43 best Shopify product pages & themes for design inspiration

Crafting a standout Shopify product page is like inviting customers into a well-organized and welcoming store. It's a crucial part of Shopify store design, influencing how visitors engage with your products and whether they decide to buy. This article will guide you through the best Shopify product pages, offering inspiration that can elevate your store’s design and boost sales. You'll find ideas and themes that align with your brand, helping you create an effective and appealing online storefront.

To make this process smoother, Instant offers a Shopify product page builder to help you effortlessly create stunning product pages. This tool can speed up your design process, helping you achieve your goals faster.

Table of Contents

• What are product pages?

• Why is product page design important?

• 16 key things to include in your Shopify product page

• 43 Best Shopify Product Pages & Themes For Design Inspiration

• How to optimize your product page with these six best tips

• How to design a high-converting product page

• What is a good conversion rate for a product page?

• Recommended Shopify product image size

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

What are product pages?

A Product Page, often called a PDP, is your storefront’s heartbeat. Here, you’ll find straightforward information about what you’re:

• Selling

• Features

• Prices

• Availability, etc.

The goal is clarity and simplicity, ensuring anyone can easily understand what's on offer. A well-crafted product page builds the bridge between curiosity and trust.

Why first impressions matter

Imagine stumbling onto a page and finding nothing but confusion. You’d probably click away, right? A product page needs to be more than a list of facts. It should engage visitors, tell them about your company, and make them feel they’re making an informed decision. This is why design and content should work together to explain what makes your product unique.

Crafting the call to action

A product page should guide the visitor smoothly toward a purchase. You'll typically find one or two calls to action, such as Add to Cart or Checkout. These actions should be clear and easy to find. Consider upselling or cross-selling with recommendations. It’s all about making the buying process intuitive and enjoyable.

Building trust with first-time visitors

Buying something online is a leap of faith, especially for the first time. Your product page should ease any doubts. High-quality images, detailed descriptions, and customer reviews can make a big difference. These elements help visitors feel confident in their purchase and your brand.

Creating a memorable experience

Shopping online should feel real and engaging. Use compelling media and copy to bring your product to life. High-resolution images, videos, and descriptive text can make all the difference. This approach informs and captivates, turning a digital experience into something tangible.

Keeping things simple and intuitive

Your product page should always be manageable for the user. Balance is key; provide enough information without bombarding visitors. Organize content logically, use clear headings, and ensure straightforward navigation. This way, visitors can focus on what matters: making a purchase.

Why is product page design important?

A well-designed product page serves as the main point of interaction between your product and online shoppers. Since customers can’t physically see or touch your products, your pages must provide all the information they need to make informed purchases. 

The way you present details, like clear descriptions and high-quality images, can make or break a sale. According to a Google survey, 85% of shoppers say product details and images heavily influence buying decisions.

Trust is everything: Building confidence with strategic design

Trust-building is a significant function of a good product page, and research from Salsify shows that a well-constructed product page is the primary driver of audience trust in eCommerce environments.

A great product page design helps make the product feel tangible by offering specifics about its features, benefits, and usage. This creates a virtual experience miming in-person shopping, fostering trust and encouraging buyers to purchase.

Keeping customers: The cost of a bad product page experience

Visitors will likely abandon their shopping carts if your product page lacks clarity, usability, or depth. A well-optimized product page that offers a smooth, informative, and visually appealing experience can significantly increase sales by converting casual browsers into satisfied customers. Customers are more likely to research (42%) and purchase (35%) products directly from a retail site than from other digital channels, making the product page the core of the online sales funnel.

Instant's product page builder

Ready to take your Shopify store to the next level? Instant is a user-friendly Shopify product page builder that helps you create fully customizable pages without coding. 

With its drag-and-drop interface, Instant's Shopify product page builder allows you to design high-converting pages while maintaining complete control over your store's design. Try Instant's product page builder today!

16 key things to include in your Shopify product page

1. Nailing the Product Title

Make your product title clear and descriptive. It should immediately inform visitors about the item. Include key details like:

• Size

• Color

• Mode

In the title. This aids in both SEO and user experience.

