Instant vs. Replo: Which Shopify page builder is right for you?

When it comes to building high-converting Shopify pages, choosing the right page builder can make or break your store's success.

Two platforms that frequently come up in this conversation are Replo and Instant. But which one truly delivers the best value for your investment?

Both tools aim to help you build beautiful, performant storefronts, but they're built very differently under the hood.

Here's the honest breakdown of how Instant stacks up against Replo across pricing, features, flexibility, speed, and long-term scalability.

The bottom line: Why Instant wins

Before diving into the details, let's be clear about the winner. Instant provides significantly more value at a fraction of the cost, with faster performance, cleaner code, and a superior user experience. If you're looking for a page builder that scales with your business without breaking the bank, Instant is the obvious choice.

Instant vs Replo pricing

The pricing difference between these two platforms is staggering, and often a deciding factor for merchants.

• Replo's pricing: Starts at $119/month for 15 published items, and jumps to $599/month for unlimited pages and sections.

• Instant's pricing: Starts at $39/month, and that already includes unlimited page and blog post publishing, plus 5 reusable theme sections and 1 reusable product template, home page publishing, and navigation and footer publishing.

That's less than a third the price of Replo's Basic plan, with more included out of the box.

Instant's Pro Plan is $99/month, which is still less than Replo's Basic plan, and includes 20 theme sections (reusable), 5 product templates, 10K A/B test sessions, and priority support.

Here's a chart that breaks down the key pricing differences:

Pricing comparison

Summary of key pricing differences

• Instant is significantly more affordable at every tier, often 3–5x cheaper

• Instant offers unlimited pages starting at $39/mo, while Replo charges $119/mo for just 15 published items

• Both now include A/B testing, but Instant includes it at a much lower price point ($99/mo vs $119/mo entry level)

• Instant offers reusable Shopify theme sections and product templates starting from Starter

• Replo requires a $599/mo plan for unlimited pages, while Instant includes unlimited pages on all paid plans

Instant vs. Replo feature comparison

Here's a screenshot from the Shopify App Store showing a direct comparison between Instant and Replo:

As you can see from this overview, there's a significant difference in the depth of what you can create and how you can create it between the two tools.

Here are some of the key feature differences:

What Instant offers (and why it stands out)

• Drag-and-drop page builder that feels fast, intuitive, and smooth

• Reusable Components to build once and reuse across pages

• Custom Navigation and Footer control, not just content sections

• Custom Collection Pages for fully branded shopping experiences

• Clean Liquid code output for Shopify-native performance and compatibility

• Ultra-fast load speeds thanks to clean architecture and no React wrappers

• Blazing fast builder with no lag or unnecessary bloat

• Supports Shopify Markets with localization & translation controls

• Unlimited page publishing to your Shopify theme

• Shopify native Theme sections to customize your store

• Built-in A/B testing with server-side rendering (no flickering), auto-winner detection, and conversion analytics

• Custom cart drawer with upsells, rewards, and add-ons

• Huge pricing advantage: full access starts at $39/mo vs. Replo's $119/mo Basic

• New features shipped weekly, driven by merchant feedback

• Top-tier support with real humans who respond quickly

• Active community of 1,000+ merchants and Experts in the Instant Slack

• Instant Academy packed with tutorials, how-to videos, and design tips

• Version history, custom code support, and AI-powered tools

• Built to scale from landing pages to entire Shopify themes

Key Instant feature: Design tools & Figma to Shopify integration

Instant pioneered the first-ever Figma to Shopify plugin in January 2024, designed to turn Figma designs into live Shopify pages with no code. With over 16,800 users, it's the most widely adopted design-to-Shopify solution of its kind. Replo launched its own version in June 2024 but currently has just 3.4k users.

Instant's early lead, larger user base, and tighter integration with its page builder give it a strong advantage for design-to-store workflows.

Instant's workflow is built to support designers and developers who want total control over layout and styling, especially helpful for agencies or brands that build in Figma first.

Key Instant feature: Built-in A/B testing & analytics

Instant now includes comprehensive A/B testing capabilities across all page types. Starting at $99/month (Pro plan), you get:

• 10K A/B test sessions (100K on Business plan)

• Server-side rendering for zero flickering

• Smart auto-winner detection using Bayesian statistics

• Test up to 6 variants (on Business plan)

• Built-in conversion analytics tracking sessions, conversions, CTR, AOV, and revenue per visitor

• Works seamlessly with Shopify Markets for localized testing

This means you can test homepages, product pages, collection pages, landing pages, and more, all within the same tool you use to build them.

Where Replo falls short

• Expensive pricing tiers: requires $119/mo for limited publishing, $599/mo for unlimited

• No support for Shopify Markets or localization tools

• No navigation and limited footer customization

• No collection page customization

• No custom cart drawer functionality

• React-based output (not Liquid), which can bloat code and slow page loads

• Slower builder performance and more rigid workflow

• Feature updates are slower and less frequent

• Support can be hit or miss, especially on lower plans

• Smaller community and fewer learning resources

Instant vs Replo: Support & onboarding

Instant's support scales with your plan: all paid plans include 24/7 live support, with priority support on higher tiers. Instant also has a Figma plugin, in-depth documentation, an Academy full of video tutorials, an Instant Expert Network, and a Slack community where users can ask for extra help.

Replo offers 24/7 private Slack access and dedicated onboarding only on the $599/month Growth plan. While high-touch, it comes at a much higher price point.

Additionally, Instant has maintained a 5-star aggregate Shopify App Store review rating (with 231 reviews), with many reviews highlighting the support team, while Replo sits at 4.7 stars (148 reviews), with some negative reviews citing support concerns.

Here are a few of the reviews from brands using Instant:

"Best landing page builder app. Was using Replo but this is SO much better. Compared to Replo instant shoot code directly in the theme making it work perfectly with Shopify Markets. High recommend" - Mother's Earth

"This is my favorite landing page tool. We've tested everyone from Gem to Replo and this one is the easiest and most intuitive. Highly recommended. Oh and their support is top-notch." - BASBAS

"I've used Replo & Gempages and then Instant, I have been blown away by its UI UX and the responsiveness of the support team. I'm not affiliated with them in any way but I recommend it to every new Shopify client I get." - Dogbiotics

Read more Instant reviews here.

Final thoughts: Instant delivers more, for less

If you're choosing between Replo and Instant, the answer comes down to what matters most for your business: speed, flexibility, and value.

Instant gives you:

• More control over your Shopify storefront: from landing pages to navigation, footers, cart drawer, and even collection pages

• Built-in A/B testing with advanced analytics and auto-winner detection

• Significantly lower costs at every tier, without cutting corners

• Faster performance, cleaner code, and constantly improving features

• The support and resources you need to scale confidently

While Replo offers A/B testing and analytics, Instant now provides the same capabilities at a fraction of the cost, plus many foundational features Replo lacks: Shopify Markets support, custom cart drawers, navigation control, collection page customization, and native Liquid output.

Ready to switch?

Start building better, faster, and more affordably with Instant.