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Product descriptions

In the world of eCommerce, it's crucial to have product descriptions that accurately describe your offerings. Even more importantly, they should capture the attention and imagination of potential customers. This guide will provide you with all the information you need to create engaging product descriptions for your Shopify store.

We'll cover:

  • 10 Things to Include In Your Shopify Product Descriptions

  • 4 Strategies for Crafting Your Product Descriptions

  • 3 Examples of Good Shopify Product Descriptions

  • How Many Words Should Be In A Product Description On Shopify?

  • Product Description Writing Best Practices

  • How To Use ChatGPT To Write Product Descriptions for Shopify


10 Things to Include In Your Shopify Product Descriptions

When it comes to writing a product description on Shopify, it's important to keep a few things in mind.

  1. Make sure that your description accurately reflects the product you're selling. This means including details about the product's features, dimensions, materials, and any other relevant information that a potential customer might want to know.

  2. Inject some personality into your product description. This can help your product stand out from others on the market and make it more appealing to potential buyers.

  3. Consider using descriptive language to paint a picture of how the product looks, feels, and functions.

  4. Include information about the inspiration behind the product and what makes it unique.

  5. Keep your target audience front and center. Think about who your ideal customer is and what they might be looking for in a product like yours. Use language and tone that will resonate with them and make them feel excited about the prospect of owning your product.

  6. Proofread your product description before publishing it on your Shopify store. Typos and grammatical errors can make your store look unprofessional and may turn potential customers away. Take the time to read through your description carefully and make any necessary edits before hitting "publish".

  7. Optimize your product descriptions for SEO. Include the best-performing keywords. Keep in mind who your target audience is and what they are Googling.

  8. Include relevant info about product materials. For example, about the materials used to make your products, the manufacturing process, and any unique features or benefits.

  9. Use clear and concise language. Avoid using technical jargon or industry-specific terms that may be unfamiliar to your customers. Instead, focus on using language that is accessible and engaging.

  10. Consider adding customer testimonials/reviews. This can increase the trust factor or help explain how the product is used.

4 Strategies for Crafting Your Product Descriptions

In addition to these 10 elements, these three strategies can be used to help you optimize your product descriptions.

When it comes to writing an engaging product description, there are a few other things to keep in mind.

  1. Start with target audience research: who are they and what they are looking for in a product? Are they looking for something that will save them time, money, or effort? Are they interested in eco-friendly products or products that are made locally?

  2. Use specific language that speaks directly to their pain points/needs. For example, if you're selling a kitchen gadget, you might want to highlight how it can make meal prep faster and easier for busy parents or working professionals.

  3. Tell a story. This could be the story of how the product was developed or a story about how it has helped someone in a real-life situation. By weaving a narrative into your description, you can help the reader connect with the product on a deeper level.

  4. Address any potential concerns or objections the reader may have. For example, if you're selling a piece of clothing, you might want to include information about sizing and fit, as well as details about the quality of the fabric and how it holds up over time.

By following these tips, you can create a product description that not only informs but also engages and inspires your potential customers.

Examples of Good Product Descriptions

Let's take a look at a few examples of well-written product descriptions:

  • Example 1: This leather journal is handmade from high-quality materials and features a classic design that's perfect for jotting down your thoughts and ideas. With 128 lined pages, you'll have plenty of space to write to your heart's content.

  • Example 2: These noise-canceling headphones are a must-have for anyone who wants to tune out distractions and get in the zone. With advanced noise-canceling technology and up to 20 hours of battery life, you can listen to your favorite tunes or podcasts all day without interruption.

  • Example 3: This pet grooming tool is the ultimate solution for shedding season. Its unique design gently removes loose fur while promoting healthy circulation, leaving your pet's coat looking and feeling its best.

Notice how these descriptions effectively showcase each product's features and benefits, while also creating a sense of appeal and excitement for the reader.

Let's dive a little deeper into each product and explore the benefits they offer.

Example 1: Handmade Leather Journal

This leather journal is more than just a notebook. It's a place to capture your thoughts, dreams, and ideas. The high-quality materials used in its construction ensure that it will last for years to come. The classic design is timeless and will never go out of style. Whether you're a writer, artist, or just someone who loves to jot down notes, this journal is the perfect companion.

But it's not just about looks. The 128-lined pages provide ample space for you to write to your heart's content. Whether you're recording your daily thoughts or working on your next masterpiece, this journal has you covered.

Example 2: Noise-Canceling Headphones

Do you ever find yourself struggling to concentrate due to outside noise? These noise-canceling headphones are the solution you've been looking for. With advanced noise-canceling technology, they block out distractions so you can focus on your work or enjoy your music in peace.

But it's not just about the noise-canceling feature. These headphones also offer up to 20 hours of battery life, so you can enjoy your music or podcasts all day without interruption. And the comfortable design means you can wear them for hours without discomfort.

Example 3: Pet Grooming Tool

Shedding season can be a nightmare for pet owners. But this pet grooming tool makes it a breeze. Its unique design gently removes loose fur while promoting healthy circulation, leaving your pet's coat looking and feeling its best.

But it's not just about the fur removal. This grooming tool also provides a relaxing massage for your pet, which can help reduce anxiety and promote bonding. And the ergonomic design means it's comfortable for you to use as well.

So there you have it, three examples of well-written product descriptions. Each effectively showcases the features and benefits of each product.

Tip: Remember, when writing your own product descriptions, focus on what sets your product apart and how it can benefit your customers.

How Many Words Should Be In A Product Description On Shopify?

There's no set rule for how many words a product description should be. That being said, Shopify recommends aiming for at least 250 words. This is to ensure your description is comprehensive enough to inform potential buyers. However, longer is not always better. Keeping your description concise and to the point can actually be more effective in holding the reader's attention.

Product Description Writing Best Practices

To recap, here are some best practices to keep in mind when writing product descriptions:

  • Highlight the product's features and benefits.

  • Use descriptive language and imagery to create a compelling story.

  • Address potential concerns or objections.

  • Keep your tone of voice friendly and conversational.

  • Ensure your description is at least 250 words long (but don't sacrifice brevity for length).

Because it can be a long process to create hundreds of product descriptions, some people have turned to helpful tools.

How To Use ChatGPT To Write Product Descriptions for Shopify

One final tip for writing great product descriptions is to leverage the power of artificial intelligence. Tools like ChatGPT use natural language processing and generation to help you generate product descriptions quickly and easily.

To use ChatGPT, simply input:

  • The name of your product

  • Keywords

  • Features

  • Unique selling points

The tool will generate a longer, more detailed version for you to review and edit as needed.

This can be a great option for busy eCommerce store owners who need to create dozens or even hundreds of product descriptions in a short period of time.

Conclusion

Writing compelling product descriptions is an essential element of any successful ecommerce store. By following these best practices and tips, you can create descriptions that not only inform but also engage and inspire potential customers.