression and guiding purchasing decisions. 

Key things to include in your Shopify product page

Stunning product images

High-quality images are essential for Shopify product pages. Since shoppers can't physically touch or experience products online, visuals are crucial in their decision-making process. 

Include images from:

• Multiple angles

• With zoom functionality

• Showcase all product variants

Add product images in real-life settings to help customers understand their size and use.

Crafting product descriptions that instill confidence

While visuals grab attention, detailed product descriptions seal the deal. Clear, informative descriptions reduce misunderstandings and returns, as they help customers know exactly what they're purchasing. Provide as much detail as possible about:

• Shipping

• Payment options

• Delivery

• Other relevant information

Leverage social proof to build trust

Like customer reviews and user-generated content, social proof can significantly enhance trust and credibility. Unlike traditional retail, where word-of-mouth is key, eCommerce relies on authentic feedback. Incorporate reviews and testimonials to give hesitant shoppers the nudge they need to purchase.

Streamline the navigation journey

A smooth, easy navigation journey can lead to more sales. Simplify the path from product pages to checkout with Buy Now buttons or other CTAs that create urgency. This reduces friction in the buying process and keeps customers on track to complete their purchase.

Communicate shipping and return policies

Cart abandonment is a major issue in eCommerce, often due to unclear or inflexible return policies and long delivery times. You can reduce customer uncertainty and improve conversion rates by clearly displaying shipping and return information on product pages.

Enhancing Shopify store performance with customizable landing pages

Instant is a user-friendly Shopify landing page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish:

• High-converting landing pages

• Product detail pages

• Sections

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.

Try Instant's Shopify landing page builder today!

41 Shopify product page examples for design inspiration

1. Aqualung: Trust above the fold

Aqualung's product pages prioritize trust-building from the start. Before showcasing their diving gear, they present key features like:

• Free returns

• Warranties

• Industry expertise

This approach alleviates customer concerns and sets a reassuring tone. They also showcase their products with multiple visuals, leaving all questions answered. The detailed Specs section expands on materials and technologies, while case & maintenance offers care tips catering to casual and technical users. A selection of related products encourages upselling by offering complementary items.

2. Master & dynamic: Experience luxury

Master & dynamic's product pages are immersive experiences. They emphasize the luxurious nature of their headphones with close-up visuals and descriptive language. 

As you scroll, you’ll find detailed information about materials, innovative features, and user instructions. While the pages are informative, they leave you wanting to know more about the headphones' actual sound quality.

3. Saturnbird: Infographic elegance

Saturnbird excels at presenting complex information in a visually appealing way. Their product pages use:

• Infographics

• Animations

• Photos

To convey key details without clutter, a standout feature is an elegant GIF demonstrating how to make iced coffee, accompanied by step-by-step instructions. Ingredients and competition comparisons are also presented clearly, making it easy for customers to grasp product benefits.

4. Studio neat: Guided purchases

Studio Neat's long-form product pages guide customers through the buying process with videos, social proof, and product images. A film introduces the brand and product, followed by catchy descriptions and visuals that make you feel like the product is already in your hands. Lifestyle images at the end reinforce the brand’s identity and highlight the product’s versatility.

5. Nodiee: Comprehensive information

Nodiee's product pages are designed to provide all necessary details upfront. Customers can order immediately with quantity discounts or scroll down for additional information. 

A comparison graphic highlights Nodiee’s advantages over competitors, and a dropdown FAQ section addresses common questions. Testimonials are prominently featured, building trust with potential buyers.

6. Luxsea: Authentic content

Luxsea swimwear enhances its product pages with high-quality images and key information like sizing guides and delivery details. They also embed a shoppable UGC gallery, allowing customers to see real-life examples of their products, which boosts confidence and conversion rates. This immersive approach has increased their conversion rate by 3X.

7. Conatural: Organic appeal

Conatural’s product pages combine attractive visuals, clear information, and social proof to engage customers. They feature a shoppable Instagram gallery and authentic reviews to build trust and encourage conversions. By fostering transparency and communication, Conatural effectively boosts sales.

8. She is Cheval: Transparency and trust

She Is Cheval’s product pages blend classic and modern design elements to create an immersive experience. They display all the necessary details, making navigation easy for potential customers. They build trust and authenticity by showcasing customer reviews and Instagram posts on their homepage, encouraging conversions.

