Shopify landing pages that convert: Strategies for sales growth

A solid landing page is a crucial component of any successful eCommerce business. It's often the first impression potential customers have of the brand that can make or break their decision to purchase from you. That's why ensuring that your landing pages are optimized for conversions is important.

Fortunately, Shopify offers a powerful tool at your disposal: landing page builders. These user-friendly drag-and-drop editors allow you to design and create high-converting landing pages without coding or technical expertise.

For example, watch as PRIME's homepage is recreated and built with Instant in less than one hour:

This guide will discuss key strategies for using Shopify landing pages to drive sales growth.

These versatile pages can be instrumental in capturing leads, showcasing products, and, ultimately, converting visitors into loyal customers. In this comprehensive guide, we'll delve into the world of Shopify landing pages that convert, exploring their purpose and how to use them effectively. We'll also provide practical strategies and real-life examples to help you optimize your eCommerce efforts.

What is a Landing Page?

Let's begin by understanding the fundamentals. What exactly is a landing page, and why is it crucial for your eCommerce business?

A landing page is a web page created for a single marketing campaign or promotion. It's where visitors "land" when they click on an ad, email, or other promotional material.

Unlike your website's homepage, which serves as a general introduction to your brand, a landing page focuses on one particular product or offer.

It has a clear call-to-action (CTA) to encourage visitors to take a specific action, such as purchasing or signing up for a newsletter.

In the context of eCommerce, a Shopify landing page serves as a tailored entry point for potential customers, directing them towards:

• making a purchase,

• subscribing,

• or engaging with your brand in a meaningful way.

It's a crucial component of your sales funnel and can significantly impact your conversion rates.

Landing pages are an essential part of your sales funnel, bridging your marketing efforts and actual conversions.

They eliminate distractions, provide a clear and compelling message, and offer a streamlined experience.

Whether launching a new product, promoting a special offer, or building an email list, landing pages are your secret weapon for driving conversions.

The purpose of Shopify landing pages

Why do you need Shopify landing pages for your eCommerce business? The benefits are numerous, but here are some of the main reasons to consider:

• Focused messaging: Unlike a website that may have multiple products, offers, and information, a landing page is designed with a specific goal in mind. This focus allows you to craft a clear message that resonates with your audience to motivate them to take action.

  
  

• Boost conversions: By eliminating distractions and creating a streamlined experience, landing pages can significantly increase conversion rates. You'll convert visitors into paying customers or subscribers with a clear CTA and persuasive copy.

  
  

• Trackable data: With Shopify landing pages, you can easily track and measure your conversions, making it easier to identify what's working and what's not. This data can then be used to optimize your landing pages for even better results in the future.

  
  

• Customizability: With Shopify landing pages, you have complete control over the design and layout of your page. Customize it to fit your brand, add images and videos, and even integrate it with your email marketing or social media campaigns.

  
  

• A/B testing: Another advantage of using Shopify landing pages is the ability to conduct A/B testing. By creating multiple versions and testing them against each other, you'll see which one performs better and be able to make informed decisions about optimizing your conversion rates.

Now that we've established what a landing page is, let's dive deeper into the specific purposes Shopify landing pages can serve in your e-commerce journey:

Product showcase

Shopify landing pages are ideal for showcasing your products in their best light. You can create a visually appealing, focused display of your offerings. This is particularly useful for launching new products, highlighting best-sellers, or running special promotions.

Because the average landing page conversion rate is around 9.7%, almost ten will convert into leads or customers for every 100 visitors to your landing page. By leveraging Shopify landing pages' customizability and trackable data features, you can optimize your product showcase and promotion efforts for even better results.

New products can be highlighted on a landing page by including:

• high-quality images and videos

• detailed descriptions,

• and enticing call-to-action buttons.

This focused display eliminates distractions on your main website or social media platforms. Additionally, you can use Shopify's built-in analytics to track your landing page performance and make data-driven decisions for future product launches.

Lead generation

Building your email list is crucial for eCommerce success. Landing pages can capture leads by offering incentives such as discounts, eBooks, or exclusive access.

The key here is to provide something of value in exchange for visitors' contact information. Lead generation is an effective way to create a loyal customer base and increase sales in the long run.

With Shopify landing pages, effortlessly gather lead information and seamlessly integrate it with your email marketing platform. This empowers you to nurture leads through targeted email campaigns, delivering your products and offers directly to potential customers' inboxes.

