A/B testing built for Shopify

Product update: A/B testing

A/B testing is here! Find what converts faster, all within Instant. Test offers, content, landing pages, or anything else with built-in analytics to confidently pick the winner.

• Test anything: copy, layouts, offers, or entire pages

• Track performance: sessions, conversions, CTR, AOV, and revenue per visitor

• See results faster: auto-winner detection identifies when confidence is high enough to call the winner

• Test across markets: Run localized tests across different Shopify markets

• No flickering: Instant’s server-side rendering ensures every test runs smoothly

Build your variants, set your goal, and see which version converts best, all in one place. Learn how to create your first A/B test with Instant: