What is Shop Pay? A guide for Shopify store owners

As a Shopify store owner, understanding and optimizing your payment methods is essential for customer satisfaction and business growth. Shopify Payments is a payment processing service for retailers, while Shop Pay is a checkout option for customers. Shopify Payments is a built-in payment gateway that allows businesses to manage online transactions and accept payments. It's powered by Stripe, a global leader in online payments.

Shop Pay is an online checkout service that allows customers to store their credit card, email, shipping, and billing information. This information can then be used to autofill checkout fields on return visits to a website. Shop Pay is designed to enhance the shopping experience for customers by making the checkout process faster and more convenient. This article delves into Shop Pay, a standout feature in the Shopify ecosystem, providing an in-depth guide on its functionality, benefits, and comparison with Shopify Payments.

What is Shop Pay?

Shop Pay is an accelerated checkout service offered by Shopify, designed to streamline the buying process for both customers and store owners. It is a powerful tool for enhancing the shopping experience by allowing customers to save their email addresses, credit cards, and shipping and billing information. Shop Pay is a payment method developed by Shopify that allows customers to save their personal information for faster checkouts. This information can then be used to autofill checkout fields on future visits to the website.

Shop Pay also offers buy now, pay later options like Shop Pay Installments. This option is provided by Affirm's lending partners and may be subject to eligibility. After the first payment, purchases are charged biweekly or monthly, depending on the installment payment option chosen. Customers will be reminded by email and SMS text before each payment is charged. One-tap checkouts allow customers to lock in their personal information and unlock carefree, one-tap checkouts.

Customer payment information is encrypted, securely stored, and only available to stores when an order is placed. This information is then used to facilitate a quicker and more efficient checkout process in subsequent purchases.

What is the Shop app?

While Shop Pay streamlines the checkout process by enabling fast, one-tap purchases, the Shop App extends this convenience by offering a comprehensive shopping assistant. The Shop App helps customers track orders, discover new products, and manage their purchases across different Shopify stores, all while seamlessly integrating with Shop Pay to provide a smooth and efficient checkout experience. Together, they enhance the overall shopping journey for customers.

If you’re curious about how the Shop app works alongside Shop Pay to enhance the overall shopping experience, this video clip explains everything you need to know about the Shop app, including its role in tracking orders and providing a streamlined checkout process:

Shop Pay: How does it work?

Shop Pay works by storing customer information securely the first time they purchase any Shopify store. When customers return to make another purchase, either on the same store or a different one using Shop Pay, their information is automatically filled in, significantly reducing the time spent on checkout. This feature is particularly advantageous for mobile shoppers, who often find entering extensive details on small screens cumbersome.

To activate Shop Pay, follow these steps:

1. Log in to your Shopify admin and navigate to Settings > Payments.

2. Under the Shopify Payments section, click on Manage.

3. Locate the Shop Pay section and ensure that the checkbox for Shop Pay is selected.

4. Finally, click on Save to save your changes.

When customers check out using Shop Pay, they are directed to the order review page. Once they authorize the purchase, they receive a six-digit code via text or email. This code is then entered on the checkout page to process the order.

For returning customers on the same device, their saved information allows them to make subsequent purchases without the need for re-verification. Customers have the flexibility to update their Shop Pay account information and can choose to opt out of Shop Pay at any time.

Shop Pay supports a wide range of languages, including Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Spanish, Swedish, Thai, Turkish, and Vietnamese.

Want to make the most of Shop Pay? Design beautiful, high-performing Shopify pages with Instant, perfectly integrated to streamline the checkout process and improve customer experience.

Comparison: Shop Pay vs. Shopify Payments

While both Shop Pay and Shopify Payments are integral components of the Shopify platform, they serve different functions. Shopify Payments is the primary payment processor for Shopify, handling the acceptance and processing of payments. In contrast, Shop Pay focuses on expediting the checkout process. The key difference lies in their roles: Shopify Payments facilitates payment processing, whereas Shop Pay enhances the customer checkout experience.

