Thersipo’s Shopify store makeover: From theme limitations to a fully custom design

As a founder building a brand from the ground up, Carlos Barrera knew Thersipo’s online experience had to deliver more than just good looks; it needed to perform. The brand, rooted in athletic heritage and elevated design, demanded a storefront that could keep pace with its evolving identity and growing customer base. But working within the constraints of a traditional Shopify theme made that vision tough to execute.

Carlos needed a better way to build: something flexible, fast, and aligned with Thersipo’s creative ambitions. That’s when he discovered Instant.

Here’s how Thersipo created a truly custom look for their Shopify storefront, without relying on developers:

Why Thersipo needed a better Shopify design solution

When Carlos Barrera launched Thersipo, a brand that sells wearable marathon medal bracelets, he had a clear vision for its digital presence: bold, refined, and built for today’s shopper.

But turning that vision into reality on Shopify proved more frustrating than expected.

“Before Instant, we struggled with limited design flexibility,” says Carlos, Founder and Operations Manager at Thersipo. “Customizing layouts, especially differentiating between desktop and mobile versions, was frustrating and time-consuming. We wanted more creative control to reflect our brand without relying heavily on custom code.”

The constraints of their existing Shopify theme made it difficult to experiment, slow to iterate, and nearly impossible to deliver a tailored mobile experience without significant development time.

The Instant impact: A faster, more flexible workflow

Looking for a more efficient, scalable way to build pages, Carlos began exploring tools that could offer more autonomy and creative range for his team.

Carlos turned to Instant, a Shopify store builder, to unlock the flexibility he needed, without handing everything off to developers.

“Instant completely transformed our workflow,” he explains. “First, the pre-built templates offer strong creative inspiration. Second, the drag-and-drop interface makes it incredibly easy to build fully responsive pages. We can now design distinct layouts for desktop and mobile without compromising functionality or style.”

This shift allowed the brand to prioritize mobile-first design without sacrificing the polished, editorial look they envisioned for desktop.

What used to take hours of tweaking and testing can now be done in minutes. And crucially, the team can publish quickly, test layouts, and iterate fast, especially on high-impact pages like the homepage.

A mobile-optimized homepage that converts

Nowhere was the impact more visible than on the homepage, one of Thersipo’s highest-traffic, highest-converting assets.

“My home page is my biggest example,” says Carlos. “Instant gives me the flexibility to do quick A/B tests and iterate easily to improve conversion rates. Using Instant, we quickly built a mobile-optimized layout with clear CTAs.”

Here’s a closer look at 3 of the sections Carlos built for Thersipo’s home page using Instant: 

Thersipo’s home page theme sections

1. A mobile-optimized hero section: 

The top of Thersipo’s home page has a hero section that is optimized for responsiveness across screen sizes. This ensures a positive user experience, no matter the device. 

2. A moving ticker and product slider section

A bright yellow moving ticker below the hero section grabs shoppers' attention, keeping them engaged and drawing attention to the brand’s philosophy. 

Below this section is a product slider, introducing Thersipo’s flagship, best-selling product. This slider is perfect for product discovery and quick conversions. 

3. Reviews slider 

A review section on the home page features customer feedback to provide additional social proof and reassurance for first-time site visitors.

Check out the rest of their custom theme sections on Thersipo’s home page.

The no-code features that helped Thersipo scale

For Carlos and his team, the ability to build advanced layouts without coding has been a game-changer.

“The Grid system and flexbox drag-and-drop controls are incredibly intuitive and powerful,” explains Carlos. “They allow us to build advanced layouts without coding. We also value the ability to add micro-interactions like hover effects or animated transitions, which elevate the UX without slowing down development.”

These subtle enhancements help communicate the brand’s attention to detail and create a smoother, more engaging shopping experience.

Advice for founders redesigning their Shopify store

For fellow founders or operators thinking about trying Instant, Carlos offers this advice:

“If you're looking to launch high-converting, visually engaging pages fast without relying on developers, Instant is a game-changer. It empowers your team to experiment, iterate, and go live with confidence. The flexibility it offers is unmatched, especially when you care about both brand aesthetics and performance.”

With Instant, Thersipo now has full creative control, without the bottlenecks. And for a growing brand, that freedom is just as valuable as the conversions it helps drive.

Conclusion

For Carlos Barrera, switching to Instant wasn’t just about upgrading their store’s design; it was about building a better way of working. As a founder, he needed speed, flexibility, and control, and that’s exactly what Instant delivered.

With Instant, Thersipo:

• Took full creative control of their Shopify pages without touching code

• Built responsive layouts tailored to both desktop and mobile

• Designed and launched a high-converting homepage with clear CTAs

• Ran fast A/B tests and made quick layout changes to boost performance

• Empowered their internal team to build and iterate without developer support

• Elevated their user experience with animations and polished micro-interactions

• Streamlined their workflow using drag-and-drop tools and reusable templates

If you’re a founder looking to move fast, design with freedom, and launch pages that perform, Instant is built for you.