Instant Page Builder releases new industry report: "US Online Shopping Trends [2024]"

Instant Page Builder is excited to announce the publication of its latest industry report, "US Online Shopping Trends: Consumer Preferences and Behavior [2024]." This comprehensive report provides an in-depth analysis of the current online shopping habits and preferences of consumers in the United States, with a particular focus on the growing dominance of mobile devices in e-commerce.

According to the newly published survey, 73% of US online shoppers prefer to shop on their mobile phones over desktops. This shift towards mobile-first shopping underscores the importance for eCommerce brands to continually refine their online store pages to meet the evolving expectations and needs of modern consumers.

Key findings

1. Importance of mobile landing page design:

65.52% of respondents consider mobile landing page design extremely or very important in their decision to stay or leave an online store. Investing in high-quality, user-friendly mobile design is essential for retaining customers and reducing bounce rates, ultimately boosting conversion rates.

2. Triggers for mobile shopping:

The most common triggers for mobile shopping are remembering a product that is needed or wanted (23.79%) and seeing an ad on social media (18.28%). This indicates that targeted ads and timely reminders can effectively capture the attention of potential customers and drive mobile shopping activity.

3. New product discovery channels:

Search engine results (48.62%) and social media ads (43.10%) are the primary methods for discovering new products. Investing in SEO and social media marketing can be highly effective strategies for product discovery and customer acquisition.

Implications for online retailers:

The insights from this report are invaluable for online retailers looking to enhance their online stores, improve user experience, and drive higher conversions and customer loyalty. With the majority of online shoppers accessing stores via their phones, it is crucial for retailers to prioritize mobile optimization in their e-commerce strategies.

Methodology:

The survey was conducted via SurveyMonkey Audience, targeting a diverse group of 290 online consumers across the United States. Respondents' demographics, including age, gender, household income, and major US regions, were recorded to ensure a representative sample. The survey covered various aspects of online shopping behavior, focusing on device usage, triggers for mobile shopping, landing page design, trust factors, and product discovery methods.

Click here to access the full report.