7 ideas for easy-to-add BFCM Shopify store sections [Guide + Templates]

BFCM is one of the busiest periods your online store will face; brands have the potential to see record-breaking sales or watch helplessly as customers abandon your site for better deals elsewhere. 

Your store experience is one of the most important factors in keeping those shoppers engaged.

If you get your design right, you'll funnel visitors straight to their desired purchase(s) and then to the checkout. Get it wrong, and you might as well hand your sales to the competition.

But don't panic. There’s an easy way to refine your Shopify store layout in time for Black Friday, to showcase your promotions and offers: custom Shopify theme sections. 

All you have to do is pick a pre-built template, customize it to fit your brand aesthetic, and publish it to your Shopify theme. No developers or designers are needed, just Instant Page Builder.

To help you get started, this blog will explore 7 sections you can add to your store to boost your Black Friday sales. 

1. Start with updating your hero

Adding a hero banner right on the homepage is a great way to showcase your offer. 

Here are some ideas for how you can customize this template to make it your own: 

• Add in your specific offer details to the copy

• Use bold (on-brand) colors that reflect urgency and excitement. 

• Choose an image that represents your offer (E.g. a specific product on discount, a category that’s on discount, a bundle offer, etc.)

• Keep focus with visuals that grab attention immediately

• Adjust the count-down timer for your flash sale

• Change the CTA button to lead to your specific offer 

2. Add urgency with visible Black Friday countdowns

Timers can create urgency, pushing customers to act fast.

Add a countdown timer showing when your sale ends. Start with an end time close enough to make it pressing, yet not so soon it's stressful. Shoppers will see the time ticking down and decide faster.

To customize this template, simply adjust the time to fit your sales event and adapt the copy to clarify what is on offer. 

Place them prominently on sales or landing pages

Position countdown timers where customers naturally look. The top of the homepage, above key product listings, or at the checkout is ideal. Avoid placing them in areas that need scrolling. Clear visibility ensures customers feel the urgency.

You can also add in countdown timers by using these small banners:

These sections (like all the sections in this blog), can be easily edited in Instant to add your specific details and published directly to the Shopify theme editor, where you can place them on any store page.

3. Showcase your limited-time bundles or kits

Creating limited-time bundles helps increase your average order value (AOV) and encourages customers to buy more. A separate "Bundles" section on your store can help with visibility and customer exploration.

When customizing a bundle offer, be sure to: 

1. Select complementary products: Choose products that pair well together. Make sure these combinations make sense to your customers.
   
   

2. Determine bundle pricing: Price the bundle attractively. For instance, if the total value is $80, offer it at $60. The template above shows the value saved by buying these items as a bundle.
   
   

3. Use clear labels for promotions: Keep labels clear. For example, tag items with “50% Off” and use a bright (on-brand) label color to make these pop against product images. 

4. Showcase a bundle + free gift with purchase offer

A popular promo during the BFCM period is a bundle offer with a free gift. Here’s an example of a template that can be customized for your home page, product page, or landing page: 

When customizing this template: 

• Add in relevant product photos: Showcase each item that is included so that customers can understand your offer at a glance. 
  
  

• Ensure every discount is clear to customers. Use labels or strikethroughs to show original versus new prices. Visual cues like these enhance perception of value.
  
  

• Promote your special gift: Clarify what exact gift they can expect (this could also be a mystery gift offer!).

5. Promote your discount codes

If your store is offering a specific discount code, a section like this can be used so customers can easily access the promotion: 

To use this template, just customize the background image, adjust the copy to match your offer, and add your discount code.

6. Announce your site-wide sale

It’s up to you to pick the right promotion for your pricing and sales strategy; since many brands will choose to do a site-wide discount, here’s a template that can be customized to show off this offer: 

Here are some ideas for customizing this template: 

• Create a specific CTA: Add CTA text that matches the destination of where you want to send shoppers who click on the button.

  
  

• Customize the moving text: Add the correct discount to the auto-rotating “50% OFF” ticker. The slight movement of the text is great for grabbing the attention of shoppers as they scroll.

7. Highlight featured products

Feature your best-selling or newly popular items upfront. Fill this section with products that you know perform well.

For example, this section could be added to any page in your Shopify store to promote a specific product that is discounted (like the razor) and help navigate to a specific discounted collection. 

Conclusion: Elevate your Black Friday success

By following these customization steps, your Shopify store can engage and convert visitors more effectively during Black Friday. 

These templates are just a small sample of the sections that you can use to customize your Shopify store. Inside Instant’s Template Library is a full pack of BFCM sections in both light and dark mode designs.

With these sections, you're now equipped to create a shopping experience that captures attention and drives sales. Use eye-catching banners, clear navigation, and countdown timers to build excitement. Highlight your best products and create irresistible bundles. And don’t forget to clarify your specific offers and give easy access to any discount codes.

With these easy-to-add sections, you're ready to make this Black Friday your most successful yet!