Mar 6, 2024

Advancing your Shopify sections for a next-level store design

shopify store sections
shopify store sections

Instant Team

Advancing your Shopify sections for a next-level store design

Sections in Shopify are customizable elements found within page templates, providing the flexibility to rearrange, add, or delete them to achieve desired layouts. The introduction of Shopify sections marked a significant advancement for Shopify merchants, empowering them to modify their themes without the need for coding knowledge.

Sections comprise sub-elements called blocks, which can be relocated within a section to adjust its layout. This level of customization and control allows merchants to tailor their online store's appearance to match their brand, messaging, and customer preferences. Beyond aesthetics, sections also offer practical functionality for ecommerce businesses. By incorporating call-to-action blocks in strategic positions throughout the page, merchants can guide customers towards desired actions, such as adding items to their cart or signing up for newsletters.

Other popular block options include product carousels, galleries, and social media feeds, allowing merchants to showcase their products or engage with customers on different platforms. In this comprehensive guide, we'll delve into the intricacies of Shopify sections, from understanding the fundamentals to leveraging advanced techniques for optimizing user experience and boosting conversion rates. Whether you're a seasoned eCommerce entrepreneur or just starting, mastering Shopify sections is key to staying ahead in the competitive online marketplace.

Understanding Shopify custom sections

Shopify's design adaptability is powered by custom sections, providing merchants with the tools to create unique storefronts. These versatile components form the backbone for incorporating exclusive layouts, content variations, and distinct features. Whether it's showcasing product assortments, highlighting promotions, or sharing brand stories, custom sections unlock unparalleled design freedom.

To modify your page layout, focus on the elements you integrate. In the theme editor, adding a section is a simple process - just click on the Add section and choose from the available options. New sections appear at the page's bottom for easy repositioning.

Once you've added a section or block, you may need to rearrange its placement. Hover over the desired section or block, click and hold the six-dot icon, and drag it to the desired location.

After organizing your sections and blocks, it's time to customize them to align with your page vision. Click on the section or block to access the customization menu displayed on the right side of the screen.

By seamlessly integrating branding elements and promotional content, businesses can craft a unique online identity that strikes a chord with their intended audience, fostering a memorable and engaging shopping experience.

Vintage themes vs. updated online store 2.0 themes

Shopify's themes and templates have evolved significantly over the years. The latest 2.0 versions offer immense flexibility for customization. Even if merchants prefer vintage or legacy themes, they can still enhance functionality using custom sections without entirely switching to a different theme. This approach seamlessly integrates modern design elements while preserving the original theme's aesthetic.

Users can elevate any Shopify store with Sections. This new feature enables direct publishing of sections to any Shopify Online Store 2.0 theme. When you select “Publish” in Instant, the section will convert to native Shopify Liquid code, complete with the necessary “schema” for integration with the Shopify theme editor. Sections empower users to:

  1. Elevate any Shopify store with sections:

  • With Sections, users gain the power to effortlessly enhance their Shopify stores' visual appeal and functionality.

  • This innovative feature enables users to easily publish sections directly onto any Shopify Online Store 2.0 theme. By selecting "Publish" in Instant, Sections seamlessly convert into native Shopify Liquid code, complete with the necessary schema for seamless integration with the Shopify theme editor.

  • Gone are the days of complex coding or cumbersome customization processes. With Sections, users can effortlessly build, modify, and integrate custom sections into their Shopify stores, enhancing the overall aesthetics and user experience across their storefronts.

  1. Build in Instant, edit in Shopify:

  • With Sections, the possibilities for customization are endless. Users can unleash creativity and build unique sections tailored to their brand identity and customer preferences.

  • The intuitive Instant Page Builder empowers users to create visually stunning sections effortlessly. Sections offer unparalleled design and layout customization flexibility, from showcasing product collections to highlighting promotional offers.

  • Once created, users can seamlessly edit and fine-tune their sections within the Shopify theme editor. Whether it's adjusting colors, updating text, or rearranging elements, editing sections in Shopify is a breeze, thanks to the seamless integration of Sections with the Shopify platform.

  • Users can leverage the full power of Shopify Markets features, such as dynamic pricing, product variants, and inventory management, within their custom sections.

  • Additionally, Sections support meta fields, allowing users to add custom metadata to sections for enhanced product customization and management.

  1. Use on every page type:

  • One key advantage of Sections is their versatility. Users can incorporate custom sections into every page type within their Shopify store, including the homepage, product pages, collection pages, and more.

  • Whether creating a visually stunning homepage hero section or adding dynamic product grids to collection pages, Sections can be used across all page types to create a cohesive and engaging shopping experience for customers.

  1. Integrate with all Shopify app blocks:

  • Sections seamlessly integrate with all Shopify app blocks, providing users endless possibilities for customization and functionality.

  • Users can incorporate third-party Shopify apps into their custom sections, enhancing the functionality and features of their Shopify store.

