Best Shopify Page Builder 2025

If you want your Shopify store to stand out in 2025, your storefront design can’t just look good; it has to convert. Shoppers today expect a seamless experience, from fast-loading pages to mobile-first design and persuasive product displays. That’s where Shopify page builders come in.

A powerful page builder helps you design custom landing pages, homepages, product pages, and more, without relying heavily on developers. Whether you’re a solo merchant or part of a large eCommerce team, the right tool saves time, keeps your brand consistent, and boosts conversions.

Here’s a breakdown of the top Shopify page builders in 2025.

1. Instant Page Builder 

Instant is an all-visual, no-code Shopify page builder built for speed and conversion. Merchants can drag and drop pre-built templates and sections, then customize them to match their brand with Instant’s Brand Styles.

Key Features

• Templates: 500+ pre-built, conversion-backed templates you can customize to your brand’s look and feel.

• Sections & Elements: A library of blocks like social proof, reviews, videos, product sliders, and FAQs.

• Visual Canvas: Drag-and-drop editing that makes page building simple and fast.

• Brand Styles: Save your fonts, colors, and text styles in a brand kit so every page stays on-brand.

• Page types: Publish any page type you need: homepage, product pages, landing pages, navigation menu, header/footer, pop-ups, coming soon pages, and more.

Pros

• Easy to learn—even for non-designers.

• Designed for high-converting landing pages.

• 24/7 support, video tutorials, and a Slack community.

• Fast and stable performance, even with complex pages.

Pricing

Instant offers the following monthly pricing options:

• Starter: $39 per month

• Pro: $99 per month

• Business: $249 per month

Review

Instant is well-loved by agencies and brands alike; here's a video testimonial from one of Instant's agency partners:

“We now only do projects in Instant. It’s become so good and complete—you can basically create anything you can think of. It’s our go-to tool for new websites or CRO projects.”

Daan van Rees, Creative Director at blndr Agency

2. GemPages

GemPages is a conversion-focused Shopify page builder created by Seal Commerce Asia. It emphasizes flexibility with responsive design, third-party app integrations, and built-in testing features.

Key Features

• Drag-and-drop live editor with pixel-level customization.

• CRO-focused elements like countdown timers, swatches, and newsletters.

• A/B testing and publishing schedules.

• Large template library for different page types and industries.

Pros

• Flexible customization.

• Wide integration support.

• Solid template variety.

Cons

• Can run into app compatibility issues.

• Images aren’t auto-optimized, which can impact page speed.

3. Shogun

Shogun is a drag-and-drop page builder for Shopify and BigCommerce, popular with larger teams that need collaboration, testing, and scheduling features.

Key Features

• Drag-and-drop builder with videos, sliders, and forms.

• Custom snippets for reusable blocks.

• Built-in analytics and A/B testing.

Pros

• Easy to use, reduces developer dependency.

• Strong analytics and collaboration tools.

Cons

• Mobile responsiveness is limited on the free plan.

• Some templating restrictions.

4. PageFly

PageFly is one of the most widely used Shopify page builders, offering a simple drag-and-drop editor and reusable templates.

Key Features

• Drag-and-drop builder with app widget placement.

• Global styling and reusable section templates.

• Business scaling tools like calculators and generators.

Pros

• User-friendly with strong support.

• Fast and reliable editing experience.

Cons

• Pricing can add up for smaller merchants.

• Unlimited blog post pages require an add-on.

5. EComposer

EComposer positions itself as a next-generation Shopify builder, combining page building with built-in CRO tools and extensions.

Key Features

• Drag-and-drop builder with 90+ elements.

• 200+ pre-made templates for every page type.

• Built-in extensions like sticky add-to-cart, stock notifications, and cross-selling.

Pros

• Strong customer service.

• Built-in CRO features and extensions.

Cons

• Learning curve for beginners.

• Limited integrations compared to some competitors.

6. Replo

Replo (formerly Alchemy) is built for modern DTC brands, offering advanced customization and design-system-level control.

Key Features

• A marketplace of landing page templates.

• Replo UI design system with Figma support.

• Expert directory for certified partners.

Pros

• Clean code output (no bloat).

• Great for scaling teams with developers and designers.

Cons

• Better suited for larger teams—may feel advanced for solo merchants.

7. Tapita

Tapita is an affordable Shopify page builder with translation and CRO-focused features.

Key Features

• Ready-made templates and elements.

• Support for multilingual content.

• CRO services like audits and GA4 migration.

Pros

• Affordable pricing.

• Helpful support team.

Cons

• Some reports of broken code and clunky UI.

8. LayoutHub

LayoutHub uses a block-based design system for fast page creation.

Key Features

• Block design for quick layouts.

• Wide template selection.

Pros

• Good for non-technical users.

• Strong customer support.

Cons

• Layout issues reported when editing themes.

9. Shopify’s Native Builder

Shopify comes with its own drag-and-drop website builder, which is simple but limited compared to dedicated apps.

Pros

The built-in website builder makes it one of the many features offered when launching a store with Shopify. 

Cons

While the platform remains easy to use, merchants have mentioned that unless the theme requirements for your store are simple, getting a designated Page Builder app will be necessary. Also, getting the most out of Shopify pages usually requires developer support. 

Choosing the right Shopify page builder in 2025

While there are plenty of Shopify page builders available in 2025, Instant stands out for merchants who want a balance of speed, design freedom, and conversion-focused features. With its drag-and-drop canvas, Brand Styles for effortless consistency, and unlimited publishing, Instant gives you everything you need to build landing pages, homepages, and product pages that actually drive results.

Other builders may offer niche strengths, but if you’re looking for a tool that’s simple to learn, powerful enough to scale with your store, and designed to help you sell more—not just look good—Instant is the one to start with.