17 best Shopify newsletter popup apps on Shopify app store

Picture this: a potential customer visits your Shopify store. They're curious, intrigued, and just about ready to make a purchase. Then, out of nowhere, a jarring popup appears, disrupting their experience. They close it in frustration and leave your site. Newsletters are a powerful tool for growing your business, but getting them right can be challenging. That's why we've put together this guide on how to add a pop-up on Shopify to help you get the best results from your newsletter popups. We'll share our top picks for the best Shopify newsletter popup apps on the Shopify App Store so that you can find the perfect fit for your store.

One of our favorite Shopify newsletter popup apps on the Shopify App Store is Instant. This app has a Shopify product page builder to create effective popups that convert visitors into subscribers easily. With Instant, you can customize your popups to match your store's branding, set triggers to control when they appear and track their performance to see what's working and what's not.

Table of Contents

• Why use Shopify newsletter popups on your store

• 17 Best Shopify newsletter popup apps on the Shopify app store

• How to add a newsletter popup to your Shopify store in 7 steps

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Why use Shopify newsletter popups on your store

A Shopify newsletter popup is a popup window that appears on your website and prompts visitors to subscribe to your Shopify newsletters. These popups are designed to capture your audience’s attention and encourage them to provide their email address in exchange for exclusive deals, updates, and promotions.

Adding a pop-up can increase newsletter signup conversion rates by several percentage points on average. With email’s ridiculous power in eCommerce marketing (a 4300% ROI, really?), every new email address you grab means dollar signs for you.

Capture attention and build your email list

A Shopify newsletter popup is your first line of defense in capturing those fleeting visitors. It’s like a friendly nudge, encouraging them to stick around and stay connected. Your email list grows as you entice browsers with exclusive deals and promotions. 

Imagine boosting your newsletter signup conversion rates by several percentage points. Email popups convert 3.8% of visitors, but a well-crafted popup can achieve much higher rates. This means more engaged subscribers are eager to hear from you each month. 

Harness the power of email marketing for increased sales

Email marketing is a revenue-driving powerhouse, with an average ROI of 4300%. Popups allow you to leverage this power by capturing email addresses and using them to send targeted messages. You can incentivize purchases and drive sales by offering exclusive deals to your popup subscribers. 

You can also use popups to announce new products, highlight popular items, or remind customers about abandoned carts. Studies show that 66% of consumers have purchased through email marketing. And when it comes to recovering abandoned carts, targeted email campaigns can recover up to 69% of them. 

Engage customers and foster brand loyalty

Beyond driving sales, popups can also engage customers and foster brand loyalty. Use them to inform customers about special events, loyalty programs, or early access to sales. This engagement helps strengthen the connection between your brand and its audience.

17 Best Shopify newsletter popup apps on the Shopify app store

1. Instant: Elevate your Shopify store instantly

Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. Couple that with its intuitive drag-and-drop interface, and you’re all set to design high-converting landing pages, product pages, and more. There’s no need to stress about integrations; Instant works seamlessly with Figma and other eCommerce tools. Ready to elevate your online store? 

Try Instant's Shopify product page builder today!

2. Mailmunch: Dual functionality at its best

Mailmunch doubles as a popup plugin and email marketing software. While having both in one platform is convenient, it can lag behind dedicated tools. 

It offers various triggering options like exit-intent technology and floating bars, allowing personalized email campaigns to be sent to subscribers. Store owners gain from automation, delivering persuasive messages efficiently. 

Pricing:

• Starts at $19.99/month.

3. Privy: All-in-one marketing tool

Privy combines popups and email marketing in one app. You can create lead generation:

• Popups

• Emails and more

It focuses on marketing your contact list with templates for cross-selling and gamified popups. Privy’s standout feature is cart abandonment emails, prompting users to complete transactions. 

Pricing:

• Begins at $24/month for list growth.

4. Poptin: Capture leads seamlessly

Poptin excels at helping Shopify stores capture leads with lightbox templates, sidemessages, and fullscreen popups. It offers exit-intent-driven popups and countdown timers to create urgency. While not a full email marketing tool, it can send “Welcome” and “Thank You” emails to new subscribers. 

Pricing:

• Poptin is free or starts at $25/month.

