How DYSIGNS rebuilt STËLZ’s site for more conversions

STËLZ is the Netherlands’ first hard seltzer brand, selling a variety of ready-to-drink beverages including hard seltzers, iced teas, and canned cocktails. Launched in 2020, they have built a reputation as a premium brand with a bold, playful identity aimed at Gen Z and millennials. 

As the brand grew, the need to scale their online storefront grew as well, to improve conversions and remove design workflow bottlenecks slowing site updates.

To lead their site redesign, they partnered with DYSIGNS, a digital design agency led by Dylan Kho. 

One of the goals of this project was to ensure that, after DYSIGNS delivered the redesign, the STËLZ team could continue to tweak and manage the pages themselves, allowing the site design to constantly evolve alongside the brand, without relying on developers. 

That’s why DYSIGNS used Instant AI page builder to bring STËLZ’s total Shopify site redesign to life. 

Behind the build: STËLZ’s high-converting site redesign

DYSIGNS approached the redesign with two goals: 

1. Improving the conversion rate

2. Simplyfing the design updates process

To achieve both, they took a modular approach to the build. Rather than creating rigid, custom-coded layouts, the site was built to be flexible and reusable. This made it easier for shoppers to discover products and add them to their carts across devices. Plus, the new site structure enabled the STËLZ team to make edits quickly. 

The rebuild included the entire shopping experience, including the: 

• Homepage

• Navigation (header, navigation menu, & footer)

• Product templates (PDPs)

• Cart drawer

Every element was designed to reflect the brand identity, while keeping a clean, frictionless user journey.

“We wanted a Shopify store that converts, that the team can edit without a developer, and that we can update fast because we run campaigns all the time. Instant was the right fit. I set it up so the internal team can manage and tweak pages themselves and keep our own playful touch on the site. The sections are flexible, so changes take minutes.” – Dylan Kho, Digital Designer

The Instant impact: 

After rebuilding the site with Instant, there were clear benefits right away for both the agency and their client. 

For STËLZ, after the site launch, in the first week of the Carnival campaign, they saw the following results: 

• 350k euros in revenue generated

• 18.6% conversion rate

These numbers indicate a promising start in the redesign's impact. 

For DYSIGNS, the main impact has shown up in how they work day to day:

“The main impact has been speed and autonomy. We can ship campaign changes quickly, and the internal team can maintain pages without ongoing developer support. It is still early to share long-term results, as the site needs more time before we can make a fair comparison with the previous site.”  – Dylan Kho, Digital Designer

Now, both STËLZ and DYSIGNS can make changes to their theme design themselves, without relying on developers for the implementation. 

Building a Shopify site that converts more

The clear impact realized by both STËLZ and DYSIGNS is proof that the right tools don't just improve a website; they change how a brand operates.

By building on Instant, DYSIGNS delivered a site that launched quickly, was easy to maintain, and was built for the pace of a brand that's always running its next campaign. The results speak for themselves: 350k euros in revenue and an 18.6% conversion rate in a single week.

But beyond the numbers, the real win is autonomy. STËLZ's team can now move at the speed of their brand, updating pages, refreshing campaigns, and keeping their playful identity front and center, without waiting on developers. For DYSIGNS, it means delivering more long-term value to clients without the ongoing implementation overhead.

For agencies building for fast-moving consumer brands, this is the new standard: design systems that are as agile as the teams using them. If you’re looking to improve your design workflow, explore Instant’s Agency plans.

Or, if you’re a Shopify brand looking for a skilled agency to build out your online experience with Instant, chat with DYSIGNS.