Instant vs. Replo: Which Shopify page builder is right for you?

When it comes to building high-converting Shopify pages, choosing the right page builder can make or break your store's success. 

Two platforms that frequently come up in this conversation are Replo and Instant. But which one truly delivers the best value for your investment?

Both tools aim to help you build beautiful, performant storefronts, but they’re built very differently under the hood.

Here’s the honest breakdown of how Instant stacks up against Replo across pricing, features, flexibility, speed, and long-term scalability.

The bottom line: Why Instant wins

Before diving into the details, let's be clear about the winner. Instant provides significantly more value at a fraction of the cost, with faster performance, cleaner code, and a superior user experience. If you're looking for a page builder that scales with your business without breaking the bank, Instant is the obvious choice.

Instant vs Replo pricing:

The pricing difference between these two platforms is staggering, and often a deciding factor for merchants.

• Replo’s pricing: Starts at $119/month for 15 published items, and quickly climbs to $299/month for standard features.

• Instant’s pricing: Starts at $39/month, and that already includes unlimited page and blog post publishing, plus 5 reusable theme sections and 1 reusable product template, home page publishing, and navigation and footer publishing. 

 That’s less than half the price of Replo’s Basic plan, with more included out of the box.

• Instant’s Pro Plan is $99/month, which is still less than Replo’s Basic plan, and includes 20 Theme sections (reusable), 3 Product templates, Priority support, and the ability to publish to draft themes.

That’s even more value with less than you would pay for Replo. 

Here’s a chart that breaks down the key pricing differences:

Summary of key pricing differences

• Instant is significantly more affordable at every tier, often 2–3x cheaper.

• Instant allows publishing on the Free plan, while Replo only offers previews.

• Replo includes A/B testing and multi-store support, but at a much higher cost.

• Instant offers reusable Shopify theme sections and product templates starting from Starter.

Instant vs. Replo feature comparison

Here's a screenshot from the Shopify App Store showing a direct comparison between Instant and Replo:

As you can see from this overview, there's a significant difference in the depth of what you can create and how you can create it between the two tools.

Here are some of the key feature differences:

What Instant offers (and why it stands out)

• Drag-and-drop page builder that feels fast, intuitive, and smooth

• Reusable Components to build once and reuse across pages

• Custom Navigation and Footer control, not just content sections

• Custom Collection Pages for fully branded shopping experiences

• Clean Liquid code output for Shopify-native performance and compatibility

• Ultra-fast load speeds thanks to clean architecture and no React wrappers

• Blazing fast builder with no lag or unnecessary bloat

• Supports Shopify Markets with localization & translation controls

• Unlimited page publishing to your Shopify theme

• Shopify native Theme sections to customize your store

• Huge pricing advantage, full access starts at $39/mo vs. Replo’s $249/mo Pro

• New features shipped weekly, driven by merchant feedback

• Top-tier support with real humans who respond quickly

• Active community of 1,000+ merchants and Experts in the Instant Slack

• Instant Academy packed with tutorials, how-to videos, and design tips

• Version history, custom code support, and AI-powered tools

• Built to scale from landing pages to entire Shopify themes

Key Instant feature: Design tools & Figma to Shopify integration

Instant pioneered the first-ever Figma to Shopify plugin in January 2024, designed to turn Figma designs into live Shopify pages with no code. With over 14.6k users, it's the most widely adopted design-to-Shopify solution of its kind. Replo launched its own version in June 2024 but currently has just 2.8k users.

Instant’s early lead, larger user base, and tighter integration with its page builder give it a strong advantage for design-to-store workflows.

Instant’s workflow is built to support designers and developers who want total control over layout and styling, especially helpful for agencies or brands that build in Figma first.

Where Replo falls short

• Expensive pricing tiers: core features locked behind $249/mo Pro plan

• No support for Shopify Markets or localization tools

• No navigation and limited footer customization

• No collection page customization

• React-based output (not Liquid), which can bloat code and slow page loads

• Slower builder performance and more rigid workflow

• Feature updates are slower and less frequent

• Support can be hit or miss, especially on lower plans

• Smaller community and fewer learning resources

Key Replo feature: A/B testing & analytics

This is where Replo stands out. Starting at $119/month, Replo includes built-in A/B testing with session-based limits (10k, 25k, or 50k monthly sessions) depending on your plan. It also offers Replo Analytics, especially on the higher tiers.

Instant doesn't offer built-in A/B testing; instead, it’s often used alongside third-party CRO tools like Google Optimize, Convert, or PostHog.

For example, here's a case study that shows how VXTX agency uses Instant + Convert for A/B testing, improving their client's baseline conversion rate from 2.43% to 4.59%.

Instant vs Replo: Support & onboarding

Instant’s support scales with your plan, free users get email support, Starter users receive 1-day response time, and higher tiers include priority and Priority+ support. Instant also has a Figma plugin, in-depth documentation, an Academy full of video tutorials, an Instant Expert Network, and a Slack community where users can ask for extra help.

Replo offers 24/7 chat support on its Standard plan and up, and private Slack access plus dedicated onboarding on the Growth plan. While high-touch, it comes at a much higher price point.

Additionally, Instant has maintained a 5-star aggregate Shopify App Store review rating (with 190 reviews); with many reviews highlighting the support team; while Replo sits at 4.7 stars, with many negative reviews citing a poor support experience.

Here are a few of the reviews from brands using Instant:

"Best landing page builder app. Was using Replo but this is SO much better. Compared to Replo instant shoot code directly in the theme making it work perfectly with Shopify Markets. High recommend" - Mother's Earth

"This is my favorite landing page tool. We've tested everyone from Gem to Replo and this one is the easiest and most intuitive. Highly recommended. Oh and their support is top-notch." - BASBAS

"I've used Replo & Gempages and then Instant, I have been blown away by its UI UX and the responsiveness of the support team. I'm not affiliated with them in any way but I recommend it to every new Shopify client I get." - Dogbiotics

Read more Instant reviews here.

Final thoughts: Instant delivers more, for less

If you're choosing between Replo and Instant, the answer comes down to what matters most for your business: speed, flexibility, and value.

• Instant gives you more control over your Shopify storefront: from landing pages to navigation, footers, and even collection pages.

• It costs significantly less at every tier, without cutting corners.

• It’s faster to use, faster to load, and constantly improving.

• And you get the support and resources you need to scale confidently.

While Replo may offer built-in A/B testing, it comes at a steep price and lacks many of the foundational features you’ll need if you're serious about customizing and scaling your Shopify store.

Ready to switch?

Start building better, faster, and more affordably with Instant.