2. Crafting an engaging product description

Don't just state what the product is; highlight its unique features and benefits. Explain how it solves the customer’s problems. Use storytelling to make it relatable while keeping it concise and readable.

3. Highlighting important product details

Detailed specifications help shoppers make informed decisions. Include dimensions, weight, materials, compatibility, and other relevant data. For apparel, add sizes and fabric types. For electronics, include technical specs like voltage and warranty info.

4. Showcasing with high-quality product images

Images are critical in online shopping. Include multiple high-resolution images from different angles, a zoom feature, and lifestyle images. Show any variant options, such as different colors or sizes. Videos or 360-degree views can enhance the experience.

5. Clarifying pricing information

Display pricing prominently. Mark any discounts or promotions. If the product comes in variations, clarify how pricing changes for each option.

6. Nailing the call to action (CTA)

Make the “Add to Cart” or “Buy Now” button stand out through color and size. Accompany it with prompts like “Free Shipping” or “Limited Stock” for urgency.

7. Providing shipping information

Offer estimated delivery dates and shipping options. Include info on free shipping thresholds or expedited options.

8. Explaining the return policy

Provide a clear return and exchange policy. Make this info easily accessible as a link or a quick reference section.

9. Featuring product reviews and ratings

Display customer reviews and ratings prominently. Include both positive and negative reviews for credibility. Highlight key reviews that emphasize quality or benefits.

10. Addressing FAQs

An FAQ section reduces customer hesitation and decreases the likelihood of returns. Answer common questions about sizing, compatibility, installation, or usage.

11. Suggesting related products and upselling

Include a “Related Products” or “Customers Also Bought” section. This will encourage additional purchases and retain customers interested in alternatives or complementary items.

12. Building trust with signals

Trust signals like security badges and guarantee seals boost buyer confidence. If celebrities or experts endorse a product, mention that, too.

13. Offering live chat or customer support

A live chat feature allows real-time questions, helping customers decide quickly. If unavailable, provide easy access to support via email or phone.

14. Indicating stock availability

Clearly state whether a product is in, low, or out of stock. Use urgency prompts like "Only three left!" to encourage conversions.

15. Including social sharing buttons

Enable customers to share products on social media. This generates organic buzz and attracts new buyers. Keep social sharing buttons discreet but accessible.

16. Providing customization options

If the product offers customization, make it easy for customers to select preferences. Ensure these tools are intuitive and visually clear.

Related Reading

• How to Add Custom Options on Shopify
• eCommerce Product Page Design
• Shopify Mobile Optimization
• Shopify Product Template
• Shopify Customization Examples
• Product Detail Page Design
• Customize Product Page Shopify
• eCommerce Product Page
• Hire Someone to Build Shopify Store

43 Best Shopify Product Pages & Themes For Design Inspiration

1. Lull  

Lull's product pages, crafted with Instant, start with powerful messaging in the hero section, including a highlighted review for social proof. The page features a comparison chart against top competitors, nudging undecided shoppers toward conversion. Additional elements include a product showcase with discounts, a reviews section with guarantees, and a UGC section displaying real customer feedback.

2. Nodiee - Sleep machine  

Nodiee's product pages are beautifully designed with a soothing blue-and-white color palette. 

They include several Why Choose Us sections, FAQs, and customer testimonials. The pages offer product bundles, a clever tactic for parents considering sleep machines for multiple children.

3. Bokksu - Japanese snacks  

Bokksu uses its product pages to display curated boxes of Japanese snacks with stunning photos and descriptions. This approach has proven successful, with nearly 12,000 reviews and a 4.8-star rating.

4. Wilfreds pies - Food  

Wilfreds uses beautifully written descriptions, supported by customer reviews, to convey the taste of its pies. This approach creates a delicious sense without relying on intricate visuals.

5. Abbott Lyon - Custom jewelry  

Abbott Lyon's product pages include a “Styled on Instagram” section near the bottom, featuring customer feedback and a wider look at products on different skin tones and styles.

6. Kokada - Organic snacks  

Kokada's product pages are lively and fun. They combine images of their coconut spreads with page design to create a fresh vibe.

7. Lucy & Yak - Clothing  

Lucy & Yak's product pages are packed with personality. They feature bold texts, unedited product images, and detailed product and shipping information.

