Sep 15, 2023

What is Frontend as a Service?

what is frontend as a service
what is frontend as a service

Instant Team

What is Frontend as a Service?

In the ever-evolving landscape of eCommerce, Frontend as a Service (FEaaS) has emerged as a game-changer. This innovative approach separates frontend development from the backend, providing unparalleled flexibility and efficiency. We delve into how FEaaS is redefining the eCommerce experience, and how to select a Shopify page builder for optimal frontend service.

The role of FEaaS in modern eCommerce

The shift towards headless commerce has highlighted the critical role of front-end experiences. FEaaS platforms empower businesses to craft engaging, responsive designs that are visually appealing and highly functional. With FEaaS, brands can now deliver unique customer experiences, fostering greater engagement and loyalty.

Understanding Frontend as a Service (FaaS)

To describe it in layman's terms, Frontend as a Service is a novel development methodology aiding businesses in designing, creating, and scaling visually enthralling and user-friendly digital platforms. It enables developers to veer away from handling tedious, non-creative backend issues, allowing them to focus more on the website's aesthetics, interaction, and user experience.

How Frontend as a Service works

Now that we know what FaaS is, let's delve into the inner workings of it. At its core, FaaS uses a cloud-based infrastructure. Its major components include an application programming interface (API), which aids in managing data transactions, and a user interface (UI) that deals with interactions at the user end.

The mechanism follows a simple yet profound approach. First, the FaaS API connects the backend services to the front end of the application. It aids in fetching and storing data, managing interactive elements, and in maintaining content delivery with a cloud-based structure. All these operations are encapsulated in user-friendly tools designed to make a developer’s life easier.

On the other side of the spectrum, the FaaS UI handles the visual representation. It takes the data served by APIs, processes it, and then presents it in a usable, interactive, and pleasing manner to the end user. FaaS works like an elegant, well-choreographed dance between technology and visuals in the grand scheme of things.

Key components of frontend as a service

FEaaS relies on UI development tools, automated backend services, and cloud infrastructures. These components work together to provide a seamless experience, allowing developers to create aesthetically refined digital platforms with ease and efficiency.

A robust Shopify builder for frontend service should offer various features tailored to enhance user experience and drive conversions. Some key features to look for include:

  • Customizable templates: Choose a Shopify builder that offers a variety of customizable templates to create a visually appealing and cohesive online store that reflects your brand identity.

  • Mobile responsiveness: With the increasing number of mobile shoppers, ensure the Shopify builder prioritizes mobile responsiveness to provide a seamless browsing and shopping experience across all devices.

  • Intuitive drag-and-drop editor: Simplify the website design process with an intuitive drag-and-drop editor that allows for easy customization of layouts, colors, fonts, and more.

  • SEO optimization: Opt for a Shopify builder that prioritizes search engine optimization (SEO) to improve visibility and drive organic traffic to your online store.

  • Integrated payment gateways: Streamline the checkout process and provide a secure payment experience by choosing a Shopify builder that supports multiple integrated payment gateways.

  • Analytics and reporting: Gain valuable insights into customer behavior and sales performance with built-in analytics and reporting tools to optimize your frontend service.

FEaaS offers several strategic advantages, including increased efficiency in web development, cost-effectiveness, enhanced user experience, flexibility, and scalability. By abstracting lower-level functionalities and promoting reusability of code components, FEaaS accelerates web development while ensuring a remarkable user interface and reducing development costs.

FEaaS is increasingly adopted across various industries, including eCommerce platforms, content management systems (CMS), mobile applications, and custom web applications. Its streamlined workflows, quicker feature development and deployment, and improved user experience make it a valuable asset in the digital toolkit of forward-thinking enterprises.

The benefits of Frontend as a Service

There are a number of strategic advantages gained from adopting FEaaS: 

  1. Increase efficiency in web development: With FaaS, developers can focus on higher-level tasks that add more value to the end product.

  2. Cost-effectiveness and speed: FEaaS reduces the need for extensive development resources, enabling businesses to launch and modify their online presence swiftly and economically.

  3. Enhanced user experience: By focusing on the front end, FEaaS ensures faster loading times and a more engaging user interface, which is crucial for retaining customers.

