Instant vs Shogun
Which Shopify page builder is right for you?
Which Shopify page builder is right for you?
Which Shopify page builder is right for you?
See how Instant and Shogun compare on pricing, features, performance, flexibility, and overall value, so you can confidently choose the tool that fits your needs.
See how Instant and Shogun compare on pricing, features, performance, flexibility, and overall value, so you can confidently choose the tool that fits your needs.
Instant vs Shogun
Instant vs Shogun
Instant vs Shogun
Feature
Shopify rating
Shopify rating
4.7 (1.9k)
4.7 (1.9k)
5.0 (240)
5.0 (240)
Starting price
Starting price
$39
$39
/ mo
/ mo
$39
$39
/ mo
/ mo
Unlimited pages
Unlimited pages
$249
$249
/ mo
/ mo
$39
$39
/ mo
/ mo
Templates
Templates
70
1,000+
A/B testing
A/B testing
(Separate app)
(Separate app)
(from $99
(from $99
/ mo)
/ mo)
Custom navigation
Custom navigation
Custom cart drawer
Custom cart drawer
Team Collaboration
Team Collaboration
Figma Plugin
Figma Plugin
0
0
17.2k
17.2k
02
Pricing table (Instant vs Shogun)
Comparing Instant and Shogun Pricing
Instant and Shogun both offer Shopify page builders, but their pricing differs sharply: Instant gives full core features with no publish limits, while Shogun locks key capabilities behind higher-tier plans.
Plan
Entry-level
Entry-level
Build
Build
Build
Build
$39
$39
$39
$39
/mo
25 Pages
25 Pages
Page analytics
Page analytics
Visual builder
Reusable sections
Reusable sections
70 CRO templates
70 CRO templates
Starter
Starter
Starter
Starter
$39
$39
$39
$39
/mo
Unlimited pages & blogs
Unlimited pages & blogs
5 Theme sections
5 Theme sections
1 PDP/Collection template
1 PDP/Collection template
Publish as home
Publish as home
Publish navigations
Publish navigations
1,000+ CRO templates
1,000+ CRO templates
Mid-level
Mid-level
Grow
Grow
Grow
Grow
$249
$249
$249
$249
/mo
Everything in Build
Everything in Build
Unlimited publishing
Unlimited publishing
Media management
Media management
Content scheduling
Content scheduling
Global sections
Global sections
Pro
Pro
Pro
Pro
$99
$99
$99
$99
/mo
Everything in Starter
Everything in Starter
20 Theme sections
20 Theme sections
5 Reusable templates
5 Reusable templates
10k A/B test sessions
10k A/B test sessions
Cart drawer & analytics
Cart drawer & analytics
Publish draft themes
Publish draft themes
Top-tier
Top-tier
Advanced
Advanced
Advanced
Advanced
$499
$499
$499
$499
/mo
Everything in Grow
Everything in Grow
Unlimited publishing
Unlimited publishing
Content syncing
Content syncing
Custom CMS collections
Custom CMS collections
Custom code
Custom code
Business
Business
Business
Business
$249
$249
$249
$249
/mo
Everything in Pro
Everything in Pro
50 Theme sections
50 Theme sections
10 Reusable templates
10 Reusable templates
100k A/B test sessions
100k A/B test sessions
Liquid code blocks
Liquid code blocks
03
Feature comparison (Instant vs Shogun)
Feature comparison
Feature
Design
Design
Fast drag-and-drop builder
Fast drag-and-drop builder
Limited / heavier
Limited / heavier
Fast / lightweight
Fast / lightweight
Custom navigation
Custom navigation
Build your own
Custom footers
Custom footers
Full control
Custom cart drawer
Custom cart drawer
Complete carts
Multi-player
Multi-player
Team collab
Performance & code quality
Performance & code quality
Code output
Code output
Shopify Liquid
Shopify Liquid
Shopify Liquid (clean)
Shopify Liquid (clean)
Page performance
Page performance
Potentially slower
Potentially slower
Native Shopify
Native Shopify
Builder responsiveness
Builder responsiveness
Can lag
Can lag
Instant loading
Instant loading
CRO & testing
CRO & testing
A/B testing
A/B testing
(from $99 /mo)
(from $99 /mo)
Auto-winner detection
Auto-winner detection
Bayesian
Server-side rendering
Server-side rendering
No flicker, no lag
No flicker, no lag
Variant limit
Variant limit
Up to 6 variants
Up to 6 variants
Instant vs Shogun Landing Page Builder
Instant vs Shogun
What this means for you
What this means for you
You can build faster, launch more pages, and stay fully on-brand without hacks, slow code, or expensive upgrades.