9. Muse Aria: Detailed craftsmanship

Muse Aria’s product pages reflect their creative and detail-oriented approach. They provide comprehensive product information, including materials, colors, and usage options. By showcasing high-quality UGC, they build a strong relationship with customers and enhance their brand’s appeal.

10. Reina Olga: Encouraging engagement

Reina Olga’s product pages offer high-quality images and comprehensive product details like size charts and care instructions. They also encourage social media engagement with a product hashtag, which boosts brand visibility and customer interaction.

11. Bailey and Bone: Personalization and engagement

Bailey and Bone’s product pages make shopping easy with sections for personalization and customer reviews. A shoppable Instagram gallery drives more user-generated content, enhancing the brand’s authenticity and conversion rates.

12. Rumpl: Adventure-ready information

Rumpl’s product pages provide detailed product information and high-quality visuals to build trust with potential customers. Tutorial videos and customer reviews further enhance engagement and conversion rates.

13. Digisnap: Aesthetic minimalism

Digisnap’s product pages are minimalistic yet informative, with high-quality images and automatic suggestions for similar products. This approach encourages exploration and boosts average order value.

14. Prestige: Key features highlighted

Prestige’s product pages focus on clear and concise information, with high-quality images and key features prominently displayed. Customer reviews and detailed warranty information further enhance transparency and trust.

15. Chloe Ferry cosmetics: Feminine flair

Chloe Ferry Cosmetics’ product pages use a pink and white color scheme to create a feminine feel. They provide strategic product explanations and display other available products to encourage additional purchases.

16. Bombay hair: Meeting customer expectations

Bombay Hair’s product pages are designed to meet customer needs with detailed product information, related product recommendations, and easy payment options. Authentic customer reviews enhance trust and encourage conversions.

17. Feather & black: Natural setting showcase

Feather & Black’s product pages display high-quality images in natural settings and offer comprehensive product details. A shoppable Instagram gallery showcases user-generated content, boosting product visualization and sales.

18. Kyte Baby: Proper visualization

Kyte Baby’s product pages provide all the necessary details for informed purchasing decisions, including sizing charts and care instructions. High-quality product videos enhance transparency and communication with customers.

19. Nuut: Trust-building details

Nuut’s product pages are immersive and detail-oriented, with comprehensive product information and customer reviews. A step-by-step guide for product consumption further enhances understanding and trust.

20. Olay: Comprehensive information

Olay’s product pages offer all significant product information, including size, ingredients, and usage instructions. Authentic customer reviews boost credibility and confidence in purchasing decisions.

21. Puma: High-quality visuals

Puma’s product pages showcase high-quality visuals and comprehensive product information, including sizing details and care instructions. UGC enhances product visualization and engagement.

22. 6KU Bikes: Value-packed information

6KU Bikes’ product pages display essential product details and customer reviews, helping potential buyers make informed decisions. An FAQ section addresses common questions, enhancing transparency and trust.

23. Beekman 1802: Modest design approach

Beekman 1802’s product pages use a modest design approach, with demonstration GIFs and comparison charts to aid shopping decisions. This approach enhances understanding and engagement.

24. Nodiee: Bundle offers and FAQs

Nodiee’s product pages highlight bundle offers and FAQs to enhance customer understanding and encourage purchases. Customer testimonials build trust and credibility.

25. Wilfred Pies: Enticing descriptions

Wilfreds Pies’ product pages use beautifully written descriptions and customer reviews to convey product taste and quality, enhancing customer engagement and satisfaction.

26. Abbott Lyon: Realistic visuals

Abbott Lyon’s product pages use high-quality images and customer feedback to provide realistic product visualization. This approach enhances customer confidence and encourages purchases.

27. Kokada: Fun and fresh vibe

Kokada’s product pages combine lively packaging with striking visuals to create a fun and fresh vibe. This approach enhances product appeal and engagement.

28. Lucy & Yak: Bold and friendly

Lucy & Yak’s product pages use bold text and full-sized images to create a friendly shopping experience. Clear CTA buttons encourage action and enhance engagement.

29. Verso: Classic and uncluttered

Verso’s product pages keep information straightforward, focusing on the book as the star. This approach enhances understanding and engagement.

30. Brosa: Convenient shopping

Brosa’s product pages focus on convenience, with essential details and features like a stock counter and wishlist option to enhance the shopping experience.

