Instant x TxtCart: Create a winning mobile commerce campaign for Father’s Day

Father’s Day is fast approaching, and with it, another top spending event for shoppers all around the world. In 2023, 43% of Father’s Day purchases in the US were made from online stores. 

For online retailers, Father’s Day is a great opportunity to activate their customer base by offering them a personalized and relevant promotion. With one in three Americans shopping weekly on their phone, a well-crafted mobile marketing campaign is one of the most effective and direct ways to launch your Father’s Day promos! 

This is why we’re excited to announce that Instant and TxtCart have teamed up to help you craft an effective mobile marketing campaign just in time for Father’s Day!

How to set up a Father’s Day SMS marketing campaign

SMS has emerged as a powerful eCommerce tool. Its ability to deliver personalized messages straight to the customer's pocket, anywhere and anytime, is unmatched. 

Through well-crafted SMS templates, brands can capitalize on holidays like Father’s Day. Curating a heartfelt message can create a sense of connection and prompt the customer to consider shopping for this special day. That’s where TxtCart, a Conversational SMS platform, can come in handy!

Meet our marketing partner: TxtCart

TxtCart is an autonomous SMS platform with AI that powers cart recovery 2-way SMS conversations. 

Key TxtCart features:

Get everything you need to kickstart your conversational marketing efforts in one app: 

• 2-way conversational SMS marketing 

• AI-powered abandoned cart recovery

• Real-time analytics and built in SMS compliance

• Flows and SMS pop-ups

• One-click SMS automations

• Campaign planner with a SMS Template Gallery

Get started with a 14-day free trial to begin driving 20% more revenue with Conversational SMS.

👉 Install TxtCart now

How to use TxtCart and Instant together for your mobile commerce campaign: 

Combined together, TxtCart and Instant Page Builder can be used to drive a high-converting campaign for high-traffic shopping events like Father’s Day!  

To run an effective holiday marketing campaign, you need a plan to create a seamless customer experience from start to finish. 

This means you’ll need a way to alert your customers about your promotions, a landing page to highlight your seasonal offer and a way to recover any abandoned carts from unfinished purchases to supercharge your conversions. 

With TxtCart, you can start by using the campaign planner to SMS templates to match your holiday promotions. These messages could include a discount code, a link to a collection, or a link to your holiday-specific landing page! 

For example, here are 5 Father’s Day-inspired SMS templates:

5 Father’s Day SMS marketing templates

Template 1: Celebrate Father's Day with style! Get 20% off when you use code [CODE]

Template 2: Hey [FIRST NAME], remind your dad how much you love him this Father's Day with our special gift collection. Hurry while stocks last. [COLLECTION PAGE URL]

Template 3: Because we believe your dad deserves a treat! Grab our limited-edition Father’s Day bundle before it's gone. [LANDING PAGE URL]

Template 4: Show Dad he's the best! Shop the finest gifts from our Father’s Day collection and score some points! [LANDING PAGE URL]

Template 5: Not sure what to get dad this Father’s Day? Explore our Father’s Day gift guide to find Dad the perfect gift! [LANDING PAGE URL]

To convert the traffic brought by your SMS messaging, you’ll need conversion-optimized, mobile-friendly landing pages for your Shopify store. That’s where Instant comes in!

How to build a Father’s Day Shopify landing page

Using a pre-built page or section template as a base, creating a custom landing page or section in Instant can be done in less than 30 minutes. 

Simply pick one of the hundreds of templates in the Template Library, customize it to fit your brand aesthetic, and showcase your holiday offer. 

Using Instant’s viewport feature, you can customize your page for different screen sizes to ensure it is optimized for every device. 

This is a quick and easy way to build the perfect Father’s Day landing page yourself without depending on developer resources. 

Three popular landing page styles for holiday campaigns include: 

• Bundles/special offer pages

• Gift guide landing pages

• Father’s Day collection/limited edition product pages

All of these pages can be built with Instant without using any code. Combined with TxtCart’s SMS messaging, you can craft a user-friendly journey from SMS to your Shopify store. 

However, there’s always the risk that consumers may get distracted during the shopping process and leave before they finish their purchase. To round out your campaign, you can use TxtCarts’ AI-assisted abandoned cart recovery to maximize your conversions. 

Conclusion

In conclusion, leveraging the combined power of Instant and TxtCart can transform your Father’s Day campaign into a resounding success. By utilizing TxtCart’s sophisticated SMS marketing capabilities, you can directly reach your customers with personalized messages that drive engagement and prompt action. Pair this with Instant’s intuitive page-building tools to create visually appealing, mobile-optimized landing pages, ensuring a seamless shopping experience from start to finish. 

Together, these platforms not only help capture your audience’s attention but also work to recover potential lost sales with AI-driven cart recovery. Start crafting your Father’s Day campaign today, and watch as your revenue soars, creating memorable shopping experiences for your customers and meaningful gifts for dads everywhere.