Dec 6, 2023

How to customize pages with a Shopify page builder

how to customize pages with a shopify page builder
how to customize pages with a shopify page builder
Rebecca Anderson

Rebecca Anderson

How to customize pages with a Shopify page builder

One great thing about online eCommerce Shopify stores is that they can be customized in a variety of ways.

From the website's design to the content on each page, there are endless possibilities for making your store stand out from others.

However, figuring out how to customize pages with Shopify's page builder can be a bit daunting at first. That's why we've put together this comprehensive guide to help you navigate and utilize

One of the most powerful tools at your disposal for achieving this level of customization is a Shopify page builder.

These tools empower you to modify and enhance your store's pages without the need for advanced technical skills.

In this comprehensive guide, we'll explore the ins and outs of Shopify page builders, providing step-by-step insights and practical tips to help you transform your online store into a unique and captivating digital space.

Getting started: editing in Shopify versus using a page builder for Shopify

From adding new Shopify sections to customizing existing ones, Shopify page builders allow you to effortlessly style and structure your store's pages. Shopify offers third-party page builders that offer a range of features and integrations to help you take your store's pages to the next level. 

The true power of customization lies in mastering the ability to refine your online store's appearance, feel, and functionality.

Experiment with different sections, rearrange elements, and fine-tune details such as colors, fonts, and spacing to create a visually appealing and user-friendly experience.

One way to personalize page templates is by manually editing the template file in Shopify. To do this:

  • Go to Online Store > Themes in your Shopify admin dashboard.

  • Click on Customize next to your current theme.

  • When the customization window opens, choose the page template you want to modify from the dropdown menu.

  • After selecting the template, you can make basic changes to the sections and content coded into that specific page template.

If you wish to make additional alterations to the Shopify page template, such as adjusting the layout or adding sections that are currently unavailable, you will need to edit the code for the individual template files.

Key features of the Shopify page editor include the ability to add and remove sections, customize product grids, and even integrate third-party apps seamlessly.

As you navigate through the editor, you'll discover how easy it is to transform the layout of your pages to align with your brand aesthetics.

Customizing pages is an exciting process that empowers you to create a unique online shopping experience for your customers.

But, due to the reliance on code to make certain changes, page builders are another popular method for customizing your Shopify pages.

No-code page customization: Shopify page builders

There are several methods at your disposal to personalize page templates on Shopify. One option is to utilize a robust page builder like Instant.

Instant shopify page builder

There are a multitude of advantages over the traditional process, including the ability to:

  • Create compelling landing pages: Craft unique landing pages tailored to your specific requirements using our intuitive drag-and-drop editor.

  • Seamless integration with Shopify: Instantly integrates with Shopify, allowing you to leverage the full potential of both platforms.

  • Access ready-to-use templates: Choose from a selection of pre-designed templates to kickstart your landing page creation process.

  • Design responsive pages & sections effortlessly: Visual Canvas empowers you to design responsive pages and sections that adapt flawlessly to any screen size.

  • Collaborative page building: Work with your team to build stunning landing pages, leveraging everyone's expertise and creativity.

  • Support for Shopify market features, meta fields, and app blocks: Take full advantage of Shopify market features, meta fields, and app blocks to enhance the functionality and versatility of your landing pages.

  • Edit sections within the Shopify theme editor: Effortlessly edit sections directly within the Shopify theme editor, streamlining your workflow and saving you time.

Tips to customize your Shopify pages

Now that you have a solid grasp of the fundamentals of Shopify page builders, let's delve into advanced tips that will take your customization strategy to new heights:

1. Visual consistency is key

One of the cornerstones of a successful eCommerce presence is maintaining a consistent visual identity throughout your Shopify store.

Beyond adding your logo, consider incorporating consistent branding elements, color schemes, and typography across all pages.

This holistic approach fosters brand recognition, instilling a sense of trust and reliability among your audience. Pay meticulous attention to details like button styles, font choices, and imagery to ensure a seamless and unified visual experience for your visitors.

2. Leverage multimedia elements

While high-quality images are fundamental, going beyond and strategically integrating multimedia elements can significantly enhance the visual appeal of your pages.

Consider incorporating engaging videos showcasing your products in action, providing tutorials, or sharing behind-the-scenes insights. 

Interactive graphics, such as 360-degree product views or dynamic infographics, can captivate visitors and offer a unique perspective.

Striking the right balance between images, videos, and graphics creates an immersive shopping experience that resonates with your audience and sets your store apart.

3. Optimize for mobile responsiveness

Mobile shopping continues to surge, making it imperative to optimize your pages for various screen sizes. A Shopify page builder simplifies the process but takes it a step further by ensuring that your visual elements and layout are responsive and optimized for mobile users. 

Prioritize mobile-friendly design elements, concise yet compelling copy, and streamlined navigation to guarantee a seamless experience for users accessing your store on smartphones and tablets. A user-friendly mobile interface satisfies customers and positively impacts your search engine rankings.

4. A/B testing for continuous improvement

The journey towards customization excellence involves continuous improvement, and A/B testing is your invaluable ally in this endeavor.

Experiment with different page layouts, varying call-to-action button styles, and diverse product placements. Analyzing the performance metrics derived from A/B testing provides actionable insights into what resonates best with your audience. 

Use this data to iteratively refine your customization strategy, optimizing for conversion rates, user engagement, and overall user satisfaction.

A commitment to data-driven refinement ensures your online store remains agile and adaptive in the ever-evolving eCommerce landscape.

5. Seamless navigation

Simplify the navigation process for your customers by focusing on intuitive design principles. Streamline your menus, create clear and logically organized product categories, and strategically place links to guide visitors seamlessly through your online store.

A well-thought-out navigation system enhances the user experience and encourages exploration and engagement. Consider incorporating features like predictive search, sticky navigation menus, and prominent calls to action to guide users effortlessly toward their desired destinations within your store.

6. Harness the power of Shopify Apps

Extend the capabilities of the Shopify page builder by exploring and integrating third-party Shopify apps. These apps can add advanced features and functionalities beyond built-in tools.

Shopify apps

From advanced product filters that enable precise searches to personalized recommendation engines that enhance the shopping journey, apps offer many possibilities. Regularly assess and experiment with new apps to stay abreast of innovative solutions to elevate your store's performance and enrich the overall user experience.


Shopify page builders are pivotal for eCommerce entrepreneurs seeking to differentiate their online stores in a crowded market. By mastering the unique features and implementing thoughtful customization, you can create an immersive online shopping experience for your customers.

Stay ahead of the competition, boost your brand presence, and maximize your online success with the transformative capabilities of Shopify Page Builders. As eCommerce continues to evolve, your ability to adapt and customize will be the key to sustained success in the digital landscape.

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Start building now

Explore Instant today to start building high-converting landing pages and sections, no-code required.

Start building now

Explore Instant today to start building high-converting landing pages and sections, no-code required.




© Instant

Start building now

Explore Instant today to start building high-converting landing pages and sections, no-code required.




© Instant