Shopify

Oct 18, 2023

Best Shopify Page Builder 2023

Instant Team

Best Shopify Page Builder 2023

If you want to make your Shopify store as beautiful as possible, you have to entice potential customers to buy from you instead of your competitors. A powerful page builder is essential for Shopify merchants in 2023 and beyond. Here are some of the best ones to help you simplify things when creating your Shopify store.

Instant Landing Page Builder

Instant is an all-visual, no-code Shopify page builder. Users can drag and drop pre-built templates and sections to create high-converting landing pages with ease and speed. It is easy to customize these elements into your own brand look and feel with the Brand Styles feature.

Key features

Some of Instant’s key features include:

Templates: Pick one of the pre-built templates to get started. You can easily customize these templates to your brand’s look and feel by using their Brand Styles feature. These templates are built using conversion-backed principles.

Sections/Elements: For those who’d rather build from scratch - this is a great place to start. You can pull from an extensive library of pre-built, customizable sections. You can add things like social proof, reviews, videos, product sliders, FAQs, and more.

Visual Canvas: You can easily drag and drop pre-built sections, templates, and elements right onto your landing page.

Brand Styles: Create an easy-to-access brand kit with all your text, font, and color styles. This makes it easy to make sure everyone on your team is building on-brand landing pages.

Pricing

Instant offers the following monthly pricing options*:

Beta: $0, 1 published page, unlimited previews & access, 24/7 support, Shopify integration, Instant Community access
Starter: $99, 10 published pages, unlimited previews & access, 24/7 support, Shopify integration, Instant Community access
Team: $249, 25 published pages, unlimited previews & access, 24/7 support, Shopify integration, Instant Community access
Business: $499, 50 published pages, unlimited previews & access, 24/7 support, Shopify integration, Instant Community access

Pros

Instant is an easy product to learn for brands that want to make high-converting landing pages. Instant also offers 24/7 customer support and video tutorials to help you get started!

Here’s what one Beta tester had to say:

"Instant is easy to use and quicker to learn than Figma. As a graphic designer, I prefer creating my designs from scratch, yet Instant’s variety of pre-built Sections caught my eye, aligning perfectly with my creative vision. Even in its Beta phase, the platform delivers unparalleled speed and stability."

- Kata Naaranoja, Visual Communication Designer at YLVA.

Additionally, here's what Thomas Kimura, Founder of Brickspace Lab, had to say:

Cons

Instant is still in its Beta phase - so there are some features that are in the works - but not ready yet.

GemPages

GemPages is a conversion-focused Shopify page builder created by the team at Seal Commerce Asia. It offers a drag-and-drop builder that lets Shopify merchants design custom pages and optimize their stores for conversion.

Users can create responsive websites for different devices, integrate with numerous third-party apps, and optimize with on-page SEO, A/B testing, and content scheduling features.

Key Features

Some of GemPages’ key features include:

Visual Editor: Using the drag-and-drop live editor, you can take any component and edit it with a mouse click. You can also adjust components down to the pixel.

Elements: GemPages features design elements such as text blocks, headings, and images; eCommerce elements including swatches, paginators, image lists, and product lists; and marketing elements to drive conversions such as social shares, countdown timers, newsletters, and more.

Templates: An extensive library of high-converting templates built by CRO experts for different page types, use cases, and industries.

Integrations: GemPages integrates with third-party Shopify apps across categories, including email marketing, customer retention, social proof, and upselling & cross-selling.

Pricing

GemPages offers four plans, each with monthly and yearly payment options:

Free: At a cost of $0, it includes 1 published page, standard templates, and global styling.
Build: At $29/month, the Build plan includes 3 unlimited page types, A/B Testing, and a high-speed CDN.
Optimize: Priced at $59/month, the Optimize plan includes unlimited pages, premium templates, and published scheduling.
Enterprise: With the enterprise plan, customers can enjoy unlimited features.

Pros

Customers have praised GemPages’ flexibility, customer service support, and the assortment of templates available.

Cons

On the other hand, there have been some difficulties with how GemPages and other apps communicate and the fact that images are not automatically rendered and compressed.

