19 Best Wix alternatives for building your eCommerce store

Building an online store is more than just picking a platform. It’s about creating a shopping experience that speaks to your customers. While Wix is a popular choice, it might not offer everything you need, especially if you want advanced features like AI eCommerce personalization. Maybe you need something more tailored to boost your brand's uniqueness. This guide will help you explore the best Wix alternatives, ensuring you find the perfect fit for your eCommerce goals.

One powerful solution is Instant's Shopify product page builder. It offers customizable options, making crafting a store that reflects your brand’s personality easier without the hassle.

Table of Contents

• 19 Best Wix alternatives for building your eCommerce store

• Why look for a Wix alternative?

• Choosing the best Wix alternative to build your online store

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page build

19 Best Wix alternatives for building your eCommerce store

1. Instant: Revolutionize your Shopify experience

Instant is a user-friendly tool that transforms how you build your Shopify store. It allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Taking control of your store's success

This maintains complete control over their store's design. Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify product page builder today!

2. Shopify: The all-in-one eCommerce giant

Shopify is a household name in the eCommerce world for good reason. It provides a comprehensive suite of features, from payment processing to email marketing, designed to simplify online selling. With mobile-friendly designs and customizable checkouts, it's a fantastic choice for small businesses and hobbyists. However, it presents challenges for mid-market and enterprise businesses looking to scale, especially those with B2B needs. Pricing starts at $39 per month for standard plans, with Shopify Plus starting at $2,300 or a variable fee for higher-volume businesses.

3. BigCommerce: Powering growth with less complexity

BigCommerce is designed for both B2B and B2C businesses, offering a robust cloud-based platform that reduces cost, time, and complexity. Features like customer segmentation and SEO make it an excellent choice for established and rapidly growing businesses. Headquartered in Austin, Texas, it supports thousands of retailers globally and is one of the leading platforms for eCommerce businesses.

4. GetMeAShop: Your comprehensive online solution

GetMeAShop is a versatile eCommerce platform that packages everything businesses need into one solution. From website building to digital marketing and CRM, it helps small and medium businesses establish an online presence quickly and cost-effectively. Integrated payment, logistics, and customer acquisition solutions make it easy to focus on core business operations.

5. Haravan: Leading the way for SMEs

Established in 2014, Haravan provides a cloud-based multichannel platform for SMEs and retailers to manage their businesses online and offline. As Vietnam's leading eCommerce website builder, Haravan was selected by Google for the Launchpad Accelerator program and is a business solution provider for the Facebook Messenger platform. It serves 15,000 paying merchants and is a top choice for Vietnamese businesses.

6. Magento: The enterprise solution

Magento, an Adobe company, is a powerhouse for mature and enterprise businesses looking for seamless digital and physical shopping experiences. With a strong portfolio of cloud-based omnichannel solutions, Magento offers features like multi-store management and powerful integrations. It's the preferred platform for industry giants like HP and Canon, making it a top choice for large-scale eCommerce operations.

7. OpenCart: Simple yet powerful

Opencart is a user-friendly, open-source platform that allows businesses to manage multiple online stores from a single backend. With over 13,000 modules and themes, it offers flexibility for various sectors and needs. The platform is easy to set up and use, with free installation and support, making it a popular choice for small businesses and startups.

8. PrestaShop: Popular and open source

PrestaShop is a leading open-source eCommerce platform that supports businesses in Europe and Latin America. Known for its flexibility and customization options, it allows entrepreneurs to create and develop eCommerce sites. PrestaShop is dedicated to helping businesses push the boundaries of commerce and achieve their ambitions.

9. Salesforce commerce cloud: Seamless experiences

Salesforce Commerce Cloud empowers businesses to create seamless eCommerce experiences across mobile, digital, and social platforms. With a unified cloud-based platform, it offers AI personalization, order management, and related services for B2C and B2B retailers. It's a smart choice for businesses looking to enhance customer experiences and drive growth.

10. WooCommerce: The WordPress solution

WooCommerce transforms WordPress websites into customizable eCommerce stores. With a wide range of extensions to meet logistical, marketing, and technical needs, it's a popular choice for small and medium businesses. Known for its simplicity and customization options, it's a fast-growing platform used by millions of websites globally.

11. 91App: Revolutionizing eCommerce in Asia

91APP is a Taiwanese software company offering comprehensive eCommerce tools and services for businesses looking to establish and expand their online presence. From customizable storefronts to integrated payment processing, 91APP provides a range of features to streamline eCommerce operations and drive success.