8. Verso - eBooks  

Verso's product pages are classic and uncluttered, with a straightforward layout focusing on the sold book.

9. Brosa - Furniture  

Brosa's product pages streamline the shopping experience with details like a stock counter badge, shipping information, warranty & returns, and images from different angles.

10. Leatherup - Leather goods  

Leatherup's product pages have all the essential information above the fold, including shipping and warranty, payment options, size charts, and product badges.

11. Betterman  

BetterMan's product pages are designed to boost sales with features like prominently displayed discounted prices, multiple payment options, and a standout footer with Instagram integration.

12. Bunny James boxes  

Bunny James Boxes uses high-quality images and a hero banner to grab attention and encourage exploration of their snack gift boxes.

13. She is Cheval  

She Is Cheval's product pages combine classic and modern design, with all the information needed to grab potential customers' attention.

14. Muse Aria  

Muse Aria's product pages are creative and detail-oriented, featuring everything a buyer needs to make an informed purchase decision.

15. Reina Olga  

Reina Olga's product pages are attractive and informative, with high-quality images, a size chart, and a video gallery to help customers shop for their desired products.

16. Bailey and Bone  

Bailey and Bone's product pages make shopping for personalized pet accessories easy, with sections for customer requirements and a shoppable Instagram gallery.

17. Rumpl  

Rumpl's product pages provide detailed information about their high-performance outdoor blankets and gear, including tutorial videos and customer reviews

18. Aqualung  

Aqualung's product pages are clear and informative, with high-quality images and 360-degree views of their dive and water sports gear.

19. Digisnap  

Digisnap's aesthetic and minimal product pages display good-quality pictures and automatically show similar products to encourage exploration.

20. Prestige  

Prestige's product pages are well-defined, with high-quality images, payment details, price details, and concise key features.

21. Chloe Ferry cosmetics  

Chloe Ferry Cosmetics' product pages have a feminine feel, with strategically explained products, payment options, and stock information.

22. Bombay hair  

Bombay Hair's product pages meet customer needs with all required product details, related product recommendations, and authentic customer reviews.

23. Feather & black  

Feather & Black's product pages showcase high-quality images, necessary details, and social proof through a shoppable Instagram gallery.

24. Kyte baby  

Kyte Baby's product pages display all necessary information and high-quality product videos for informed purchasing decisions.

25. Beekman 1802 - Cosmetics  

Beekman 1802's modest product pages offer demonstration GIFs and comparison charts to help shoppers make informed decisions.

26. Buti yoga  

Buti Yoga's product pages keep it simple with video previews of their workout DVDs and customer reviews.

27. Neurogan - CBD products  

Neurogan's product pages focus on product benefits and usage, using badges to draw attention and help visitors decide on purchasing.

28. Samuel Hubbard - Handcrafted shoes  

Samuel Hubbard's product pages are minimal and well-constructed, focusing on color and size options and utilizing sections like “You may also like.”

29. Vanity planet - Skincare products  

Vanity Planet's product pages use a calming color palette, compelling descriptions, transparent ingredient lists, and instruction videos.

30. Hopps - Cat brush  

Hopps' product pages provide all the information for feline lovers, including attached studies on the benefits of loose-hair remover tools.

31. Creative market - Digital products  

Creative Market's product pages are informative and easy to navigate, with upselling features and membership and loyalty programs.

32. Chippin - Dog treats  

Chippin's product pages use pops of color and comic-styled bubble texts to grab attention and showcase benefits, nutritional facts, and packaging information.

33. Olay  

Olay's pages showcase all significant product information, including key ingredients and payment options, and embed authentic customer reviews.

34. Puma  

Puma's product pages use high-quality visuals and UGC to showcase products and visually visualize how others can wear them.

35. 6KU bikes  

6KU's product pages display all essential details and showcase products flawlessly from every angle, with embedded authentic customer reviews and an FAQ section.

36. BirdRock baby  

BirdRock Baby's product pages provide all the necessary information for purchase decisions, including sizing charts and high-quality product videos.

37. Beardbrand  

Beardbrand's product pages are designed to create a memorable eCommerce presence, with features like video demonstrations and customer reviews.

