How Lineage Provisions scales seasonal sales campaigns with Instant

For Shopify Plus brands, seasonal campaigns are important sales windows. They are the perfect opportunity to highlight a product drop or special promotion. 

For Lineage Provisions, a brand known for its premium animal-based snack products, these campaigns are essential for driving engagement and sales throughout the year. From Black Friday to New Year’s and beyond, every campaign needs fresh creative and polished on-brand design delivered quickly.

That’s where they’ve used Instant to launch seasonal campaigns faster and speed up their workflow.

Building seasonal campaigns in real time

Instant has become the go-to tool for Lineage Provisions’ seasonal promotional content, which forms a key part of their yearly sales strategy for organic and paid ad campaigns.

Here are a few of their successful seasonal campaign designs they’ve crafted using Instant:

Memorial Day Sale Hero

This hero banner captures attention and clarifies the offer, nudging shoppers towards their seasonal promotion.

Black Friday/Cyber Monday Banner:

This homepage hero banner includes a countdown timer to drive urgency and includes a CTA to bring shoppers directly to their BFCM collection.

New Year’s Sales Landing Page: 

This listicle page provides inspiration for shoppers to drive a strong start to the year. It uses a sticky “Show now” bar for quick conversions while scrolling through this page.

Each of these campaigns required a distinct look and messaging, but thanks to Instant, they all maintained the consistent visual identity that defines Lineage Provisions.

And because the sections are modular and editable, the team can update text, images, and layouts on the fly, meaning campaigns stay fresh without having to start from scratch.

Here’s how they brought these designs to life with Instant:

An optimized design-to-deploy workflow

As General Manager Matt Hayes explains, the brand’s Marketing team needed a way to move faster without sacrificing quality.

“We needed a fast, easy, and on-brand way for our non-technical Marketing team to build landing pages and sections. Having the pre-built library of mobile-optimized templates has been a Godsend for our team.”

Building faster with Instant’s Template Library

Many brands face the same challenge that slows down their speed of execution: needing technical support (like developers or an outside agency) to implement their designs.

Technical roadblocks like this can slow down campaign launches and make it harder to stay agile in a competitive retail calendar.

With Instant’s Template Library, Lineage Provision’s team can pick from 500+ mobile-optimized templates.

Instead of building every section from the ground up, the Marketing team starts with a proven structure and adapts it to fit the campaign.

This approach not only saves time but also ensures every design is conversion-focused and responsive across devices, a must-have for a brand whose customers shop on mobile.

Matt puts it best:

“Now, we're able to create beautiful sections for our campaigns, make edits on-the-fly, test new PDP features, and more—all without any developer support. It has been amazing for shipping updates quickly, and a huge cost saver.”

Business impact: More than just design

While the visual impact of Lineage Provisions’ campaigns speaks for itself, the behind-the-scenes benefits have been just as transformative.

1. Faster time-to-market: Campaign pages and updates that once required weeks of planning and development now take hours.

2. Marketing independence: The Marketing team has full control over campaign execution, without needing to rely on technical support.

3. Cost efficiency: By reducing developer dependency, the brand saves significantly on design and development costs, freeing resources for growth initiatives.

Why this matters for Shopify Plus brands

Shopify Plus brands often juggle multiple markets, complex product catalogs, and demanding campaign schedules. The ability to design, publish, and iterate quickly can make the difference between hitting revenue goals and missing them.

For Lineage Provisions, Instant has become more than just a design tool; it’s a way to scale campaign creativity without bottlenecks, while keeping every piece of content on-brand and optimized.

How to scale your seasonal sales campaigns with Instant

Seasonal campaigns are high-pressure, high-reward moments for eCommerce brands. By using Instant, Lineage Provisions has found a way to streamline campaign design, empower its Marketing team, and deliver consistent, premium experiences across every touchpoint.

If you’re a Shopify Plus brand managing multiple markets and high-volume campaigns, Instant can give your team the same advantage: the freedom to design, launch, and iterate without developer delays.

Try Instant today and see how quickly you can turn seasonal campaigns into sales drivers.