How GreaterThan redesigned Voilà Pets’ site for a 20% CVR lift

Voilà Pets is the brand behind the Ultimate Treat Pouch, a thoughtfully designed, high-quality silicone pouch that carries treats and easily transforms into a water bowl.

As Voilà Pets set out to scale their marketing efforts, it became clear that their online presence needed to evolve alongside their brand. The brand partnered with GreaterThan Marketing Agency to build a full-funnel marketing system designed to reposition Voilà from a single-product brand into a recognizable lifestyle brand for modern pet owners.

GreaterThan led Voilà’s end-to-end strategy, including:

• Marketing strategy

• Website design

• Digital advertising

• Organic social

• Influencers & UGC

• Photoshoots and creative direction

With this new positioning defined, the next step was bringing it to life through Voilà’s Shopify storefront.

Translating Voilà’s brand into their store design

To support Voilà’s new lifestyle-led positioning, GreaterThan redesigned the entire Shopify store using Instant Page Builder. The goal wasn’t just to create a more visually polished site; it was to build a CRO-driven experience that could guide mobile shoppers efficiently.

Using Instant, the team rebuilt and customized Voilà’s:

• Homepage

• About page

• PDP templates

• Collection page template

• Header and mega menu

• Footer

• Cart drawer

• And additional supporting sections across the site

This allowed GreaterThan to create a cohesive brand experience across every touchpoint, from first visit to checkout.

Why GreaterThan chose Instant

GreaterThan built Voilà’s Shopify store design in Instant because of the design flexibility:

“We chose Instant because Voilà Pets needed a premium, high-conversion brand experience on mobile, and in this category, craftsmanship isn’t usually the default buying trigger, so the site has to create clarity and desire fast. Instant gave us the flexibility to design CRO-led pages that help mobile shoppers decide quickly: stronger first-glance value messaging, better visual hierarchy, tighter storytelling modules, and cleaner paths to purchase (without being boxed in by standard Shopify theme constraints).” –Daphne Chang, Associate Creative Director 

Equally important was the ability to iterate quickly.

“Instant let us iterate and optimize without constantly relying on developers. That speed matters when you’re refining PDP and landing page performance through layout changes, modular content tests, and rapid creative updates, so we could keep the experience premium while continuously improving conversion.”

Measurable results after launch

The redesigned site launched in October 2025, and the impact was immediate. Compared to the previous quarter, Voilà Pets saw significant improvements across both engagement and revenue metrics:

• Orders: +40%

• Total sales: +18%

• Online store sales (by channel): +45%

• Conversion rate: +20%

• Sessions: +20%

• Site speed: improved by approximately 72%

These results weren’t driven by design alone. The success came from aligning brand, ads, and on-site experience into one cohesive system.

Creating end-to-end creative sync

Because GreaterThan handled both digital advertising and the website redesign, Instant became a key tool for maintaining consistency across the buying journey.

“Beyond these numbers, Instant allowed the GreaterThan team, who led both the digital ad campaigns and the website redesign, to quickly build visually rich product pages and digital ads that mirrored each other in style, creating complete brand cohesion.”

This alignment made it easier to iterate quickly and identify winning ideas to improve the overall shopping experience.

“This enabled faster iteration, real-time performance tracking, and a seamless experience from ad click to checkout. The result is a CRO-driven website that not only looks premium but actively drives engagement, conversions, and revenue, all while giving us the flexibility to scale and update content within one team for total, end-to-end creative sync.”

A storefront built to scale

By using Instant Page Builder, GreaterThan helped Voilà Pets relaunch a Shopify store that reflects the brand’s elevated positioning while remaining flexible enough to grow, test, and evolve.

From modular PDPs to a faster, more intuitive mobile experience, the new storefront supports Voilà’s ambitions and provides the GreaterThan team with the tools they need to continue optimizing as the business scales.

If you’re an agency looking to improve your Shopify design workflow, Instant gives you the flexibility to design, test, and iterate fast. Try Instant and turn your client storefronts into conversion-led brand experiences that actually scale.

Or, if you’re a Shopify brand looking for a skilled agency to build out your online experience, chat with GreaterThan about bringing your brand to life with Instant!