38. The lip bar  

The Lip Bar's product pages stand out with the power of VR, showcasing products in an immersive way.

39. Blum theme for fashion product page  

The Blum theme offers large, high-quality images and a clean layout, with features like color swatches and dynamic sections to enhance the browsing experience.

40. Baseline  

Baseline's brutalist-inspired theme offers product showcasing advances like image zoom, product videos, and color swatches for a modern and fresh feel.

41. Sense - Health & beauty  

Sense's theme offers a clean and youthful design with videos, testimonials, and advanced customization options to match your brand's style.

42. Impact  

Impact's colored theme utilizes modern gradient colors and conversion optimization features like sticky add-to-cart and complementary products on product pages.

43. Yuva  

Yuva's modern and elegant theme features product reels and parallax scrolling banners, with creative animations for flash sales and captivating stickers for engagement.

How to optimize your product page with these six best tips

1. Get to know the sales cycle

Before optimizing, grasp how the sales cycle impacts your product pages. Shoppers find you through marketing, SEO, or email promotions, and they browse, add items to their cart, and check out. So, make products easy to find, streamline payments, and suggest complementary items for upsells or cross-sells. Use tools like SE Ranking, MailChimp, and Buzzstream to track and enhance this journey.

2. Craft descriptions that speak to shoppers

Your product descriptions need to shine. They're not just for Google rankings; they differentiate you from competitors. Write unique, benefit-driven descriptions. If you’re pressed for time, seek help. Once done, refine them with customer feedback for added appeal.

3. Let customers do the talking

User-generated content (UGC) can do wonders. Encourage reviews, implement ratings, and share customer stories and photos. This trust-building content showcases real-life use. Experiment with different UGC types to see what clicks with your audience.

4. Optimize for the user, not just google

While SEO is crucial, don’t forget user experience. Ensure:

• Fast loading times

• Simple navigation

• Comprehensive product info

Make sure everything looks great on mobile, and avoid intrusive ads. Conduct a UX/UI audit to catch and fix potential issues.

5. Keep it consistent

A consistent look and feel across product pages makes navigation a breeze. When customers know what to expect, they're more likely to return and buy again. Consistency also helps with conversion rates, keeping shoppers engaged longer.

6. Show off your products

Use multiple images to give shoppers a full view of your products. This builds trust and reduces returns. Customers who know what they’re getting are more confident in their purchases.

Instant's product page builder

Ready to take your Shopify store to the next level? Instant is a user-friendly Shopify product page builder that helps you create fully customizable pages without coding. 

With its drag-and-drop interface, Instant's Shopify product page builder allows you to design high-converting pages while maintaining complete control over your store's design. Try Instant's product page builder today!

How to design a high-converting product page

Before diving into designing your Shopify product page, take a moment to explore what others have done. Look at high-performing Shopify stores in your niche. Evaluate what you like about these product pages and what you think could be improved. 

Note any design elements or features that could benefit your store. Sometimes, there are ideas out there that you can adapt and improve upon. Inspiration is everywhere; you just have to look for it.

Streamlined and intuitive layout

Designing a product page that is both simple and intuitive is crucial for providing a seamless shopping experience. Overloading the page with too much information can overwhelm the customer and lead to a high bounce rate. 

Website visitors tend to scan pages, so it is important to present information in a way that is easy to digest. Keep the page's overall design consistent with the rest of the site by using similar logos, colors, fonts, and image styles. Ensure the most important information is easily accessible and can be found above the fold. Ideally, the page should load quickly (under 2 seconds) and be easy to navigate on all devices.

Reusable template for efficiency

Once you have created a product page you are happy with, you can create a template from it and replicate it for other products. This will save you much time as your business grows and you add more products to your site. 

Simply swap out the titles, descriptions, and images as needed. This approach allows you to focus on other aspects of your business while ensuring that each product page is well-designed and consistent with the rest of your site.

Iterate through testing

While it would be ideal to design a high-converting product page from the start, you will likely have to make several iterations before finding the perfect layout. Use analytics tools to track the performance of each product page and make changes as needed. 

Test different layouts, designs, and copy to see what resonates with your audience. Over time, you can refine the design of your product pages and create a template that works for your store.

What is a good conversion rate for a product page?

