25 best paid Shopify themes that are worth your investment

Choosing the right Shopify web design or theme can feel like picking the best outfit in a store full of options. It’s a big decision that can shape your brand’s identity and directly impact sales. With so many themes, it can be tough to know where to start. That’s where our guide comes in. We’ve handpicked some of the best paid Shopify themes to help you create a stunning, high-converting online store. Whether you’re looking for something sleek, minimal, or bold and eye-catching, we’ve got you covered.

If you’re looking for an easy way to customize your Shopify store, check out Instant’s Shopify product page builder. It’s a game-changer for creating beautiful, high-converting product pages without any coding.

Table of Content

• What are Shopify themes & why does it matter for your store?

• 25 Best paid Shopify themes that are worth your investment

• How to choose the most fitting Shopify paid theme

• 5 Best practices for using a theme for your Shopify store

• Optimize Your Shopify Store for Conversions Without Breaking the Bank with Instant's Shopify Product Page Builder

What are Shopify themes & why does it matter for your store?

A Shopify theme is the cornerstone of your e-commerce store, defining how your site looks and feels. The design template shapes everything from layout to font choices, playing a crucial role in user experience. Shopify offers a wide range of themes, over 90 in fact, both free and premium. 

You’ll also find countless options from third-party developers. Why stick with the default when you have all these choices? A theme organizes your store and provides essential features, streamlining the design process. Choosing a theme that aligns with your brand before customization is the quickest way to build a unique, functional, and user-friendly store.

First impressions: The power of your Shopify theme

First impressions count, and your Shopify theme is the first thing visitors see. Research shows that it takes just 50 milliseconds for visitors to form an opinion of your site. Much like the opening scene of a movie sets the tone, your theme creates that initial wow moment. Everything from layout to color scheme should align with your brand’s identity. A strong first impression can keep customers on your site longer, increasing their chances to explore further.

Defining your brand’s personality with a theme

Your theme is more than just a design; it sets the tone and personality for your online store. Your theme communicates these traits visually whether you want to project:

• Luxury

• Fun

• Eco-friendliness

• Innovation

As a movie’s soundtrack hints at its genre, your theme signals what kind of experience customers can expect. It’s your brand's visual voice, reflecting your values and vision.

Enhancing user experience through design

A well-chosen theme is key to creating a smooth and intuitive user experience. Just as a well-crafted video reel engages viewers, your store should guide customers effortlessly. A theme that loads quickly features intuitive navigation, and offers seamless interaction will keep customers engaged. Visitors are more likely to purchase When they can easily find what they’re looking for.

Standing out in a crowd: The unique impact of your theme

With thousands of Shopify stores vying for attention, a unique theme can be your secret weapon. Like an iconic movie soundtrack becomes Instantly recognizable, your theme helps establish your brand identity. This distinct visual presence helps your store stand out, making it more likely for customers to remember and return. A well-designed theme ensures your brand remains at the top of your mind in a crowded digital marketplace.

Adapting your theme to trends and seasons

Just like music playlists in a retail store change to match the season, your Shopify theme should evolve, too. Updating your theme keeps your store relevant for a holiday promotion or a seasonal sale. A fresh, seasonal look can subtly cue customers into your latest offers. Adapting your theme keeps your store exciting and aligns your branding with customers’ changing needs.

25 Best paid Shopify themes that are worth your investment

1. Instant's Shopify landing page templates: Fast and flexible

Instant offers a quick and easy way to build Shopify product page templates and themes. Within five minutes, you can create tailored pages that fit your vision, all without writing code. This theme allows for showcasing subscriptions, variants, and more, making it a great choice for businesses looking to create stunning product pages quickly.

2. Impulse: Feature-packed and fast

Impulse is a fast-loading Shopify theme that offers a wide range of features. It includes a mega menu, product reviews, promo banners, quick buy, and more than 20 sections for customization. Available for $380, this theme is perfect for businesses that need a powerful theme with plenty of options.

3. Editions: Clean and editorial

Editions is a simple and spacious theme focused on featured products. With editorial-style sections and templates, product badges, infinite scroll, and more, this theme helps showcase your brand messaging in style. It’s available for $250.

4. Symmetry: Bold and unique

Symmetry offers edgy layouts, unique fonts, and eye-catching colors. It's designed for businesses wanting to stand out and includes features like easy navigation, promotion highlights, a built-in blog, and Shopify 2.0 compatibility. The theme is priced at $360.