31. Leatherup: Cross-selling efficiency

Leatherup’s product pages use a You may also like section to boost cross-selling and conversion rates. Essential information is displayed above the fold for easy access.

32. Buti yoga: Preview video necessity

Buti Yoga’s product pages use preview videos to convey service information effectively. This approach enhances understanding and engagement for potential customers.

33. Neurogan: Focused on benefits

Neurogan’s product pages use muted colors to focus on product benefits and usage. Badges indicating availability and popularity enhance engagement and decision-making.

34. Samuel Hubbard: Minimal and well-constructed

Samuel Hubbard’s product pages focus on essential information, with color and size options prominently displayed. This approach enhances navigation and encourages purchases.

35. Vanity Planet: Chic and professional

Vanity Planet’s product pages use a calming color palette and comprehensive information to convey product benefits and build trust. Upfront payment options reduce hesitation.

36. Hopps: Unique study features

Hopps’ product pages use attached studies to convey benefits and encourage purchases. Professional elements build trust and credibility.

37. Creative market: Informative and navigable

Creative Market’s product pages use full-sized images and clear navigation to enhance the shopping experience. Upselling features and membership programs boost engagement.

38. Chippin: Subscription model success

Chippin’s product pages use pops of color and subscription models to enhance engagement and drive repeat purchases. This approach boosts brand visibility and profitability.

39. Bokksu: Enticing product images

Bokksu’s product pages use captivating images and detailed descriptions to enhance product appeal and engagement. This approach encourages repeat purchases and customer loyalty.

40. Pourri: Quirky brand personality

Pourri’s product pages combine informative descriptions with vibrant imagery to convey their brand personality. Subscription options and customer reviews enhance engagement and trust.

41. Kettle & fire: Eye-catching layout

Kettle & Fire’s product pages use high-quality images and infographics to convey product benefits. Bulk purchase discounts encourage larger orders and enhance customer satisfaction.

How to create a custom product page in Shopify using apps

To create a custom product page in Shopify using apps, choose a page builder like:

• Shogun

• PageFly

• GemPages

These apps offer drag-and-drop functionality, allowing you to design a unique layout. Customize text, images, and buttons to align with your brand's style. Incorporate dynamic sections like customer reviews and FAQs to engage visitors. Use A/B testing to refine your design and improve conversion rates.

Craft a slogan that sticks

Your slogan is the first thing customers see, so make it count. It should reflect your brand’s identity and the unique benefits of your product. Conduct market research to ensure it resonates with your audience. Use A/B testing to find the most effective version.

Nail the benefit-driven subheadline

Once you’ve hooked them with the slogan, your subheadline should convey the main benefit of your product. Focus on solving your customers’ problems. Use industry-specific keywords to improve SEO and relevance.

Write a description that sells

Keep your product descriptions short but powerful. Highlight the key features and benefits that matter most to your audience. Use emotional language to connect with your readers and create desire.

Showcase with high-quality images

Invest in professional photography for your product images. Use multiple angles and close-ups to give customers a complete view. Optimize images for fast loading to reduce bounce rates.

Make your call to action stand out

Your call-to-action (CTA) should be eye-catching and persuasive. Use contrasting colors and clear wording. Test different variations to find the one that drives the most conversions.

Leverage the power of social proof

Social proof is crucial for building trust with potential customers. Include customer reviews, ratings, and testimonials on your product page. These elements can reassure buyers and boost confidence in your brand.

Don’t neglect mobile optimization

Mobile commerce is booming, so ensure your product pages are mobile-friendly. Use responsive design to adapt to different screen sizes. Prioritize fast loading times and usability on mobile devices. Test across various devices to catch any issues.

How to customize product pages in Shopify

Crafting a standout Shopify product page is key to capturing your brand's essence and boosting conversions. With Shopify, you have two main ways to customize product pages: 

• Shopify Admin 

• Page builder apps

Tinkering with product pages in the Shopify admin

Start by logging into your Shopify Admin and heading to Online Store > Themes. Click the Customize button. From there, choose Product pages from the drop-down menu. You can alter essential details like:

• Font

• Call-to-action buttons

• Cart page design

• Typography

These minor adjustments don’t require any coding and give you control over your site’s appearance without extra hassle.