  4. Flexibility and scalability: With its modular approach, FEaaS offers unparalleled flexibility, allowing businesses to adapt quickly to market changes and customer preferences.

Let’s dive into each of these benefits. 

Increased efficiency in web development

As the digital landscape continues to drive the speed and complexity of web development, Frontend as a Service (FaaS) acts as an accelerator. It abstracts lower-level functionalities that can be resource-intensive, allowing developers to fast-track the creation and deployment of web applications. With FaaS, developers can focus on higher-level tasks that add more value to the end product.

FaaS also promotes the reusability of code components. Like building blocks, these components can be assembled and reassembled to create diverse and robust web applications. This module-based approach not only speeds up development but also increases code quality and consistency.

Enhanced user experience

The primary focus of Frontend as a Service is to ensure a remarkable user interface that results in a smoother user journey. FaaS supports a seamless progression from design to implementation, giving developers more control over the visual interface and workflows.

With FaaS, developers have access to a wide selection of well-designed UI components. This toolbox can significantly speed up the user interface development, contributing to an enhanced user experience.

The quality and performance of a web application have a direct impact on user experience. With real-time updates and high-speed performance, FaaS facilitates a more responsive and dynamic user experience.

Cost-effectiveness of Frontend as a Service

In the competitive world of web development, efficiency translates into cost savings. By abstracting repetitive and time-consuming tasks, FaaS can considerably reduce both initial and ongoing development costs.

Aside from the price reduction in actual development, FaaS, being a cloud-based solution, helps companies avoid infrastructure expenses and associated maintenance costs.

Scalability and flexibility of Frontend as a Service

FaaS provides a scalable framework that dynamically adjusts to varying loads and demands. Whether it's a sudden surge in traffic or the need for extra resources during peak seasons, FaaS delivers scalable solutions that ensure optimal performance.

At the same time, the flexibility of FaaS allows developers to adapt to changing business needs without compromising speed and performance. By offering the ability to incorporate new features and modifications seamlessly, FaaS makes web applications future-proof and capable of staying in step with advancements in technology.

The overall benefits of Frontend as a Service—efficiency, improved user experience, cost savings, and scalability—offer powerful reasons for enterprises to consider this approach in their web development strategy. By harnessing FaaS, businesses are well-positioned to innovate faster, deliver better experiences, and pave the way for success in the digital world.

Use cases of Frontend as a Service

The popularity of Frontend as a Service continues to grow in various industries, notably in e-commerce platforms, CMS, mobile applications, and custom web applications. Frontend as a Service offers streamlined workflows, quicker feature development and deployment, and improves the overall user experience.

Gartner's report titled "Composable Commerce Must Be Adopted for the Future of Applications" highlights the increasing need for enhanced front-end experiences. It suggests that businesses are likely to seek the services of frontend-as-a-service providers to meet this demand.

Page builders

One way to build a traditional ecommerce frontend is with a page builder.

A Shopify page builder is a no-code, drag-and-drop tool that people can use to create their online store's pages, without needing code or technical know-how.

This simplifies the creation of ecommerce sites, especially all-visual page builders, which make building and store customization easy.

Here's what to look for when considering a Shopify page builder, from a performance perspective:

  • The ability to convert Sections to native Shopify Liquid code

  • Lack of unnecessary javascript being added to the store (to make sure store load speed remains fast)

  • Pages that are designed to be responsive and backed by SEO best practices

frontend as a service with instant page builder

Let's explore which page builder is best for frontend service.

Selecting the best Shopify builder for optimal frontend service

With the plethora of options available, choosing the right Shopify builder for your frontend service can be daunting. This part of our FEAS guide aims to demystify the process and empower businesses to make informed decisions that align with their goals and optimize their online presence.

Page builders for Shopify

When selecting the best Shopify builder for your eCommerce needs, it's essential to compare and evaluate the offerings of top platforms. One popular way to build a traditional eCommerce frontend is with a page builder, such as Instant Page Builder for Shopify. These no-code, drag-and-drop tools simplify the creation of online store pages, offering responsive designs backed by SEO best practices.

