23 Best eCommerce AI solutions & tools changing the industry

Standing out in eCommerce can feel overwhelming. Customers expect personalized experiences and businesses that can't deliver risk losing them. This is where AI eCommerce personalization solutions come into play. They help companies create unique shopping experiences that boost sales and build loyal customer bases. This blog will look at some of the best AI tools changing the eCommerce game and helping businesses succeed. Whether you're looking for a personalized shopping experience or want to improve your customer service, an AI solution can help. One such solution is Shopify's product page builder, a tool that can help you create dynamic, personalized product pages that stand out from the competition. With its easy-to-use interface and powerful AI capabilities, you can create engaging experiences that keep customers returning.

Table of Contents

• 23 Best eCommerce AI solutions & tools changing the industry

• 10 Ways eCommerce businesses use AI

• Benefits of integrating AI in eCommerce

• How to implement AI in your business?

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

23 Best eCommerce AI solutions & tools changing the industry

1. Instant: Revolutionize your Shopify store design

Instant is a user-friendly tool that transforms how you build your Shopify store. It allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Taking control of your store's success

This maintains complete control over their store's design. Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify product page builder today!

2. ViSenze

Used by many popular eCommerce brands, this AI tool helps customers quickly and easily find the products they need in your online store. And when product discovery is easy, customers buy more, increasing your sales. 

Visual search & personalized recommendations

ViSenze analyzes what customers are actively viewing to provide recommendations personalized for them. Customers can also do a visual AI search for products using a screenshot, photo, or saved image. Brilliant product tagging with color, size, and brand data helps them find exactly what they’re looking for.

Best Features

• Cross-sell or upsell by suggesting similar or complementary products

• Import products into ViSenze from eCommerce websites for easy catalog management

• Quickly scale and add more SKU data as your eCommerce store grows

• Integrate with popular eCommerce platforms like:

• Shopify

• BigCommerce

• WooCommerce

3. Blueshift

Blueshift is an eCommerce tool designed to simplify customer engagement. It uses AI to automate marketing across multiple channels to grow customer lifetime value.

Unified customer profiles & AI-driven engagement

Blueshift gathers and organizes customer data from your CRM, self-service interactions, and customer behavior on your website and app to create valuable profiles. AI helps segment that data, determine the best communication channels for the different segments, and send messages at the right time so they’re most effective. 

Best features

• User data from the machine-learning AI tool gathered from your target audience helps optimize your paid advertising budget.

• Send push notifications to inspire customer conversations and purchases

• Offer personalized content and products to customers to enhance their shopping experience

• Integrate with other elements of your tech stack, like:

• Amazon Web Services (AWS)

• Salesforce

• Google Ads

• Facebook

• Shopify store

4. Barilliance

This AI software for eCommerce helps you create personalized online shopping experiences for customers. It’s designed to increase sales, conversion rates, and customer lifetime value in multiple ways.

Predictive personalization & automated messaging

For example, the AI functionality predicts a customer’s subsequent purchases, even for specific brands, colors, and sizes. Then, it triggers a dynamic message for them to recommend those products or offer a tailored discount coupon. It can also send follow-up messages for specific scenarios—such as when a customer abandons their cart or you haven’t seen them on your online stores for a while. 

Best features

• Segment your customer database so you can send highly relevant, targeted messages.

• Seamlessly integrate with your email provider and many eCommerce platforms

• Quickly gather email addresses from anonymous shoppers browsing your site

• Use live social proof to inform customers that others are buying their desired products.

5. LivePerson

LivePerson is a chatbot system that focuses on human-like, conversational AI for online retailers. It automates customer engagement via multiple channels, including:

• Web chat

• Email

• Messaging

• Social media

• Voice calls 

This AI tool for eCommerce store owners and businesses uses what it’s learned from billions of honest customer conversations to create authentic interactions that enable self-service and build trust. This frees up your service team to focus where they’re needed.

Best features

• Use LivePerson to recommend products, send order updates, and manage deliveries.

• Streamline returns and exchanges with no hands-on support necessary

• Centralize all customer interactions with both the chatbot and your live team on the Conversational Cloud platform

Enhance customer experience using easy integrations with other platforms like your CRM, content management system (CMS), or Google Contact Center.

