The secret behind Lectec's Shark Tank-worthy Shopify store
See how Lectec designed a stunning Shopify store with Instant, helping them stand out and secure a Shark Tank appearance. Read about their journey and results.
How does a brand go from selling educational products online to standing out in front of the Sharks on Shark Tank? For Lectec, this journey started with building an eCommerce experience that’s both beautiful and functional.
But, when Lectec began designing their Shopify store, they faced a challenge many brands know all too well: how to effectively communicate complex product information without overwhelming their audience.
That’s why they turned to Instant, the Shopify store builder, which enabled them to design a site that not only captured attention but also delivered measurable results.
This is the story of how Lectec created a Shark Tank-worthy online presence, overcame the hurdles of eCommerce design, and impressed some of the most discerning investors in the world.
The goal: Conveying complex information simply
As a company focused on selling educational products, Lectec’s core challenge was clear: how do you effectively communicate complex information to customers in a way that is both engaging and easy to understand? Traditional page builders and Shopify’s native tools weren’t cutting it for Jared Ebersole, co-founder of Lectec.
By focusing on creating a store design that was intuitive and easy to understand for users, Lectec reduced the amount of time spent on support and pre-sale communication, simplifying their customer journey.
Finding the right Shopify page builder
For Jared, discovering Instant was a turning point in their store design process. The platform’s intuitive design and Figma-like interface offered the perfect balance of creativity and usability.
When picking a page builder, “ease of use” was a non-negotiable.
Unlike their previous experience with other page builders and using the Shopify theme editor (which often required constant back-and-forth with support teams), Instant allowed Lectec to build and maintain their site confidently.
Instant’s ability to reduce friction in the design process meant that Jared and his team could focus on what really mattered: creating a seamless experience for their customers.
Designing for engagement and simplicity
One of the standout features of Lectec’s Shopify store is its thoughtful design. Jared highlighted the “kit card” feature on their homepage as a prime example of how they’ve optimized their site for clarity and engagement.
Their Shopify store design goes beyond aesthetics. Jared and his team deliberately designed a site that caters to different types of customers—from those who just wanted a quick overview to those who wanted to dig deeper into the product details.
Their product pages, for example, utilize a “bento box” design, allowing customers to access additional information through expandable sections.
Here's an inside look at their online store design:
The results: A more engaging shopping experience
Since launching their Shopify store with Instant, Lectec has seen a dramatic shift in customer engagement and overall performance.
This isn’t just a testament to good design—it’s proof that meeting customers’ needs directly leads to better outcomes.
By reducing friction in the browsing process and presenting information in a way that’s easy to digest, Lectec has created a store that not only impresses visitors but also converts them into loyal customers.
Preparing for Shark Tank
Lectec’s polished online presence also played a crucial role in their preparation for Shark Tank. According to Jared, their site design strategy aligned with their pitch strategy, helping them communicate their value proposition effectively.
Did their strategy pay off? You’ll have to watch the full episode on Shark Tank to see…
Shopify design lessons learned from the Sharks
Reflecting on his Shark Tank journey, Jared emphasized the importance of clarity and simplicity in eCommerce design.
How to make a Shark Tank-worthy online store
For other founders out there hoping to design a Shark Tank-worthy Shopify store, Jared had one clear recommendation:
Lectec’s Shark Tank-worthy Shopify store is a testament to the power of thoughtful design and the right tools.
By choosing Instant, they created a dynamic, user-friendly storefront that not only impressed customers but also captured the attention of some of the most discerning investors in the world.
Whether you’re an aspiring founder or an established brand, Lectec’s journey proves that the right page builder can transform your eCommerce presence and set you up for success.
