Instant vs Shogun

Which Shopify page builder is right for you?

See how Instant and Shogun compare on pricing, features, performance, flexibility, and overall value, so you can confidently choose the tool that fits your needs.

Instant vs Shogun

01Quick comparison
02Pricing table
03Feature comparison

Feature

Shopify rating

4.7 (1.9k)

5.0 (240)

Starting price

$39

/ mo

$39

/ mo

Unlimited pages

$249

/ mo

$39

/ mo

Templates

1,000+

A/B testing

(Separate app)

(from $99

/ mo)

Custom navigation

Custom cart drawer

Team Collaboration

Figma Plugin

17.2k

Pricing table (Instant vs Shogun)

Comparing Instant and Shogun Pricing

Instant and Shogun both offer Shopify page builders, but their pricing differs sharply: Instant gives full core features with no publish limits, while Shogun locks key capabilities behind higher-tier plans.

Plan

Entry-level

Build

$39

/mo

25 Pages

Page analytics

Visual builder

Reusable sections

70 CRO templates

Starter

$39

/mo

Unlimited pages & blogs

5 Theme sections

1 PDP/Collection template

Publish as home

Publish navigations

1,000+ CRO templates

Mid-level

Grow

$249

/mo

Everything in Build

Unlimited publishing

Media management

Content scheduling

Global sections

Pro

$99

/mo

Everything in Starter

20 Theme sections

5 Reusable templates

10k A/B test sessions

Cart drawer & analytics

Publish draft themes

Top-tier

Advanced

$499

/mo

Everything in Grow

Unlimited publishing

Content syncing

Custom CMS collections

Custom code

Business

$249

/mo

Everything in Pro

50 Theme sections

10 Reusable templates

100k A/B test sessions

Liquid code blocks

Feature comparison (Instant vs Shogun)

Feature comparison

Feature

Design

Fast drag-and-drop builder

Limited / heavier

Fast / lightweight

Custom navigation

Build your own

Custom footers

Full control

Custom cart drawer

Complete carts

Multi-player

Team collab

Performance & code quality

Code output

Shopify Liquid

Shopify Liquid (clean)

Page performance

Potentially slower

Native Shopify

Builder responsiveness

Can lag

Instant loading

CRO & testing

A/B testing

(from $99 /mo)

Auto-winner detection

Bayesian

Server-side rendering

No flicker, no lag

Variant limit

Up to 6 variants

Instant vs Shogun Landing Page Builder

Instant vs Shogun

What this means for you

You can build faster, launch more pages, and stay fully on-brand without hacks, slow code, or expensive upgrades.

Start 7-day free trial

No credit card required.

What Instant merchants think:

"There's a lot of page builders out there. And without a doubt, I have literally tried them all. I've tried all the old legacy page builders. There's literally nothing better than Instant Page Builder."

Lectec

United States • February 7, 2025

"Tried a few other standard names like PageFly, Shogun, but Instant actually enabled me to build the website I want with just basic skills. Extremely competent and willing to help the team, who seem to be available at all times."

Distinct Amsterdam

The Netherlands • April 16, 2025

"Melt by Melissa made the intentional decision to begin the migration from Shogun to Instant. Instant’s seamless connection to Shopify allowed me to test designs in real time, connected to real product inventory, in order to see how the design can best come to life."

ENC Agency

United States • June 3, 2025

Customer Stories

Switching from Shogun?

If you’re already on Shogun, you don’t have to start from scratch. We’ll help you migrate your important pages so everything works with your current Shopify setup.

Schedule a consultation

30-min call with the CEO

Define projects & needs

Account set-up

Today

Built within 2 weeks

Built by Instant Experts

Daily Slack channel updates

Feedback round

Day 7

Design, test, and grow

Project handover & onboarding

Private Slack channel

24/7 tech support

Day 30

Today

Day 7

Day 14

Schedule a call

Frequent questions

About Instant

Still have questions?

Talk to sales

What are the key pricing differences between Instant Page Builder and Shogun?

Instant is 2× more affordable than Shogun’s mid to top-tier plans. Instant gives you unlimited pages at $39, not $249. Instant’s A/B testing unlocks at $99 (Shogun requires a separate app. Instant includes features that Shogun doesn’t offer at any price (nav builder, cart drawer, multiplayer). If you care about publishing freedom, speed, or scaling internationally, Instant makes more sense.

What makes Instant different from Shogun as a Shopify page builder?

Instant is a full theme builder, not just a page builder. You can create and publish headers, footers, menus, cart drawers, product templates, and theme sections. Shogun’s page builder app does not support creating navigation menus or cart drawers.

Does Shogun integrate with Figma?

No. Shogun doesn’t have a Figma plugin. Instant has a Figma-to-Shopify plugin used by 16.8K+ designers.

Why is Instant more affordable than Shogun for the same (or more) capabilities?

Instant includes unlimited pages at $39/mo, A/B testing at $99/mo, and advanced theme features on every plan. Shogun locks unlimited pages behind its $249/mo plan, and its A/B testing requires a separate paid app, making it significantly more expensive as you scale.

Which tool is easier to use for teams or designers?

Instant is faster, lighter, and more intuitive. It includes real-time collaboration and a Figma plugin used by 16.8K+ designers. Shogun has a steeper learning curve, lacks multiplayer editing, and does not integrate with Figma, resulting in slower teamwork and design handoffs.

What are the key pricing differences between Instant Page Builder and Shogun?

What makes Instant different from Shogun as a Shopify page builder?

Does Shogun integrate with Figma?

No. Shogun doesn’t have a Figma plugin. Instant has a Figma-to-Shopify plugin used by 16.8K+ designers.

Why is Instant more affordable than Shogun for the same (or more) capabilities?

Which tool is easier to use for teams or designers?