Shogun

Shogun Page Builder is a visual drag-and-drop website builder for Shopify and BigCommerce stores. Users can leverage pre-styled blocks, templates, and page elements to build custom store pages without code. eCommerce teams can also bet on features like multi-store management, A/B testing, and content scheduling.

Key Features

Drag and Drop Builder: Shogun makes it easy to add videos, sliders, ‘add-to-cart’ buttons, forms, and other elements that help convert to your Shopify store.

Custom Snippets: Snippets allow users to save custom content blocks and reuse them elsewhere.

Analytics: Measure performance across pages to inform marketing campaigns and improve strategies.

Pricing

Shogun offers four pricing plans:

Free: The zero-cost plan includes the drag-and-drop page builder, limited template access, pre-styled content blocks, SEO controls, and support.
Build: For $39/month, customers also get more page-building elements, custom template design, custom snippets, and version control.
Measure: For $149/month, Shogun provides content scheduling, in-builder image optimization controls, and live chat support.
Advanced: For $449/month, customers can sync content across stores, get custom coded-builder elements, user permissions, and other enterprise-standard features.

Pros

Customers have praised the Shogun Page Builder for its ease of use, reduced developer dependency, and excellent user experience.

Cons

For some customers, the lack of mobile responsiveness on the free plan and struggles with certain templating use cases were disappointing.

PageFly

PageFly is a Shopify page builder that allows users to build websites without code. It offers a drag-and-drop editor and library of elements so that Shopify merchants can easily create Landing pages, Home pages, Product pages, Collection pages, and any other page type they need. All page types created using PageFly are fully customizable, responsive, and fit for any device.

Key Features

No-Code Drag and Drop: PageFly offers a drag-and-drop feature for easy website building, with no coding experience required. Drag and drop can also position app widgets and other customizations.

Smooth Editing Process: Through Global Styling, Shopify store owners can use and reuse predefined elements on any page. Teams can also create reusable section templates.

Business Scaling Tools: A business idea generator, shop name ideas, profit margin calculator, and Shopify invoice generator are available.

Pricing

PageFly offers the following pricing plans:

Free: The $0 plan includes all app features for one published page and 24/7 support.
Pay as You Go: For $24/month, eCommerce store owners can receive all app features for up to ten pages, and up to 100 pages for $89/month.
Enterprise: For enterprise customers, priority chat support, video call support, unlimited tracking sessions, and speed optimization support are also available for $199/month.

Pros

The user-friendliness offered by PageFly as well as speed, available customer support, and ready-to-use modules, are some of the qualities that customers enjoyed.

Cons

Unfortunately, the payment structure, which includes a $49/month unlimited blog post pages add-on for the Free and Pay as You Go plans, can get expensive for smaller merchants.

EComposer

EComposer is a next-generation Shopify Page Builder that helps users create branded, high-converting stores. Merchants can create eCommerce websites with zero code using a drag-and-drop builder and pre-made layouts. EComposer is fully compatible with all Shopify themes and includes built-in extensions for Image Compression, Sticky Add to Cart, Stock Notifications, Cross-selling products, and more.

Key Features

Library: The EComposer Demo Store offers templates for landing pages, home pages, product pages, collection pages, and more to get merchants started.

Editor: An intuitive drag-and-drop editor allows merchants to build any page and preview in real-time and includes numerous sub-features such as Global colors and custom CSS/JS code.

Elements: EComposer offers 90+ page elements, including headings and sliders, Shopify-focused elements, blog listing elements, and more.

Extensions: A library of 20+ extensions enables merchants to enhance products, increase the average order value, boost sales, and increase trust.

Pricing

Free: The free plan includes the ability to publish 3 templates and access a library of over 200 templates and over 20 integrations.
Standard: For $19/month, merchants can access 15+ templates, CRO changes, and 24/7 live chat support.
Pro: For $39/month, Pro users can publish 50 templates, access an AI content generator, and view page analytics.
Premium: For $149/month, Shopify store owners can publish unlimited templates, receive a dedicated customer success manager, and gain speed optimization support.

Pros

EComposer has received praise for its exceptional customer service and attention to detail. Users have also celebrated the ability to create complex designs, even for someone without experience.

Cons

EComposer has a bit of a learning curve for beginners, while some users have been unhappy with the number of available integrations and A/B testing features.

