19 Best Squarespace alternatives for building an eCommerce store

Squarespace is a solid choice for quickly building an online store. But if you want to get the most out of AI eCommerce personalization, you will want a more robust solution. This is why finding a Squarespace alternative that provides better AI eCommerce personalization is so important.

Instant comes to the rescue. Its Shopify product page builder gives you an intuitive way to create high-performing product pages with AI eCommerce personalization that can significantly improve your store’s conversion rates.

Table of Contents

• 19 Best Squarespace alternatives for building an eCommerce store

• What to look for in a Squarespace alternative for your online store

• Why you may want to consider a Squarespace alternative

• 5 Best eCommerce website design tips

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page build

19 Best Squarespace alternatives for building an eCommerce store

1. Instant: Elevate your Shopify store

Instant is a user-friendly tool that transforms how you build your Shopify store. It allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Taking control of your store's success

This maintains complete control over their store's design. Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify product page builder today!

2. Shopify: Your comprehensive eCommerce solution

Shopify is a one-stop shop for creating an online store. No matter how large or small, Shopify has the tools you need to make your business thrive. The feature-rich platform and drag-and-drop page builder provide an easy path to starting and launching your online store, even without experience. Numerous free and premium store themes kickstart the design process, allowing you to have a well-designed online store without ever touching a line of code. 

3. Wix: Simplifying online store creation

Wix is a cloud-based website builder that allows users to design websites easily using a drag-and-drop interface. In addition to building general websites, Wix offers robust eCommerce capabilities, making it possible to host a website on Wix. Wix offers a free plan, but you’ll need to choose one of their paid plans to run an eCommerce store. Key features of Wix for eCommerce include a simple and intuitive drag-and-drop editor, professionally designed and mobile-optimized templates, and multiple payment gateway options. Additionally, it offers product management, shipping, tax integration, and order management tools, making it an excellent choice for small businesses and entrepreneurs.

4. WooCommerce: Transform your WordPress site

WooCommerce is a free open-source WordPress plugin that customers can use to transform their websites and blogs into online storefronts. It offers SEO features, various payment processing selections, and multichannel options. This integration is the primary eCommerce solution for sites powered by WordPress, allowing brands to create an entirely custom experience at no extra cost. However, since it's an open-source tool, you’ll need to factor in the expense of a development team unless you have a website-building background.

5. BigCommerce: Scale your business

If you’re aiming to scale your eCommerce business rapidly and need an online store builder that offers advanced features and flexibility, BigCommerce is one of the top choices. BigCommerce is a cloud-based eCommerce tool that enables businesses to create, manage and grow their online stores. It’s a fully hosted solution that provides everything you need to sell products online.

Key features of BigCommerce include advanced eCommerce tools, full customization options, and a wide range of marketing features. Additionally, it offers payment and shipping functionalities, scalability, and multichannel selling capabilities. If you’re running a growing business and need an eCommerce platform that can handle large volumes of traffic, a diverse product catalog, and complex business needs, BigCommerce is an excellent choice.

6. Hostinger: Affordable and robust eCommerce

Hostinger is not just a hosting provider; it also includes an intuitive eCommerce store builder. Its platform utilizes pre-designed templates for online stores and offers seamless integrations with popular payment solutions like PayPal and Stripe. Hostinger’s AI writer automatically creates content based on user preferences, making it useful for blogs and product descriptions.

7. Zyro: Quick and easy setup

Zyro is a simple and affordable website builder. It offers AI tools that help users build websites and online stores quickly. These AI tools make the design and setup process much faster. Zyro is quick to set up, affordable, and easy to use, with AI features like an AI Logo Maker, Content Generator, and SEO Tools.

8. Salesforce commerce cloud: Unified eCommerce solution

Formerly known as Demandware, Salesforce Commerce Cloud is a scalable SaaS option that enables businesses to manage their sales in digital and physical channels with one unified solution. It provides a suite of related services users are encouraged to integrate with their eCommerce site.

9. Commercetools: Build custom experiences

Located initially in Germany, Commercetools is a SaaS-based, headless eCommerce platform that has expanded worldwide. The platform uses a robust MACH architecture that offers users an engineer-driven, microservices-powered environment that requires assembly. As an API-only platform, Commercetools relies upon developers to create their integration infrastructure and customizations for basic functionality.

