Built to tell a story: How YAJU crafted a bold Shopify store with Instant

YAJU is a supplement brand with serious edge. Founded by two brothers with a shared passion for fitness and 90s anime, the brand is all about helping customers unleash their inner beast, with third-party lab-tested supplements and a no-compromise approach to quality. Every product is formulated to push performance and comes packaged in glass to reflect the brand’s health-conscious values.

But what really sets YAJU apart, especially in a crowded, competitive category, is its storytelling. Today’s customers aren’t just buying products; they’re buying into brands. And YAJU’s founders knew that in order to win trust and stand out, their online store needed to do more than look good; it had to say something.

That’s why they turned to Instant to fully customize their Shopify theme from the ground up. Using Instant, they built a powerful homepage, product page template, collection page, and About Us page that all work together to tell their story: bold, intense, and unapologetically different. The result is a storefront that doesn’t just showcase products; it reflects the brand’s identity, values, and mission.

Here’s a closer look at YAJU’s Shopify storefront design, fully customized in Instant:

Building a beast-worthy homepage

YAJU’s Shopify homepage sets the tone the moment you land on it: bold, high-energy, and unapologetically designed to stand out. Built entirely in Instant, the combination of custom layouts, animated elements, and immersive product features brings the brand’s unique blend of fitness performance and 90s anime flair to life. 

Hero section

The hero section’s strong color contrast (red background, white text) and game-style copy immediately capture the brand’s identity.

• Headline: “Powerups for daily missions” with supporting text like “0 secrets, over 9000 performance” sets a playful, anime-inspired tone.

• CTA Button: Built using Instant’s interactive hover states to create subtle micro-interactions and encourage clicks.

3D product animation section

A rotating product visual is embedded directly into the page. This creates motion and gives users a 360° view of the product without leaving the page.

Product showcase

Their product showcase section mixes fun design with functionality to encourage browsing and quick purchases. The embedded product slider helps improve product discovery and gives easy access for “add to cart” conversions.

USP section

This section clearly communicates brand values in a compact, eye-catching layout. The balanced design highlights the brand’s credibility and visual identity at once.

Lab test slider

The carefully crafted “Lab Tests” slider adds proof behind the claims, which is ideal for building trust with health-conscious buyers. Transparency sells, and this section makes it tangible.

Reviews slider

This customer reviews carousel provides easy social proof, styled to fit the brand’s clean but energetic layout.

Product page template

Using Instant, YAJU’s founder designed a fully custom product page template that could be easily applied across all their products, giving each page a consistent, branded feel without needing to rebuild from scratch. 

Here's how the page is structured for both clarity and conversion:

Buy box

The buy box section of their PDP template includes key elements such as: 

• Image gallery: this provides an image of the product offering, as well as a closer look at the ingredients and key lab results from when the product was tested. 

• Reviews overview: A star reviews rating shows the aggregate store of all customer reviews, and when clicked, jumps down the page to the full reviews section.

• Special offers: Bundle discount offers encourage customers to buy in bulk. 

Cross-sell section & sticky add to cart bar

The cross-sell section is directly below the buy box and provides the opportunity to increase AOV by suggesting products recommended by other customers. It also has a sticky add-to-cart button that pops up. Together, these two features help increase average order value while reducing drop-off friction.

Product detail accordion 

The accordion element added on their PDP makes it easy for customers to scan for key information they’d like to read about the product, such as ingredients, delivery & safety information, and recommended usage. This lets shoppers scan or dive deeper as needed, without overwhelming them upfront.

Customer reviews section

Customer reviews provide trust and social reassurance that reassures new visitors and provides context. This section was achieved by embedding Instant’s App Island element to integrate a third-party Shopify review app.

FAQ section

A collapsible FAQ answers final objections or questions in a clean, mobile-friendly layout.

This modular PDP layout not only looks great, but it’s designed to scale, allowing YAJU to easily reuse the template across their full catalog.

What YAJU built—And what you can too

With Instant, YAJU’s founder was able to bring a bold, performance-driven brand to life online, no developers needed. Every page, from the high-impact homepage to the conversion-optimized product templates, reflects the same level of care, creativity, and credibility that goes into their products.

“Instant has been a real game-changer for us. It’s simple to use, the support team and founders are genuinely helpful, and they’re constantly improving the platform, coming with new features. We started with building a product and a home page, but now with the new features, we’re even building our header and footer in Instant. Feels like we finally found our favorite page builder.” - Yarri Rosweide, YAJU Founder

By combining custom design elements, interactive features, and modular page building, YAJU created a storefront that not only looks distinct but also drives results. And because every section was built in Instant, it’s easy to update, scale, and maintain, making it as functional as it is visually powerful.

For brands looking to stand out and sell more, YAJU’s store is proof of what’s possible when you take full control of your Shopify design with Instant.

Want to build a storefront like this? Try Instant for free and start customizing your Shopify store today.