How Out Dare built a custom Shopify theme from scratch

For Out Dare, a clean-energy pouch brand built to inspire healthier risks and push past limits, brand identity is everything. Their online store needed to reflect that same daring energy, but standard solutions weren't going to cut it.

From blank canvas to a complete Shopify storefront

Out Dare's vision demanded more than what traditional Shopify themes could offer. They needed complete creative control to build a storefront that truly embodied their bold, high-performance identity.

That vision led them to Instant, a platform that lets Shopify brands build and customize every part of their storefront without code or rigid theme restrictions.

Rather than using Instant for a few landing pages, Out Dare deployed it as a complete theme builder. Starting from scratch, the team crafted every element of their Shopify store: header, footer, product pages, collections, and more.

The platform's intuitive interface was just part of the equation. What really unlocked Out Dare's potential was the support.

This combination of flexibility and hands-on support lets the team experiment freely while learning along the way, creating a digital experience that perfectly captures Out Dare's essence.

Turning creative freedom into capability

For Thomas, the process went way beyond website development. Building with Instant became a masterclass in digital design and brand architecture.

This hands-on approach gave Out Dare's team unprecedented control over their brand presence. They can now experiment with new layouts, refine the customer journey, and make impactful updates in real time and in-house.

Differentiation that makes an impact

The results speak for themselves. Out Dare now stands out in a crowded and competitive DTC space with a distinctive look and feel that builds trust and drives success.

But the transformation goes beyond aesthetics. The operational agility Instant provides has completely changed how the team works.

This flexibility allows Out Dare to move fast, experiment often, and iterate with purpose, all while maintaining a premium, cohesive brand experience.

Redefining what it means to build a brand online

For Out Dare, Instant has become more than a page builder. It's the creative foundation for continuous evolution.

With Instant's upcoming A/B testing feature, Thomas sees even greater potential on the horizon:

Out Dare used Instant Page Builder as a complete Shopify theme builder, creating every part of their storefront from scratch while keeping full creative control. Today, their store reflects the same daring spirit as their products: original, powerful, and unmistakably Out Dare.

Take full control of your Shopify store design, just like Out Dare did; start your free Instant trial today.