Instant vs PageFly
Which Shopify page builder is right for you?
Which Shopify page builder is right for you?
Which Shopify page builder is right for you?
See how Instant and PageFly compare on pricing, features, performance, flexibility, and overall value, so you can confidently choose the tool that fits your needs.
See how Instant and PageFly compare on pricing, features, performance, flexibility, and overall value, so you can confidently choose the tool that fits your needs.
Instant vs PageFly
Instant vs PageFly
Instant vs PageFly
Feature
Shopify rating
Shopify rating
4.9 (5k)
4.9 (5k)
5.0 (240)
5.0 (240)
Starting price
Starting price
$18
$18
/ mo
/ mo
$39
$39
/ mo
/ mo
Unlimited pages
Unlimited pages
$99 / mo
$99 / mo
$39
$39
/ mo
/ mo
Templates
Templates
130
130
1,000+
1,000+
Custom navigation
Custom navigation
Custom cart drawer
Custom cart drawer
Components
Components
Shopify Markets
Shopify Markets
Team collaboration
Team collaboration
Figma Plugin
Figma Plugin
0
0
17.2k
17.2k
02
Pricing table (Instant vs PageFly)
Comparing Instant and PageFly Pricing
Instant and PageFly both offer Shopify page builders, but their pricing differs sharply: Instant offers affordable tiers for different needs, while PageFly locks key capabilities behind higher-tier plans.
Plan
Entry-level
Entry-level
Pay as you go
Pay as you go
Pay as you go
Pay as you go
$18-69
$18-69
$18-69
$18-69
/mo
3 - 50 slots (pricing per slot)
3 - 50 slots (pricing per slot)
All app features
All app features
Theme Section
Theme Section
+$49/mo for Blogs
+$49/mo for Blogs
Starter
Starter
Starter
Starter
$39
$39
$39
$39
/mo
Unlimited pages & blogs
Unlimited pages & blogs
5 Theme sections
5 Theme sections
1 PDP/Collection template
1 PDP/Collection template
Publish as home
Publish as home
Publish navigations
Publish navigations
1,000+ CRO templates
1,000+ CRO templates
Mid-level
Mid-level
Unlimited
Unlimited
Unlimited
Unlimited
$99
$99
$99
$99
/mo
Unlimited publishing
Unlimited publishing
All app features
All app features
Theme section
Theme section
Pro
Pro
Pro
Pro
$99
$99
$99
$99
/mo
Everything in Starter
Everything in Starter
20 Theme sections
20 Theme sections
5 Reusable templates
5 Reusable templates
10k A/B test sessions
10k A/B test sessions
Cart drawer & analytics
Cart drawer & analytics
Publish draft themes
Publish draft themes
Top-tier
Top-tier
No top-tier option
Business
Business
Business
Business
$249
$249
$249
$249
/mo
Everything in Pro
Everything in Pro
50 Theme sections
50 Theme sections
10 Reusable templates
10 Reusable templates
100k A/B test sessions
100k A/B test sessions
Liquid code blocks
Liquid code blocks
03
Feature comparison (Instant vs PageFly)
Feature comparison
Feature
Design
Design
Fast drag-and-drop builder
Fast drag-and-drop builder
Limited / heavier
Limited / heavier
Fast / lightweight
Fast / lightweight
Custom navigation
Custom navigation
Build your own
Custom footers
Custom footers
Full control
Custom cart drawer
Custom cart drawer
Complete carts
Publish to draft theme
Publish to draft theme
Preview content
Performance & code quality
Performance & code quality
Code output
Code output
Shopify Liquid
Shopify Liquid
Shopify Liquid (clean)
Shopify Liquid (clean)
Page performance
Page performance
Potentially slower
Potentially slower
Native Shopify
Native Shopify
Builder responsiveness
Builder responsiveness
Can lag
Can lag
Instant loading
Instant loading
CRO & testing
CRO & testing
A/B testing
A/B testing
(from $18 /mo)
(from $18 /mo)
(from $99 /mo)
(from $99 /mo)
Testing options
Test pages
Test everything
Auto-winner detection
Auto-winner detection
Bayesian
Server-side rendering
Server-side rendering
Limited
Limited
No flicker, no lag
No flicker, no lag
Variant limit
Variant limit
1
Up to 6 variants
Up to 6 variants
Instant vs PageFly
What this means for you
What this means for you
You can build faster, launch more pages, and stay fully on-brand without hacks, slow code, or expensive upgrades.