6. Clerk.io

Clerk.io aims to grow your online business sales using personalization and enhanced relevance throughout your customer’s shopping journey. The AI algorithm analyzes customer behavior and transactions across multiple channels to generate:

• Personalized content

• Recommendations

• Results from search engines that boost conversions

It does it without using cookies. This AI tool for eCommerce also automates email marketing efforts, using triggers to send personalized product recommendations to the right people at the right time.

Best features

• Search functionality that understands natural language and takes into account synonyms, spelling errors, and product availability

• Get 360-degree insight into customer profiles and behavior from their first interaction on your eCommerce site.

Segment your customer base using filters and keywords to create specific audiences, then send them offers they won’t be able to refuse. Seamlessly integrate with your eCommerce, CRM, and marketing platforms.

7. Syte

Syte helps your customers find the needed products using visual search, on-site navigation, and search engine optimization (SEO). It also uses hyper-personalization to show them similar and complementary products. Visual AI creates intuitive and engaging customer journeys for better conversions. It’s especially popular with online home decor, fashion, and jewelry retailers as it showcases these types of products well and can highlight how they work together to create a finished look. 

Best features

• Automate product tagging to improve and standardize product data, optimize merchandising, and save time.

• Describe products in detail with over 15,000 attributes to choose from.

• Show customers what you have to offer with the Inspiration Gallery.

• Consult Syte’s responsive and helpful customer service team if you need support.

8. Phrasee

This AI tool makes it easy to create highly effective marketing content tailored to each stage of your customer journey. It uses data to predict what content will perform best, then helps you test at scale and optimize for better results. Phrasee can generate personalized content for different use cases, like email subject lines and body copy, SMS messages, and paid advertising to raise brand awareness and boost customer engagement.

Best features

• Easily create high-converting content that sounds human and aligns with your brand voice. 

• Split-test your marketing messages to find which versions work best.

• Get detailed insights into real-time results from the copy you’ve put out there.

• Integrate with a range of email service providers.

9. Simplified

Simplified is another AI content creation tool that generates copy and graphics without the need for any design or coding expertise. With a vast range of design templates and access to millions of photos, you can create high-quality images for your eCommerce business. Use this AI tool for eCommerce to design anything you choose:

• Business cards

• Social media posts

• Brochures

• Ads

• Videos

Then, resize your design to fit different channels like: 

• Facebook

• YouTube

• X

Simplified also has a Social Media Management tool, a Link in Bio tool, and AI Chatbot functionality.

Best features

• Set up your brand kit—including your logo, colors, and fonts—then give your team, clients, or providers access.

• Quickly edit your images with valuable tools like the Background Remover and Magic Resizer.

• Animate anything with just one click to add a whole new level of engagement

• Collaborate in real-time with team members to review, leave feedback, get approval, and finalize your design.

10.  Gorgias AI AgentG2)

Meet your newest team member: Gorgias AI Agent. AI Agent is an extension of your customer support team, autonomously resolving routine inquiries with empathy, quality guardrails, and the power of AI. AI Agent is part of the larger Gorgias platform, an all-in-one customer experience solution for eCommerce brands.

Best features

• AI-powered ticket analysis and response generation.

• Ability to perform actions in Shopify and other eCommerce tools.

• Escalation of complex issues to human agents.

• Continuous learning and improvement through feedback.

11. Tidio

Tidio is a modern customer service platform that combines live chat, help desk, and AI-powered chatbot features. It helps eCommerce businesses accelerate growth through improved customer service and automation. Tidio also offers customizable automation flows for sales and support, helping eCommerce businesses engage visitors, recover abandoned carts, etc.‍

Best features

• AI-powered chatbot answering common questions that can solve up to 70% of customer problems.

• Live chat for real-time communication with website visitors.

• Centralized ticket management system.

• No-code automation for sales and support processes.

12. Yuma AI

Yuma AI is an AI customer service automation platform for Shopify sellers. It integrates with popular helpdesks like Zendesk and helps you ensure consistent support quality. Created specifically for eCommerce, this tool is perfect for improving customer satisfaction and freeing up your team’s time for more complex tasks.