Supercharging design with Shopify page builder apps

For larger-scale design edits or complex page layouts, consider Shopify page builder apps. Many themes don’t allow you to move items around on product pages, limiting customization. 

Page builder apps give you flexibility and control to make changes on your own, and they often offer pre-made templates to speed things up. You can use apps like Instant on the Shopify app store to create custom product pages and save your designs as templates for future use.

13 best practices for creating Shopify product pages

1. Harnessing Instant for seamless landing page creation

Instant is a user-friendly Shopify landing page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish:

• High-converting landing pages

• Product detail pages

• Sections

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.

Try Instant's Shopify landing page builder today!

2. Crafting descriptive product URLs for better SEO

Descriptive product URLs are crucial for your Shopify product page SEO. By researching and implementing the right keywords in your URLs, you make it easier for customers to find your content and provide search engines with the context for enhanced search rankings and better visibility. Optimize your product pages by using keywords in title tags, header tags, and meta descriptions.

3. Enhancing navigation with breadcrumbs 

Breadcrumb navigation is a user-friendly way of showing your site visitors' path to their current page. It allows them to retrace their steps to previous pages without using the browser’s back button. 

Breadcrumb navigation also improves the structure of your SEO category pages, clearly defining your site hierarchy. This makes it easier for search engines to crawl and index your site, boosting visibility and rankings.

4. Implementing clear calls to action

Ensure your Add to Cart and Proceed to Checkout buttons are clear, consistent, and obvious. Use contrasting colors so your call-to-action stands out and encourages shoppers to take the next steps. 

Strategically placed call-to-action buttons can help generate leads and drive sales by guiding users to take desired actions.

5. Prioritizing page speed

Product pages need to be fast and responsive. Laggy pages can kill confidence and breed impatience, both conversion killers. Lightweight pages that are free from unnecessary apps and images, minify files, and limit image sizes can help boost page speed and enhance your Shopify product page SEO.

6. Showcasing awesome product photos and videos

Visually appealing images increase engagement and encourage visitors to spend more time on your page, signaling to search engines that your content is valuable and relevant. 

Include alt text for your images to make your site more accessible and provide additional opportunities for SEO optimization. Use descriptive file names for your images and minimize video and image sizes.

7. Writing concise copy with conviction

Strong product descriptions are essential for your Shopify product page SEO. Ensure your content includes the basics like:

• Pricing

• Shipping options

• Delivery times

• Availability

• Sizes

• Color options

Keep the copy concise and highlight the high points to help visitors find, read, and digest information quickly.

8. Including trust signals

Trust signals like:

• Customer reviews

• Testimonials

• Trust badges

• Secure payment icons 

They are essential for boosting credibility and driving conversions on product pages. When consumers see positive feedback or recognizable security, they are reassured that your site is safe and reliable.

9. Suggesting related products

Offering personalized product recommendations or suggesting related products your customers may not otherwise have found is a great way to personalize the shopping experience and drive sales. Suggested products can improve engagement metrics like lower bounce rates and increased time on the page, which are favorable signals to search engines about your website’s authority and value.

10. Utilizing structured data

Structured data is a standardized format that classifies some or all of a page’s content, helping search engines understand your page contents and improve your Shopify product page SEO. Adding structured data can improve how your website appears in search results by providing context to search engines, resulting in rich results for Google.

11. Displaying user-generated content

User-generated content like:

• Reviews

• Video content

• Customer-submitted FAQs

• Image galleries 

Increase engagement and trust while helping users decide the next step. By inviting users to upload images or videos or tag them on social media, you can get more traction, fresh, free content, and recognition for your satisfied buyers.

12. Adding FAQs

Addressing specific product-related questions directly beneath your descriptions can help customers make informed decisions quickly and easily. On-page FAQ sections boost your Shopify product page SEO because they are a great method for building internal linking and improving the UX by providing quick answers to searchers’ questions.

13. Testing your pages before launch

Testing your product pages to ensure they align with the best SEO practices for Shopify product pages is imperative. Use an online tool like Google PageSpeed Insights to test your pages’ speed, test any forms or interactive elements on your pages, and A/B test key areas like CTAs, colors, and text to see the best fit for your users.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify landing page builder

Instant is a user-friendly Shopify landing page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish:

• High-converting landing pages

• Product detail pages

• Sections

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.

Try Instant's Shopify landing page builder today!