5. Kingdom: Innovative and user-friendly

Kingdom shifts the menu to the left of the screen, creating a unique layout that fully displays categories across all devices. It includes the breadcrumbs element, which helps provide shoppers with an intuitive shopping journey. Kingdom is available for $260.

6. Prestige: Rich content and stunning visuals

Prestige is designed for storytelling and includes high-converting elements like a countdown timer and promo popups. This well-rounded theme is trusted by many sellers worldwide and is available for $380.

7. Essentials: Modern and impactful

Essentials is built for businesses seeking a simple but impactful online presence. With bold text, contrasting colors, and features like a slideshow and promo banners, this theme creates a modern vibe. It’s available for $250.

8. Taiga: Visual freedom and high performance

Taiga is a fast-loading premium theme for fashion and apparel brands. Developed by Woolman, it's featured by brands like Daniel Wellington and Almada Label. It's available for $380.

9. Local: Streamlined for omnichannel selling

Local is packed with features to streamline omnichannel selling. With more than 20 flexible sections, this theme is perfect for food and drink, retail, and high-volume brands. It’s priced at $360.

10. Kalles: Versatile and modern

Kalles is a well-rated Shopify theme for various online businesses. Its minimalist design and specific demonstrations allow for a smooth shopping experience. Suitable for furniture, pets, electronics, and fashion stores.

11. Mojave: Modern and flexible

Mojave is designed by DigiFist and suits clothing, apparel, health and beauty, and fashion brands. With conversion-optimized product pages and large imagery, this theme helps drive conversions and increase sales. It’s available for $350.

13. Blum: Bold and lightning-fast

Blum is optimized for fashion, beauty, and home decor sectors. It offers a variety of visual elements to keep users engaged and accelerate sales. This visually stunning theme is priced at $170.

14. Eurus: Versatile and responsive

Eurus is suitable for various industries, especially those doing in-person selling. With over 40 customizable sections and features for time-based promotions, this theme enhances conversion rates and responsiveness. It’s available for $250.

15. Electro: Top choice for electronics

Electro is designed for electronic brands, offering powerful product filters and unmatched speed. With features for simplicity and reliability, this theme ensures a modern shopping experience. It’s available for $170.

16. Impact: Typography-oriented and dynamic

Impact is suitable for businesses needing longer-form text descriptions. With a bold layout, gradients, large headings, and animations, this theme showcases products effectively. It’s priced at $380.

16. Paper: Beautiful and fully customizable

Paper is great for eco-friendly beverage and clothing brands. Built with conversion rate optimization in mind, it includes plenty of promotional sections to encourage easy checkout. Available for $321.

17. Igloo: Impressionable and functional

Igloo presents like a premium outerwear storefront, with decorative and informative components. Features like quick buy, promo popups, and product filtering drive sales naturally. It’s available for $320.

18. Motion: Quick setup and striking visuals

Motion is perfect for stores needing a quick setup with an extensive product collection. With striking photographs and videos, this theme feels like flipping through a fashion magazine. Available for $360.

19. Retina: Bright and simple

Retina is ideal for recently launched stores wanting to upgrade. With neutral tones and features like back-in-stock alerts and promo popups, this theme increases conversion rates. It’s available for $220.

20. Split: Unique and minimalist

Split introduces a unique layout with a dividing line between sections. With a minimalist feel, this theme is perfect for stores with a smaller product collection. It’s priced at $280.

21. Honey: Perfect for bundles

Honey is ideal for stores offering bundles and complementary products. Features like QuickShop and “Shop the Look” sections help turn visitors into customers. It’s priced at $390.

22. Empire: Versatile and cleverly-designed

Empire’s layout is sectioned to feature or omit products based on campaigns or seasons. With a sticky search bar, this theme keeps users engaged longer. It’s available for $340.

23. Minion: High-converting for pet stores

Minion includes intuitive navigation and features like a free shipping bar. It’s perfect for high-volume pet businesses looking for flexibility and customization. Available for $250.

24. Bullet: Fast and enticing

Bullet offers fast loading times and clear picture quality. With user-first features like quick buy and enhanced search, this theme ensures a smooth shopping experience. It’s priced at $320.

25. Fetch: Clean and focused for the pet industry

Fetch is designed for the pet industry, featuring elements like nutritional information and product videos. It’s a great choice for showcasing pet supplies effectively. Available for $360.