Best features

• Unlimited AI Agents & SOPs

• Unlimited processed tickets, only charged on a fully automated resolution basis

• Pre-trained eCommerce knowledge base for accurate intent detection

• Dedicated support regardless of plan

13. Prediko

Prediko is an AI inventory management and forecasting tool for Shopify brands.You can use it to make more accurate predictions and timely purchase orders, reducing stockout and overstock. It offers AI-powered forecasts, real-time restock recommendations, automated inventory reports, and more.‍

Best features

• ‍AI-powered sales forecasting

• Purchase order management system

• Stock health monitoring with alerts

• Inventory reports with 100+ filters for customization

14. Genie

Genie is another modern inventory management platform for Shopify store owners. It simplifies inventory analysis, planning, and ordering. This tool stands out with its intuitive data visualization, easy-to-create reports, and team collaboration features.‍

Best features

• Intuitive dashboard for quick inventory insights

• Customizable views for data analysis

• Automated alerts for stock issues (e.g., running low, overstocked)

• Supplier information management

15. FERMÀT

FERMÀT is an innovative CRO platform for eCommerce businesses that helps you design personalized post-click experiences. It’s perfect for tailoring the entire conversion funnel, from landing pages to cart optimization.

Best features

• AI-powered automated CRO

• Pre-validated landing page templates

• Influencer-branded shops

• Embedded shopping functionality

16. Creatopy

Creatopy is an ad design automation platform for creating, customizing, and scaling ad production and delivery. It covers the entire ad production and management cycle—from bulk ad creation to personalization and publishing.‍

Best features

• AI-powered ad creation and editing tools

• Extensive template library for various industries and platforms

• Ad serving and performance optimization

• Brand management tools‍

17. Looka

Looka is an e-commerce AI tool for designing logos, brand kits, and websites. It’s designed to simplify the branding process so you can generate professional logos and cohesive brand materials without needing extensive design skills. Whether starting a new venture or refreshing an existing brand, Looka tailors its offerings to meet your e-commerce branding needs efficiently and creatively. Plus, it has an intuitive user experience that balances automation with customization. 

Best features

• AI logo creation: Instantly generates various logo designs based on your preferences and brand personality.

• Brand kits: It offers coordinated sets of brand elements for consistent branding across all platforms, including colors, fonts, and layouts.

• Website builder: It enables creating simple, aesthetic e-commerce websites integrated with your brand's visual identity.

• Social media assets: Automatically generates branded content for social media, ensuring your online presence is cohesive. 

• High customizability: Despite being AI-powered, it provides many options for personalizing your logo and brand materials to your liking.

18. Photoroom

PhotoRoom is an AI-powered photo editing tool for product photography and eCommerce visuals. It offers various features to help online sellers create professional-looking images quickly and efficiently.

Best features

• AI background remover

• AI-generated realistic backgrounds

• Batch editing capabilities

• Customizable templates for social media

19. Bloomreach: Best for cross-channel personalization

Bloomreach is an AI eCommerce personalization platform that integrates real-time customer and product data. It helps you improve marketing, product discovery, and content across various channels.

Best features

• AI personalization for tailored content, search results, and product recommendations

• Advanced eCommerce search with NLP and AI

• Headless CMS for creating and managing shoppable content

• Automated SEO tools to improve keyword rankings and site structure

20. Octane AI

Octane AI targets Shopify stores, enabling them to create product quizzes that increase customer engagement and drive sales. These quizzes act as powerful tools to plug leaks in the customer journey, guiding potential buyers toward purchases that best suit their needs and preferences.‍

Best features

• Simple no-code interface for creating and customizing quizzes

• Seamless integration with Shopify, Klaviyo, and other major platforms

• AI-powered product recommendations based on customer inputs

• Engagement analytics to track and measure quiz performance

21. ManyChat

ManyChat uses AI to enhance customer engagement, simplify communication, and automate sales processes through messaging and chatbots. It integrates with popular social media channels and messaging apps like:

• Instagram

• WhatsApp

• Facebook

• SMS

This AI tool can help you expand your reach, gather insights, and improve customer service, marketing, and sales efficiency through automated conversations without sacrificing a personal touch.

Best features

• Customizable chatbots: Easily create customer service, sales, and marketing chatbots without coding skills.

• Multi-platform integration: It works seamlessly with Facebook Messenger, Instagram, WhatsApp, and SMS so that you can meet existing and potential customers on their preferred channels.

