35 Best tools for eCommerce business owners to scale

Running an eCommerce business presents unique challenges. It's not just about setting up a website and waiting for customers. You must constantly find ways to stand out, make the shopping experience memorable, and keep customers returning. This is where AI eCommerce personalization comes into play. By tailoring each shopper's experience based on their preferences and behaviors, you can increase sales, reduce cart abandonment, and build customer loyalty. This blog post will explore the best tools for eCommerce personalization to help you succeed.

One tool that makes personalization easy is Instant. This Shopify product page builder lets you create highly customized product pages without coding. You can personalize each page's layout, content, and design based on the buyer's interests and preferences. This way, you can make each shopper feel like they're getting a unique experience and increase the likelihood of completing a purchase.

Table of Contents

• 6 Types of tools for eCommerce

• Why you need tools for your eCommerce business

• 35 Best tools for eCommerce business owners to scale

• Implementing tools in your eCommerce business

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

6 Types of tools for eCommerce

1. Crafting your digital storefront: eCommerce website builders

Your website is the heart of your eCommerce business. Website builders make creating and maintaining an online store a breeze. With user-friendly platforms like:

• Shopify

• BigCommerce

• WooCommerce

You don’t have to be a tech expert to design a professional-looking site. These tools offer customizable templates, secure payment integrations, and built-in SEO features to help your store stand out.

2. Expanding your reach: eCommerce marketplace tools

Marketplace tools help you tap into online marketplaces or even build your own. They can streamline everything from inventory management to order fulfillment, making it easier to manage your store across multiple platforms. Whether you’re selling on Amazon, eBay, or your website, these tools are essential for reaching a broader audience and managing logistics efficiently.

3. Informed decisions: eCommerce research tools

Before you invest in a new product or market, you need solid data. eCommerce research tools provide insights into market trends, customer behavior, and competitive analysis. They help you understand what products are in demand and how your competitors perform. This way, you can make informed decisions that drive growth.

4. Streamlining operations: Project management tools

Running an eCommerce business means handling many tasks at once from inventory management and order processing to marketing campaigns and customer service. Project management tools help keep everything organized. With platforms like Asana, Trello, or Monday.com, you can assign tasks, set deadlines, and track progress. This ensures that your team stays on the same page and your operations run smoothly.

5. Boosting traffic and sales: eCommerce marketing tools

Marketing is crucial for driving traffic and sales, and a range of tools are designed specifically for eCommerce marketing. These include email marketing platforms, social media scheduling tools, and advertising management systems that help you create and optimize campaigns. They also offer automation features so you can deliver personalized messages to your customers without spending hours on manual work.

6. Making data-driven decisions: Analytics tools

Understanding your data is essential for growth. Analytics tools provide insights into your website’s performance, customer behavior, and campaign effectiveness. Tools like Google Analytics, Mixpanel, or even specialized eCommerce analytics platforms help you track key metrics such as:

• Conversion rates

• Customer acquisition cost

• Overall ROI

With this information, you can make data-driven decisions to refine your strategies and boost your bottom line. By focusing on these categories: marketplace tools, research tools, website builders, project management platforms, marketing solutions, and analytics tools, eCommerce businesses can cut through the noise and pick the right tools to drive success. With eCommerce sales projected to reach nearly 25% of total retail sales worldwide by 2025, there’s never been a better time to leverage these practical tools to excel in the online marketplace.

A no-code solution for building custom Shopify pages

Instant is a user-friendly tool that transforms how you build your Shopify store. It allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Taking control of your store's success

This maintains complete control over their store's design. Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify product page builder today!

Why you need tools for your eCommerce business

Whether building a new online store or expanding an existing one, selecting the right eCommerce tools is crucial. These tools streamline your operations and enhance the overall shopping experience. They cover everything from inventory management to payment gateways, shipping, and customer support. Aligning the tools with your specific needs ensures smooth daily operations, leading to happier customers and more sales.

Elevate user experience for better sales

Creating an intuitive and user-friendly website is key to a successful online store. The right eCommerce tools can help you achieve that, resulting in higher customer satisfaction, increased conversions, and more repeat business. A mobile-friendly store is critical, as over 85% of mobile users abandon carts due to complex buying experiences and poor UX. Simplifying the journey can lead to more completed purchases.