12. Cafe24: Global solutions for success

Cafe24 offers a diverse range of eCommerce solutions to streamline the online shopping experience. With a powerful analytics platform that provides valuable insights, businesses can optimize marketing strategies and personalize the shopping experience to drive conversions. While rooted in South Korea, Cafe24 serves businesses worldwide, helping them navigate international eCommerce and reach new markets.

13. Squarespace: User-friendly and comprehensive

Squarespace is known for its user-friendly platform that offers customizable websites and integrated eCommerce solutions. With a robust analytics platform that delivers deep customer insights, it helps businesses optimize marketing efforts and enhance user engagement. It's an excellent choice for startups and expanding businesses looking to thrive in the digital landscape.

14. Zid: Driving business growth with data

Zid offers a range of comprehensive eCommerce platforms with features like customizable storefronts and data-driven insights into customer behavior. Zid helps businesses understand their target audience and make informed decisions to drive growth by analyzing vast amounts of data. Serving thousands of companies worldwide, it's a strong choice for businesses of all sizes looking to succeed in the digital landscape.

15. Salla: Effortless online presence

Salla, a top eCommerce website builder from Saudi Arabia, offers a seamless pathway for entrepreneurs to establish their online presence. With support for over 40 languages and payment processing in more than 79 countries, it ensures businesses can thrive globally. Its integrated digital solutions simplify every aspect of online business management for success.

16. Volusion: A trusted name in eCommerce

Founded in 1999, Volusion offers a range of tools and functionalities for building and managing online stores. With powerful analytics tools that provide insights into customer behavior and sales trends, businesses can optimize strategies and drive revenue. It's a reliable platform for eCommerce businesses looking for a comprehensive solution.

17. Shift4Shop: Premium features without the premium price

Shift4Shop offers a complete, all-in-one eCommerce solution with customizable storefronts and robust inventory management tools. Security is paramount, with built-in PCI compliance and advanced fraud protection. With more included features than any other eCommerce software, it's an excellent choice for businesses looking for a robust platform at an affordable price.

18. Ecwid: Seamless integration and customization

Ecwid offers a range of customizable storefront templates and seamless integration capabilities. Businesses can easily add an online store to existing sites and integrate with social media platforms to sell directly to followers. With its flexibility and ease of use, Ecwid is a popular choice for businesses looking to create a unique and branded online presence.

19. Weebly: Intuitive and global

Weebly is a prominent player in the eCommerce landscape, offering intuitive solutions for web hosting and development. With a user base of over 50 million websites and support in over 150 countries, it's a global solution for businesses looking to create fully responsive websites that display correctly on any device.

Why look for a Wix alternative?

Wix is fantastic for small businesses, but when your store gets bigger, it feels cramped. Larger stores might be stuck dealing with limited customization options, annoying API restrictions, and high transaction fees. These limitations can stifle growth and make expanding your operations a real headache. It's like trying to run a marathon in a pair of flip-flops just not built for the distance.

Storage and Bandwidth: The hidden costs of growth

Wix's premium plans sound fancy, but they come with limits on storage and bandwidth. These restrictions can be frustrating for businesses with heavy traffic or large media files. Exceeding these limits might lead to unexpected costs or slow performance, and no one wants their site to crawl to a halt during a big sale. It's like having a sports car that can't exceed 60 mph.

SEO limitations: The struggle to stand out online

Wix has improved its SEO capabilities, but it's still not the best fit for those who need to make their mark. With limited control over technical SEO elements, ranking well in search engines can be an uphill battle. It's like trying to win a dance-off when you're still learning the steps.

Pricing pitfalls: The true cost of convenience

Wix seems affordable, but many essential features require extra payments. In the long run, other platforms offer better value by including advanced features without the added fees. It's like buying a car and then realizing you have to pay extra for the wheels.

Customer support: The frustration of being left on hold

When you need help, you want it fast and effective. Many Wix users report difficulties in reaching customer support, and even when they do, the responses can be slow or unhelpful. This can be a significant turn-off for businesses that rely on timely assistance. It's like calling for room service and waiting hours for your food.

A no-code solution for building custom Shopify pages

Instant is a user-friendly tool that transforms how you build your Shopify store. It allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Taking control of your store's success

This maintains complete control over their store's design. Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify product page builder today!!

Choosing the best Wix alternative to build your online store

Zero in on what your eCommerce store needs. Evaluate the size of your product catalog and the nature of your target audience. Consider your sales channels, too. The aim is to find a platform that aligns perfectly with these needs. You don't want to lose functionality or compromise the customer experience.

True cost: More than just the price tag

Switching platforms isn't just about the upfront cost of new software. You'll have migration costs, possible development fees, and ongoing subscriptions to consider. Calculate the total cost of ownership to see if switching makes financial sense in the long run.