10. PrestaShop: Highly customizable platform

PrestaShop is a free, open-source platform founded in Paris, France, that provides paid options for add-ons and plugins. PrestaShop uses the PHP programming language with support for the MySQL database management system. Since it is open-source, the platform is highly customizable and allows brands to create a one-of-a-kind site.

11. Volusion: Simplified selling online

Founded in 1999 as a web design agency, Volusion was one of the first SaaS eCommerce platforms in the early 2000s. This tool is mainly used by small or medium-sized eCommerce brands looking for a simplified way to sell online. 

12. Shift4Shop: Advanced features for tech-savvy users

If you thought BigCommerce was one of the oldest eCommerce platforms, think again. Shift4Shop beats it, as it was established in 1997. While not suitable for beginner eCommerce marketers, Shift4Shop works well for more advanced eCommerce users. 

13. OpenCart: Transform existing sites

This free, open-source tool brings eCommerce capabilities to already existing websites. This means that with the OpenCart plugin, you can transform your standard site into an online store. OpenCart is worth it for its massive selection of themes and modules.

14. Magento: Enterprise-level solutions

Magento, an Adobe Company, is a leading provider of cloud commerce innovation to merchants and brands. It helps businesses integrate their digital and physical shopping experiences, ranking it with the top online store builders for eCommerce businesses.

15. Cafe24: Streamline the online shopping experience

Cafe24 offers a diverse range of eCommerce solutions to streamline the online shopping experience for businesses and customers. From customizable storefronts to integrated payment processing and logistics management, Cafe24 provides a one-stop solution for all eCommerce needs.

16. Salla: Seamless global eCommerce

Salla, a top eCommerce website builder from Saudi Arabia, offers entrepreneurs and businesses a seamless pathway to establishing their online presence effortlessly. Users can embark on their eCommerce journey in just a few minutes with integrated and innovative digital solutions meticulously crafted to propel their businesses forward.

17. Ecwid: Create unique online stores

With Ecwid, eCommerce businesses can create a unique, branded online store that reflects their identity. It offers a range of customizable storefront templates, allowing businesses to tailor their store’s design, layout, and colors to match their brand aesthetic.

18. Weebly: Intuitive and global

Weebly, a subsidiary of Block, Inc., is an American company specializing in web hosting and development, with its headquarters in San Francisco, California. Established in 2006, it has since become a prominent player offering intuitive solutions in the eCommerce business landscape.

What to look for in a Squarespace alternative for your online store

When hunting for a Squarespace alternative, prioritize platforms that let you easily build your store. Look for user-friendly features like drag-and-drop tools and intuitive navigation. These elements ensure you can create and customize your online store without advanced technical skills. The more straightforward the interface, the quicker you can get your store up and running.

Make it yours: Customization options

A standout online store should feel unique and reflect your brand's personality. Go for platforms that offer a variety of customizable templates and the flexibility to tweak your store's appearance. Support for third-party plugins is crucial, allowing you to add features and create custom product descriptions to enhance your store's functionality. 

Seamless transactions: Payment gateway integration

Selling products online demands robust payment gateway integration. Choose a platform that supports various payment options, including credit cards, PayPal, and Apple Pay, and is ready for international sales with multiple currency support. Secure payment processing is non-negotiable to protect your customers' sensitive information.

Mobile first: Responsive design

Almost half of shoppers use smartphones during their purchase journey, so your store must look and work great on mobile devices. Opt for platforms offering mobile-optimized templates or those that can adapt to different devices automatically. A responsive design is crucial to avoid losing potential sales.

Get found: Built-in SEO tools

Your platform should come with built-in SEO tools to attract organic traffic. Features like:

• Customizable URLs

• Meta tags

• Descriptions

Help optimize your store for search engines. These elements ensure that potential customers can quickly discover your products and pages.

Lock it down: security features

Robust security features are essential in an era of increasing cybersecurity threats. Look for platforms that offer:

• SSL certification

• PCI compliance

• Fraud prevention

• Automated data backups

These features protect your store and customers' information, giving everyone peace of mind.

Know your numbers: Analytics and reporting

Tracking your store's performance is crucial for growth. Your platform should offer comprehensive analytics and reporting tools, allowing you to monitor website traffic, conversion rates, and sales. Integration with third-party analytics tools like Google Analytics is a plus.