5. Getsitecontrol: Custom popups made easy

Getsitecontrol generates lead-building popup forms and boasts a “Getform” survey system. You can create popups for cart, thank you, and product pages. Offering large notification bars, it lets visitors subscribe without interrupting shopping. It's priced from $9/month.

6. OptinMonster: Customize with ease

OptinMonster helps stores generate leads with popups and inline forms. Their editor offers plenty of customization, allowing elements to blend with your store’s theme. Tracking and targeting tools like geo-location and page-level targeting improve conversion rates. 

Pricing:

• From $29.99/month.

7. Personizely: Versatile popup creator

Personizely lets you create various popups, including email, survey, and cross-sell popups. Offering discount-based motivators, it helps grow your list. Sales motivator bars inform visitors of cart values for free shipping. 

Pricing: 

• Starts at $39/month

8. Elfsight popup: Customization and flexibility

Elfsight Popup offers a range of customizable popups for lead generation and sales. Its drag-and-drop interface and behavior-based triggers maximize conversion rates. The app integrates smoothly with Shopify and offers advanced targeting. 

Pricing: 

• Starts from $5/month

9. POWR popup: Easy and versatile

POWR Popup helps Shopify store owners create effective popups to grow email lists and boost sales. With customizable templates and advanced targeting, it ensures impactful marketing. 

Pricing: 

• Starts at $5.49/month

10. Picreel: Advanced and user-friendly

Picreel offers an intuitive drag-and-drop builder and over 100 prebuilt templates for easy popup creation. It provides advanced targeting and real-time analytics. The platform integrates with major CRM and marketing tools. 

Pricing:

• Picreel is free for up to 5k visitors

• Paid plans start at $9.99/month

11. Wisepops: Intelligent popup management

Wisepops offers a drag-and-drop builder, ready-to-use templates, and data dashboard for streamlined popup marketing. It allows advanced targeting and personalization. 

Pricing:

• Starts at $49/month

12. Seguno popups: Simple and effective

Seguno is designed for announcements, email capture, and guiding traffic. It offers core features and ease of use for small Shopify stores. The app integrates with email and SMS marketing apps. 

Pricing:

• Free for one campaign

• Pricing is usage-based

13. Rivo popups: Beginner-friendly

Rivo Popups provides a beginner-friendly editor for quick campaign creation. It offers exit-intent email popups and discount codes. Ideal for entrepreneurs building email lists. 

Pricing:

• Free to install and use

14. Adoric: Boost sales with smart popups

Adoric helps boost sales with smart popups and product recommendations. It supports A/B testing and detailed analytics. 

Pricing: 

• Includes a free plan

• The Basic plan costs $6/month

15. WooHoo: Gamify email capture

WooHoo offers games like Wheel of Coupons to make email capture engaging. Customize popups with an easy-to-use editor. 

Pricing:

• A 14-day free trial is available

16. Pop convert: Customize with ease

Pop Convert provides customizable popups, banners, and smart bars. The drag-and-drop editor allows for unique widget combinations. 

Pricing:

• It's free to use

17. Email marketing & popups: Comprehensive solutions

Drip offers a comprehensive platform for creating popups, email marketing, and customer segmentation. It helps track performance and optimize marketing efforts.

What to look out for when choosing a Shopify newsletter popup

1. Testing the waters: Try before you buy

When hunting for the perfect Shopify newsletter pop-up app, put your hands on the wheel before you commit. Take advantage of the free versions or trials to see what each app can really do on your store. This trial period lets you test the waters, checking for ease of use, design flexibility, and how well the app aligns with your goals. Whether you want to grow your email list or boost sales, a hands-on trial gives you the experience to decide wisely.

2. Feedback from the trenches: User reviews

User reviews are your backstage pass to understanding a pop-up app’s performance. Look for apps with plenty of positive reviews, but read between the lines. Are users loving the ease of integration, or are there grumbles about glitches? Real-world feedback will help you understand the app’s reliability and how it might perform for you.

3. Mind your budget: Pricing

Your budget is a big deal, so compare costs carefully. Look at the pricing models to see how they charge by traffic, features, or flat fees. See if they offer a free version or trial so you can explore what they offer without shelling out cash upfront. Make sure the price aligns with the value you’re getting from the app.

4. Check the toolbox: Key features

Every pop-up app claims to be the best, but do they have the tools you need? Look for customizable templates, advanced targeting, exit-intent detection, and A/B testing capabilities. Analytics are crucial for tracking performance, too. Ensure the app has the features you want for your store’s success.