• Automated workflows: Set up computerized sequences to guide customers through sales funnels, provide support, or deliver personalized content.

• Audience segmentation: Use customer data to segment your audience for targeted messaging, improving engagement and conversion rates.

• Performance analytics: Track chatbot performance and customer interactions with detailed analytics to refine your strategy.

22. OptiMonk

OptiMonk is an AI tool for e-commerce businesses that helps personalize the online shopping experience and drive conversions with targeted messages and offers. Reducing cart abandonment and increasing sales through customized content tailored to each visitor's behavior and preferences is handy. Whether you need pop-ups, side messages, or nanobars (a sticky announcement bar at the top or bottom of your site), OptiMonk can help you send the right message to the right person at the perfect time. 

Best features

• Behavioral retargeting: It uses AI to analyze visitor behavior, enabling personalized messaging based on individual actions and interests.

• Dynamic content creation: Automatically generates tailored content for pop-ups and messages, improving engagement and relevance.

• A/B testing: Offers tools to test different messages and designs to optimize for continuous higher conversions.

• Integration ease: Seamlessly integrates with a wide range of e-commerce platforms and email marketing services, enhancing marketing efforts.

• Analytics and insights: Provides detailed reports on campaign performance, helping you make data-driven decisions.

23. Zavvy by Deel

Zavvy is an AI people enablement platform focusing on employee development, performance management, and engagement. It offers tools for the entire employee lifecycle, from onboarding to ongoing training and career development. For example, it can create personalized learning paths and generate insights into employee performance. 

Best features

• Customizable onboarding workflows

• Learning management system with AI-assisted course creation

• Career pathing and skills matrix tools

• Engagement surveys, 360-degree feedback tools, and eNPS tracking

10 Ways eCommerce businesses use AI

1. Customized product recommendations

AI dives deep into customer data to uncover their unique preferences and behaviors. AI can offer spot-on product recommendations by analyzing past purchases, browsing history, and interactions with marketing emails. This one-to-one personalization makes customers more likely to buy, with 80% saying they're more inclined to purchase when brands tailor their experiences. AI also considers current trends and stock levels, ensuring timely and relevant recommendations.

2. Dynamic pricing strategies

eCommerce platforms use AI to analyze mountains of data in real-time. This includes past sales, competitor prices, and market trends. By spotting patterns that traditional models miss, AI can predict demand shifts and adjust prices accordingly. AI suggests strategic pricing changes during peak seasons or special events like personalized discounts to drive engagement and sales.

3. Virtual shopping assistants

Virtual shopping assistants engage with customers instantly, guiding them through purchasing and decision-making. Slow responses can lead to lost sales, but virtual assistants can chat with multiple customers simultaneously, providing personalized help. They're available through various channels, such as websites and social media, ensuring customers can get assistance whenever needed. This enhances convenience and accessibility.

4. Automated content creation

AI is also transforming content creation for e-commerce. By automating the generation of product descriptions, headlines, and reviews, businesses can ensure that their content aligns with their brand tone and target audience. These algorithms extract key product features and use natural language techniques to create engaging content for websites, social media, and emails.

5. Product images

Generative Adversarial Networks (GANs) are revolutionizing product visuals. By training on existing image datasets, GANs can create new, realistic product images for advertising. This significantly reduces the time and resources needed for traditional product photography and editing.

6. Product search

AI enhances product discovery by understanding user preferences and behavior. This leads to more personalized recommendations. For instance, Zalando’s virtual assistant improves tagging accuracy and facilitates conversational search, allowing customers to describe what they're looking for in their own words.

7. Virtual try-ons

AI-powered virtual try-ons let customers see how clothes, accessories, or cosmetics will look on them in real time. By analyzing facial features or body dimensions, AI visually represents the product to the customer. Brands like L'Oréal and Ray-Ban have successfully integrated this feature to improve online shopping experiences.

8. Supply chain optimization

AI optimizes supply chain management through demand forecasting, discovery, and product ordering. This ensures products are available when customers want them, reducing stockouts and overstock situations. Walmart, for example, uses AI-driven demand forecasting to predict product popularity and improve stock control.

9. Customer service automation

AI automates customer service by analyzing interactions and identifying common issues. This allows businesses to address problems and provide personalized support preemptively. AI-driven chatbots can handle routine inquiries, freeing up human agents for more complex issues.