What Instant merchants think:
"Tried a few other standard names like PageFly, Shogun, but Instant actually enabled me to build the website I want with just basic skills. Extremely competent and willing to help the team, who seem to be available at all times."
Distinct Amsterdam
The Netherlands • April 16, 2025
"There's a lot of page builders out there. And without a doubt, I have literally tried them all. I've tried all the old legacy page builders. There's literally nothing better than Instant Page Builder."
Lectec
United Kingdom • February 7, 2025
"This is my favorite landing page tool. We've tested everyone, and this one is the easiest and most intuitive. Highly recommended. Oh, and their support is top-notch."
BASBAS
United States • March 16, 2025
Switching from PageFly?
If you’re already on PageFly, you don’t have to start from scratch. We’ll help you migrate your important pages so everything works with your current Shopify setup.
Schedule a consultation
30-min call with the CEO
Define projects & needs
Account set-up
Today
Built within 2 weeks
Built by Instant Experts
Daily Slack channel updates
Feedback round
Day 7
Design, test, and grow
Project handover & onboarding
Private Slack channel
24/7 tech support
Day 30
Frequent questions
Frequent questions
About Instant
About Instant
Still have questions?
Still have questions?
Talk to sales
What is the pricing difference between Instant and PageFly?
PageFly has a sliding pricing scale that depends on how many published slots you purchase; so their first tier ranges from $18-69/mo while Instant’s paid plans start at $39/mo. Instant includes unlimited publishing on every paid plan; PageFly only unlocks this at $99/mo. Instant includes blogs, templates, navigation, footers, and sections by default (PageFly charges extra for core features (e.g., +$49/mo for blog posts). Instant’s mid-tier ($99/mo) includes CRO testing, header/footer/navigation customization, and a custom cart drawer that PageFly doesn’t offer at any price. PageFly’s lower entry cost comes with hard limits, while Instant is built for full store customization from day one.
Why should I choose Instant over PageFly?
Instant gives you unlimited publishing, faster performance, cleaner code, and more advanced features (like custom navigation, footers, and cart drawers) on every plan; things PageFly either doesn’t support or locks behind higher tiers.
Does Instant offer features that PageFly doesn’t have?
Absolutely, including custom navigation builders, custom cart drawers, editable collection pages, multi-player collaboration, Shopify Markets support, Figma integration, and advanced A/B testing with up to 6 variants.
Is Instant better for teams or agencies?
Yes. Instant supports real-time collaboration, shared components, and scalable workflows, none of which are available in PageFly.
Is migration from PageFly to Instant difficult?
Not at all. Instant offers a guided migration service so you can move key pages quickly and efficiently.
Does Instant offer more templates than Replo?
Instant includes 1,000+ CRO-optimized templates, while Replo offers around 200+. Instant’s templates are designed to help you launch fast and convert better, covering product launches, landing pages, blogs, collections, sales pages, and more.
Is Instant really faster than PageFly?
Yes. Instant outputs clean, native Shopify Liquid that loads quickly and doesn’t bloat your theme. PageFly pages can feel heavier, which may impact site speed and conversion rates.
What is the pricing difference between Instant and PageFly?
PageFly has a sliding pricing scale that depends on how many published slots you purchase; so their first tier ranges from $18-69/mo while Instant’s paid plans start at $39/mo. Instant includes unlimited publishing on every paid plan; PageFly only unlocks this at $99/mo. Instant includes blogs, templates, navigation, footers, and sections by default (PageFly charges extra for core features (e.g., +$49/mo for blog posts). Instant’s mid-tier ($99/mo) includes CRO testing, header/footer/navigation customization, and a custom cart drawer that PageFly doesn’t offer at any price. PageFly’s lower entry cost comes with hard limits, while Instant is built for full store customization from day one.
Why should I choose Instant over PageFly?
Instant gives you unlimited publishing, faster performance, cleaner code, and more advanced features (like custom navigation, footers, and cart drawers) on every plan; things PageFly either doesn’t support or locks behind higher tiers.
Is Instant really faster than PageFly?
Yes. Instant outputs clean, native Shopify Liquid that loads quickly and doesn’t bloat your theme. PageFly pages can feel heavier, which may impact site speed and conversion rates.
Does Instant offer features that PageFly doesn’t have?
Absolutely, including custom navigation builders, custom cart drawers, editable collection pages, multi-player collaboration, Shopify Markets support, Figma integration, and advanced A/B testing with up to 6 variants.
