Jun 24, 2024

Shopify Summer Editions 2024: Everything you need to know

shopify editions summer 2024 header image
shopify editions summer 2024 header image
Rebecca Anderson

Rebecca Anderson

Shopify Summer Editions 2024: Everything you need to know

Shopify's Summer 2024 Edition introduces a range of powerful new features and platform updates designed to enhance online stores, streamline operations, and boost sales. This latest edition covered over 150+ new updates!

To help you get an overview of this Edition's biggest announcements, we've recapped the top 10 announcements and 20 other additional updates every Shopify merchant needs to know.

Let's dive in.

What's new in Shopify's Summer 2024 Edition?

This year, Shopify is doubling down on integrating key workflows and infrastructure across the platform. The goal? To make it faster, more resilient, and more tightly integrated than ever. 

The key enhancements include:

  • Markets 

  • Split shipping

  • Shopify magic 

  • Rebuilt analytics 

  • Theme style settings 

  • Hydrogen visual editor 

  • Managed Markets 

  • Ship to & from store 

  • Easy retail checkout

Here’s a breakdown of these exciting new features.

Top 10 Shopify Summer Editions 2024 Updates 

1. Introducing Markets: The Central Command Center

Markets is a game-changer, unifying cross-border sales, B2B operations, and point-of-sale transactions in one place.

Key Features:

  • Unified Business Management: View all your markets and their configurations in one place.

  • Customized Buyer Experiences: Tailor your product catalog, pricing, and store themes for different regions.

  • Enhanced In-Person Selling: Manage pricing and product availability for retail stores seamlessly.

  • B2B Expansion: Customize store themes for different B2B markets.

2. Unified Analytics: Smarter, Faster, Real-Time

Shopify has rebuilt its analytics to provide real-time data and intuitive reports, helping you make timely business decisions.

Key Features:

  • Customizable Dashboard: Drag, drop, resize, add, or remove metric cards.

  • Detailed Reports: Edit pre-built reports to combine metrics and dimensions.

  • Custom Reports: Build reports from scratch with full control over data presentation.

  • Real-Time Data: Eliminate the 24-hour wait for up-to-date insights.

3. Split Shipping: Enhancing Checkout Clarity

Split Shipping provides buyers with greater clarity and control over shipping choices, improving their shopping experience.

Key Features:

  • Shipping Transparency: Inform customers upfront if orders will arrive in multiple shipments.

  • Flexible Shipping Options: Allow customers to choose between different shipping speeds for each shipment.

  • Shop Promise Integration: Display a badge for items eligible for Shop Promise, boosting customer confidence.

  • Control for Subscriptions: Customize shipping speeds for subscription orders.

4. Shopify Magic: Harnessing AI

Shopify Magic leverages AI to simplify running your business, with features like Sidekick, an AI-driven assistant, and advanced image generation tools.

Key Features:

  • Sidekick: Provides tailored business guidance and automates tasks.

  • AI Image Generation: Modify media seamlessly across the platform, including the mobile app.

  • Enhanced Customer Engagement: AI-suggested responses for customer inquiries in Shopify Inbox.

  • Plain language segmentation: The ShopifyQL code is translated into text you can easily understand. 

  • Suggested categories and attributes: This will accelerate your product classification. 

5. Shopify Style Settings: Unleashing Creative Freedom

Style Settings gives merchants the flexibility to customize storefront layouts to match their brand’s evolving look.

Key Features:

  • Customizable Layouts: Adjust settings like direction, alignment, and gaps between image blocks.

  • Device-Specific Adaptability: Customize the site’s appearance for mobile without separate settings.

  • Enhanced Functional Layouts: Create complex layouts with static blocks and conditional logic.

6. Hydrogen Visual Editor: Revolutionizing Headless Commerce

Hydrogen Visual Editor, powered by Utopia, makes building headless storefronts faster and more collaborative.

Key Features:

  • Visual Collaboration: Enable your entire team to work together in a visual environment.

  • Real-Time Changes: Sync changes to GitHub with small, straightforward diffs.

  • Integrated Data Management: Easily bring data into your pages from various sources.

  • Developer-Friendly: Maintain familiar workflows with tools like VS Code and GitHub.

7. Managed Markets: Simplifying Global Expansion

Managed Markets handles the complexities of international selling, including tax filing, duties, and more.

Key Features:

  • Streamlined Catalog Restrictions: Automatically restrict products denied at customs.

  • Inclusive Pricing: Include duties and import taxes directly in product prices.

  • Expanded Shipping Options: Offer more shipping choices at checkout.

  • Auto-Editing: Edit and update international orders post-purchase with automatic updates.

8. Ship To & From Retail Stores: Enhancing Omnichannel Flexibility

Two major updates connect online orders with in-store processing, providing customers with greater convenience and flexibility.

Key Features:

  • In-Store Collection: Enable and configure transfers between stores for in-store pickups.

  • Ship from Shop Workflow: Simplify sending orders directly to customers from retail locations.

9. Easy Retail Checkout: Enhancing the In-Store Experience

Shopify POS continues to innovate with features that simplify in-store tasks and enhance connectivity with retail customers.

Key Features:

  • One-Tap Digital Receipts: Offer digital receipts and opt-in marketing for recognized Shop Pay users.

  • Automatic Customer Information Capture: Collect customer details and track staff performance at checkout.

  • Streamlined Return Rules: Automatically determine return eligibility and provide context for staff.

10. Shopify Audiences and Shop Campaigns: Boosting Conversions

Shopify Audiences and Shop Campaigns help you convert more customers and maximize your marketing spend.

Key Features:

  • Custom Audience Lists: Leverage algorithms and commerce signals to find interested buyers.

  • Retargeting Boost: Drive up to twice as many retargeting conversions.

  • Shop Campaigns: Promote on platforms like Facebook, Instagram, and Google, paying only for conversions.

  • YouTube shopping: A YouTube Shopify affiliates program will drop soon allowing creators to tag products in their videos. 

Recap of other notable features from Shopify Summer Editions ‘24

Now that we’ve explored the top 10 updates from Shopify Summer Editions 2024, we’ll recap a few of the other interesting additions to keep an eye on: 

Sell online features: 

Sell in person features:

Sell wholesale features:

Sell globally features:

Checkout features


The updates announced at Shopify's Summer 2024 Edition will offer powerful tools to help online retailers thrive in an increasingly competitive landscape. By leveraging advanced features like AI, Markets, and retail checkout features, businesses can improve operational efficiency, enhance customer experiences, and drive sales growth. Whether you’re looking to expand globally, enhance your checkout process, or boost your marketing efficiency, Shopify's Summer 2024 Edition promises something for every merchant.

Subscribe to the Newsflash

Subscribe to the Newsflash

Weekly Shopify tips from our founder in your inbox. Read in 3-mins or less. Start converting like an eCommerce expert.