How to choose the most fitting Shopify paid theme

Start by identifying themes that are tailored to your industry. Shopify offers themes designed for specific sectors, which can make a big difference in how your products are presented. For example, a theme for a fashion store might include features like size charts and model galleries. 

A beauty brand might benefit from a theme highlighting product ingredients and benefits. Picking a theme aligned with your niche ensures that it meets your customers’ expectations and creates a more cohesive shopping experience.

Think about your product catalog size

The size of your inventory plays a crucial role in theme selection. Stores with a small number of products might prefer a minimalist theme that highlights each item. If you have a large product catalog, you'll need a theme with strong navigation and advanced filtering options to help customers find what they want. Make sure your theme can accommodate your inventory without becoming cluttered or overwhelming.

Prioritize essential features

Identify the features that are must-haves for your store. Do you need built-in product recommendations to boost upsells? You may need a size chart for your fashion items or local pick-up options for your physical store. Look for themes that include these features natively to minimize the need for additional apps or extensive customization. This will save you time and effort in the long run.

Make the customer journey seamless

Choose a theme that provides a smooth and intuitive user experience. Quick-loading pages, mobile responsiveness, and an easy checkout process are essential for reducing cart abandonment and increasing conversions. These features help create a shopping experience that’s as smooth as possible, keeping customers engaged and encouraging them to complete their purchases.

Get inspired by successful competitors

Look at what your successful competitors are doing. Analyze their layouts, navigation styles, and overall design to identify elements that resonate with your shared target audience. While you don’t want to copy them exactly, this analysis can help you choose a theme with proven design elements that work well in your niche.

Opt for customization and flexibility

If branding is a top priority, choose a theme offering extensive customization options. This will allow you to adjust colors, fonts, and layouts to align with your unique brand identity without diving into coding. A theme that’s easy to customize will make it easier to create a store that truly represents your brand.

Customize your store with Instant

Speaking of customization, if you want to take your store's design to the next level, Instant is a user-friendly Shopify product page builder that allows teams and agencies to create fully customizable pages without coding knowledge. With its intuitive drag-and-drop interface, you can quickly design high-converting pages while maintaining complete control over your store's design. 

Try Instant's Shopify product page builder today!

5 Best practices for using a theme for your Shopify store

1. Embrace Shopify 2.0 themes for a modern experience

Shopify 2.0, launched in 2021, brought a new architecture that significantly upgrades your store's functionality and flexibility. Always look for themes with the OS 2.0 badge, as these themes are built for the future of Shopify. They allow for more creative control and better performance. Avoid outdated themes that lack these capabilities, as they could hinder your store's adaptability and user experience.

2. Understand that free Shopify themes are variations of dawn

Since July 2021, Shopify's default theme has been Dawn, and all other free themes like Crave, Sense, and Craft are essentially Dawn with different settings. If you're using Dawn, you can customize it to look like any of these themes rather than switching to another free option. This saves you time and effort, as you're working with the same theme under a different guise.

3. Stand out with a unique color scheme

Your color scheme is crucial for brand recognition and user engagement. Instead of sticking to a theme’s default colors, choose a palette that reinforces your brand identity and improves user experience. Utilize color theory and psychology to create a visually appealing and emotionally resonant design. This approach can significantly boost brand recognition and customer connection.

4. Maintain simplicity in your design

While it's tempting to use every customization feature available, an overloaded design can deter potential customers. Focus on clarity and ease of navigation. Use concise copy and clear CTAs to guide users through your site. Simplifying your design helps create a more effective and enjoyable shopping experience, keeping visitors engaged rather than overwhelmed.

5. Prioritize mobile optimization

With over half of web traffic from mobile devices, ensuring your Shopify store is mobile-friendly is crucial. Use responsive designs and test your site with tools like Google’s Mobile-Friendly Test. If you need a mobile-first theme, consider options like Electro, which scores well on Google Pagespeed for mobile devices. Prioritizing mobile users ensures a seamless experience across all devices, improving user satisfaction and conversion rates.

Optimize Your Shopify Store for Conversions Without Breaking the Bank with Instant's Shopify Product Page Builder

Ever feel like your Shopify product pages are missing that special touch? Instant might be your game-changer. With its drag-and-drop interface, even the most tech-averse can craft high-converting landing pages and more without writing a single line of code. It's almost like magic. 

Instant plays nice with Figma and other eCommerce tools, so it fits right into your existing workflow. Imagine having the freedom to tweak every detail of your store's design, all while boosting performance and conversions. That's what Instant offers.