Instant vs Gempages
Which Shopify page builder is right for you?
Which Shopify page builder is right for you?
Which Shopify page builder is right for you?
See how Instant and GemPages compare on pricing, features, performance, flexibility, and overall value, so you can confidently choose the tool that fits your needs.
See how Instant and GemPages compare on pricing, features, performance, flexibility, and overall value, so you can confidently choose the tool that fits your needs.
Instant vs GemPages
Instant vs GemPages
Instant vs GemPages
Feature
Shopify rating
Shopify rating
4.9 (3k)
4.9 (3k)
5.0 (240)
5.0 (240)
Starting price
Starting price
$29
$29
/ mo
/ mo
$39
$39
/ mo
/ mo
Templates
Templates
400+
400+
1,000+
1,000+
A/B testing
A/B testing
(Separate app)
(Separate app)
(from $99
(from $99
/ mo)
/ mo)
Custom navigation
Custom navigation
Custom cart drawer
Custom cart drawer
Team collaboration
Team collaboration
Figma Plugin
Figma Plugin
0
0
17.2k
17.2k
02
Pricing table (Instant vs GemPages)
Comparing Instant and GemPages Pricing
Instant and GemPages both offer Shopify page builders, but their pricing differs sharply: Instant gives full core features with no publish limits, while GemPages locks key capabilities behind higher-tier plans.
Plan
Entry-level
Entry-level
Build
Build
Build
Build
$29
$29
$29
$29
/mo
Unlimited pages
Unlimited pages
20 Theme sections
20 Theme sections
Version history: 50 records
Version history: 50 records
100 AI content rewrites
100 AI content rewrites
300 Image-to-layout sections
300 Image-to-layout sections
Starter
Starter
Starter
Starter
$39
$39
$39
$39
/mo
Unlimited pages & blogs
Unlimited pages & blogs
5 Theme sections
5 Theme sections
1 PDP/Collection template
1 PDP/Collection template
Publish as home
Publish as home
Publish navigations
Publish navigations
1,000+ CRO templates
1,000+ CRO templates
Mid-level
Mid-level
Optimize
Optimize
Optimize
Optimize
$59
$59
$59
$59
/mo
100 Theme sections
100 Theme sections
Instant landing page
Instant landing page
Version history: 100 records
Version history: 100
200 AI content rewrites
200 AI content rewrites
Unlimited image-to-layout
Image-to-layout
Post-purchase upsell
Post-purchase upsell
Pro
Pro
Pro
Pro
$99
$99
$99
$99
/mo
Everything in Starter
Everything in Starter
20 Theme sections
20 Theme sections
5 Reusable templates
5 Reusable templates
10k A/B test sessions
10k A/B test sessions
Cart drawer & analytics
Cart drawer & analytics
Publish draft themes
Publish draft themes
Top-tier
Top-tier
Enterprise
Enterprise
Enterprise
Enterprise
$199
$199
$199
$199
/mo
All features in Optimize
All features in Optimize
Unlimited publishing
Unlimited publishing
Unlimited sections
Unlimited sections
200 AI content rewrites
200 AI content rewrites
Post-purchase upsell
Post-purchase upsell
Business
Business
Business
Business
$249
$249
$249
$249
/mo
Everything in Pro
Everything in Pro
50 Theme sections
50 Theme sections
10 Reusable templates
10 Reusable templates
100k A/B test sessions
100k A/B test sessions
Liquid code blocks
Liquid code blocks
03
Feature comparison (Instant vs GemPages)
Feature comparison
Feature
Design
Design
Fast drag-and-drop builder
Fast drag-and-drop builder
Limited / heavier
Limited / heavier
Fast / lightweight
Fast / lightweight
Custom navigation
Custom navigation
Build your own
Custom footers
Custom footers
Full control
Custom cart drawer
Custom cart drawer
Complete carts
Multi-player
Multi-player
Team collab
Performance & code quality
Performance & code quality
Code output
Code output
Shopify Liquid
Shopify Liquid
Shopify Liquid (clean)
Shopify Liquid (clean)
Page performance
Page performance
Potentially slower
Potentially slower
Native Shopify
Native Shopify
Builder responsiveness
Builder responsiveness
Can lag
Can lag
Instant loading
Instant loading
CRO & testing
CRO & testing
A/B testing
A/B testing
(from $99 /mo)
(from $99 /mo)
Auto-winner detection
Auto-winner detection
Bayesian
Server-side rendering
Server-side rendering
No flicker, no lag
No flicker, no lag
Variant limit
Variant limit
Up to 6 variants
Up to 6 variants
Instant vs GemPages Landing Page Builder
Instant vs GemPages
What this means for you
What this means for you
You can build faster, launch more pages, and stay fully on-brand without hacks, slow code, or expensive upgrades.
What Instant merchants think:
"There's a lot of page builders out there. And without a doubt, I have literally tried them all. I've tried all the old legacy page builders. There's literally nothing better than Instant Page Builder."
Lectec
United States • February 7, 2025
"Tried a few other standard names like PageFly, Shogun, but Instant actually enabled me to build the website I want with just basic skills. Extremely competent and willing to help the team, who seem to be available at all times."
Distinct Amsterdam
The Netherlands • April 16, 2025
"This is my favorite landing page tool. We've tested everyone from Gem to Replo and this one is the easiest and most intuitive. Highly recommended. Oh, and their support
is top-notch."
BASBAS
United States • October 14, 2024
Switching from GemPages?
If you’re already on GemPages, you don’t have to start from scratch. We’ll help you migrate your important pages so everything works with your current Shopify setup.
