A/B testing built for Shopify

A/B testing built for Shopify

Find what converts faster, all within Instant. Test offers, content, landing pages, or anything else with built-in analytics to confidently pick the winner.

Find what converts faster, all within Instant. Test offers, content, landing pages, or anything else with built-in analytics to confidently pick the winner.

Variant B

Revenue

$959.00

Variant A

Revenue

$623.40

5.0

TRUSTED BY 20.030+ SHOPIFY BRANDS

Stop guessing. Start winning.

Go from “what if” to proven results in minutes. Build your variants, set your goal, and see which version converts best, all in one place.

Built into your design flow

Set up and launch tests right inside the canvas, without switching tools or adding extra scripts.

Smart auto-winner detection

Our algorithms track performance in real time and declare a winner once confidence is high enough.

A/B test anything 

From content, layouts, and every page of your store:
homepage, product pages, collections, landing pages, and more.

Works with Shopify markets

Run localized tests across different regions and audiences to optimize for every customer segment.

Built-in conversion analytics

Track sessions, conversions, CTR, AOV, and revenue per visitor directly inside Instant, with no extra setup.

How does it work?

Launch and track your A/B tests directly inside Instant, from setup to insights.

New A/B Test

Create your test

Name your test, choose your goal, and select the pages or URLs you want to experiment with.

Set up variants

Add your variant pages, decide on a traffic split, and publish the test to go live.

Track performance

Monitor sessions, conversions, CTR, and AOV in real time. See which version wins.

Build. Learn. Improve.

Build, publish, and optimize with A/B Testing – included in Pro plans from $99/month.

FAQs

FAQs

FAQs

Have more questions?

Our support team is here to help.

What type of pages can I test?

Can I use a custom domain?

How many variants can I test in one experiment?

Can I add UTM parameters to my test URLs?

Can I manage the traffic split between variants?

Is there a limit to how many tests I can run at the same time?

What is an A/B test session?

What happens if I exceed my monthly sessions limit?

When does my sessions limit reset?

How do you decide on a winner?

What statistical method do you use?

How do I know if my experiment is successful?

What type of pages can I test?

Can I use a custom domain?

How many variants can I test in one experiment?

Can I add UTM parameters to my test URLs?

Can I manage the traffic split between variants?

Is there a limit to how many tests I can run at the same time?

What is an A/B test session?

What happens if I exceed my monthly sessions limit?

When does my sessions limit reset?

How do you decide on a winner?

What statistical method do you use?

How do I know if my experiment is successful?

What type of pages can I test?

Can I use a custom domain?

How many variants can I test in one experiment?

Can I add UTM parameters to my test URLs?

Can I manage the traffic split between variants?

Is there a limit to how many tests I can run at the same time?

What is an A/B test session?

What happens if I exceed my monthly sessions limit?

When does my sessions limit reset?

How do you decide on a winner?

What statistical method do you use?

How do I know if my experiment is successful?

Have more questions?

Have more questions?

Our support team is here to help.

Our support team is here to help.

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Join our growing community of brands who trust Instant for effortless Shopify page and section building.

After looking for page and section builders for years this is the best thing that has happened to the Shopify app store. We can scale so quickly, building sections (in pure liquid!!) and new landing pages. Also, the team is really fast with support and is really listening to their users by implementing requested features. This is the app every store that wants to scale needs to have!

Fatbikeskopen

Fantastic tool, just what I needed for my store, allowed me to deploy designs for campaigns, landing pages, and even product pages! All without touching a line of code. Highly recommended

Built for Athletes

Instant has been game changing for us. After trying other page builder, we have found the simplicity and scalability we wanted. While their are in the initial phase, the progress week over week is fantastic. Lastly, the customer support team is outstanding. We look forward to continue working with them.

Surf Style

This is a game-changing app for any store owner who wants to customize their sections or landing pages with no coding necessary! Being able to take a Figma design and translate it to Shopify has been something people have been needing for a long time, and Instant figured it out. Their Slack community and dedicated team have gone above and beyond to make onboarding and learning as smooth as possible. 5 Stars!

Ben Rosenberg, Prodigy Disc

Finally, a page builder that lets me build exactly what I want! So smooth and easy to use. And it comes with modern pre-made sections as well. Great customer support: I got a response within an hour on a Sunday.

Kembara

I've had an amazing experience with both the Instant product and its team. I had tried several other landing page builders, and Instant's was by far the most user-friendly. Their level of customer support is incredible. I highly recommend using Instant.

Fionna

Game-changer! I've been waiting for something like this for a long time. Instant is super easy to use, and I can build pages with great design in no time, can't wait to launch our new site. The team behind it is very supportive, and new features coming sounds exciting.

ZEN8 - Swim Trainer

Best landing page builder app. I was using Replo, but this is SO much better. Compared to Replo, Instant shoots code directly in the theme, making it work perfectly with Shopify Markets. High recommend

Mother's Earth

This app is a game-changer when it comes to translating your Figma designs into pixel-perfect pages in Shopify. I've needed it for a long time, and I'm so glad the Instant team has taken on this task and done so correctly. For anyone on the fence about trying this app out, JUST DO IT. You'll thank me (and Instant) later.

The Nashville Blanket Project