Integration capabilities enhance efficiency

Integrating with third-party solutions is a smart way to automate processes, reduce manual work, and boost overall efficiency. This means you can focus on growing your business instead of getting bogged down by repetitive tasks. The right integrations can be game-changers, giving you more time and resources to invest in what truly matters.

Security is non-negotiable

Running an online store involves handling sensitive customer information like payment details and personal data. Using reputable and secure eCommerce tools protects your customers’ data from breaches and builds trust with your audience. Security isn’t just a checkbox; it’s a fundamental aspect of maintaining a successful online store.

Analytics offer insights for growth

Tracking KPIs (key performance indicators) is essential to understanding customer behavior, identifying trends, and making data-backed business decisions. With the right analytics tools, you can gain valuable insights that inform everything from marketing strategies to product development. This data-driven approach can help you stay ahead of the competition.

Customer support is a lifeline

Having dependable customer support can be a lifesaver when technical issues or challenges arise. Quick resolutions minimize downtime and prevent potential revenue loss. A strong support team ensures you’re never left in the lurch, allowing you to maintain your focus on providing an exceptional customer experience.

35 Best tools for eCommerce business owners to scale

1. Instant: A dynamic page builder for Shopify

Instant is a user-friendly tool that transforms how you build your Shopify store. It allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Taking control of your store's success

This maintains complete control over their store's design. Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify product page builder today!

2. Shopify 

Shopify is well-known for the simplicity it offers to both experienced and beginner website creators. The platform is a go-to solution for everything related to eCommerce, including online store builder, shopping cart software, built-in marketing tools, and more. It provides access to ready-to-use templates, making website creation a seamless process. The platform is user-friendly and intuitive, making it easy for beginners to set up an online store solution in minutes. Shopify's powerful back-end system allows merchants to manage orders, track sales, and measure performance easily. Shopify also offers a range of tools, such as SEO optimization and email automation, that help businesses drive more traffic to their store and increase conversion rates.

3. WooCommerce

WooCommerce is another good pick if you want to build your eCommerce store. Since it runs on WordPress, scaling can be challenging. WooCommerce offers excellent ease of use for those familiar with the platform. It starts as a free option, but you must purchase upgrades to access this platform's advanced features. The plugin offers advanced features that make providing coupons, discount codes, or rebates for orders with specific conditions or free shipping easy. All those work like a magnet for customers, boosting your sales.

4. AdEspresso

AdEspresso is one of the best sales tools for eCommerce store owners. It is a paid ad optimization software that allows you to run and optimize:

• Facebook

• Instagrams

• Google ads. 

Its automated tools allow you to streamline your product advertising and deliver the right product at the right time to the right audience. You can set custom optimization rules to improve your campaign’s performance automatically (e.g., pause the underperforming ads, allocate more budget to the best ads, etc.). AdEspresso also allows you to sync your lead ads into your CRM. You can then target the leads directly via email marketing to increase the chances of conversions.

5. Zapier

Zapier enables you to integrate your web apps to streamline your workflows. It connects more than 171 eCommerce apps, including:

• Magento

• Amazon Seller Central

• Zoho Inventory

• PayKickstart 

Integrating all your web apps enables you to automate mundane tasks, such as product management, customer outreach, or refunds. You can use the time to focus on more critical functions that cannot be automated, such as creating marketing campaigns.

6. Hydrogen

Financial technology (fintech) is inseparable from eCommerce. Managing the economic aspects of your online store can be challenging, though, and that’s where Hydrogen comes in. It can save 80% of the cost and time of implementing financial services in your eCommerce store. Hydrogen also offers various other embeddable apps that don’t require any coding. You can implement these tools into your store in minimal time and without any technical know-how. The platform is user-friendly enough to capitalize on these financial services regardless of your eCommerce experience.

7. Upsell

One of the best ways to increase sales on your eCommerce site is to upsell to customers who are already buying. Bold Commerce’s Upsell app integrates with your Shopify store to encourage people to add more items to their carts. The service includes plenty of features to offer customers the most enticing deals possible, raising the chances of making an upsell. Upsell gives you complete design control, letting you customize pop-ups to fit more naturally with your store’s aesthetic. You can also decide how to display prices or hide options out of stock. While Upsell is only available as a Shopify add-on, it can considerably help make more sales.