Instant Page Builder

instant page builder

Instant Page Builder prioritizes performance factors, such as converting sections to native Shopify Liquid code, minimizing unnecessary JavaScript, and ensuring fast loading times. Here's a comparison of some leading Shopify builders:

Instant Page Builder for Shopify is a cutting-edge tool designed to simplify the process of creating visually stunning and highly functional pages for Shopify stores. It is a no-code, drag-and-drop solution that empowers merchants to design and customize their online store's pages without the need for technical expertise or coding knowledge.

Instant Page Builder for Shopify offers a plethora of features and benefits that make it a must-have tool for eCommerce merchants:

  • User-friendly interface: Instant Page Builder's intuitive drag-and-drop interface makes it easy for merchants to design and customize their online store's pages with just a few clicks.

  • Responsive design: The builder ensures that pages created with Instant Page Builder are fully responsive, meaning they function across all devices, including desktops, tablets, and smartphones.

  • SEO optimization: Instant Page Builder prioritizes search engine optimization (SEO), allowing merchants to create optimized pages for maximum visibility and organic traffic.

  • Fast loading times: Pages created with Instant Page Builder are designed to load quickly, ensuring a smooth and seamless browsing experience for visitors and reducing bounce rates.

  • Customizable templates: The builder offers a variety of customizable templates to choose from, allowing merchants to create pages that align with their brand identity and style preferences.

  • Integration with Shopify: Instant Page Builder seamlessly integrates with Shopify, allowing merchants to easily add their created pages to their online store and manage them within the Shopify dashboard.

  • Conversion optimization: The builder includes tools and features specifically designed to optimize conversion rates, such as customizable call-to-action buttons, product showcases, and customer testimonials.

When comparing Replo, Gempages, Shogun, and Pagefly to Instant Page Builder for Shopify, it becomes evident that Instant Page Builder stands out as the superior choice for eCommerce merchants due to its comprehensive feature set, ease of use, and seamless integration with Shopify.


replo page builder

Replo offers a drag-and-drop page builder for Shopify, providing merchants with the ability to create custom pages without the need for coding knowledge. While Replo allows for basic page customization, it lacks advanced features and customization options compared to Instant Page Builder. Merchants may find Replo limiting in terms of design flexibility and scalability.



Gempages provides a visual editor for creating custom pages on Shopify, offering a range of templates and design elements. While Gempages offers some flexibility in page design, it may lack the robust features and scalability offered by Instant Page Builder. Merchants may encounter limitations in customization options and integrations with Gempages compared to Instant Page Builder.


shogun page builder

Shogun is a popular page builder for Shopify, known for its wide range of features and integrations. While Shogun offers extensive customization options and integrations with third-party apps, it may come with a steep learning curve and higher pricing compared to Instant Page Builder. Merchants may find Shogun complex to use and may require additional resources for training and support.


pagefly page builder

Pagefly is another drag-and-drop page builder for Shopify, offering a variety of templates and customization options. While Pagefly allows for some degree of customization, it may lack the advanced features and integrations available in Instant Page Builder. Merchants may encounter limitations in terms of SEO optimization, page loading speed, and integration with Shopify apps when using Pagefly compared to Instant Page Builder.

Aligning your business goals with the right frontend service

To select the best Shopify builder for optimal front-end service, it's essential to align your business goals with the features and capabilities of each platform. Consider the following factors:

  • Scalability: Choose a Shopify builder that can grow with your business and accommodate future expansion plans.

  • Budget: Evaluate the pricing plans and subscription options of each platform to ensure they align with your budget and financial goals.

  • Integration: Consider the compatibility of the Shopify builder with third-party apps and integrations to enhance functionality and streamline operations.

  • Support and resources: Assess the level of customer support, documentation, and resources offered by each platform to ensure you have the necessary assistance and guidance.

Best practices for implementing eCommerce frontend solutions

Implementing eCommerce frontend solutions requires careful planning and execution. Here are some best practices to optimize your frontend service:

  • User-centric design: Prioritize user experience and design your online store with the customer in mind to enhance usability and satisfaction.

  • Optimized performance: Ensure fast loading times and smooth navigation by optimizing images, minimizing code, and leveraging caching techniques.

