The workflow that helped VXTX 3x their Shopify CRO test velocity

When you’re scaling performance marketing for eCommerce brands, slow site edits and clunky builders aren’t just annoyances; they’re revenue blockers.

Jake Vita, owner of VXTX Performance Marketing, knows this better than most. His agency specializes in high-impact CRO for paid traffic, often managing rapid testing environments where every second matters.

So when Jake’s team needed a tool to bridge the gap between creative strategy and performance execution, they chose Instant, and they haven’t looked back.

Client CRO lift from 2.43% to 4.59%

VXTX first implemented Instant for a client with a baseline conversion rate of 2.43%. After rolling out pages built with Instant’s section editor, complete with clean Liquid, branded design tokens, and a tightly scoped CRO experiment, they saw an increase to 4.59% over a short period.

Why VXTX chose Instant over other page builders

For VXTX, most Shopify builders fell into one of two camps, either:

• too limited to run serious tests
• or too complex for non-devs to use on the fly.

Instant was the first tool that balanced both needs.

A seamless fit with VXTX’s high-velocity workflow

For VXTX, Instant has become the connective tissue between their creative ideation in Figma and live-site experiments. They’ve plugged the sections created in Instant straight into their Shopify theme. Because Instant pushes clean, schema-driven Liquid code, their component library stays intact, which gives VXTX the ability to launch tests without dev sprints.

Each test is set up in under 15 minutes and deployed via Convert.com. Instant’s version control allows them to hot-swap winning variants back into the theme with a click.

Plus, their governance always stays tight: VXTX launches experiments while devs safeguard the global theme, and a compliance dashboard flags any deviation from our design tokens so brand integrity never slips.

What their clients say: Speed, consistency, transparency

The brands VXTX works with see the results just as fast.

Within two weeks of launching Instant-built pages, VXTX typically sees statistically significant lifts in PDP scroll depth, add-to-cart rates, and overall ROAS.

VXTX's Playbook: How to adopt Instant into your agency workflow

For agencies thinking of adopting Instant, Jake recommends the following steps:

1. Brand token anchoring:

Begin by saving client brand tokens (colors, typography, spacing steps, border radii, etc.) within Instant to ensure consistency and efficiency.

2. Version tracking and data integration:

Enable version tracking and wire the version ID into GA4 and BigQuery to track changes and analyze performance.

3. Rapid testing cycle:

Once you’ve set up your analytics, implement a rapid testing workflow.

4. Continuous monitoring and optimization:

Monitor performance data closely, use feature flags for gradual rollouts, and continuously refine strategies based on insights.

What’s next: Personalization, smart testing & repeatable wins

VXTX's forward-looking strategy reveals an ambitious vision for expanding their use of Instant beyond current capabilities.

This personalization capability represents a significant advancement in real-time optimization.

Technical implementation plans include several practical enhancements already in development.

Plus, VXTX is already using newer Instant features like:

• Shoppable images to drive PDP clicks from lifestyle imagery lookbooks
• Mega navigation menus that reduce category page bounce
• Subscription pickers paired with Kaching Bundle integration to boost AOV
• Components to help their marketers make a single tweak across hundreds of pages in minutes

And the team is building out a library of “Remix Links”.

Remix Links: Scaling a library of repeatable growth assets

According to Jake, this comprehensive approach aims to deliver "three headline wins:

• faster site speed that protects paid traffic efficiency,
• a test cadence that doubles meaningful learnings per quarter,
• and a library of conversion-optimised assets we can roll across brands to compound revenue growth with each deployment."

Final thoughts: Instant as a CRO growth engine

VXTX’s story shows what’s possible when an agency fully integrates Instant into its tech stack and workflow.

By adopting Instant, VXTX Performance Marketing transformed its workflow and significantly improved its client’s conversion rates. The agility and ease of use of Instant allowed VXTX to conduct more frequent tests, make data-driven decisions, and provide exceptional value to its clients. This case study demonstrates the power of implementing the right tools and processes to drive substantial growth in performance marketing.

With tools that empower both creatives and performance marketers, VXTX has turned what used to be a bottleneck into a growth engine, one that’s fast, measurable, and directly tied to bottom-line results.

See what Instant can do for your agency today.