8. ShipStation

Shipping is one of the most critical parts of eCommerce for both you and your customers. Shoppers want hassle-free, quick, and affordable shipping, and you want an uncomplicated, easy-to-manage shipping system. With the most five-star reviews of any shipping software, ShipStation is the ideal solution. ShipStation also comes with a dedicated mobile app you can use to monitor orders. You can respond to any questions or disruptions as quickly as possible. This combines to give your eCommerce store the affordable, easy shipping experience customers will return for.

9. Signifyd

Fraud and cybercrime are increasingly prevalent issues for any eCommerce site. If a hacker infiltrates a customer’s account, that user may stop shopping with you because of security concerns. Signifyd, an end-to-end commerce protection platform, can help prevent fraud so you don’t encounter these problems. Much of the Signifyd platform is automated, but you can set custom logic and responses that work best for your site. The service also provides reporting tools to let you understand recent actions and trends on your platform. Publishing these statistics could show users how secure they are, enticing them more to shop with you.

10. Veeqo

Veeqo is an eCommerce tool that makes inventory and shipping fulfillment easier. It provides complete real-time visibility across all sales channels such as:

• Websites

• Social media

• Third-party websites 

Veeqo enables you to unify your inventory and orders, speed up your dispatch, and provide a single source of multi-channel reporting. 

11. Smile.io

Referrals and loyalty programs are at the heart of eCommerce. The more people promote your business, the more customers you will get. Smile is a cloud-based eCommerce tool that allows you to create referral programs to promote your eCommerce business. You can also make a loyalty program to retain customers. The tool gives you complete control over how and what you reward for. Smile has features that can help build an engaging community, such as points expiry, custom point names, and earning conditions.

12. Clerk.io

Clerk.io aims to grow your online business sales using personalization and enhanced relevance throughout your customer’s shopping journey. The AI algorithm analyzes customer behavior and transactions across multiple channels to generate personalized content, recommendations, and results from search engines that boost conversions. This AI tool for eCommerce also automates email marketing efforts, using triggers to send personalized product recommendations to the right people at the right time.

13. Syte

Syte helps your customers find the needed products using visual search, on-site navigation, and search engine optimization (SEO). It also uses hyper-personalization to show them similar and complementary products. Visual AI creates intuitive and engaging customer journeys for better conversions. It’s especially popular with online home decor, fashion, and jewelry retailers as it showcases these types of products well and can highlight how they work together to create a finished look. 

14. Phrasee

This AI tool makes it easy to create highly effective marketing content, tailored for each stage of your customer journey. It uses data to predict what content will perform best, then helps you test at scale and optimize for better results. Phrasee can generate personalized content for different use cases, like email subject lines and body copy, SMS messages, and paid advertising to raise brand awareness and boost customer engagement.

15. Simplified

Simplified is another AI content creation tool that generates copy and graphics without the need for any design or coding expertise. With a vast range of design templates and access to millions of photos, you can create high-quality images for your eCommerce business. Simplified also has a Social Media Management tool, a Link in Bio tool, and AI Chatbot functionality.

16.  Gorgias AI AgentG2

Gorgias AI Agent. AI Agent is an extension of your customer support team, autonomously resolving routine inquiries with empathy, quality guardrails, and the power of AI. AI Agent is part of the larger Gorgias platform, an all-in-one customer experience solution for eCommerce brands.

17. Yuma AI

Yuma AI is an AI customer service automation platform for Shopify sellers. It integrates with popular helpdesks like Zendesk and helps you ensure consistent support quality. Created specifically for eCommerce, this tool is perfect for improving customer satisfaction and freeing up your team’s time for more complex tasks.

18. Zendesk

Zendesk is a top customer service software that helps businesses keep track of customer requests and efficiently manage their complaints. It is also great for providing live-chat service and has a very user-friendly platform. Ada says, “Its chatbot solves more than 80% of inquiries, reducing stress on your support team. The primary benefit of using Ada in your eCommerce store is that its chatbot can answer your customers’ queries 24/7, increasing conversions even when you’re offline”. Another benefit of using Ada is that it enables you to provide customer support in 100+ languages while ensuring one-to-one personalization.

