Which Shopify bundle apps work best with upsells?

Bundle and upsell apps work best together when they share compatible logic for how discounts are applied and displayed. The most effective combinations pair volume-based bundle builders with checkout or cart upsell features, creating multiple touchpoints throughout the buying journey. Apps like BOGOS, Moon Bundles, and Limespot handle both bundling and upselling within a single platform, eliminating potential conflicts between separate apps trying to modify the same cart or checkout experience.

The key compatibility factor is whether the bundle app uses Shopify's native discount system or creates its own pricing logic. Native discount apps play well with other upsell tools, while proprietary systems may conflict. When in doubt, look for apps that explicitly mention compatibility with other Shopify apps or that offer dedicated integration documentation.

Can you do upsells on Shopify?

Yes, Shopify supports upselling through both native features and third-party apps. At the platform level, you can create product recommendations, related products, and discount codes that encourage higher-value purchases. Shopify Plus merchants get additional checkout customization options that enable more sophisticated upsell placements.

However, most merchants use dedicated apps to unlock advanced upsell functionality like one-click cart additions, post-purchase offers, frequently-bought-together widgets, and dynamic product recommendations based on browsing behavior. These apps handle the technical implementation, tracking which products to recommend, managing discount logic, and updating cart totals, so you don't need custom development work.

The limitation is in execution, not capability. Shopify's architecture supports upselling at virtually every stage of the customer journey. The question is whether you want to build those experiences manually or use apps that handle the heavy lifting.

How do upsells work with bundles?

Upsells and bundles serve complementary purposes in the same transaction. A bundle groups multiple products together (often at a discount) to increase the base order value, while an upsell suggests additional items or upgrades after the customer has already committed to a purchase. Think of bundles as the foundation and upsells as the incremental additions.

In practice, this might look like a customer adding a "skincare starter kit" bundle to their cart (three products at 20% off), then seeing an upsell for a complementary serum at checkout. The bundle established a higher baseline order value, and the upsell captured additional revenue that might have otherwise required a separate transaction.

The technical integration depends on how each app handles pricing. The best setups use Shopify's native discount engine for bundles and separate upsell logic that doesn't interfere with bundle pricing. When both features exist in the same app (like BOGOS or Moon Bundles), they're designed to work together without creating discount stacking issues or confusing checkout experiences.

Why upselling on Shopify matters

Upselling on Shopify isn't just about pushing higher-priced products, it's about increasing the value of each transaction by offering customers logical additions, upgrades, or volume incentives at the right moment. When combined with product bundles, upselling becomes even more effective. Instead of asking customers to choose between individual items, bundles present pre-configured sets or quantity breaks that make buying more feel like the obvious choice.

The psychology is straightforward: when shoppers see "Buy 3, Save 15%," they're not just getting a discount, they're getting permission to buy more without guilt. Bundles reduce decision fatigue by packaging complementary products together, while upsells encourage customers to increase order size through strategic offers placed throughout the buying journey.

For Shopify merchants, this translates directly to higher average order values (AOV), improved inventory turnover for specific products, and better overall profitability per customer acquisition. The challenge is finding the right tools to implement these strategies without slowing down your site or creating a clunky shopping experience.

Best upsell and bundles apps for 2026 in the Shopify app store

1. Instant AI Page Builder

Instant is an AI-powered page builder that lets you redesign your entire Shopify store, from homepage to product pages to landing pages, without touching code. The platform's AI generates custom layouts based on your prompts, giving you full creative control over your store's design while maintaining fast load times and mobile responsiveness. Within this broader building toolkit, Instant includes bundle-specific features through its Custom Quantity Selection for Product Options. This means you can create custom product detail pages that showcase volume offers with "Buy 2," "Buy 4," or "Buy 6" as clickable options that automatically adjust cart quantities. When connected to Shopify's discount system, these quantity-based selections create clear "buy more, save more" incentives without requiring separate bundle apps or widgets. The all-in-one approach means you're designing the entire buying experience, not just adding bundle functionality on top of an existing theme.

2. BOGOS: Free Gift Bundle Upsell

With over a decade in the Shopify ecosystem and 76,000+ merchant installations, BOGOS has earned its reputation as the Swiss Army knife of promotional offers. The platform handles everything from traditional buy-one-get-one deals to complex tiered discounts, all managed through customizable widgets that won't clash with your store design. What sets it apart is the breadth of offer types, free gifts, bundle builders, checkout upsells, and even point-of-sale integration, all controlled from a single dashboard. The app also includes built-in analytics and an AI assistant to help optimize your promotions over time.

