Instant vs PageFly vs Shogun vs GemPages: Comparing the top Shopify page builders [2024]

Are you tired of spending countless hours tweaking your Shopify store’s design, only to feel like something is still missing? As an eCommerce entrepreneur, you know that a stunning, high-converting storefront is crucial to your success. 

But with so many page builders out there, how do you choose the one that will truly elevate your brand and drive sales? At Instant Page Builder, we’re redefining Shopify page building in 2024, and we’re here to show you how our tool can transform your store into a conversion powerhouse with minimal effort.

How to choose the best Shopify page builder for your store

Choosing the right Shopify page builder is crucial for creating high-converting pages that drive sales and engage customers. With several options available, it's essential to consider your specific needs and requirements before making a decision.

This means you need to:

• Evaluate your design needs, skill level, and budget

• Compare features, integrations, and customer support

• Look for a page builder that offers flexibility and ease of use

Assess your design needs and skill level

When selecting a Shopify page builder, start by evaluating the complexity of your desired page designs and your team's technical expertise. Some page builders offer a more intuitive, drag-and-drop interface that caters to users with limited coding skills, while others provide more advanced customization options for experienced developers.

Consider the learning curve associated with each page builder and whether it provides sufficient customization options to match your brand's aesthetic. Look for a tool that strikes a balance between ease of use and design flexibility.

Pre-designed templates and elements

Consider the availability of pre-designed templates and elements specific to your industry or niche. These can serve as a starting point for your designs and significantly reduce development time.

Evaluate pricing and support

Finally, compare the pricing plans of each page builder and select the one that fits your budget. Keep in mind that while some page builders offer lower prices, they may have limited features or support options.

Look for page builders that provide reliable customer support and comprehensive documentation. This will ensure that you have access to help when needed and can quickly resolve any issues that arise.

Educational resources

Consider the availability of educational resources, such as tutorials, webinars, and forums, to help you make the most of the tool. These resources can be invaluable when learning how to use the page builder effectively and troubleshoot common issues.

Comparing the top Shopify page builders 

With over 2 million active stores, Shopify merchants are constantly seeking the best tools to create stunning, high-converting pages without the need for coding expertise. While PageFly, Shogun, and GemPages have been popular options, a new contender is making waves—Instant Page Builder.

So, why choose Instant Page Builder for your Shopify store?

At Instant Page Builder, we've designed our platform to offer a superior experience for Shopify merchants. Combining intuitive design tools with powerful features, our page builder is perfect for both new merchants and established brands looking to optimize their store’s design.

In this comprehensive comparison, we’ll break down how Instant Page Builder stacks up against PageFly, Shogun, and GemPages, helping you decide which tool best suits your needs.

Why Instant Page Builder is the top Shopify page builder in 2024

When it comes to creating visually stunning, high-converting pages for your Shopify store, Instant Page Builder stands out with its modern approach and advanced capabilities. Our platform is designed to make page building easy for non-coders while offering powerful tools for more advanced users.

Figma to Shopify integration: Design freedom

One of Instant Page Builder's most innovative features is our seamless Figma to Shopify integration. This allows you to design your pages in Figma, a popular design tool, and effortlessly import those designs into your Shopify store. This integration is a game-changer for designers who want total creative control over their store's look and feel.

Customizable Theme Sections and Product Templates

With Instant Page Builder, you can create fully customizable theme sections and product templates that integrate directly with your Shopify store. This means you can tailor every aspect of your store to match your brand identity, from the homepage to product pages, without touching a single line of code.

User-friendly drag-and-drop interface

Our drag-and-drop editor is designed to be highly intuitive, making it easier than ever to create professional-looking pages quickly. Whether you're a seasoned designer or a beginner, you’ll appreciate the straightforward controls and the flexibility to customize every element.

Advanced performance optimization

Our platform includes built-in tools for optimizing page speed, ensuring that your store loads quickly on all devices, making performance a priority. Fast-loading pages are crucial for retaining visitors and reducing bounce rates, which ultimately leads to higher conversion rates.

So, is Instant Page Builder worth it?

For Shopify merchants looking for a page builder that combines ease of use with advanced customization and performance features, Instant Page Builder is an outstanding choice. Our platform not only simplifies the design process but also enhances the overall user experience, making it a must-have tool for serious eCommerce brands.

How does Instant Page Builder compare to PageFly, Shogun, and GemPages?