19. Freshdesk

Omnichannel eCommerce sales strategy, even in customer service, is important now. Customers expect support across all channels. Automated live chat functions can drastically improve customer response rates across multiple channels. It is cloud-based and very easy to use. It uses intelligent automation to get things done faster. It is great for eCommerce businesses and a great alternative to Zendesk as it has more affordable pricing options and a free plan if you are looking for a free eCommerce tool.

20. LiveChat

Studies show that 70% of U.S. consumers would rather interact with a human when engaging with a brand. Since every eCommerce site needs a customer service solution, you should have a way for users to talk to employees. LiveChat is a customer engagement platform that lets you do just that. You can also assign different inquiries to various departments, and LiveChat will automatically send messages to the right group. You can help them get what they need without sending them between departments. Customer satisfaction will rise, promoting more loyalty and sales.

21. Drift

You may not have enough staff to have someone available to chat with customers 24/7. In that case, you can turn to AI chatbots to fill the gaps, and Drift has one of the best. Drift offers a conversational AI that can engage customers and answer questions authentically and lifelikely. Drift’s AI can ask customers questions to get valuable information without users filling out a form. That enables you to generate reliable leads that feel comfortable and natural to your users. Your customers will appreciate the timely, informative responses, while you can benefit from the detailed lead information to generate future sales.

22.  UXPin

Exciting features and transitions can engage users, but you must ensure they work smoothly. Studies show that 39% of internet users will leave a website if things take too long to load. You need a reliable prototyping process if you don’t want to lose customers because of unoptimized features. UXPin is a design and prototyping tool that helps ensure everything runs as it should before launch. Whether you’re about to launch your eCommerce site or are preparing updates, you can use UXPin to prototype site actions. The platform comes with true-to-life previews both in-browser and in-app, giving you more transparency over how your prototypes work. You don’t need coding experience to use UXPin, but the service gets closer to coding than other options. This gives you more control over outcomes, letting you create the best prototypes possible. You’ll reduce bugs and errors, providing a seamless experience that keeps customers returning.

23. Placeit

If you’re looking for a platform where you can create all your branding designs, Placeit is a great tool! With more than 50K templates and a growing library of designs made by professionals each day, you can create eye-catching images. Make everything from logos and videos to your social campaign with branded images in minutes. A professional team makes all their videos so you can rely on them as eye-catching campaign templates. Once you have customized your template, simply click the download button. 

24. Moz

Running an eCommerce site, or any website, requires ongoing action. You need to understand how your store is performing to know where and how to improve. Moz is an all-in-one SEO toolset that gives you the resources you need to do that. A 2020 study by Sistrix revealed that 28.5% of Google users click on the first search result. Only 15.7% click the second. Improving your search result rankings is crucial for getting more customers, and Moz helps you do that.

25. Taplytics

Bringing users to your site is only half the battle. Visitors can take plenty of actions on your store without buying anything, and understanding these helps you see how to convert users into customers. Taplytics, a feature management and testing solution, gives you that insight. This platform includes real-time analytics, letting you monitor visitor actions as they happen. If there are any pressing needs to address, you’ll know about them immediately. You can then create the best possible user experience, encouraging more sales.

26. Crazy Egg

You can learn a lot from how users move throughout your site. Visitors may miss the things you want them to see, or they could be focusing on something less important. More than 300,000 websites use Crazy Egg to get insight into these actions. With Crazy Egg, you can even record entire visitor sessions, showing you exactly how someone acts. This level of visibility can guide much more precise and helpful adjustments to your site. You can keep optimizing your website to get the most engagement possible from your visitors.

27. Glew

Some of your products may sell well, but others could take up inventory and cost you more than they bring in. Understanding these discrepancies in your sales can help you market more effectively and sell more. Glew is a business intelligence and analytics platform you can use to discover these trends. Glew can break data into granular categories, helping you target specific segments. You can also set up repeating analyses and alerts to stay on top of changing trends.

28. Bloomreach

Bloomreach is an AI eCommerce personalization platform that integrates real-time customer and product data. It helps you improve marketing, product discovery, and content across various channels.