3. Kaching Bundles Upsell

Kaching distinguishes itself with native A/B testing built directly into the bundle creation workflow. Instead of guessing which discount structure works best, you can test percentage discounts against fixed-price bundles and let actual customer behavior guide your strategy. The interface feels Shopify-native rather than bolted on, and the real-time revenue tracking shows exactly how much incremental value each bundle generates. For merchants who want to approach bundling as a data-driven optimization channel rather than a set-it-and-forget-it feature, Kaching delivers the tools without overwhelming complexity.

4. AOV.ai Bundles upsell

The standout feature here is the AI recommendation engine that suggests bundle types based on your product catalog and setup preferences. Rather than staring at a blank configuration screen, merchants get intelligent starting points for volume discounts, frequently-bought-together sets, or build-your-own bundles. The free tier makes it accessible for newer stores testing bundle strategies, while the customizable widgets ensure offers integrate visually with your existing theme. Round-the-clock support means you're not left troubleshooting alone during a campaign launch.

5. Bundle & Upsell AI - Limespot

Limespot positions itself as a full-funnel personalization engine where bundles are just one component of a broader conversion strategy. The Max Personalizer tailors every recommendation based on individual shopper behavior, so the "frequently bought together" suggestions adapt in real-time rather than showing static combinations. The platform covers the entire customer journey, from homepage recommendations through post-purchase upsells, with migration tools available if you're switching from competing apps. It's a more comprehensive solution for stores ready to move beyond basic bundling into behavioral personalization.

6. EcomRise: Upsell & Bundles

EcomRise bundles sales optimization tools with protective features like content security and trust badges in a single package. Beyond standard volume discounts and BOGO offers, you get shoppable video reels, sales notification pop-ups, and browser-based cart recovery features. The all-in-one approach means fewer separate app subscriptions, though it also means evaluating whether you need the full toolkit. At under $10/month, it's positioned for budget-conscious merchants who want multiple conversion tools without layering on costs.

7. Moon Bundles Upsell Cart AOV+

Moon Bundles treats bundling as part of a complete conversion funnel rather than an isolated tactic. The platform combines pre-purchase bundles with an optimized cart drawer and one-click post-purchase offers, creating multiple opportunities to increase order value throughout the buying journey. Progressive gift bundles automatically unlock rewards as customers add more items, gamifying the shopping experience without requiring complex promotional logic. Advanced features like multilingual support and discount stacking make it suitable for international or high-volume stores with sophisticated promotional calendars.

How to add upsell bundles on your Shopify product page

The implementation approach depends on whether you want complete design control or plug-and-play functionality.

Option 1: Use Instant for full customization

If you're building or redesigning your product pages anyway, Instant lets you create bundle offers as part of the page design itself. You'll use the Custom Quantity Selection feature to add clickable quantity options directly into your PDP layout. This approach works best when you want the bundle offer to feel native to the page design rather than appearing as an overlay or widget. Since you're building the page from scratch, you can structure the entire layout around the bundle offer,  highlighting savings, showing visual comparisons, or emphasizing value propositions in whatever format makes sense for your product.

Option 2: Create a PDP in Instant and integrate a bundle app

For merchants who want Instant's design flexibility but need more advanced bundle logic, you can build your product page in Instant and then integrate one of the dedicated bundle apps. This gives you a custom-designed PDP with specialized bundle features like frequently-bought-together recommendations, progressive gifts, or complex tiered discounts. Most bundle apps provide embeddable widgets or app blocks that work within custom page builders, so you're not locked into theme-specific layouts.

Option 3: Use a standalone bundle app with your existing theme

If you're satisfied with your current theme and just want to add bundle functionality, any of the apps in this list will work. They install as app blocks or widgets that appear on your product pages without requiring design changes. This is the fastest implementation path, though you'll have less control over how the bundle offer integrates visually with the rest of your page.

Conclusion

The best bundle and upsell strategy isn't about finding a single perfect app,  it's about matching functionality to your store's specific needs and existing setup. Stores focused on design differentiation will get more value from Instant's page-building capabilities with bundling built in. Merchants running complex promotional calendars with multiple offer types might need BOGOS's breadth or Moon Bundle's funnel approach. Those optimizing for conversion rates will appreciate Kaching's A/B testing, while budget-conscious stores can start with AOV.ai's free tier or EcomRise's all-in-one pricing.

What matters most is implementing bundles and upsells in a way that feels helpful rather than pushy. When customers see quantity breaks, bundle offers, or frequently-bought-together suggestions that genuinely make their purchase easier or more valuable, conversion rates improve naturally. The tools are just enablers, the strategy behind them determines whether you're adding value or just adding noise to the buying experience.