To help you make an informed decision, we've evaluated Instant Page Builder alongside PageFly, Shogun, and GemPages based on the following criteria:

• Ease of use

• Design flexibility

• App integrations

• Performance and speed

Instant Page Builder vs. PageFly: A closer look

When it comes to creating stunning, high-converting pages for your Shopify store, PageFly is well-known for its intuitive drag-and-drop interface, robust styling options, and powerful app integrations. 

Here are some of Pagefly’s key features: 

Intuitive drag-and-drop interface for easy page creation

One of PageFly's key strengths is its user-friendly drag-and-drop editor. This feature allows even those with no coding background to create visually appealing pages quickly and easily. The editor offers a wide range of pre-designed elements and templates, making it simple to customize your pages to match your brand's aesthetic. Plus, PageFly seamlessly integrates with your existing Shopify theme, ensuring a consistent look and feel across your entire store.

Robust styling options and responsive design

PageFly gives you granular control over the styling of your pages, from fonts and colors to spacing and layout. This level of customization enables you to create a truly unique look and feel for your store. Moreover, PageFly ensures that your pages are fully responsive and optimized for mobile devices. You can even create custom breakpoints to guarantee that your content looks perfect on screens of all sizes.

Powerful app integrations and dynamic content

To enhance the functionality of your pages, PageFly seamlessly integrates with popular apps like Klaviyo, Loox, and Yotpo. This allows you to incorporate dynamic content, such as product recommendations and customer reviews, creating a more personalized and engaging experience for your visitors. Additionally, PageFly comes with built-in SEO optimization features, helping you improve your search engine rankings and drive more organic traffic to your store.

PageFly’s strengths

• Drag-and-drop interface: PageFly is known for its intuitive drag-and-drop editor, which allows users to quickly create and customize pages.

• Wide range of templates: With a large library of pre-designed templates, PageFly offers flexibility in designing landing pages, product pages, and more.

• App integrations: PageFly integrates with various Shopify apps, making it a strong choice for those who want to enhance their pages with additional functionality.

How Instant Page Builder compares:

• All-visual canvas: Instant’s all-visual canvas makes it easy to build pages with little to know design expertise.

• Performance optimization: Instant Page Builder focuses on optimizing page speed, which is crucial for conversion rates and SEO.

• Customizable sections: Instant Page Builder allows for deeper customization of theme sections, giving you more control over your store’s design. Users can pick from a library of over 300+ pre-made sections to customize. 

• App Island: Although Instant has fewer native integrations, the App Island feature means that any Shopify app can be integrated into an Instant section. 

Instant Page Builder vs. Shogun: A closer look

Shogun is known for its advanced design capabilities and collaboration tools, but Instant Page Builder's focus on performance optimization and seamless Shopify integration gives it the edge, particularly for merchants who prioritize speed and efficiency.

Visual editor and extensive template library

Shogun's user-friendly visual editor allows merchants to create stunning custom pages without the need for coding skills. With an extensive library of professionally designed templates for various page types, such as product pages, landing pages, and blog posts, Shogun enables you to quickly set up pages that align with your brand's aesthetic. These templates are easily customizable, ensuring your store maintains a unique look and feel. 

Advanced elements and flexible layout options

Shogun offers a wide range of advanced elements to enhance your page designs, including accordions, tabs, and sliders. These elements help create engaging and interactive experiences for your customers. With flexible layout options like grid and freestyle, you have complete control over your page structure, allowing you to craft pages that perfectly showcase your products and content. 

Collaboration tools and revision history

Collaboration is key when working on store design projects, and Shogun has you covered. Its built-in collaboration features enable team members to work together on page designs in real-time, streamlining the design process. Commenting and annotation tools facilitate seamless communication and feedback, ensuring everyone is on the same page. Additionally, Shogun maintains a detailed revision history, allowing you to easily roll back to previous versions if needed, giving you peace of mind throughout the design process. 

Shogun’s strengths

• Extensive template library: Merchants can pick from a library of page templates.

• Advanced design capabilities: Shogun offers more complex design tools, including advanced elements and flexible layouts, which are ideal for creating unique page designs.

• Collaboration tools: Shogun includes features that support real-time collaboration, making it easier for teams to work together on page designs.

How Instant Page Builder compares:

• Performance focus: Instant Page Builder is optimized for fast loading speeds, which enhances user experience and supports better SEO.

• Ease of use: While Shogun offers advanced tools, Instant Page Builder provides a simpler, more streamlined interface that doesn’t compromise on functionality.

• Multiplayer: Instant also supports collaboration with multiple team member inside the visual canvas.

