Jan 22, 2024

Choosing the right Shopify image sizes for your store

shopify image sizes
shopify image sizes
Sam van hees

Sam van Hees

Choosing the right Shopify image sizes for your store

Images play a crucial role when it comes to the overall design and appearance of your Shopify store. They not only make your store visually appealing but also help in showcasing your products effectively. However, choosing the right image sizes for your store can be confusing and overwhelming, especially for new store owners.

Understanding the importance of image sizing, especially for elements like logos, product showcases, and banners, is essential for creating a visually appealing and functional online store. This article dives deep into the world of Shopify image sizes, offering expert guidance to enhance your store's appearance and usability.

Why image sizes matter on Shopify

The images on your Shopify store are responsible for making the first impression on potential customers. They can make or break a sale; therefore, choosing the right image sizes for your store is crucial.

Here are some key reasons why image sizes matter on Shopify:

  • Faster loading time: Choosing the right image sizes ensures that your store loads quickly, leading to a better user experience and higher conversion rates.

  • Consistent design: Using consistent image sizes throughout your store creates a professional and cohesive look, making it easier for customers to navigate and find what they are looking for.

  • Mobile responsiveness: With the increasing use of mobile devices for online shopping, choosing image sizes that will look good on all screen sizes is crucial, providing a seamless shopping experience for customers.

How to choose the right image sizes for your Shopify store

With Shopify, you have the flexibility to choose from various image sizes and formats. However, certain guidelines and best practices can help you make the right choices.

  1. Understand different image types: There are multiple types of images used on Shopify - product images, collection images, theme images, and more. Each has its recommended size and format for optimal display.

  2. Use high-quality images: It's always best to use high-quality images that are clear and visually appealing. This will not only enhance the appearance of your store but also build trust with customers.

  3. Resize images before uploading: Shopify recommends uploading images that are no larger than 4472 by 4472 pixels, with a file size of up to 20 megabytes. However, the recommended size is 2048 x 2048 pixels to ensure faster loading times. It's also essential to resize images appropriately for different devices.

  4. Use the right file format: The recommended file formats for Shopify are JPEG and PNG. JPEG is best suited for product and collection images, while PNG is ideal for images with transparent backgrounds, such as logos. File formats allowed for Shopify include JS, CSS, GIF, JPEG, PNG, JSON, CSV, PDF, WebP, and HEIC.

Proper image sizing in Shopify stores

Before delving into specifics, it's essential to understand why image sizing matters. The right image sizes ensure that your website loads quickly, looks professional on all devices, and provides an excellent user experience. Large images can slow down your site, affecting SEO rankings and user engagement. Conversely, small or poorly formatted images can make your store look unprofessional.

Shopify Image Sizes Overview

Shopify recommends specific dimensions for different types of images to ensure optimal display and performance. Here's a quick overview:

  • Shopify hero image: A width between 1280 pixels and 2500 pixels and a height between 720 pixels and 900 pixels

  • Background image: Max image width is 2500 pixels x 1406 pixels with an aspect ratio of 16:9

  • Shopify Banner image: Banners come in many different sizes and aspect ratios. Used most commonly for Google Ads, Google has multiple recommendations for various layouts.

  • Blog images:  2240 pixels x 1260 pixels

  • Logo: 250 x 250 pixels

Detailed guidelines for image selection and optimization

Shopify hero image

The hero image is a focal point of your store's homepage. It's the first visual that captures the visitor's attention and is often used to showcase your brand or highlight a current promotion.

Ideal dimensions: For Shopify hero images, aim for a width between 1280 pixels and 2500 pixels and a height between 720 pixels and 900 pixels. This range ensures that your hero image will be displayed clearly across different screen sizes without losing its visual impact.

Aspect ratio: A widescreen aspect ratio (like 16:9) works well for hero images. This format is visually appealing and compatible with most modern web layouts.

Tips for optimization:

  • Use high-resolution images to ensure clarity.

  • Consider the file size; overly large images can slow down your site.

  • Make sure the hero image aligns with your brand's message and aesthetic.

  • If text is included, ensure it's readable on all devices.

Background image

Background images can significantly enhance the aesthetic of your Shopify store, but they must be carefully chosen to not interfere with the user experience.

Ideal dimensions: The maximum recommended size is 2500 pixels wide by 1406 pixels high.

Aspect ratio: Stick to a 16:9 aspect ratio for the best balance between coverage and performance. This ratio is standard for most screens, ensuring a consistent look across devices.

Shopify banner image

Banner images are versatile tools used for advertising, promotions, or even storytelling within your store.

Sizes and aspect ratios: There's no one-size-fits-all for Shopify banner images, especially when considering Google Ads. Google recommends various sizes for different layouts. Common sizes include:

  • Large Rectangle (336x280)

  • Leaderboard (728x90)

  • Half Page (300x600)

Google ads optimization:

  • Choose sizes based on where you plan to display the ad.

  • Keep file sizes small for quick loading.

  • Design with mobile compatibility in mind.

Blog images

For Shopify blog posts, images play a crucial role in breaking up text and engaging readers.

Recommended size: Aim for 2240 pixels by 1260 pixels. This size is large enough for detail and clarity but still manageable for load times.

Tips for blog images:

  • Ensure images are relevant to the content.

  • Use alt text for SEO and accessibility.

  • Keep a consistent style throughout your blog.


The logo represents your brand identity and should be easily recognizable and memorable.

Recommended size: A square format of 250 x 250 pixels is ideal. This size is versatile for various placements and maintains clarity.

Logo design tips:

  • Keep it simple and scalable.

  • Ensure it's legible in smaller sizes.

  • Use a transparent background for flexibility in placement.

Additional tips for image optimization

Overall, consistency and optimization are key when it comes to visual elements on your Shopify store. With the right approach and attention to detail, your images and visuals can help elevate your brand and attract potential customers. Experiment with different sizes, styles, and placements to find what works best for your store. And don't forget to regularly review and update your visual elements to keep them fresh and relevant.  Keep these few points in mind:

  1. File format: Use JPG for photographs and PNG for graphics with transparent backgrounds. Shopify compresses images, but starting with an optimized format can speed up load times.

  2. Alt text: Always add alt text to your images. This improves SEO and accessibility.

  3. Mobile responsiveness: Test your images on various devices to ensure they look good on desktops, tablets, and smartphones.

  4. Compression tools: Utilize image compression tools to reduce file size without losing quality.

  5. Consistency: Maintain a consistent style across all your images. This enhances brand recognition and trust.


Selecting the right Shopify image sizes is a critical step in creating a visually appealing and high-performing online store. Adhering to the recommended sizes for logos, product images, collection images, and banners ensures a faster, more user-friendly experience that can significantly impact your store's success. Remember, the key is balancing quality and performance to provide your customers with the best possible shopping experience.

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