29. Octane AI

Octane AI targets Shopify stores, enabling them to create product quizzes that increase customer engagement and drive sales. These quizzes are potent tools to plug leaks in the customer journey, guiding potential buyers toward purchases that best suit their needs and preferences.‍

30. ManyChat

ManyChat uses AI to enhance customer engagement, simplify communication, and automate sales processes through messaging and chatbots. It integrates with popular social media channels and messaging apps like:

• Instagram

• WhatsApp

• Facebook

• SMS

This AI tool can expand your reach, gather insights, and improve customer service, marketing, and sales efficiency through automated conversations without losing a personal touch. 

31. OptiMonk

OptiMonk is an AI tool for eCommerce businesses that focuses on helping you personalize the online shopping experience to drive conversions with targeted messages and offers. This tool is handy if you’re looking to reduce cart abandonment and increase sales through customized content tailored to each visitor's behavior and preferences. Whether you need pop-ups, side messages, or nanobars (a sticky announcement bar at the top or bottom of your site), OptiMonk can help you send the right message to the right person at the perfect time. 

32. Zavvy by Deel

Zavvy is an all-in-one AI people enablement platform focusing on employee development, performance management, and engagement. It offers tools for the entire employee lifecycle, from onboarding to ongoing training and career development. For example, you can create personalized learning paths and generate insights into employee performance. 

33. Kissmetrics 

Kissmetrics advanced product and marketing analytics. By analyzing customer behavior on your site, Kissmetrics allows you to acquire more customers and thus grow sales. This tool is for behavior analysis, customer segmentation, and email campaign automation. Understanding how your customers behave and what they click will enable you to retain and develop relationships with them. It is designed to increase conversions, engagement & customer retention. The extensive data and A/B testing are excellent for really understanding users. The tool is easy to follow, gives insight into where to improve, and allows extensive reporting to dig into data. The only downside, especially for small businesses or startups, is the cost. But it does provide some invaluable insights that can unlock sales growth. 

34. SEMrush

eCommerce is all about promoting your online store through digital channels. SEMrush allows you to do exactly that. SEMrush is an all-in-one marketing platform that helps you get better results from online marketing. It provides a complete analysis of your site and campaign’s performance. SEMrush enables you to find national and local keywords that you can use to optimize product descriptions and generate better results. You can even run SEO audits to understand and optimize your online store. 

35. Intercom

Intercom is quite a tool for resolving customer queries quickly and is widely accepted in eCommerce today. Multiple integration features make it suitable for any type of business.

Implementing tools in your eCommerce business

Integrating eCommerce tools into your business can feel overwhelming, but it doesn't have to be. Start by looking at your business and deciding what needs the most help. 

• Is it inventory management? 

• Marketing automation? 

• Customer service? 

Once you know your needs, you can find tools that match your goals.

Research and select the right tools

Finding the right eCommerce tools means making sure they fit your business needs and work with what you already have. Whether you're looking for payment processing, inventory management, or customer engagement, choose tools that are easy to use and scalable.

Plan integration carefully

Integration is key. Make sure the tools you choose can connect with your existing eCommerce platform and other tools you use. This way, you won't face any disruptions during the transition.

Test before full implementation

Rolling out new tools should be done in phases. Start with a small-scale test to identify any issues early on and ensure everything works as expected without causing significant disruptions.

Train your team

Your team needs to know how to use these tools effectively. Provide in-depth training on the features and encourage continuous learning to keep up with updates.

Ensuring seamless compatibility between eCommerce platforms

To keep things running smoothly, your eCommerce tools need to communicate with each other. Here’s how you can ensure seamless integration:

API integrations

Many eCommerce tools offer APIs that make it easier to integrate different platforms. Use these APIs to ensure data flows smoothly between tools without requiring manual input.

Use All-in-one platforms

Consider using eCommerce management tools that combine multiple functionalities into a single platform. This reduces the complexity of managing different tools and helps to keep everything under one roof.

Monitor performance

Keep an eye on the performance of integrated tools to ensure they’re working together effectively. Use analytics and reporting tools to track any errors or inefficiencies.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Instant is your go-to tool for transforming Shopify product pages without touching a line of code. Its drag-and-drop interface is like having a magic wand for your online store. You can quickly whip up high-converting landing pages, blog posts, and sections. Instant keeps everything sharp and consistent, so your brand vibe stays on point. And the best part? It plays nice with Figma and other eCommerce tools, making it a versatile ally in boosting store performance and driving conversions. So why spin it and see what it can do for you?