Instant Page Builder vs. GemPages: A closer look

GemPages offers various conversion-focused elements, but Instant Page Builder's ability to integrate with key Shopify apps and our customizable product templates provide a more comprehensive solution for merchants aiming to boost conversions across their entire store.

Let's explore how GemPages empowers merchants:

Intuitive page building experience

GemPages prioritizes user-friendliness, providing a drag-and-drop interface that makes page creation a breeze. With a wide selection of pre-designed blocks and sections, you can quickly customize your pages without starting from scratch. The real-time editing and preview feature allows you to see your changes instantly, ensuring your vision comes to life effortlessly.

Conversion-focused elements and integrations

What sets GemPages apart is its focus on conversion optimization. It offers a range of elements designed to boost conversions, such as countdown timers, trust badges, and social proof. By integrating with popular marketing tools like Klaviyo and Privy, GemPages enables seamless lead capture and email campaigns. Additionally, dynamic product recommendations and upsells help increase average order value, maximizing your store's potential.

Performance optimization and analytics

GemPages understands the importance of fast-loading pages for a great user experience. With built-in performance optimization features, your pages will load quickly, keeping visitors engaged. The platform also provides detailed analytics and heatmaps, allowing you to track visitor behavior and optimize your page designs accordingly. A/B testing capabilities empower you to experiment with different variations and identify the top-performing designs that resonate with your audience.

GemPages’ strengths

• Conversion focused elements: GemPages excels in offering elements like countdown timers, trust badges, and social proof, all designed to increase conversion rates.

• User-friendly interface: Similar to other page builders, GemPages provides an intuitive drag-and-drop interface that makes page creation easy.

• A/B testing: GemPages has a built in A/B testing feature which can help merchants improve their conversion rate. 

How Instant Page Builder compares:

• Customization: Instant Page Builder’s customizable theme sections and product templates allow for more detailed and brand-specific designs.

• Integration with Shopify Apps: Instant Page Builder seamlessly integrates with essential Shopify apps, enhancing your store’s functionality and user experience.

• A/B testing: Instant also provides a separate, free A/B testing app that can be used to test Shopify pages built with Instant (or without!). 

Final thoughts: Why Instant Page Builder is the best choice for 2024

When choosing a Shopify page builder, it's essential to consider your specific needs, from design flexibility to performance. Instant Page Builder offers a balanced combination of intuitive design tools, powerful integrations, and performance optimization, making it the best overall choice for most Shopify merchants in 2024.

Here's what one of our customers tweeted about why Instant is his page builder of choice:

Instant also is competitively priced, to provide value to users at any tier: 

• Free plan: Publish 1 free page, section, and blog post!

• Starter plan: Unlimited page publishing + publish 5 sections & 1 product templates.

• Pro plan: Unlimited page publishing + publish 20 sections & 3 product templates + Publish to draft themes.

• Business plan: Unlimited page publishing + publish 50 sections & 5 product templates, + Liquid code block. 

With advanced features like Figma to Shopify integration, customizable theme sections, and a focus on fast-loading pages, Instant Page Builder empowers merchants to create beautiful, high-converting pages with ease. Whether you're just starting or looking to revamp your store’s design, Instant Page Builder is the tool that can take your Shopify store to the next level.

Try Instant today, and publish your first custom landing page, section, and blog post for free. 

Frequently asked questions about Shopify page builders: 

What are Shopify page builders?

Shopify page builders are powerful tools that empower merchants to create custom pages without writing a single line of code. These intuitive platforms provide visual, drag-and-drop interfaces that make designing landing pages, product pages, and other key store elements a breeze.

What are the benefits of using a Shopify page builder?

Shopify page builders save time and money by eliminating the need for custom development. Non-technical users can create professional-looking pages independently, and easily update and optimize page designs for better performance.

What are common use cases for Shopify page builders?

Page builders can be used to create custom landing pages, product pages, and informational pages without coding; design unique layouts and add interactive elements to engage visitors and boost conversion, and personalize pages for different customer segments or geographies to improve relevance. 

How can you pick the best Shopify page builder for your store? 

When selecting a Shopify page builder, consider your design needs and skill level. Evaluate each tool's learning curve and customization options to ensure it aligns with your brand. Compare features and integrations to find a page builder that supports your essential apps and marketing tools. Look for pre-designed templates and elements specific to your industry.

Pricing and support are also crucial factors. Choose a page builder that fits your budget and offers reliable customer support, comprehensive documentation, and educational resources.