Smooth data migration: No room for error

Data migration can be one of the trickier parts of moving to a new platform, especially if you have an extensive customer database, product catalog, or detailed order history. Following a detailed eCommerce migration checklist will help you transfer your data smoothly and without errors. This will prevent disruptions that could affect customer trust and satisfaction.

Customization and integration: Keep what works

When looking at alternative platforms, carefully review the level of customization and integration you need. Ensure the new platform can replicate your current setup or accommodate these customizations to maintain business operations.

SEO: Don't let your rankings tank

A poorly executed migration can seriously impact your site’s search engine rankings, causing organic traffic and revenue drop. Consider the SEO implications of switching platforms and choose one that supports best practices and offers tools to maintain or improve search visibility during and after the transition.

Downtime: Plan for transition

Switching to a new eCommerce platform can involve downtime during migration and transition. Plan for this potential downtime and communicate with your customers about any changes. This will ensure a smoother shopping experience and minimize revenue loss.

Future-proof your store

While your current needs are essential, think about your long-term growth. Consider how the new platform can adapt to your future requirements and expanding operations. Choose a scalable solution that will help your eCommerce business thrive now and in the future.

eCommerce trends to help you decide on a Wix alternative

eCommerce is growing unprecedentedly, with global online retail sales surpassing $4.1 trillion in 2024 and projected to reach $6.4 trillion by 2029. As technology advances and consumer expectations shift, online businesses need platforms that evolve with these changes. While Wix is a popular website builder, emerging eCommerce trends highlight why some retailers seek alternatives that offer greater flexibility, more innovative AI-driven tools, and better shopping experiences.

1. AI-Powered tools for smarter selling

AI has transformed eCommerce, enabling personalized shopping experiences, automated customer service, and predictive analytics. While Wix does have some AI-powered integrations, other platforms offer more advanced features, such as”

• AI chatbots

• Automated product recommendations

• Inventory forecasting

Choosing a platform that prioritizes these capabilities could be a game-changer if you want to scale your business using AI.

2. Conversational commerce and AI-driven chat marketing

Gone are the days of basic chatbots today’s AI-driven chat marketing tools create engaging, human-like conversations that convert visitors into loyal customers. Some Wix alternatives offer stronger chatbot integrations or native chat marketing features, allowing businesses to interact with shoppers in real time. If engaging customers through messaging and AI-driven sales assistants is essential, exploring alternative platforms with better chatbot automation is wise.

3. Mobile-first shopping experiences

With mobile commerce expected to make up 62% of all eCommerce by 2027, having a fully optimized mobile experience is no longer optional; it’s essential. While Wix offers mobile-friendly designs, some alternatives provide more advanced features, such as progressive web apps (PWAs), one-click checkout, and seamless mobile UX. If mobile sales are a significant focus, a platform built with mobile-first functionality might be a better fit.

4. Flexible payment and checkout options

A smooth checkout experience can make or break a sale. Today’s shoppers expect multiple payment options, including:

• Digital wallets

• Buy now

• Pay later (BNPL) services

• Fast one-click checkouts. 

While Wix supports various payment gateways, some alternatives integrate more seamlessly with advanced checkout solutions like Bolt or offer built-in BNPL financing. If reducing cart abandonment and boosting conversions is a priority, an eCommerce platform with better checkout flexibility could be the way to go.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page build

Instant brings a whole new level of freedom to eCommerce design. You no longer need to rely on developers or struggle with complex code. With its intuitive drag-and-drop interface, Instant lets you easily design high-converting pages. Want to create eye-catching product pages? How about a stunning landing page for your latest sale? Instant enables you to do it all, and it’s all within your control. Its seamless Shopify integration ensures your design vision comes to life as you imagined.

Integrate and elevate

Looking for Wix alternatives that won’t compromise on integration capabilities? Instant has you covered. It seamlessly integrates with popular tools like Figma, allowing you to quickly bring your designs to life. No need to start from scratch or worry about compatibility issues. With Instant’s robust integration capabilities, you can focus on what matters most: creating a standout online store that captivates and converts. 

Customize with confidence

Customization is key to eCommerce success, and Instant delivers in spades. With its powerful customization features, you can create a store that reflects your brand’s unique identity. From fonts and colors to layouts and animations, Instant gives you complete control over every aspect of your store’s design. And with its user-friendly interface, you can make changes on the fly without coding. 

Supercharge your store

Want to take your online store to the next level? Instant’s advanced features and capabilities can help you do just that. From performance optimization tools to conversion-focused design elements, Instant has everything you need to create a high-performing store that drives results. And with its robust analytics and reporting capabilities, you can track your store’s performance and make data-driven decisions to fuel growth.