7 Theme sections to revamp your health and beauty Shopify store

For Health and Beauty brands, having an attractive and functional Shopify store is key to standing out in a crowded market.  It's not just about having beautiful product images or an attractive color palette; it's about creating a seamless and engaging shopping experience that aligns with your brand's story and resonates with your customers. 

Custom Shopify sections can elevate your theme design, making it easier to capture attention, build trust, and drive sales. Whether you want to highlight new arrivals, build trust through social proof, or guide your customers smoothly through their buying journey, custom sections provide the flexibility and functionality to make it happen.

Here’s how you can use custom Shopify sections to take your theme design to the next level:

What are Theme Sections? 

Theme sections are a foundational element in Shopify. They are modular blocks that you can drag and drop into your store's layout. These sections allow flexibility in design, enabling you to arrange your storefront in a way that suits your brand identity. Shopify offers various kinds of sections: headers, footers, body content, and more. Each section serves a unique purpose, such as displaying products, images, banners, or text.

When you edit a theme in Shopify, you will use sections to create a visually appealing store without needing a technical background. Sections provide an easy way to change the layout by simply rearranging them. 

While your Shopify theme comes with sections that you can modify, they are not optimized for specific e-commerce verticals. That’s where a Shopify page builder can come in handy. For example, Instant has a template library with pre-designed sections that are tailored to different industries. 

Let’s take a look at sections designed specifically for online Health and Beauty stores: 

Introducing Health and Beauty Shopify Section Kit

For Health and Beauty stores looking to customize their Shopify store, the Tsuki section kit is – a pack of high-converting Shopify sections that are easy to add, fully customizable, and completely free.

Key features:

• Over 30 high-performing sections: Headers, features, banners, social proof, blogs, and product sections, all crafted for Health and Beauty brands.
  
  

• Easy to add: Use directly from Instant or the Figma to Shopify plugin.
  
  

• Fully customizable: Tailor every element to match your brand's aesthetic.
  
  

• Free to use: Get started today without any cost.

Here’s a better overview of the types of sections available in the Tsuki kit; 

7 Theme Sections perfect for Health and Beauty brands

Headers

The header is crucial. It sets the tone for your store. To customize: Use high-quality images paired with a punchy message. 

This section is typically the first thing a visitor sees. Ensure it reflects your brand. Add a call-to-action (CTA) button that leads to a popular product or category.

Featured Products

This section highlights your best-sellers or new arrivals. Choose items that resonate with your audience. Consider customer feedback. Highlight features and offer a short description to entice buyers. Updating this regularly keeps the page fresh.

PDP section

Give your customers all the info they need to make a purchasing decision. This section can be used on your PDPs to communicate all the essential features of your health or beauty product, including benefits, key ingredients, shipping details, subscription options, etc. 

Testimonials and Reviews

Social proof can influence a buyer's decision. Incorporate customer testimonials in a dedicated section. Display the customer's name and photo if possible. Real reviews build trust. It's a powerful way to showcase product value.

Blog 

Turn your organic traffic into customers by creating blogs that explain how to use your products or inspire different use cases. Blog sections can help you to provide value to your site visitors, while also embedding your products for a quick conversion opportunity. 

Features 

In crowded markets like health and beauty, it helps to be able to provide context for customers - to show them what makes your products (and brand) unique. A features section can point out specific features in greater detail. This section combines a feature highlight plus social proof. 

FAQ

FAQ sections can be used on landing pages, store pages, or your PDPs. They can be used to answer questions that are causing friction in the purchasing process and will also provide additional SEO value to your site. 

Tsuki section pack for Health and Beauty brands

If you’re inspired to add these sections to your online store, you can also check out the rest of the Tsuki section pack, which contains over 30+ sections!

This Section pack is found for free in Figma or directly in Instant Page Builder. Let’s explore how you can use this pack to enhance your Shopify theme: 

How to add these sections to your Shopify theme

Before adding these sections to your theme, you will need to edit them to match your brand’s style and aesthetic. 

You can start customizing these sections in Figma or in Instant Page Builder. 

• If you customize the file in Figma, you can then use Instant’s Figma to Shopify plugin to convert your design into a Shopify section. 
  
  

• Otherwise, you can edit any section from the Health and Beauty Section Pack by selecting it from Instant’s Template Library, and then dragging and dropping it into the visual canvas to customize it!

Once you’re happy with your design, you can publish it from Instant to the Shopify Theme Editor. 

Here’s how you can edit the Sections you’ve customized in Instant, directly in the Shopify Theme Editor: 

Customizing your Shopify theme with Sections

1. Accessing Theme Editor

Open your Shopify Admin Dashboard

Start by logging into your Shopify account. Your dashboard is where you can access all shop settings.

Navigate to Your Online Store

1. From the left-side panel in your dashboard, click on "Online Store."
   
   

2. It's located below "Sales Channels."
   
   

3. This tab will expand, revealing options like "Themes" and "Domains."

Enter the Themes Page

1. Select "Themes" from the Online Store sub-menu.
   
   

2. Here, you'll find your current theme, along with available themes or the library.

Launch the Theme Editor

1. On the current theme, click the "Customize" button. This opens the theme editor.
   
   

2. Wait a moment for the editor to load. It provides a preview of your store on the right and customization options on the left.

Identify Key Features

In the theme editor, you'll notice the following key areas:

• Left Panel: Shows a list of sections available for customization, such as headers, footers, and body.
  
  

• Preview Pane: Displays real-time changes as you customize. Any edits you make will appear here immediately.
  
  

• Save Button: Located at the top right, make sure to save changes often to avoid losing your work.

This editor is your main tool for manipulating your store’s look and feel.

2. Customizing basic sections

Add or remove sections

• To add:

1. Scroll to the bottom of the left panel where you'll see "Add Section."
   
   

2. Click it, choose from the list of available sections like sliders or testimonials, and it will be added to your layout.

• To remove:

1. Simply hover over a section title, and click on the trash icon.

Modifying sections

1. Choose a section from the left panel in the theme editor. The selected section will expand, revealing various elements, like text boxes, images, and buttons.
   
   

2. Click on individual elements to edit properties. For example, adjust text in text boxes, or replace images.
   
   

3. Make sure changes align with your brand’s style.

Remember, you can drag and drop sections to reorder them.

Tips for maintaining design consistency

• Color scheme: Stick with a consistent color palette. This helps create a professional look.
  
  

• Font choices: Use 1-2 fonts throughout your store for readability and cohesion.
  
  

• Image sizes: Keep similar-sized images in similar sections to maintain balance.

Now you're set with the basics of theme customization. 

Ready to transform your Health and Beauty brand?

Custom Shopify sections give Health and Beauty brands the power to create a unique, engaging, and high-performing online store. A store’s visual identity can set it apart in a crowded market, creating a memorable experience for customers. 

We’ve explored what makes a Shopify theme effective, essential theme sections, and customization tips to boost your store’s look and feel. These insights can help revamp your store and increase conversions.

Start by picking out the sections from the section kit you’d like to add to your theme. Continue by customizing the design to match your brand and include your product info. Then publish to the Theme Editor and make any last tweaks to bring your design to life. 

By leveraging these sections, you can elevate your theme design, connect with your customers, and boost your sales—all while maintaining your brand’s distinct style.