From adding interactive product reviews to integrating social media feeds, integrating app blocks with Sections opens up a world of possibilities for Shopify merchants to create unique and engaging storefronts.

Leveraging Shopify sections schema for enhanced SEO

Amidst the focus on visual aesthetics, the significance of Shopify sections in bolstering search engine optimization (SEO) should not be underestimated. It's vital to recognize the pivotal role of Shopify sections in enhancing search engine optimization (SEO). While aesthetics are important, the structured schema of Shopify sections holds immense significance in optimizing online stores for heightened visibility and superior rankings on search engine results pages (SERPs).

When merchants adhere to this structured schema, they embark on a systematic journey of content organization that goes beyond mere visual appeal. Each element within Shopify sections is meticulously arranged to convey relevance and importance to search engines, effectively communicating the essence of the online store to algorithms that determine SERP rankings.

This strategic approach doesn't just benefit search engines; it also enriches the overall user experience. By presenting a well-organized and logically structured website, merchants ensure visitors can easily navigate the site, find relevant information, and engage with the content seamlessly. This positive user experience is a key factor in driving organic traffic, as satisfied visitors are more likely to explore further and return for future visits.

Furthermore, the optimized structure of Shopify sections contributes to higher conversion rates. When search engines recognize the relevance and importance of each page element, they are more likely to display the online store prominently in search results, attracting qualified leads and potential customers. This targeted traffic, coupled with a user-friendly browsing experience, increases the likelihood of conversions, ultimately bolstering the overall performance and success of the online store.

Exploring different Shopify section types

Shopify presents many section types tailored to accommodate diverse design preferences and requirements. The assortment of section types is boundless, ranging from attention-grabbing hero banners and meticulously curated product grids to persuasive testimonials and featured collections.

Shopify sections serve as modular building blocks that offer extensive customization options for shaping the layout of an online store. These sections are versatile and can encompass diverse content blocks, including text, images, product listings, headers, and specialized app blocks that cater to specific functionalities.

Some commonly used Shopify theme sections include:

  1. Header and Footer: These sections are integral to every page of a store and typically house essential elements such as the store logo, navigation menus, and social media icons.

  2. Slideshow: This section enables users to present multiple images in a dynamic rotating slideshow format, adding visual appeal to the storefront.

  3. Featured Product: This section prominently highlights a particular product or collection on the store's homepage, drawing attention to key offerings.

Other types of sections that can be incorporated into Shopify themes include:

  • Image With Text

  • Icons With Text

  • Before & After Slider

  • Image Gallery

  • Accordion

  • Tabs

Moreover, sections can also incorporate app blocks that provide specialized functionalities. These smaller components are seamlessly integrated within sections to offer specific information, features, or visual elements, enhancing the overall functionality and user experience of the online store.

Each section type serves a distinct purpose in guiding visitors along their customer journey, facilitating engagement, and ultimately driving conversions. Furthermore, integrating third-party apps and plugins further expands the repertoire of available section types, offering merchants unparalleled customization and functionality to cater to the evolving needs of their online ventures.

Best practices for Shopify sections in user engagement optimization

Optimizing Shopify sections for user engagement is paramount in maximizing conversions and revenue generation. Embracing responsive design ensures a seamless and intuitive browsing experience across various devices, catering to the increasing number of mobile shoppers. In today's mobile-centric landscape, prioritizing mobile-friendliness is imperative to meet user expectations for swift and effortless interactions on smartphones and tablets. Additionally, optimizing page speed enhances overall performance and diminishes bounce rates, fostering higher retention rates and bolstering conversion rates.

Strategic placement of call-to-action buttons, streamlined navigation menus, and visually compelling content play a pivotal role in guiding visitors through the sales funnel and encouraging desired actions. Through meticulous analysis of user behavior and rigorous A/B testing of diverse layouts and content variations, merchants can iteratively refine their Shopify sections to maximize impact and efficacy.


Advancing Shopify sections is pivotal in achieving a sophisticated store design that captivates visitors and fosters meaningful interactions and conversions. By comprehending the fundamentals of Shopify custom sections, harnessing schema for SEO optimization, exploring diverse section types, and implementing best practices for user engagement optimization, merchants can elevate their online storefronts to unparalleled levels of success in the competitive eCommerce landscape.

Maintaining a proactive stance in advanced Shopify section design is indispensable for sustained growth and profitability. By embracing these strategies and techniques, businesses can curate a compelling and cohesive brand experience that resonates with their target audience, setting themselves apart from the competition and thriving in the dynamic digital marketplace. With Instant, merchants can easily create and modify sections to showcase products, highlight promotions, or narrate compelling brand stories. The seamless integration between Instant and Shopify Sections streamlines the design process, enabling merchants to easily bring their creative visions to life.

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Start building now

Explore Instant today to start building high-converting landing pages and sections, no-code required.

Start building now

Explore Instant today to start building high-converting landing pages and sections, no-code required.




© Instant

Start building now

Explore Instant today to start building high-converting landing pages and sections, no-code required.




© Instant