How Out Dare built a custom Shopify theme from scratch

For Out Dare, a clean-energy pouch brand built to inspire healthier risks and push past limits, brand identity is everything. Their online store needed to reflect that same daring energy, but standard solutions weren't going to cut it.

"We needed a digital experience that was as innovative and impactful as our products," says Thomas Agarate, Founder and CEO of Out Dare. "A standard Shopify theme just wasn't going to cut it. We didn't want to fit our brand into a pre-existing box; we wanted to build the box ourselves."

From blank canvas to a complete Shopify storefront

Out Dare's vision demanded more than what traditional Shopify themes could offer. They needed complete creative control to build a storefront that truly embodied their bold, high-performance identity. 

That vision led them to Instant, a platform that lets Shopify brands build and customize every part of their storefront without code or rigid theme restrictions.

Rather than using Instant for a few landing pages, Out Dare deployed it as a complete theme builder. Starting from scratch, the team crafted every element of their Shopify store: header, footer, product pages, collections, and more.

"We started with a blank canvas and meticulously crafted every part of our store," Thomas explains. "But the how is where it gets interesting."

The platform's intuitive interface was just part of the equation. What really unlocked Out Dare's potential was the support.

"I can't go a day without sending a Loom video to Jay or Arslan with some new crazy idea or question, and their responsiveness is phenomenal," Thomas says. "Their help is a critical part of our daily workflow; it removes any fear of experimentation."

This combination of flexibility and hands-on support lets the team experiment freely while learning along the way, creating a digital experience that perfectly captures Out Dare's essence.

Turning creative freedom into capability

For Thomas, the process went way beyond website development. Building with Instant became a masterclass in digital design and brand architecture.

"By building everything ourselves, we weren't just creating a website; we were developing immense skills in digital design and brand architecture," he reflects. "We learned how to translate a brand's feeling into a functional, beautiful user experience. Instant was the tool that not only brought our vision to life but also helped us evolve as creators."

This hands-on approach gave Out Dare's team unprecedented control over their brand presence. They can now experiment with new layouts, refine the customer journey, and make impactful updates in real time and in-house.

Differentiation that makes an impact

The results speak for themselves. Out Dare now stands out in a crowded and competitive DTC space with a distinctive look and feel that builds trust and drives success.

"In a sea of look-alike stores, Instant gave us the freedom to build a memorable brand that truly stands out," Thomas explains. "This unique identity builds trust and is a direct contributor to our success."

But the transformation goes beyond aesthetics. The operational agility Instant provides has completely changed how the team works.

"An idea for improvement can be implemented in minutes, not days," Thomas notes. "Knowing that Instant Experts are there to back us up gives us the confidence to innovate constantly."

This flexibility allows Out Dare to move fast, experiment often, and iterate with purpose, all while maintaining a premium, cohesive brand experience.

Redefining what it means to build a brand online

For Out Dare, Instant has become more than a page builder. It's the creative foundation for continuous evolution.

"We've shifted from being merchants to being architects of our own customer experience," Thomas says. "We're no longer just selling products; we're building a universe, and we have the skills and the tool to refine it every single day."

With Instant's upcoming A/B testing feature, Thomas sees even greater potential on the horizon: 

"It's the perfect next step in this evolution, turning our creative instincts into data-driven growth. It's a journey of constant improvement, both for the store and for us."

Out Dare used Instant Page Builder as a complete Shopify theme builder, creating every part of their storefront from scratch while keeping full creative control. Today, their store reflects the same daring spirit as their products: original, powerful, and unmistakably Out Dare.

Take full control of your Shopify store design, just like Out Dare did; start your free Instant trial today.