  • A/B testing: Continuously test and iterate your frontend service elements, such as product pages, CTAs, and checkout process, to improve conversion rates and user engagement

Picking the best Shopify page builder

Selecting the best Shopify builder for optimal frontend service is a critical decision that can significantly impact your eCommerce success. By understanding the key features, comparing top platforms, aligning business goals, and implementing best practices, businesses can create a compelling online store that delights customers and drives conversions.

With the right Shopify builder and strategic approach, businesses can elevate their frontend service and establish a strong online presence in the competitive eCommerce landscape.

The future of Frontend as a Service: predicted trends

With the exponential growth of digital technology and web applications, Frontend as a Service (FaaS) has made significant strides in recent years. Its potential is undeniable, ushering in a new era that's expected to bring breakthroughs in efficiency and effectiveness.

The forecasted patterns suggest a higher integration of AI-powered tools in FaaS. The key factor is their ability to automate repetitive tasks, freeing up developers' time for more intricate tasks. 

In parallel, responsive web design is anticipated to remain a priority, but with a more significant emphasis on blending aesthetics with accessibility. Expect to see an increase in tools specifically dealing with this aspect.

Ease of integration with other services also appears to be a vital part on the horizon. This suggests a landscape where FaaS can seamlessly collaborate with a myriad of other services to maintain a streamlined web development process.

How Frontend as a Service will shape the future of web development

Frontend as a Service has been shown to drastically augment the power of modern web development. This isn't surprising as the primary goal of FaaS is simplifying the process and optimizing output. The future promises more of this, potentially revolutionizing the web development sphere.

One of the major ways FaaS is projected to impact web development is through real-time simultaneous coding. Two or more coders can potentially code concurrently on a project, reducing development time drastically. Not only does it enhance collaboration, but it also fosters unity in the development process.

As previously mentioned, AI and machine learning integration in FaaS will also play a crucial role. Anticipate a future with smarter debugging, predictive analysis, and seamless autocompletion, improving coders' overall productivity.

The role of Frontend as a Service in the era of AI and machine learning

AI and machine learning are undeniably transforming various sectors, and web development isn't an exception. Frontend as a Service stands at the intersection of these phenomena. FaaS's role in leveraging these technologies to enhance web development can't be understated.

AI-assisted programming in FaaS is projected to make a significant entry in the future. Improvements in code editing with more precise and faster auto-completions, spell-checking, and refactoring assistance are a few areas AI has the potential to impact dramatically.

Machine learning, on the other hand, can significantly contribute to the predictive aspects of FaaS. Over time, machine learning algorithms can understand the coding style, common mistakes, and repetitive patterns. Thus, it can suggest best-fit solutions, dramatically improving efficiency during the development stages.

All these elements collectively contribute to the impending revolution that FaaS embodies. The future of Frontend as a Service undoubtedly holds promising and transformative benefits.


Frontend as a service promises efficient development processes, improved user interaction, and potent marketing benefits. It's the 2024 upgrade your business needs to outpace rivals in digital landscapes.

Appreciate this innovation for its disruptive capabilities, altering how we perceive and engage in app development. It's not just a trend; it's a revolutionary shift.

FAQs about front end as a service

What is frontend service in eCommerce?

Frontend service in eCommerce encompasses the customer-facing aspect of an online store, including website design, navigation, user interface, and shopping experience. It is the first point of contact for visitors and plays a pivotal role in shaping their perception of the brand and influencing their purchasing decisions. FEaaS platforms empower businesses to design visually appealing and highly functional websites, fostering greater customer engagement and loyalty.

Frontend as a Service is a novel development methodology that aids businesses in designing, creating, and scaling visually enthralling and user-friendly digital platforms. It separates frontend development from backend issues, allowing developers to focus more on the website's aesthetics, interaction, and user experience.

How does frontend as a service work?

FEaaS utilizes a cloud-based infrastructure with components like an application programming interface (API) for managing data transactions and a user interface (UI) for interactions at the user end. The API connects backend services to the application's frontend, while the UI handles the visual representation, resulting in a seamless and well-coordinated integration of technology and visuals.

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Start building now

Explore Instant today to start building high-converting landing pages and sections, no-code required.




© Instant