Schedule a consultation
30-min call with the CEO
Define projects & needs
Account set-up
Today
Built within 2 weeks
Built by Instant Experts
Daily Slack channel updates
Feedback round
Day 7
Design, test, and grow
Project handover & onboarding
Private Slack channel
24/7 tech support
Day 30
Frequent questions
Frequent questions
About Instant
About Instant
Still have questions?
Still have questions?
Talk to sales
What is the main difference between Instant and GemPages?
Instant is a Shopify-native page builder that outputs clean Liquid code, has native A/B testing, and includes features like custom navigation, a custom cart drawer, and Shopify Markets support. GemPages requires a separate app (GemX) for A/B testing isn’t a complete theme builder since it is not possible yet to customize your navigation or the cart drawer.
Does Instant offer built-in A/B testing?
Yes. Instant includes server-side A/B testing starting on the Pro plan ($99/mo). You can test up to 6 variants, avoid flicker, and get auto-winner detection powered by Bayesian stats. GemPages offers a separate app for A/B testing starting at $49/mo (on top of your existing GemPages subscription).
Can I build my navigation, header, footer, and Shopify cart drawer in Instant?
Yes. Instant lets you fully customize your navigation menus, footers, and cart drawer—no extra apps required. Gempages does not offer these features at any plan level.
Does Instant work with my existing Shopify theme?
Yes. Instant builds 100% Shopify-native Liquid sections, so your pages, templates, and theme sections work seamlessly with your current theme setup. This also means Instant won’t slow down your store or break your theme’s structure
Does Instant offer more templates than GemPages?
Instant includes 1,000+ CRO-optimized templates, while Gempages offers around 400+. Instant’s templates are designed to help you launch fast and convert better, covering product launches, landing pages, blogs, collections, sales pages, and more.
What is the main difference between Instant and GemPages?
Instant is a Shopify-native page builder that outputs clean Liquid code, has native A/B testing, and includes features like custom navigation, a custom cart drawer, and Shopify Markets support. GemPages requires a separate app (GemX) for A/B testing isn’t a complete theme builder since it is not possible yet to customize your navigation or the cart drawer.
Does Instant offer built-in A/B testing?
Yes. Instant includes server-side A/B testing starting on the Pro plan ($99/mo). You can test up to 6 variants, avoid flicker, and get auto-winner detection powered by Bayesian stats. GemPages offers a separate app for A/B testing starting at $49/mo (on top of your existing GemPages subscription).
Can I build my navigation, header, footer, and Shopify cart drawer in Instant?
Yes. Instant lets you fully customize your navigation menus, footers, and cart drawer—no extra apps required. Gempages does not offer these features at any plan level.
Does Instant work with my existing Shopify theme?
Yes. Instant builds 100% Shopify-native Liquid sections, so your pages, templates, and theme sections work seamlessly with your current theme setup. This also means Instant won’t slow down your store or break your theme’s structure
Does Instant offer more templates than GemPages?
Instant includes 1,000+ CRO-optimized templates, while Gempages offers around 400+. Instant’s templates are designed to help you launch fast and convert better, covering product launches, landing pages, blogs, collections, sales pages, and more.
What is the main difference between Instant and GemPages?
Instant is a Shopify-native page builder that outputs clean Liquid code, has native A/B testing, and includes features like custom navigation, a custom cart drawer, and Shopify Markets support. GemPages requires a separate app (GemX) for A/B testing isn’t a complete theme builder since it is not possible yet to customize your navigation or the cart drawer.
Does Instant offer built-in A/B testing?
Yes. Instant includes server-side A/B testing starting on the Pro plan ($99/mo). You can test up to 6 variants, avoid flicker, and get auto-winner detection powered by Bayesian stats. GemPages offers a separate app for A/B testing starting at $49/mo (on top of your existing GemPages subscription).
Can I build my navigation, header, footer, and Shopify cart drawer in Instant?
Yes. Instant lets you fully customize your navigation menus, footers, and cart drawer—no extra apps required. Gempages does not offer these features at any plan level.
Does Instant work with my existing Shopify theme?
Yes. Instant builds 100% Shopify-native Liquid sections, so your pages, templates, and theme sections work seamlessly with your current theme setup. This also means Instant won’t slow down your store or break your theme’s structure.
Does Instant offer more templates than GemPages?
Instant includes 1,000+ CRO-optimized templates, while Gempages offers around 400+. Instant’s templates are designed to help you launch fast and convert better, covering product launches, landing pages, blogs, collections, sales pages, and more.
What is the main difference between Instant and GemPages?
Instant is a Shopify-native page builder that outputs clean Liquid code, has native A/B testing, and includes features like custom navigation, a custom cart drawer, and Shopify Markets support. GemPages requires a separate app (GemX) for A/B testing isn’t a complete theme builder since it is not possible yet to customize your navigation or the cart drawer.
Does Instant offer built-in A/B testing?
Yes. Instant includes server-side A/B testing starting on the Pro plan ($99/mo). You can test up to 6 variants, avoid flicker, and get auto-winner detection powered by Bayesian stats. GemPages offers a separate app for A/B testing starting at $49/mo (on top of your existing GemPages subscription).
Can I build my navigation, header, footer, and Shopify cart drawer in Instant?
Yes. Instant lets you fully customize your navigation menus, footers, and cart drawer—no extra apps required. Gempages does not offer these features at any plan level.
Does Instant work with my existing Shopify theme?
Yes. Instant builds 100% Shopify-native Liquid sections, so your pages, templates, and theme sections work seamlessly with your current theme setup. This also means Instant won’t slow down your store or break your theme’s structure
Does Instant offer more templates than GemPages?
Instant includes 1,000+ CRO-optimized templates, while Gempages offers around 400+. Instant’s templates are designed to help you launch fast and convert better, covering product launches, landing pages, blogs, collections, sales pages, and more.
Try Instant free today
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© Instant Commerce
© Instant Commerce