Blueleadz states approximately 48% of landing pages feature more than one offer. However, it's important to note that including multiple offers can decrease conversion rates by as much as 266%.

Landing pages act as the initial point of contact in your sales funnel. They can be used to segment your audience and guide them towards specific products or services based on their preferences and behaviors.

Promotional campaigns

One of the main purposes of creating a landing page is to promote a specific product or service. It's a great way to create hype and generate buzz for your latest offering.

Promotions such as limited-time discounts, free shipping, or special deals can entice customers to purchase.

With Shopify landing pages, you can easily track the success of your promotional campaigns and adjust them accordingly for future launches.

With Shopify, you can easily design visually appealing landing pages with high-quality images, videos, and compelling copy highlighting your product or service's unique features and benefits. This is a powerful tool to drive conversions and increase sales.

Crafting effective Shopify landing pages

Creating a Shopify landing page is one thing, but making it effective is another. Here are some strategies to ensure your landing pages are conversion powerhouses:

1. Clear and compelling headlines

Headlines are the first thing visitors see. It should grab their attention, convey your value proposition, and give them a reason to keep reading. A clear and compelling headline increases the chances of visitors staying on your page and taking action.

2. Engaging visuals

Visual content is a critical element of a landing page. High-quality images, videos, and graphics of your product or message can significantly enhance the visitor's experience.

3. Concise and persuasive copy

Your landing page copy should be concise, persuasive, and aligned with your target audience. Highlight benefits, address pain points, and use compelling calls to action. Your USP, or unique selling proposition, sets you apart from the competition. Ensure your USP is specific to your brand or products, and include it (and your unique brand voice) in your copy.

4. Mobile optimization

As an eCommerce platform, you can't afford to overlook mobile users. Ensure your landing page is fully responsive and provides a seamless experience on all devices.

5. A/B testing

Regularly test different elements of your landing pages, such as headlines, images, forms, and buttons. A/B testing helps you identify what resonates best with your audience and improves conversion rates over time.

Inspiring landing page examples

To illustrate the effectiveness of Shopify landing pages, let's take a look at some real-life examples from successful e-commerce businesses:

Pretty Litter

Pretty Litter, a Shopify store with a limited product catalog, demonstrates the effectiveness of a longer "sales letter" style landing page. In this case, their landing page focuses on a single product: their subscription cat litter. The page includes several elements that contribute to its success:

1. Addressing specific pain points: Pretty Litter effectively communicates how their product solves specific problems that cat owners may encounter.

   
   

2. Highlighting long-term savings: They emphasize the cost-saving benefits of subscribing to their product over time, making it a compelling choice for customers.

   
   

3. Leveraging testimonials and social proof: By showcasing customer testimonials and social proof, Pretty Litter builds trust and credibility, assuring potential customers of the product's quality.

   
   

4. Endorsement from Veterinarians: Including endorsements from veterinarians adds authority and reinforces the product's benefits.

   
   

5. Objection relieving guarantees: Pretty Litter addresses potential concerns with strong guarantees, further reducing hesitation among potential buyers.

This comprehensive approach surpasses the typical Shopify product page, providing a persuasive and informative presentation that aims to drive greater conversions. It is a valuable example of creating an effective landing page, especially for stores with a limited product range or a strong focus on specific best-selling items.

True Botanicals

The True Botanicals' subscription landing page serves as an excellent example of a lead generation landing page. This page is designed to encourage quick purchases, focusing on the benefits of the subscription. True Botanicals offers a 15% discount, a free cleanser, and face oil to customers who sign up for their membership.

The landing page highlights these savings and perks while emphasizing the freedom for customers to choose the order frequency.

One key takeaway from this example is the effectiveness of creating separate landing pages for bundles, particularly those combining popular and less popular products. This strategy can be highly successful in driving conversions.

Final thoughts

Landing pages are a crucial aspect of any eCommerce store. They can make or break the success of a product or promotion by effectively persuading potential buyers to take action. By incorporating elements such as clear and concise messaging, strong calls to action, social proof, and guarantees, landing pages can be powerful tools for driving conversions and increasing sales.

Experimenting with different strategies and continually optimizing based on data and customer feedback can help businesses create high-converting landing pages that effectively showcase their products and drive growth. So, it is essential to continuously evaluate and improve landing pages to ensure maximum success for any e-commerce store. With the right approach, a well-crafted landing page can be a game-changer for any business looking to thrive in the competitive online market.