What Instant merchants think:
"There's a lot of page builders out there. And without a doubt, I have literally tried them all. I've tried all the old legacy page builders. There's literally nothing better than Instant Page Builder."
Lectec
United States • February 7, 2025
"Tried a few other standard names like PageFly, Shogun, but Instant actually enabled me to build the website I want with just basic skills. Extremely competent and willing to help the team, who seem to be available at all times."
Distinct Amsterdam
The Netherlands • April 16, 2025
"Melt by Melissa made the intentional decision to begin the migration from Shogun to Instant. Instant’s seamless connection to Shopify allowed me to test designs in real time, connected to real product inventory, in order to see how the design can best come to life."
ENC Agency
United States • June 3, 2025
Switching from Shogun?
If you’re already on Shogun, you don’t have to start from scratch. We’ll help you migrate your important pages so everything works with your current Shopify setup.
Schedule a consultation
30-min call with the CEO
Define projects & needs
Account set-up
Today
Built within 2 weeks
Built by Instant Experts
Daily Slack channel updates
Feedback round
Day 7
Design, test, and grow
Project handover & onboarding
Private Slack channel
24/7 tech support
Day 30
Frequent questions
Frequent questions
About Instant
About Instant
Still have questions?
Still have questions?
Talk to sales
What are the key pricing differences between Instant Page Builder and Shogun?
Instant is 2× more affordable than Shogun’s mid to top-tier plans. Instant gives you unlimited pages at $39, not $249. Instant’s A/B testing unlocks at $99 (Shogun requires a separate app. Instant includes features that Shogun doesn’t offer at any price (nav builder, cart drawer, multiplayer). If you care about publishing freedom, speed, or scaling internationally, Instant makes more sense.
What makes Instant different from Shogun as a Shopify page builder?
Instant is a full theme builder, not just a page builder. You can create and publish headers, footers, menus, cart drawers, product templates, and theme sections. Shogun’s page builder app does not support creating navigation menus or cart drawers.
Does Shogun integrate with Figma?
No. Shogun doesn’t have a Figma plugin. Instant has a Figma-to-Shopify plugin used by 16.8K+ designers.
Why is Instant more affordable than Shogun for the same (or more) capabilities?
Instant includes unlimited pages at $39/mo, A/B testing at $99/mo, and advanced theme features on every plan. Shogun locks unlimited pages behind its $249/mo plan, and its A/B testing requires a separate paid app, making it significantly more expensive as you scale.
Which tool is easier to use for teams or designers?
Instant is faster, lighter, and more intuitive. It includes real-time collaboration and a Figma plugin used by 16.8K+ designers. Shogun has a steeper learning curve, lacks multiplayer editing, and does not integrate with Figma, resulting in slower teamwork and design handoffs.
What are the key pricing differences between Instant Page Builder and Shogun?
Instant is 2× more affordable than Shogun’s mid to top-tier plans. Instant gives you unlimited pages at $39, not $249. Instant’s A/B testing unlocks at $99 (Shogun requires a separate app. Instant includes features that Shogun doesn’t offer at any price (nav builder, cart drawer, multiplayer). If you care about publishing freedom, speed, or scaling internationally, Instant makes more sense.
What makes Instant different from Shogun as a Shopify page builder?