10. Fraud detection

Generative AI analyzes transaction data to spot patterns indicative of fraud, such as unusual purchasing behavior or payment discrepancies. PayPal uses AI to analyze millions of transactions in real time, identifying and preventing fraudulent activities before they occur. This builds trust and protects both buyers and sellers from financial losses.

Drag-and-drop design

Discover how Instant's Shopify product page builder can elevate your eCommerce game. With a user-friendly, drag-and-drop interface, you can create advanced, customizable pages without any coding skills. Seamlessly integrate with Figma and other tools to boost your online store's performance and conversions. Try Instant's Shopify product page builder today!

Benefits of integrating AI in eCommerce

Turn up the efficiency

AI can supercharge productivity in eCommerce. Picture AI tools automate mundane tasks like inventory management and order processing. With these tasks handled, your team can focus on strategic initiatives that drive growth. Plus, the automation minimizes human error, ensuring operations run smoothly.

Drive sales with precision

AI helps you target customers with personalized marketing campaigns and offers. By analyzing customer data, AI can create profiles that predict shopping behavior. Think of it as having a super-intelligent marketing team that knows exactly what your customers want. This means more sales and a boost to your brand's reputation.

Keep customers coming back

AI plays a critical role in reducing churn by analyzing customer behavior across your sales channels. By offering insights into what keeps customers happy, AI helps you optimize the brand experience and keep them returning. It's all about building loyalty and maintaining a strong customer relationship.

Slash operational costs

AI-powered workflows are highly automated, saving you time and money. This means you can redistribute resources to more needful areas of the business. It's a win-win situation: you can cut costs while improving efficiency in your operations.

Stay one step ahead of fraud

Fraud detection tools powered by AI are a must-have in today's eCommerce environment. They help minimize the risk of fraudulent behavior in your store, bolstering the security of your website. AI constantly learns and adapts to new threats, protecting your business.

Make your brand stand out

AI enables you to strengthen your branding and communications by personalizing recommendations and messaging. This leads to better positioning and more compelling brand experiences for shoppers. With AI, you can create a more personalized brand experience that resonates with your customers.

How to implement AI in your business?

Kick-start your eCommerce AI journey

First, clarify what you want AI to do for your business. You need a specific problem to tackle. Are you aiming to personalize marketing or smooth out customer service? Clear goals help you pick the right AI tools and ensure they’re worth the investment. For instance, to boost customer interaction, think about using AI chatbots. Want to cut down on cart abandonment? Predictive analytics can work wonders.

Prep work: What you need before diving in

AI isn't plug-and-play. It needs to fit into your existing systems. Check if the AI tool you want will work with your eCommerce platform. Also, think about whether your team needs training to handle AI-generated insights. And remember, handling customer data means navigating privacy regulations like GDPR. Understanding these needs can save you from headaches later on.

Choose tools that make a difference

AI can do a lot for eCommerce, but you need to focus on the tools that offer the most value. Consider AI chatbots for 24/7 customer support or AI-driven recommendations to push products based on browsing habits. You should also explore AI for inventory management to avoid overstocking or shortages. Tools that align with your specific needs should be your priority.

Don't get distracted by every new thing

AI is changing fast, and new tools are constantly popping up. But not every shiny new thing will help your business. Before you invest, ask yourself if the tool solves a real problem and if you can measure its impact. If a tool doesn’t align with your goals, skip it.

Keep an eye on performance

Once you have AI running, don’t go hands-off. These systems need oversight to get better over time. Regularly check performance indicators like conversion rates and customer satisfaction to see if the AI is pulling its weight. Be ready to tweak your approach or switch tools if they’re not delivering.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Looking to revamp your Shopify store without touching a single line of code? Instant is not just another tool; it’s your new best friend for crafting high-converting landing pages, blog posts, and product pages. 

Effortless design, powerful results

With an intuitive drag-and-drop interface, even eCommerce teams and agencies without technical skills can easily design fully customizable pages. Think of it as an all-in-one solution that puts you in control of your store’s design. Instant doesn’t stop at simplicity; it integrates seamlessly with Figma and other eCommerce tools, ensuring your online store performs like a well-oiled machine. Want to see what Instant can do for your Shopify store? Give it a try today!