Instant releases a free A/B Testing app for Shopify

Instant, the visual, no-code Shopify page builder, has announced the release of a new, free Shopify app: Instant A/B Testing.

With this app, merchants can easily measure landing page performance in-app, without a complex tracking set-up. 

Now, merchants can turn more visitors into customers by running native A/B testing experiments in their Shopify store, to see which page variant converts more.

About the Instant A/B Testing app: 

This new app can test any page within a Shopify store (like product pages or landing pages!). 

Inside the app, users can track key conversion metrics, including page sessions, add-to-carts, reached checkouts, and completed checkouts. This ensures that merchants can evaluate the results of their tests across the full sales funnel!

The Instant A/B Testing app was designed to give users complete control over their experiments by allowing them to: 

• Test any Shopify page with custom or existing URLs 

• Easily dictate the test size and distribution

• Run multiple experiments at once 

By offering this app for free, Instant hopes to enable more brands to drive success for their stores with experimentation. 

“Improving your customer journey is essential for growing your sales potential,” said Sam van Hees, founder of Instant, “And with Instant A/B Testing, you can optimize your online store, one test at a time, based on what your customers are actually converting on.” 

Instant A/B Testing & Instant Page Builder 

Those already familiar with Instant might be wondering how Instant A/B Testing and Instant Page and Section Builder (Instant’s first product!) work together. 

To start A/B testing, merchants will need to create page variants to test against each other, that’s where Instant Page Builder can come in handy!

When combined, both apps can create a strong foundation for an experimentation workflow: 

• Instant Page Builder: Create & publish new Shopify page variants for A/B testing. 

• Instant A/B Testing: Test these pages to see which version converts more! 

Instant A/B Testing will make it easier than ever for brands to increase their revenue by running native A/B testing in their Shopify store. And with the help of Instant Page Builder, merchants can craft new pages for their testing in a matter of minutes, all without code. 

Install the Instant A/B Testing app free in the Shopify app store.

About Instant

Instant is the all-visual, no-code Shopify page and section builder. It provides an intuitive, no-code solution so that anyone can build fast, high-converting pages. Instant was founded in 2022, is headquartered in Amsterdam, has raised $7.5 million in funding, and is backed by HV Capital, Hearst Ventures, and firstminute capital.