Instant is a full theme builder, not just a page builder. You can create and publish headers, footers, menus, cart drawers, product templates, and theme sections. Shogun’s page builder app does not support creating navigation menus or cart drawers.
Does Shogun integrate with Figma?
No. Shogun doesn’t have a Figma plugin. Instant has a Figma-to-Shopify plugin used by 16.8K+ designers.
Why is Instant more affordable than Shogun for the same (or more) capabilities?
Instant includes unlimited pages at $39/mo, A/B testing at $99/mo, and advanced theme features on every plan. Shogun locks unlimited pages behind its $249/mo plan, and its A/B testing requires a separate paid app, making it significantly more expensive as you scale.
Which tool is easier to use for teams or designers?
Instant is faster, lighter, and more intuitive. It includes real-time collaboration and a Figma plugin used by 16.8K+ designers. Shogun has a steeper learning curve, lacks multiplayer editing, and does not integrate with Figma, resulting in slower teamwork and design handoffs.
What are the key pricing differences between Instant Page Builder and Shogun?
Instant is 2× more affordable than Shogun’s mid to top-tier plans. Instant gives you unlimited pages at $39, not $249. Instant’s A/B testing unlocks at $99 (Shogun requires a separate app. Instant includes features that Shogun doesn’t offer at any price (nav builder, cart drawer, multiplayer). If you care about publishing freedom, speed, or scaling internationally, Instant makes more sense.
What makes Instant different from Shogun as a Shopify page builder?
Instant is a full theme builder, not just a page builder. You can create and publish headers, footers, menus, cart drawers, product templates, and theme sections. Shogun’s page builder app does not support creating navigation menus or cart drawers.
Does Shogun integrate with Figma?
No. Shogun doesn’t have a Figma plugin. Instant has a Figma-to-Shopify plugin used by 16.8K+ designers.
Why is Instant more affordable than Shogun for the same (or more) capabilities?
Instant includes unlimited pages at $39/mo, A/B testing at $99/mo, and advanced theme features on every plan. Shogun locks unlimited pages behind its $249/mo plan, and its A/B testing requires a separate paid app, making it significantly more expensive as you scale.
Which tool is easier to use for teams or designers?
Instant is faster, lighter, and more intuitive. It includes real-time collaboration and a Figma plugin used by 16.8K+ designers. Shogun has a steeper learning curve, lacks multiplayer editing, and does not integrate with Figma, resulting in slower teamwork and design handoffs.
What are the key pricing differences between Instant Page Builder and Shogun?
Instant is 2× more affordable than Shogun’s mid to top-tier plans. Instant gives you unlimited pages at $39, not $249. Instant’s A/B testing unlocks at $99 (Shogun requires a separate app. Instant includes features that Shogun doesn’t offer at any price (nav builder, cart drawer, multiplayer). If you care about publishing freedom, speed, or scaling internationally, Instant makes more sense.
What makes Instant different from Shogun as a Shopify page builder?
Instant is a full theme builder, not just a page builder. You can create and publish headers, footers, menus, cart drawers, product templates, and theme sections. Shogun’s page builder app does not support creating navigation menus or cart drawers.
Does Shogun integrate with Figma?
No. Shogun doesn’t have a Figma plugin. Instant has a Figma-to-Shopify plugin used by 16.8K+ designers.
Why is Instant more affordable than Shogun for the same (or more) capabilities?
Instant includes unlimited pages at $39/mo, A/B testing at $99/mo, and advanced theme features on every plan. Shogun locks unlimited pages behind its $249/mo plan, and its A/B testing requires a separate paid app, making it significantly more expensive as you scale.
Which tool is easier to use for teams or designers?
Instant is faster, lighter, and more intuitive. It includes real-time collaboration and a Figma plugin used by 16.8K+ designers. Shogun has a steeper learning curve, lacks multiplayer editing, and does not integrate with Figma, resulting in slower teamwork and design handoffs.
Try Instant free today
Grow your Shopify store with Instant
Already have an account?
© Instant Commerce
© Instant Commerce