Replo

Replo (previously called Alchemy) is a visual CMS that enables eCommerce teams to launch ultra-customizable landing pages. Replo allows merchants to enhance their Shopify stores and launch new landing pages and campaigns while allowing developers to work on other tasks. Replo also features a UI design system, generative AI features, and an eCommerce marketplace.

Key Features

Marketplace: The Replo marketplace is a hub for building templates for ecommerce landing pages.

Replo UI: A collection of ecommerce layouts available in both Figma and Replo, including a design system for modern DTC companies.

Partner Packs: Community-built template packs.

Experts Directory: A directory of independent certified agencies or experts to help manage Replo projects.

Pricing

Free: The $0 plan includes unlimited features, users, and unlimited previews.
Starter: For $99/month, users can access unlimited features and up to 10 published pages per project.
Plus: For $249/month, users can access unlimited features and up to 25 published pages per project.
Growth: Users receive unlimited features, priority support, and up to 100 published pages per project for $499/month.
Enterprise: Customers on the enterprise plan receive custom pricing, unlimited everything, dedicated support, and priority for roadmaps.

Pros

Shopify merchants who have used Replo had many positive things to say about its ease of use and the support offered by the team. When you finish building pages, it also doesn’t bloat theme pages with unused JavaScript, HTML, or CSS code.

Tapita

Tapita is a Shopify Page Builder that merchants can use to create high-converting home and landing pages, blogs, about pages, popups, top bars, and more. Tapita provides ready-made page templates, pre-made sections, and pre-made elements so that eCommerce teams can get started quickly and finish just as fast.

Key Features

Custom Content by Language: Store owners can also use Tapita to create different content based on different store languages. Content includes images, texts, videos, and more.

Services: The Tapita team also offers services, including Shopify website development, UA to GA4 migration, SEO & speed audits, and CRO audits.

Pricing

Free: Users can access all page types, 5 published pages, a free image CDN, and live chat support.
Starter: For $9/month, merchants can access 15 published pages, 3 saved elements, 5 widgets, and translation.
Standard: For $29/month, Shopify merchants get 55 published pages, unlimited blog pages, 50 autosave history, unlimited widgets, and an Open AI integration.
Professional: Unlimited published pages, saved elements, widgets, and monthly audits are available for $59/month.

Pros

A great editing experience and a support staff always available to offer assistance are some of the positive features Shopify merchants found when using the app.

Cons

Some complaints about broken code and a clunky user interface have been lodged against the Tapita app.

LayoutHub

LayoutHub is a Page Builder for Shopify that uses a Block Design model. It helps Shopify merchants create beautiful Shopify stores quickly and easily. LayoutHub is compatible with numerous Shopify apps and themes and is designed for non-technical users to get the most out of it.

Key Features

Block Design: When creating a layout with many sections, each section can be described as a block. Through block design, merchants can build unlimited pages in minutes.

Pricing

Free: For $0/month Shopify merchants receive a limit of 3 standard pages and email support.
Basic: For $14.99/month, small businesses can get 10 autosave drafts/page, live chat, customization support, and support for all page types.
Pro: Medium-sized businesses with 50 autosave drafts/page, a limit of 50 pages, live support 24/7, and lazy load images for $29.99/month.
Single: Unlimited pages and templates, 100 autosave drafts/pages, and priority support for $59.99/month.

Pros

Shopify store owners who used LayoutHub were more than happy with the support provided by agents. The number of available themes and the ability to customize those themes also received praise.

Cons

Merchants who used LayoutHub have complained about the layout on different pages, including the positioning of images changing when editing themes.

Shopify

Shopify offers a built-in website builder that is fully customizable and enables users to create stunning full-featured websites. The Shopify page builder relies on drag-and-drop WYSIWYG functionality. Shopify provides access to added security features, POS systems, and numerous Shopify tools and apps.

*Since the Shopify website builder comes out of the box, all features and pricing would be for the Shopify eCommerce platform and not only for the page builder.

Pros

The built-in website builder makes it one of the many features offered when launching a store with Shopify.

Cons

While the platform remains easy to use, merchants have mentioned that unless the theme requirements for your store are simple, getting a designated Page Builder app will be necessary. Also, getting the most out of Shopify pages usually requires developer support.