Instant vs PageFly

Which Shopify page builder is right for you?

See how Instant and PageFly compare on pricing, features, performance, flexibility, and overall value, so you can confidently choose the tool that fits your needs.

Instant vs PageFly

01Quick comparison
02Pricing table
03Feature comparison

Feature

Shopify rating

4.9 (5k)

5.0 (240)

Starting price

$18

/ mo

$39

/ mo

Unlimited pages

$99 / mo

$39

/ mo

Templates

130

1,000+

Custom navigation

Custom cart drawer

Components

Shopify Markets

Team collaboration

Figma Plugin

17.2k

Pricing table (Instant vs PageFly)

Comparing Instant and PageFly Pricing

Instant and PageFly both offer Shopify page builders, but their pricing differs sharply: Instant offers affordable tiers for different needs, while PageFly locks key capabilities behind higher-tier plans.

Plan

Entry-level

Pay as you go

$18-69

/mo

3 - 50 slots (pricing per slot)

All app features

Theme Section

+$49/mo for Blogs

Starter

$39

/mo

Unlimited pages & blogs

5 Theme sections

1 PDP/Collection template

Publish as home

Publish navigations

1,000+ CRO templates

Mid-level

Unlimited

$99

/mo

Unlimited publishing

All app features

Theme section

Pro

$99

/mo

Everything in Starter

20 Theme sections

5 Reusable templates

10k A/B test sessions

Cart drawer & analytics

Publish draft themes

Top-tier

No top-tier option

Business

$249

/mo

Everything in Pro

50 Theme sections

10 Reusable templates

100k A/B test sessions

Liquid code blocks

Feature comparison (Instant vs PageFly)

Feature comparison

Feature

Design

Fast drag-and-drop builder

Limited / heavier

Fast / lightweight

Custom navigation

Build your own

Custom footers

Full control

Custom cart drawer

Complete carts

Publish to draft theme

Preview content

Performance & code quality

Code output

Shopify Liquid

Shopify Liquid (clean)

Page performance

Potentially slower

Native Shopify

Builder responsiveness

Can lag

Instant loading

CRO & testing

A/B testing

(from $18 /mo)

(from $99 /mo)

Testing options

Test pages

Test everything

Auto-winner detection

Bayesian

Server-side rendering

Limited

No flicker, no lag

Variant limit

Up to 6 variants

Instant vs PageFly

What this means for you

You can build faster, launch more pages, and stay fully on-brand without hacks, slow code, or expensive upgrades.

Start 7-day free trial

No credit card required.

What Instant merchants think:

"Tried a few other standard names like PageFly, Shogun, but Instant actually enabled me to build the website I want with just basic skills. Extremely competent and willing to help the team, who seem to be available at all times."

Distinct Amsterdam

The Netherlands • April 16, 2025

"There's a lot of page builders out there. And without a doubt, I have literally tried them all. I've tried all the old legacy page builders. There's literally nothing better than Instant Page Builder."

Lectec

United Kingdom • February 7, 2025

"This is my favorite landing page tool. We've tested everyone, and this one is the easiest and most intuitive. Highly recommended. Oh, and their support is top-notch."

BASBAS

United States • March 16, 2025

Customer Stories

Switching from PageFly?

If you’re already on PageFly, you don’t have to start from scratch. We’ll help you migrate your important pages so everything works with your current Shopify setup.

Schedule a consultation

30-min call with the CEO

Define projects & needs

Account set-up

Today

Built within 2 weeks

Built by Instant Experts

Daily Slack channel updates

Feedback round

Day 7

Design, test, and grow

Project handover & onboarding

Private Slack channel

24/7 tech support

Day 30

Today

Day 7

Day 14

Schedule a call

Frequent questions

About Instant

Still have questions?

Talk to sales

What is the pricing difference between Instant and PageFly?

PageFly has a sliding pricing scale that depends on how many published slots you purchase; so their first tier ranges from $18-69/mo while Instant’s paid plans start at $39/mo. Instant includes unlimited publishing on every paid plan; PageFly only unlocks this at $99/mo. Instant includes blogs, templates, navigation, footers, and sections by default (PageFly charges extra for core features (e.g., +$49/mo for blog posts). Instant’s mid-tier ($99/mo) includes CRO testing, header/footer/navigation customization, and a custom cart drawer that PageFly doesn’t offer at any price. PageFly’s lower entry cost comes with hard limits, while Instant is built for full store customization from day one.

Why should I choose Instant over PageFly?

Instant gives you unlimited publishing, faster performance, cleaner code, and more advanced features (like custom navigation, footers, and cart drawers) on every plan; things PageFly either doesn’t support or locks behind higher tiers.

Does Instant offer features that PageFly doesn’t have?

Absolutely, including custom navigation builders, custom cart drawers, editable collection pages, multi-player collaboration, Shopify Markets support, Figma integration, and advanced A/B testing with up to 6 variants.

Is Instant better for teams or agencies?

Yes. Instant supports real-time collaboration, shared components, and scalable workflows, none of which are available in PageFly.

Is migration from PageFly to Instant difficult?

Not at all. Instant offers a guided migration service so you can move key pages quickly and efficiently.

Is Instant really faster than PageFly?

Yes. Instant outputs clean, native Shopify Liquid that loads quickly and doesn’t bloat your theme. PageFly pages can feel heavier, which may impact site speed and conversion rates.

What is the pricing difference between Instant and PageFly?

Why should I choose Instant over PageFly?

Is Instant really faster than PageFly?

Yes. Instant outputs clean, native Shopify Liquid that loads quickly and doesn’t bloat your theme. PageFly pages can feel heavier, which may impact site speed and conversion rates.

Does Instant offer features that PageFly doesn’t have?

Does Instant limit how many pages I can publish?

No. Every Instant plan includes unlimited pages and blog posts; the only limits are on templates. PageFly restricts page publishing unless you upgrade to their $99/mo plan.

Is migration from PageFly to Instant difficult?

Not at all. Instant offers a guided migration service so you can move key pages quickly and efficiently.