Best Bloggle alternatives for scaling Shopify brands

If you're serious about growing your Shopify store through content, you need a page builder that can do more than just create pretty blog posts. You need one that helps you rank on Google, convert readers into customers, and scale without constant platform limitations.

Bloggle and Instant are two popular options for Shopify merchants who want better control over their store's content and design. But while Bloggle focuses exclusively on blogging, Instant takes a different approach: it gives you powerful blog-building tools plus the ability to customize your entire store.

This guide breaks down how these two apps compare on pricing, features, SEO capabilities, and overall value, so you can make the right choice for your business.

Quick comparison

Why blogging matters for Shopify stores

Before we compare the tools, let's talk about why Shopify blogging is such a powerful growth channel for e-commerce.

A well-optimized blog helps you:

• Rank on Google for keywords your customers are actually searching

• Drive organic traffic without paying for ads

• Build trust by providing helpful content

• Showcase products naturally within educational articles

• Convert readers into buyers by embedding products directly in your content

The key is having a blogging tool that makes it easy to create SEO-optimized content, embed products seamlessly, and publish quickly, without needing to hire a developer or learn code.

Both Bloggle and Instant help with this, but in very different ways.

Pricing breakdown

Both apps offer tiered pricing, but what you get at each level is very different.

What these prices actually mean

Bloggle is a solid, affordable option if you're only building a blog. But that's where it stops. You can't customize your navigation, footer, cart drawer, or other parts of your store.

Instant costs more at the entry level, but you get blog building plus full store customization. You can build unlimited blog posts on any paid plan, along with landing pages, product pages, and custom site elements, all from one tool.

Shopify blogging features: How they compare

Both tools help you create blog content, but their approaches are different.

Bloggle's blogging capabilities

Bloggle is built specifically for blogging, so it includes features like:

• Live SEO scoring to help optimize your posts

• Author profiles and product embeds

• Related blog suggestions

• Table of contents generation

• Blog-specific search and navigation

It's a focused tool that does blogging well, with helpful features like the ability to import existing blog posts and sync with your theme's styling.

Instant's blogging capabilities

Instant takes a more comprehensive approach to blogging. You get:

SEO-driven blog building

• Control meta titles and descriptions for every post

• Built-in image optimization that automatically compresses and lazy-loads images

• Smart on-page SEO tools to help your content rank higher

Revenue-generating features

• Embed products directly in articles with product cards and sliders

• Add any dynamic element seamlessly within blog posts

• Use proven blog templates designed to convert organic traffic

• Duplicate successful blog posts to reuse winning formats

Speed and efficiency

• Create and publish SEO-optimized blog posts in just 5 minutes

• Start from 500+ conversion-focused templates

• Publish unlimited blog posts on any paid plan (starting at $39/month)

The big difference? Instant treats blogging as part of your overall store strategy, making it easy to turn readers into customers by embedding products naturally throughout your content.

Feature comparison

Here's where the two apps really diverge:

Design & layout capabilities

What this means for your store

If you're running a content-heavy Shopify store and need more than just a blog builder, Instant gives you:

• More flexibility: Customize any part of your store, not just blog posts

• Cleaner code: Better performance and faster load times

• Built-in CRO tools: A/B testing, conversion-optimized templates

• Advanced SEO features: Meta control, automatic image optimization, on-page SEO tools

• Revenue-focused blogging: Embed products seamlessly to turn content into sales

• Custom navigation, footers, and cart drawer: Complete control over your customer experience

• Shopify Markets compatibility: Built for international selling

• Unlimited publishing from day one: No caps on pages or posts

You can build faster, launch more pages, and stay fully on-brand without workarounds, bloated code, or expensive plan upgrades.

SEO options:

Both tools offer SEO features, but they work differently.

Bloggle provides a live SEO scoring tool that evaluates your content as you write and gives you feedback on optimization. It's helpful for beginners who want guidance on improving their blog posts.

Instant takes a more technical approach with features that directly impact how Google sees your content:

• Meta title and description control for every blog post

• Automatic image optimization that compresses and lazy-loads images for faster page speeds (a ranking factor)

• Built-in SEO tools that help you optimize on-page elements

If you're serious about ranking on Google and driving organic traffic, these technical SEO features matter. Fast-loading pages with properly optimized images and meta data perform better in search results.

Switching from Bloggle to Instant?

If you're already using Bloggle and want to move to Instant, you don't have to rebuild everything from scratch.

Migration support includes:

• Full custom store build

• Ready to launch in 1 week

• 24/7 support

• White glove service from Instant Experts

• Built according to Shopify best practices

The bottom line

Choose Bloggle if:

• You only need a blog builder and nothing else

• You're on a tight budget ($25/month starting price)

• You want live SEO scoring as you write

• You don't plan to customize other parts of your store

Choose Instant if:

• You want blogging plus full store customization

• You're serious about SEO and site performance

• You want to embed products in content to drive revenue

• You need custom navigation, footers, and cart drawers

• You want A/B testing and conversion optimization tools

• You plan to scale your content strategy with unlimited publishing

Bloggle does one thing well at a lower price point. But Instant is the better long-term investment if you want to build a complete, high-converting Shopify store with SEO-optimized content that actually drives sales.

Ready to see what Instant can do for your store? Schedule a consultation to explore your options.