May 8, 2024

50 celebrity entrepreneurs with successful Shopify stores

celebrities on Shopify
celebrities on Shopify
Rebecca Anderson

Instant Team

50 celebrity entrepreneurs with successful Shopify stores

In today’s digital age, the line between celebrity and entrepreneur is blurring more than ever. With an increasing number of stars stepping into the role of business moguls, Shopify has emerged as the platform of choice for celebs to launch their e-commerce ventures. From beauty lines to apparel and beyond, celebrities are not just endorsing products but are meticulously curating their own brands on Shopify. 

This blog explores why celebrity brands are on the rise and rounds up 50 of the most successful Shopify stores that are founded by celebrities, including everyone from movie stars like The Rock to creators like Mr.Beast.

What’s behind the rise in celebrity brands? 

Before the rise of celebrity brands, celebrity endorsements were the norm, where celebrities would lend their name and star power to a campaign. But these days, celebrity-owned businesses seem to be everywhere, with new celebrity alcohol brands and celebrity makeup brands popping up almost weekly. 

Recent research on the boom in celebrity businesses suggests three main factors: 

  1. The creator/influencer economy: These days, shoppers are used to buying from influencers, which may feel more authentic than a traditional endorsement. 

  2. Social media and direct communication: Celebrities can now shape their own narratives through social media and connect directly with their fans rather than being subject only to the narrative put forward by tabloids. 

  3. Growth of DTC and e-commerce: With the right resources, it’s easier than ever for regular entrepreneurs and celebrities to launch a business or brand! 

Given these three factors, it makes sense that celebs are embracing a new role as business owners on top of their other creative endeavors.

Tools like Shopify are one of the many resources that have enabled these celebs to launch their new brands quickly (Shopify even ran a campaign with Mr. Beast to show how easy it is!). One easy way to replicate some of the best Shopify store designs from celebrities is by using a Shopify page builder like Instant:

build a celebrity inspired shopify page

To get you inspired to build your own ecommerce pages like a celebrity merchant, let’s explore some of the biggest names who have chosen Shopify for their ecommerce platform: 

50 celebrity brands on Shopify to inspire you

To make it easy to navigate, we’ll group these brands by industry. Unsurprisingly, celebrity makeup and skincare brands are the most popular!