Does Instant limit how many pages I can publish?
No. Every Instant plan includes unlimited pages and blog posts; the only limits are on templates. PageFly restricts page publishing unless you upgrade to their $99/mo plan.
Is migration from PageFly to Instant difficult?
Not at all. Instant offers a guided migration service so you can move key pages quickly and efficiently.
Does Instant have a Figma to Shopify plugin?
Yes! Instant created the first-ever Figma to Shopify plugin, with over 17.2k users. Designers can turn Figma mockups into real Shopify pages, sections, and blocks in minutes, without writing code or waiting for developer handoff. Replo has a plugin too that was launched after Instant, but with significantly fewer users (only 3.6k).
What is the pricing difference between Instant and PageFly?
PageFly has a sliding pricing scale that depends on how many published slots you purchase; so their first tier ranges from $18-69/mo while Instant’s paid plans start at $39/mo. Instant includes unlimited publishing on every paid plan; PageFly only unlocks this at $99/mo. Instant includes blogs, templates, navigation, footers, and sections by default (PageFly charges extra for core features (e.g., +$49/mo for blog posts). Instant’s mid-tier ($99/mo) includes CRO testing, header/footer/navigation customization, and a custom cart drawer that PageFly doesn’t offer at any price. PageFly’s lower entry cost comes with hard limits, while Instant is built for full store customization from day one.
Why should I choose Instant over PageFly?
Instant gives you unlimited publishing, faster performance, cleaner code, and more advanced features (like custom navigation, footers, and cart drawers) on every plan; things PageFly either doesn’t support or locks behind higher tiers.
Does Instant offer features that PageFly doesn’t have?
Absolutely, including custom navigation builders, custom cart drawers, editable collection pages, multi-player collaboration, Shopify Markets support, Figma integration, and advanced A/B testing with up to 6 variants.
Is Instant better for teams or agencies?
Yes. Instant supports real-time collaboration, shared components, and scalable workflows, none of which are available in PageFly.
Is migration from PageFly to Instant difficult?
Not at all. Instant offers a guided migration service so you can move key pages quickly and efficiently.
Does Instant offer more templates than Replo?
Instant includes 1,000+ CRO-optimized templates, while Replo offers around 200+. Instant’s templates are designed to help you launch fast and convert better, covering product launches, landing pages, blogs, collections, sales pages, and more.
Is Instant really faster than PageFly?
Yes. Instant outputs clean, native Shopify Liquid that loads quickly and doesn’t bloat your theme. PageFly pages can feel heavier, which may impact site speed and conversion rates.
What is the pricing difference between Instant and PageFly?
PageFly has a sliding pricing scale that depends on how many published slots you purchase; so their first tier ranges from $18-69/mo while Instant’s paid plans start at $39/mo. Instant includes unlimited publishing on every paid plan; PageFly only unlocks this at $99/mo. Instant includes blogs, templates, navigation, footers, and sections by default (PageFly charges extra for core features (e.g., +$49/mo for blog posts). Instant’s mid-tier ($99/mo) includes CRO testing, header/footer/navigation customization, and a custom cart drawer that PageFly doesn’t offer at any price. PageFly’s lower entry cost comes with hard limits, while Instant is built for full store customization from day one.
Why should I choose Instant over PageFly?
Instant gives you unlimited publishing, faster performance, cleaner code, and more advanced features (like custom navigation, footers, and cart drawers) on every plan; things PageFly either doesn’t support or locks behind higher tiers.
Does Instant offer features that PageFly doesn’t have?
Absolutely, including custom navigation builders, custom cart drawers, editable collection pages, multi-player collaboration, Shopify Markets support, Figma integration, and advanced A/B testing with up to 6 variants.
Is Instant better for teams or agencies?
Yes. Instant supports real-time collaboration, shared components, and scalable workflows, none of which are available in PageFly.
Is migration from PageFly to Instant difficult?
Not at all. Instant offers a guided migration service so you can move key pages quickly and efficiently.
Does Instant offer more templates than Replo?
Instant includes 1,000+ CRO-optimized templates, while Replo offers around 200+. Instant’s templates are designed to help you launch fast and convert better, covering product launches, landing pages, blogs, collections, sales pages, and more.
Is Instant really faster than PageFly?
Yes. Instant outputs clean, native Shopify Liquid that loads quickly and doesn’t bloat your theme. PageFly pages can feel heavier, which may impact site speed and conversion rates.
Try Instant free today
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© Instant Commerce
© Instant Commerce