5. Play nice with others: Integration

A good pop-up app should work well with your existing tools. Check if it integrates with your email marketing platform, analytics tools, or Shopify apps. Smooth integration saves you time and ensures everything runs smoothly in your store.

6. A lifeline when you need it: Customer support

Make sure the app’s support team is responsive and accessible. Whether it’s:

• Email

• Live chat

• Knowledge base

You’ll want a team you can rely on if you encounter issues. Responsive support is crucial, especially during busy sales periods.

Create high-converting product pages in minutes

For a powerful way to enhance your online store, check out Instant's Shopify product page builder. With its intuitive drag-and-drop interface, you can quickly design high-converting pages without coding. 

Try Instant's Shopify product page builder today!

How to add a newsletter popup to your Shopify store in 7 steps

1. Choose the right Shopify popup tool

Select a popup tool that meshes perfectly with Shopify to kick things off. Consider what you need: 

• Drag-and-drop editors

• Sleek templates

• Targeting features

The goal is no coding hassles. Many apps on the Shopify App Store integrate with email marketing platforms like:

• Klaviyo

• Mailchimp

• ActiveCampaign

Popular choices offer options like exit-intent and time-delayed popups. Once you’ve picked your tool, grab its app from the Shopify App Store for a smooth connection.

2. Add a newsletter popup using Shopify forms

You can use Shopify’s built-in Forms app. 

Here’s how:

• Install Shopify Forms: Head to Shopify Admin, then Apps, and hit ‘Forms’ to add it.

• Choose Your Newsletter Popup Type: Decide between a signup popup or an inline form, and name your form.

3. Plan an offer they can’t refuse

Before designing, think about what will entice visitors to join your list. Consider a percentage-based discount like 10% off, or maybe a dollar discount such as $5 off. Free shipping is always a crowd-pleaser. You could offer exclusive content like an ebook or early sale access. 

Want to sweeten the deal? 

Throw in free samples or loyalty invites. Make sure your offer resonates with your audience. Once you have it, write a clear and persuasive message: “Sign up and get 15% off your first order today!”

4. Design a killer newsletter popup

It’s design time:

• Choose a Template: Most tools come with a library of templates. Find one that fits your brand. 

• Customize the Layout: Use the editor to adjust colors, fonts, and images. It should look like it belongs on your store. 

• Add a Clear CTA: Your button text should be specific: “Subscribe Now” or “Get My Discount.” 

• Keep It Simple: Don’t overload it with info. Highlight the offer and keep the form short. Test it on desktop and mobile.

5. Nail the triggers and targeting

Timing and targeting can make or break your popup:

Triggers: 

• Exit-Intent: Show the popup when they’re about to leave.

• Time-Delayed: Display it after a few seconds.

• Scroll Percentage: Activate it after they scroll a certain amount.
  
  

Targeting Options:  

• Welcome new visitors with a special discount.

• Offer returning customers loyalty perks.

• Show offers to those browsing but not buying

• Exclude pages like checkout.

6. Connect with your email marketing platform

To make your popup work, link it to your email service so subscriber info is captured automatically. In your popup tool, find the integrations section. Choose your email service like:

• Mailchimp

• Klaviyo

And map the data fields to your subscriber list. This lets you send welcome emails and automate campaigns for new subscribers.

7. Preview, test, and get it live

Before you go live:

• Preview: Check it on different devices. 

• Test Functionality: Use a test email to ensure it works from display to integration.

• Check Timing and Targeting: Make sure the triggers and targeting rules work.

  
  

  When satisfied, activate your popup campaign. Schedule it for a promo period or keep it running all year.

8. Keep an eye on performance

Once live, track metrics like:

• Conversion rate

• Exit rate

• Engagement by visitor type

Use these insights to tweak your design, offer, or targeting for better results.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Adding a pop-up to your Shopify store has never been easier. Instant is a user-friendly Shopify product page builder that lets you create fully customizable pages without coding. With its intuitive drag-and-drop interface, you can quickly design and publish high-converting:

• Landing pages

• Blog posts and more

Maintain full control over your store's design with seamless integration with Figma and other eCommerce tools. Instant empowers you to enhance your online store's performance and increase conversions. 

Try Instant's Shopify product page builder today!