Celebrity beauty brands on Shopify

1. Rihanna: Fenty Beauty

fenty beauty

2. Kylie Jenner: Kylie Cosmetics

Kylie Cosmetics

3. Lady Gaga: Haus Labs

Haus labs

4. Selena Gomez: Rare Beauty

rare beauty

5. Scarlett Johansson: The Outset

The Outset

6. Jennifer Aniston: Lolavie


7. Ariana Grande: R.e.m. Beauty

rem beauty

8. Taraji P. Henson: TPH


9. Trixie Mattel: Trixie Cosmetics

trixie cosmetics

10. Winnie Harlow: Cay Skin

cay skin

11. Issa Rae: Sienna Naturals

sienna naturals

12. Hailey Bieber: Rhode


13. The Rock: Papatui

14. Tracee Ellis Ross: Pattern Beauty

15. Millie Bobby Brown: Florence by Mills

16. Beyonce: Cecred

17. Serena Williams: Wyn Beauty

18. Miranda Kerr: Kora Organics 

19. Jeffree Star: Jeffree Star Cosmetics

20. Rosie Huntington-Whiteley: Rose Inc

Celebrity apparel and fashion brands on Shopify

21. Tyler, the Creator: Le Fleur

22. Reese Witherspoon: Draper James

23. Kim Kardashian: Skims

24. Pharrell Williams: Billionaire Boys Club

25. Khloe Kardashian: Good American

26. Jessica Simpson: Jessica Simpson 

27. Victoria Beckham: Victoria Beckham

Celebrity alcohol brands on Shopify

28. Nick Jonas: Villa One

29. J. Lo: Delola

30. Kendall Jenner: 818 Tequila

31. Cameron Diaz: Avaline 

Celebrity food and beverage brands on Shopify

32. Mr.Beast: Feastables

33. Emma Chamberlain: Chamberlain Coffee  

34. Hugh Jackman: Laughing Man Coffee

35. Logan Paul: Prime

Celebrity lifestyle and home brands on Shopify

36. Ellen DeGeneres: Ed

37. Rachel Ray: Rachel Ray

38. Seth Rogen: Houseplant

39. Kris Jenner: Safely 

40. Emma Bunton: Kit and Kin

41. Drew Barrymore: Beautiful


Celebrity petcare brands on Shopify

42. John Legend and Chrissy Teigen: Kismet 

43. Snoop Dogg: Snoop Doggie Doggs

Celebrity nutrition and wellness brands on Shopify

44. Kourtney Kardashian Barker: Lemme

45. Lo Bosworth: Love Wellness

46. Halle Berry: Re-spin

47. Kate Hudson: InBloom

48: Tom Brady: TB12

49. Venus Williams: Happy Viking

50. Elle MacPherson: Welle Co

Lessons from celebrity Shopify stores for aspiring entrepreneurs 

So, what can we learn from all of these celebrity entrepreneurs? Many of these Shopify stores focus on the following factors: strong branding, leveraging social media, and a seamless customer experience.

1. Importance of branding

A first-rate branding strategy is the cornerstone of many celebrity Shopify stores. Brands like Kylie Cosmetics by Kylie Jenner are perfect examples of highly distinctive and impactful branding. 

Branding doesn't merely revolve around logos and taglines; it's an amalgamation of the company's ethos, vision, and customer promise, transforming potential customers into dedicated brand loyalists. 

2. Leveraging social media

Celebrities, with their expansive fanbases, possess an innate advantage when navigating the social media terrain. They use platforms such as TikTok, Instagram, Twitter, and Facebook to bolster their eCommerce success. For some celebrities, this has included adding social videos of themselves to their Shopify store pages: 

For instance, Chamberlain Coffee has embedded video sliders featuring recipes made by Emma and her friends. 

Other celebs have taken a different approach and used social media for user-generated content; For example, Rhode Skin by Hailey Bieber uses an embedded social media slider on its homepage to show off real customers using its products. 

Utilizing social media isn't about mere posts; it's a potent tool to foster consumer connections, elevate brand recall, and drive website traffic. Your social media blueprint should be an extension of your brand's story, relatable and interactive, solidifying a place in your viewers' hearts.

3. Customer experience is key

Irrespective of celebrity endorsement or not, one can't overlook the significance of sublime customer experience in eCommerce. Streamlined navigation, easy checkout, swift shipping, and responsive customer service significantly influence sales conversions and customer retention.

Good American, co-founded by Khloe Kardashian, is a flagship example that embodies this ethos.

They offer extensive sizing, striking photos, descriptive copy, and superior customer service that render a user experience par excellence and have a loyal customer base to show for it.

Remember, your potential consumer's journey doesn't culminate at the 'Add to Cart' button; even post-purchase, retaining contact, soliciting feedback, and resolving issues is a part of the journey. Deliver an experience that makes your consumers feel valued - they won't just come back but also become your brand evangelists.


Glancing through the star-powered landscape, it's clear that Shopify serves as a reliable launchpad for celebrities' successful e-commerce ventures - from Kim Kardashian's iconic Skims shapewear line to new ventures like John Legend and Chrissy Teigen’s Kismet petcare brand. Whether or not you’re a celebrity, if you’re a Shopify merchant, the lessons learned from these brands apply to you too. 

And with the right tools, it’s easier than ever to design your own pages like celebrity brands on Shopify. 

build a celebrity inspired shopify page

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Explore Instant today to start building high-converting landing pages and sections, no-code required.




© Instant

Start building now

Explore Instant today to start building high-converting landing pages and sections, no-code required.




© Instant