What makes a product page truly effective? Product pages are the heart of your eCom store. They’re where the magic happens. But how do you know if they’re working? The answer lies in understanding conversion rates. 

A good conversion rate for a product page can vary based on industry, product type, and various factors influencing consumer behavior. What’s a good conversion rate for a product page? Let’s find out.

Average conversion rate: What does ‘average’ mean for your store?

When considering conversion rates, it’s important to remember that averages can vary based on industry, product type, and consumer behavior factors. Based on general benchmarks:

Average Conversion Rate: The average conversion rate for product pages across various industries is around 1.3%. This means that out of every 100 visitors to the product page, 1.3 visitors make a purchase.

Top 20% conversion rate: How do you measure up?

The top-performing 20% of stores achieve a conversion rate of over 3.2%. This means that out of every 100 visitors to the product page, 3.2 visitors make a purchase. This is a good place to aim to stand out from the crowd.

Top 10% conversion rate: The cream of the crop

The top 10% of stores have even higher conversion rates, exceeding 4.8%. This demonstrates exceptionally effective product page optimization and marketing strategies that lead to higher purchase rates. If you can achieve this conversion level, you’re doing something right.

How to increase your conversion rate

Achieving a conversion rate above these averages typically requires a combination of:

• Compelling product descriptions

• Clear calls to action

• User-friendly design

• Trust-building elements (like reviews and testimonials)

• Effective marketing campaigns

Conclusion: It takes more than luck

Achieving a good conversion rate for your product pages takes more than luck. It requires a combination of:

• Compelling product descriptions

• Clear calls to action

• User-friendly design

• Trust-building elements (like reviews and testimonials)

• Effective marketing campaigns

Focusing on these factors can improve your conversion rate and increase the success of your online store.

Recommended Shopify product image size

Getting your Shopify product images right is crucial. The sweet spot for sharpness and appeal without sacrificing performance is 2048 x 2048 pixels. You can push it to 4472 x 4472 pixels, but remember, bigger isn't always better for speed. Stick to a 1:1 ratio for squares or 3:1 for rectangles. Keep images light, under 3MB, to avoid slowing things down.

Perfecting collection image sizes on Shopify

Collection images are your store's window dressing. They must look good. Aim for 1024 x 1024 pixels for a clean, square display. Shopify lets you go up to 4472 x 4472 pixels to show off intricate details. But watch the file size; anything over 20 MB can drag your site’s speed down.

Crafting Shopify banner images that wow

Your Shopify banner is your first impression. Make it count. Keep dimensions between 1200 and 2500 pixels wide and 400 and 600 pixels high. For mobile, think smaller: 300 x 200 px or 250 x 250 px. For desktop, consider 300 x 250 px or 970 × 90 px. Image optimization is key; it balances beauty with quick load times.

Slideshow images: Captivating and optimized

Slideshow images need to be stunning yet efficient. Aim for 1200-2000 pixels in width and 400-600 pixels in height, aligning with a 16:9 aspect ratio. Max out at 4472 x 4472 pixels if necessary, but keep file sizes under 20MB to maintain speed. Position slideshows wisely, either dominate above the fold or allow room for other content.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Imagine having a tool that lets you shape your Shopify store’s product pages without needing a developer. Instant is a game-changer for eCommerce teams and agencies. With its intuitive drag-and-drop interface, Instant makes it simple to design and publish:

• High-converting landing pages

• Blog posts

• Custom Shopify themes 

You control your store’s look and feel without touching code. It’s a powerful way to boost conversions and improve the customer experience.

Integration with Figma and more

Could you bring your Figma designs directly into your Shopify store? Instant makes that wish come true. It integrates seamlessly with Figma, allowing you to import your designs without losing any detail. 

This means you can easily plan your pages in Figma and then bring them to life in Shopify. Instant also plays nice with other eCommerce tools, giving you the flexibility to use your favorite tools and workflows.

Empowering non-technical teams

Instant isn’t just for developers. It’s designed for everyone on your eCommerce team. The drag-and-drop interface makes it easy for anyone to create and customize pages. 

This empowers your team to be more flexible and responsive, allowing you to make changes and updates without waiting on a developer. It’s a win-win for everyone involved.