Shopify Payments offers a streamlined payment process by integrating with multiple payment providers. This ensures that customers have a variety of payment options at checkout, which can significantly increase conversions and revenue for merchants.

In comparison, Shop Pay aims to improve the overall customer experience by simplifying and speeding up the checkout process. It reduces the number of steps required for customers to complete their purchases, resulting in a higher conversion rate and increased customer satisfaction. Additionally, Shop Pay is only available for merchants selling in United States dollars (USD).

Another significant difference is that Shopify Payments charges transaction fees, while Shop Pay does not. With Shop Pay, merchants only pay the standard credit card processing fees set by their payment provider.

Integrate Shop Pay seamlessly into high-converting pages designed with Instant. Build custom sections and checkout experiences that enhance your store's performance—without any coding!

Shop Pay review

When evaluating Shop Pay, several benefits and features stand out:

• Time-saving checkout: Shop Pay's ability to remember customer details leads to a faster checkout process. This efficiency can significantly improve conversion rates and customer satisfaction. Data from Shopify indicates that Shop Pay is the best-converting accelerated checkout on the internet, a testament to its effectiveness in streamlining the purchasing process.

  
  

• Security and trust: Shop Pay ensures that customer data is stored securely using advanced encryption and security measures. This security builds trust among customers, encouraging them to return for future purchases.

  
  

• Environmental impact: Shop Pay has a unique feature where every order processed results in Shopify funding the planting of trees, making it an eco-friendly option for environmentally conscious customers and store owners.

  
  

• Integration and compatibility: Shop Pay seamlessly integrates with Shopify stores, ensuring compatibility and ease of use for both store owners and customers.

  
  

• Impact on sales: By providing a quicker and more convenient checkout experience, Shop Pay can lead to higher conversion rates. According to a study by Shopify, checkout times can be reduced by up to 60% with Shop Pay, directly impacting sales positively.

Shop Pay pros and cons

While Shop Pay can boost conversions by speeding up the checkout process, it’s important to understand how to use it best for maximum impact.

In this video, Rebecca Worsley from Rainy City Agency audits a Shopify brand’s PDP, sharing her insights on when using Shop Pay might be ideal and when it could cause missed opportunities to increase your Average Order Value (AOV):

The benefits of  Shop Pay make it an attractive option for merchants looking to improve their customer experience and boost sales. With its growing popularity and positive feedback from customers and store owners, it is worth considering as a payment option for your business.

While Shop Pay offers numerous benefits, it is important to acknowledge its drawbacks as well. Some customers may not feel comfortable with the idea of saving their personal and payment information on a platform, even if it is encrypted and secure. This could lead to the abandonment of the checkout process and lost sales opportunities.

Another potential drawback is that Shop Pay is only available for Shopify stores, limiting its accessibility for customers who may prefer to shop on other platforms. This could result in a loss of potential customers and revenue for merchants. Alternatives like PayPal and Google Pay offer wider integration options, allowing customers to use their preferred payment method on various platforms.

It is also worth noting that Shop Pay is currently only available in certain countries, further limiting its reach. However, Shopify is continuously expanding its global presence, and it is likely that Shop Pay will become available in more countries in the future.

Conclusion

For Shopify store owners, Shop Pay represents a significant advancement in enhancing the ecommerce experience, offering speed, convenience, and security that benefit both customers and store performance. By adopting Shop Pay, you’re not just providing a faster payment solution; you’re streamlining the entire checkout process to improve conversion rates and customer satisfaction.

To maximize the potential of Shop Pay, pair it with high-converting landing pages and product sections designed using Instant. With Instant's no-code page builder, you can create custom Shopify pages that integrate seamlessly with Shop Pay, providing a cohesive and optimized shopping experience for your customers.

Start building today and see how the combination of Shop Pay and Instant can take your Shopify store to the next level.