Be everywhere: Omnichannel marketing

Shoppers today engage with brands across various platforms. To maximize reach and sales, your eCommerce platform should support omnichannel marketing. Seamless integration with social media, marketplaces like Amazon, and other sales channels is key to reaching and converting more customers. 

A no-code solution for building custom Shopify pages

Instant is a user-friendly tool that transforms how you build your Shopify store. It allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Taking control of your store's success

This maintains complete control over their store's design. Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify product page builder today!!

Why you may want to consider a Squarespace alternative

Edit your website without running into constant save prompts. It would be better if your changes saved automatically. Squarespace makes it feel like there are too many clicks just to tweak a simple detail. An undo button or version history would be a welcome addition. The moment you hit save, your changes are live.

Navigating menu limitations

Squarespace is not built for large websites with complex menu structures. You get just one sub-navigation. If you want a deep menu hierarchy or a multilingual site, Squarespace might not be for you.

Expanding beyond extensions

Squarespace Extensions might leave you wanting more. With only 47 apps, mainly for eCommerce and accounting, you could be limited if you integrate other marketing tools. You’ll likely need a workaround if your email marketing provider isn’t Mailchimp.

Evaluating pricing

Squarespace starts cheap, but add features, and costs climb fast. Their Advanced plan is $99 per month annually and $139 monthly not exactly a bargain.

5 Best eCommerce website design tips

1. Simplicity is key: Keep your design clean and intuitive

In eCommerce website design, less is more. Avoid flashy graphics and excessive pop-ups that overwhelm users. Prioritize ease of navigation with clear menus and buttons. 

Think like a user: 

Can they find what they need quickly? Your aim is a clutter-free experience. Use simple fonts, unified color schemes, and straightforward navigation to guide users effortlessly. Showcase your product effectively without distractions, ensuring everything is easily clickable.

2. Visual appeal: Leverage images and color wisely

Utilize high-quality images to highlight your products. Let them captivate users and boost conversion rates. Feature multiple angles to build trust and entice purchases. Use color psychology to influence emotions and actions. Colors can express brand tone, evoke feelings, or imply value. For instance, blue may foster trust, while red suggests energy. Align your color choices with your brand’s identity to create a cohesive and persuasive design.

3. Mobile optimization and speed: Essential for modern users

Ensure your site performs seamlessly on mobile devices. Many users, especially Gen Z, browse primarily on phones. You risk losing customers if your site lags or doesn’t render well on mobile. Optimize fast loading times by minimizing heavy graphics and using efficient image formats. Aim for a smooth mobile experience that mirrors the functionality and aesthetics of your desktop site. This includes an intuitive checkout page that works flawlessly on any device.

4. Streamlined checkout: Make it easy and transparent

Simplify the checkout process to prevent cart abandonment. Allow guest checkout and minimize required fields. Clearly label inputs and provide product previews. Offer diverse payment methods to accommodate customer preferences. Disclose shipping costs and fees upfront to avoid surprises. Outline return policies to instill confidence in buyers. Your goal is a hassle-free experience where customers feel informed and secure throughout the transaction.

5. Boost credibility with reviews and testimonials

Encourage customer reviews and display them prominently. Positive feedback builds trust and encourages purchases. Highlight testimonials with real customer photos to humanize the experience. Create a comprehensive FAQ page to address common concerns. Consider a community forum for peer support. These elements reassure potential buyers and enhance your brand’s credibility, fostering a trustworthy shopping environment.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page build

You’re managing an online store and want to create stunning product pages that captivate your audience. But coding? Not your thing. Instant, a Shopify product page builder that’s as friendly as a handshake. It lets you craft compelling pages with drag-and-drop ease. No coding knowledge is required. You gain the power to create high-converting landing pages, engaging blog posts, and sophisticated product pages while keeping the reins on your store’s design.

Seamless integration: The key to versatility

Integration is everything. With Instant, you get seamless connections with Figma and other eCommerce tools. It’s like having a Swiss Army knife for your online store. This versatility allows you to enhance performance and boost conversions, making it a top choice among Squarespace alternatives. 

Elevate your eCommerce game

Looking to step up your eCommerce performance? Instant is your ally. It gives you complete control over your store’s design, allowing you to create pages that convert visitors into customers. And when it comes to personalization, Instant is a game-changer. It offers advanced features that let you tailor your pages to fit your brand’s unique style and voice, helping you stand out in a crowded market.