modue case study: Designing a custom Shopify storefront for a customizable product

modue is revolutionizing how creators interact with their digital tools. Their innovative modular device features customizable hardware, motorized sliders, high-quality dials, and interchangeable modules that adapt to any workflow.

This presented a unique challenge for them when designing their online storefront: how do you explain a completely modular product that can be customized for dozens of different use cases? 

They needed to build an online experience that could make the somewhat abstract concept of modularity instantly understandable to potential customers. 

That’s where Instant Page Builder came in.

What modue built with Instant

To reflect their product’s flexibility and appeal to its diverse customer base, modue used Instant to build a fully customized Shopify storefront:

• Homepage designed to instantly communicate the product’s modular innovation

• Product templates tailored to showcase different module configurations

• Collection pages to show off their total offering

• Dynamic landing pages for key use cases

• A fully custom navigation menu and footer for a seamless, branded experience

Each of these landing pages helps visitors visualize how modue fits into their world, making personalization feel easy and intuitive from the first click.

They also built:

• A Modularity page to explain how modue works

• A bold and engaging About Us page

• A streamlined Contact page to handle support and inquiries

Here’s a closer look at what they built; and how their design choices have created a seamless customer experience: 

A homepage hero designed for product discovery

The modue team knew that with such a unique product, they need to help visitors grasp what their product actually does. Their design approach centers on progressive disclosure, starting broad and getting specific.

The homepage hero immediately addresses the "what is this?" question with a background video showing the actual hardware in action. Rather than relying on static images, visitors see motorized sliders moving, dials turning, and modules connecting. 

The copy reinforces the tactile experience: "Customisable Hardware at Your Fingertips" followed by specific details about "motorized sliders, high-quality dials, and seamless integration."

The dual CTA strategy, "Pre Order" for ready buyers and "Learn more" for the curious, acknowledges that people arrive at their site with different stages of understanding.

This layout nails the basics of a high-performing hero section:

• Strong visual storytelling

• Immediate clarity on what the product is and why it matters

• Trust signals and pricing to reduce friction

modue designed their entire homepage in Instant, optimized it for all screen sizes using the viewport feature, and used the “set as home” feature to add it as their homepage in their Shopify storefront. 

Clear product use cases

After the homepage hero comes one of the site’s most effective sections: six bright, bold use case blocks.

Instead of a typical feature list, they created distinct personas with vibrant colored backgrounds, each representing a different creative workflow. A gamer gets a bright blue environment, a music producer gets green, and streamers get yellow.

This isn't just visual polish. By showcasing different personas, modue transforms their technical product into relatable scenarios. The modularity concept becomes concrete: "This is how a content creator would use it, this is how a gadgeteer would configure it."

Smart, structured navigation options

modue’s custom navigation keeps things clean and user-focused. It’s easy to scan, and each dropdown anticipates how different customers think about their journey.

The main menu groups everything into logical clusters: Modularity, Shop, Use Cases, with expandable sections that reveal options without overwhelming the initial experience. Someone interested in gaming can dive straight into that use case, while someone wanting to understand the core concept can explore the Modularity page.

This tiered approach extends to the footer, which acts as a comprehensive site map while maintaining visual hierarchy. Essential contact info sits at the top, followed by organized sections for shopping, use cases, and company information.

Despite its depth, the structure keeps everything readable and organized, important for both usability and SEO.

modue used Instant’s set as default header and footer feature to ensure their design is visible across their storefront.

Content strategy meets technical execution

With a product as flexible and forward-thinking as modue, a cookie-cutter Shopify theme just wouldn’t cut it. They needed a storefront that could evolve alongside their product, educate new customers quickly, and convert a wide range of visitors, from gamers to gadgeteers.

The site architecture supports multiple discovery paths: someone can start with a use case, dive into modularity concepts, or jump straight to shopping. Each path provides context and builds understanding.

Using Instant, they built a site that:

• Explains a complex product through visual storytelling

• Personalizes the journey with clear use cases and targeted landing pages

• Streamlines navigation without sacrificing depth

• Scales effortlessly as new modules, bundles, or customer segments are added

The result is a site that doesn't just showcase a product, it transforms a complex technical concept into an intuitive, explorable experience. Visitors leave understanding not just what modue makes, but exactly how it fits into their creative workflow.

modue’s online store doesn’t just support the product, it mirrors it. Clean, modular, and built for creators:

“Instant allowed us to launch a polished, custom-branded e-commerce experience without diving into Shopify's technical limitations. It saved us development hours and preserved our sanity during a critical phase. We also found an expert who, in just a few hours, helped us understand the essentials of this solution — and now we can manage our store entirely on our own, something that used to be far from simple.” - Hubert, coo & co-founder @ module

Modue’s storefront proves that even the most complex products can feel simple, engaging, and personal when the right design choices are made. By using Instant Page Builder, they turned an abstract concept into a seamless customer journey; one that educates, excites, and converts.

If you’re ready to create a Shopify storefront that reflects your brand’s vision (without getting stuck in theme limitations), start building with Instant Page Builder today.